Case File #158: Beyond Beige

A multi-billion-dollar industry that misses a major audience: mothers of brides and grooms. Mother Of co-founder Allison Kaplan says "weddings are recession proof." So why is it that retailers miss out on the 50+ female set – with lots of bucks to spend and a simple request: I want to look good for my child's special day? The Crisis File host Roshini Rajkumar undressed this societal crisis by asking Ms. Kaplan, whose day job is editor-in-chief of Twin Cities Business, to share the mechanics behind her trailblazing digital platform. She shines light on the beige dress epidemic dominating mother-of-the bride and groom outfits. She says Mother Of is in the audience business and shares tips that any business owner or team leader can use to better understand their own neglected markets. What money are you leaving on the table? Let this business fashionista help you find it. Plus, Roshini asks her for timeless style advice for men and women. This Case File will have you looking sharp and ahead of the curve all year long.