The Creative Edition Podcast

In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.

We dive into how influencer marketing is evolving and why Grace believes it w...

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these o...

In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

• How Twitch fosters deep communi...

In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—throug...

In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.

We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, an...

Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.

We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:

• What would your advice be to creators making the move from TikTok to YouTube?
• What are some best practices in developing a good thumbnail?
• What are a few tips for writing a good description?

Follow Austen on YouTube: https://www.youtube.com/@Aus...

Today Bree Pair joins me to chat about:

• General state of the creator economy heading into 2025
• Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earning
• And how influencers/content creators content are going to be used differently by brands
  
  

If you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thriveto...

Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.

Follow Lindsay: https://www.instagram.com/anchoredinelegance/

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | ...

Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.

Check out her book on Amazon: Market Your Genius

Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675...