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October 21, 2025 20 mins

Your revenue isn’t just a sales problem; it’s a nervous system problem. When every ping jolts you into fight or flight, strategic thinking goes dark and your business runs on emergency mode. We trace how emotional reactivity shows up in everyday decisions—saying yes to the wrong clients, chasing quick fixes, freezing on follow-through—and how those micro-moments add up to missed proposals, stalled ideas, and a drained bottom line.

We break down a practical operating system for calm: the CLEAR framework. You’ll hear how to cast a concrete vision of control, locate repeating patterns of chaos, evaluate the gap without blame, align resources with simple SOPs and communication protocols, and build a roadmap that scales clarity as you grow. This is resilience by design, not a pep talk. Expect real examples of decision trees, escalation rules, and the kind of calendar “white space” that lets you think before you act.

To help you start now, we share three moves you can implement today: a daily decision audit to find what didn’t need you, an interruption log to expose process gaps, and one protected hour a week for strategic work with zero inbox time. The result is a flywheel—calm creates better decisions, better decisions create profit, and profit funds stronger systems. If you’ve been the system for your business, it’s time to build one that serves you. Subscribe, share with a friend who’s stuck in whack-a-mole mode, and leave a quick review so more builders can trade chaos for control.

Thanks for listening!

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:15):
Hey everyone, welcome back to the Create Your
Day podcast.
I'm your host, Jen Cody, and Iam so grateful that you have
chosen to spend some time herewith me today.
I'm excited about this week'sepisode.
We're going to be speaking aboutemotional resilience and how
that not only affects your life,but how does it affect your
business and how does it affectyour bank account specifically?

(00:37):
So let's talk about it.
I want to talk about, you know,those moments that really are
triggering.
And we may not realize it untilthey happen, but have you ever
been kind of holding your phoneand maybe a notification comes
across and your stomach justdrops?
Or you're having a conversationwith a family member or a friend
and you hear something thattriggers you to start mentally,

(01:00):
you know, fix a problem that youknow about.
You're like drafting the emailin your head.
This happens all the time.
There are seconds throughout theday where we consider just
throwing our phones out thewindow, our laptop out the
window, because we don't want todeal with one more thing.
And we think it's stress, whichit is, but it's also emotional
reactivity.
And it's really draining you.

(01:22):
It's not just draining yourlife, it's not just draining
your business, it's drainingyour bank account.
So let's talk about how all ofthis is connected.
Because a lot of people thinkthat the revenue problem they
have is just kind of focused inmarketing or in sales or in
finding the right strategy.
And listen, this is what I dofor a living.
So of course I know all of thosethings matter.

(01:44):
But what we don't talk about asmuch is how much money do we
lose when we operate from aplace of constant emotional
chaos, when every singledecision that we're making feels
like we're in crisis mode, whenwe're just too exhausted to even
think strategically becausewe're spending all of our time
putting out fires, you know,like that game of whack-a-mole

(02:05):
that we play all day long.
Just you hit fix something andthen something pops up over
there.
So you run over there and hitthat down, and then something
pops up in another spot.
So today we're gonna talk aboutit and how this emotional
resilience or really the lack ofit is directly impacting your
bottom line.
And more importantly, what canyou do about it?
So let's get specific about whatit's costing you.

(02:27):
Because when you are in fight orflight mode, your prefrontal
cortex literally goes offline.
And what lives in that area?
That's where your strategicthinking lives, it's where your
pattern recognition lives, it'swhere you see different
opportunities.
So every decision you make whenyou're in this panic mode is
costing you.
Maybe you're saying yes to thewrong thing, you're saying yes

(02:50):
to the wrong client or to thewrong project because you feel
desperate.
Maybe you feel like, um, okay,I'm gonna spend this money on a
quick fix instead of solving thereal problem.
And some of you even justfreeze, right?
You're paralyzed and you donothing, and that's costing you
in a totally different way.
So how is this affecting you?

(03:12):
What, you know, those afternoonswhere or days where you're so
emotionally spent, think aboutlike that three o'clock hour,
four o'clock hour, or maybe it'slater for you, but where you're
so emotionally spent that youcan't focus on anything that
actually is moving the needle orgrowing what you're working on.
You've already been reactingmost of the day, right?

(03:33):
You're answering emails, you'reuh responding to different
emergencies, to questions.
And by this afternoon time, youdo feel fried.
So if there's something big thatyou should be paying attention
to, maybe there's a new proposalfor you to send or a planning
session that you're pushing off.
And yeah, you know, that's notgonna happen today.
And each day that that repeats,you are leaving money on the

(03:56):
table.
So when you are emotionallyreactive, the people around you
are going to become reactivetoo.
So this is for if you have ateam, it's going to affect them,
your family, anybody that'saround you, they almost are
afraid of setting you off,right?
So they start, if you have ateam, this is where they start
asking you for permission foreverything.

