The Creative Edition Podcast

The Creative Edition Podcast

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Episodes

November 25, 2025 23 mins

In today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series.

A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately—whether it’s your intro music, your color palette, your editing...

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With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.

Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:

  • Scrolling, saving and sharing
  • Creating c...
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Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and i...

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What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.

Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. 

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Today we’re resharing how to create a content plan and stick with it. 

What is a content plan?

A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience.

If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do tha...

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I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned.

As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main thin...

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September 23, 2025 15 mins

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In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in t...

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As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? 

In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.

You’ll learn:

  • Why relatability, storytelling, and real-life experience will always win over algorithms
  • How to focus on building community—not ...
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Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out.

You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline...

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In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. 

And with ChatGPT, Perpl...

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In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting  the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries!


Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I we...

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July 23, 2025 8 mins

If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos.

You’ll learn:
 🛍️ What YouTube Shopping is and how it works
 📲 Who qualifies to use the feature
 📈 Why it matters for creators and the...

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In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip.

We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love ...

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Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more!

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