The Creative Edition Podcast

If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos.

You’ll learn:
 🛍️ What YouTube Shopping is and how it works
 📲 Who qualifies to use the feature
 📈 Why it matters for creators and the...

In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip.

We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love ...

New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help.

Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explo...

This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling.

We dive into how Gigi first g...

In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.

We dive into how influencer marketing is evolving and why Grace believes it w...

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these o...

In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

• How Twitch fosters deep communi...

In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—throug...

In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.

We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, an...

Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.

We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:

• What would your advice be to creators making the move from TikTok to YouTube?
• What are some best practices in developing a good thumbnail?
• What are a few tips for writing a good description?

Follow Austen on YouTube: https://www.youtube.com/@Aus...