(04:18):
They're going to constantlyinterrupt you because there's no
clear system in place.
Your stress becomes theirstress, and suddenly nobody's
thinking clearly.
So everything takes twice aslong, mistakes happen, and if
you're not careful, good peoplecan leave during this part.
So we want to make sure to thatwe can really not have this

(04:39):
happen.
And I want you to focus on thesteps you can take to be more
emotionally resilient so thatyou don't find yourself in this
position because how manypotential partnerships maybe
have you missed because you weretoo overwhelmed and you just
couldn't bring yourself tofollow up?
I'm sure so many of you outthere have so many brilliant

(05:02):
ideas, but how many of them diedbecause you were just too tired
to implement them or um researchthem, you know?
Think about the growth that youare leaving on the table when
you're just trying to survivethe week.
And I don't say any of this tomake you feel bad.
I say it because once you seethe cost, you can't unsee it.

(05:23):
And that's when hopefully you'resparked to really create some
change.
And that's where change reallyis possible.
We have to really have clarityaround the cost.
So I don't want you to thinkthat you need to be tougher or
more disciplined and just getbetter at handling stress
because buying into that idea,it's it's false.

(05:44):
Successful people, they are notnaturally more resilient.
That's garbage.
Emotional resilience is notabout toughing it out, it's
about putting things in placethat prevent that chaos in the
first place.
Okay, so let's think about thisfor a second.
You're not falling apart inthese moments because you're
weak.
You're falling apart becauseyour business is set up to

(06:06):
require constant emotionallabor.
Everything is funneling throughyou.
Every problem needs yourimmediate attention.
Every single fire, right?
All those whack-a-moles that arepopping up, they're consuming
your energy.
And this happens because yourbusiness has made you the
system.
And guess what?
Human beings, we are notdesigned to be systems.

(06:27):
So I actually have created aprocess that kind of helps
smooth this all out becauseemotional resilience in
business, it's not about likemeditating more and figuring out
a nice morning routine.
It is about building a structurethat does not constantly trigger
your nervous system.
So I'm gonna break down for youexactly what it looks like.

(06:50):
And I call this process theclear process, and that is on
purpose.
And each letter and the wordclear stands for something.
So let's go through it.
The letter C stands for cast.
Cast your control vision.
Cast your vision out there.
You cannot build emotionalresilience if you don't know
what you're building toward.

(07:10):
This isn't about a vision board.
It's not about manifesting.
It is about getting crystalclear on what in control
actually feels like for you.
What does a Tuesday look likewhen you're not constantly
reacting?
What are the decisions that areoff of your plate?
What does your calendar looklike?
When you have clarity aroundthis, you don't have to just

(07:30):
manage stress.
You're actually designing thestress right out of your
business.
So then let's move on to theletter L.
L stands for locate.
What are you gonna locate?
Locate your chaos, locate thosepoints where people get stuck.
You know you're overwhelmed, butyou can't pinpoint why.
So in this phase, we are goingto map out every single fire

(07:54):
back to its source.
And here's what I promise you'realways going to find.
It's not random.
Chaos really does have patterns,which is kind of an oxymoron,
right?
Maybe it's that um you've neverdocumented the process that
needs to be followed.
Maybe it's that the personyou're working with doesn't have
decision-making authority,right?

(08:14):
Maybe it's that you're trying toserve too many different types
of clients, but the regardless,once you are able to see that
pattern, you can fix the rootcause instead of constantly
treating the systems.
Okay, let's move on to E.
E stands for evaluate.
And what you're going to beevaluating here is the gap.
There is a gap, this bridgebetween where you are and where

(08:37):
you want to be.
And here's what makes thispowerful.
When it comes to emotionalresilience, when you can
objectively measure that chaos,it stops feeling personal.
Oh my God, doesn't that soundamazing?
Because how much of you arespending time thinking that
there's something wrong withyou, and that's why you're in
the position you're in.

(08:57):
But it's not.
It's not that you're failing,it's that there's a gap, and
gaps can be closed.
They just require the rightstrategy.
So how do we get that strategy?
Well, let's move on to theletter A.
And A stands for align.
You're going to align yourresources.
This is where emotionalresilience starts to become your
default state instead ofsomething that you have to work

(09:20):
at.
Imagine that.
Amazing.
You're going to build systemsthat handle the decisions so
that your brain can be restingwhen it needs to.
We want to create communicationprotocols.
Who wants to constantly beinterrupted?
Nobody.
We need to establish boundariesso that your energy goes towards
your strategy and not towardsfighting the chaos.

(09:43):
You want to get to this pointwhere your team, they start
acting without asking youbecause they already know what
to do.
So what hap- what's the resultof that?
Problems get solved before theyeven reach you.
When you have the conversation,it's because someone is coming
to tell you it's been handled.
And then the even better resultof that is your calendar has

(10:05):
this beautiful thing calledwhite space on it.
And guess what you get to putthere?
Whatever you want.
Then when there's white space onthere, that means, oh, I can go
to dinner with my partnertonight.
I can take my kids to themovies.
I can go to uh my son'sbasketball game or my daughter's
dance recital.
You know, those are the thingsthat we don't want to be

(10:29):
subjugating so that we can focuson chaos in our in our business.
Never, ever, ever do we wantthat to be the hat the um our
normal.
Okay, what was that?
Hey, okay, so let's move on toour roadmap.
Roadmap, roadmap, roadmap.
And so what are we roadmapping?
Well, your systems, right?
You need control systems, andthis is the final phase.

(10:50):
This is where we make itpermanent.
Emotional resilience is not adestination, it is a practice.
We build in the review systems,we build in those adjustment
protocols, the scalability plan,like all of the things that are
going to keep you in control asyou grow.
So when your business doubles,your stress doesn't.

(11:12):
I can speak to this personally.
When your business starts toreally ramp up, and if you
haven't gotten to that pointyet, I promise you, you follow
these steps, you follow thetechniques and the strategies
that I share on here, you aregoing to get to this point.
And when you do, you do not wantyour stress to double and triple

(11:33):
at the same rate as yourbusiness.
When you start to scale reallyquickly and you realize that
there's no systems in place,there's no people to help you,
it can be a really scary place.
And it's kind of what you prayedfor, right?
You want your business to scale,you want your business to grow,
but you need to be able tohandle that reality in a way

(11:54):
that doesn't sabotage the futuresuccess of the business.
So what can you do right now tokind of put all of this into
place?
Because as always, we hearthings like this and we think,
okay, but I still have seen 17fires burning and I have a
meeting in 10 minutes, andthere's chaos in every corner of

(12:14):
my life.
So I understand.
I totally understand.
And I still do have those days.
It's not where this is going tosolve everything in your life.
It does make a huge dent in howoften it happens.
So let me give you three thingsthat you can implement right
now, today, and they will startshifting that emotional
resilience for you.

(12:35):
Okay, so the first one you'regoing to do tonight, whenever
you're listening to this,whatever day it is, tonight, I
want you to look back at everydecision you made today that
felt stressful or urgent.
Think about it.
If you have to write them down,whatever.
For each one, ask yourself, didit actually need to be decided

(12:56):
today?
And did it actually need to bedecided by me?
Those are two really importantquestions because we reflexively
take things on and wereflexively jump on assignments
that we think need to get doneimmediately because we're trying
to put out those fires.
So write these down so that youcan start to recognize, did they

(13:18):
actually need to be decidedtoday?
And did they actually need to bedecided by you?
Because I'm willing to bet atleast half of them didn't need
either one of those.
And here, guess what?
This is your roadmap for whatyou can systemize first.
Get some of this off of yourplate.
Okay, the second thing you'regoing to do for the next day or
two or three, whatever iscomfortable for you, I want you

(13:40):
to keep track of theinterruptions in your life.
Not to stress you out more, butI want you to see the pattern.
If there are patterns in howoften people are asking you
questions when it comes to yourbusiness, I don't mean clients
asking you, you know, forservice um advice.
I mean people that you'reworking with.
What are the questions that youkeep getting?

(14:01):
Are they all coming from thesame person?
Are they all about the sameprocess that isn't documented?
Because you can't fix what youcan't see.
So I want you to really be ableto see these, and these kinds of
questions are the biggest drainson your emotional resilience.
Let's go back to what I saidabout not if it's not a client
asking you about service advice.

(14:22):
Okay, what if it is?
What if all of the thingsthere's two ways to look at
this?
Look at this.
The first one is theinterruption, right?
So how many times are you beinginterrupted?
How can you systemize that?
What can you document to makethat easier?
And if you're not someone whohas a team and maybe people
aren't necessarily interruptingyou all day, instead, what

(14:43):
you're going to do is thinkabout how often you are telling
the same information.
It can be to different people,but how often are you repeating
the same information everysingle day?
How do we systemize that?
Is that maybe a one-pager PDFthat you can share with people
ahead of time before your calls?
Is it an FAQ section on yourwebsite?

(15:04):
Like there's ways to systemizeall of this chaos and all of
this repetitiveness andinterruptions.
Okay, the third thing you'regoing to do is block an hour on
your calendar for strategicfocused work.
So this is something that AmyPorterfield speaks a lot about.
And I think she actually has aname for it that I can't

(15:24):
remember right now.
Maybe it's just focus time.
Um, but I want you to get in thepractice of doing this for one
hour a week, if you don'talready do it.
And eventually you're gonna doit more.
But during this time, you arenot allowed to use your email.
You are not allowed to makecalls.
It is just time thinking aboutyour business.

(15:46):
I want you to protect this time,like your life depends on it,
because guess what?
Your business really does dependon it.
What happens when you give yourbrain permission to come out of
this crisis mode?
This is where you're gonna, forthe first time for some of you,
really feel what control feelslike.
And once you feel it, you'regoing to want more of it.
And this is how you get it.

(16:06):
So take that hour, phones away,laptops away.
This is not research time.
This is focus time for you tothink about your business.
Let your mind brain dump.
Have a pen and paper.
Where do you want to take yourbusiness?
You'll you'll get to the focuswork that's the doing part,

(16:27):
right?
For now, I just want you toallow yourself to strategize.
This is strategic work.
Where does your brain go whenyou actually give it permission?
And this isn't gonna solveeverything.
And you know what?
Honestly, they're not supposedto solve everything, but they'll
give you a little bit of a tasteof what's possible when you stop

(16:48):
operating from chaos.
Okay, so there is a biggertransformation here because if
there's one thing I know afterworking with literally hundreds
of people, emotional resilienceand business success, they are
not separate things.
They are the same thing.
And we look at them verydifferently, but you can't have
one.

(17:08):
You can't have I shouldn't sayyou can't have one without the
other, because certainly we canhave emotional resilience and
not be in the business of umhaving six successful
businesses.
But you cannot have a successfulbusiness that feels good to you
without emotional resilience.
With yeah, without also havingemotional resilience.
So when you have the systemsthat are going to prevent chaos,

(17:32):
you're going to make betterdecisions.
When you make better decisions,guess what happens?
You make more money.
And when you make more money,you have resources to build
better systems.
It's a cycle and it goes bothways.
It goes up and it goes down.
The people that I work with,they are calm.
And it's not because they'remaking more money.
They're making more moneybecause they are calm.

(17:53):
Because being calm is not theabsence of challenges.
It actually is only the presenceof systems that can handle those
challenges without requiringyour constant emotional energy.
So if you're listening to thisand you're thinking, I need
this, I don't even know where tostart, this is honestly why I
created this clear program.

(18:14):
And it takes 12 weeks.
It's 12 weeks of implementation.
There's not theory, it's notinspiration, it's actual
building that takes you fromchaos to control.
And it's opening soon, it's notready yet, but the wait list has
a couple people on it and it'sgetting a little bit long
because once people understandthat their ceiling that they're

(18:35):
up against is actually anemotional resilience ceiling.
It's not just a revenue ceiling,then that's when you're ready to
do something about it.
So, what I want you to do is goover to my website,
gencodysolutions.com slash cmdash wait list.
It's the Clear Mastery Program.
So it's CM dash wait list at GenCody Solutions.com.

(18:59):
It'll be in the uh show notes.
And I want you to get on thewait list.
This way you get first accesswhen the doors open.
Plus, I'm going to send everyoneon the list my decision-making
framework guide.
So this is the exact system Iuse to help my clients get
people out of ask mode and intoownership.
That alone is going to save youhours.
Because your business, it doesnot have to feel like this.

(19:21):
You don't have to feel likethis.
And the transformation thatyou're looking for, it doesn't
require you to become adifferent person.
It requires you to build adifferent structure that works
for the beautiful person thatyou are.
I want you to remember thatemotional resilience is not
about being stronger.
It's about being smarter withyour systems.
And your bottom line is going tothank you for it.

(19:44):
I promise.
Okay, so I hope this episode washelpful for you.
I hope you do get head overthere and get on the wait list
so I can send you lots ofgoodies.
And in the meantime, if youdon't mind, please press pause
and leave a rating and a reviewfor the podcast.
It's the greatest way to help usreach a larger audience.
And the more people reach wereach, the more people we can

(20:05):
help.
So thank you so much for beinghere.
Take this information, go outthere and create your day in the
best way possible.
And until next time, take careof yourself, take care of each
other, and I will see you nextweek.
Have a good one.
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