Case File #164: Going Local

Stop the presses! With news fatigue on the rise and new outlets popping up every day, newspapers are fighting to stay relevant. What's the role of a daily publication in today's constantly changing media landscape? How can outlets thrive when they compete with numerous local and national platforms, infotainment and political dissonance? CEO and President of The Minnesota Star Tribune, Steve Grove, explains to host Roshini Rajkumar why it's crucial his brand evolves. Bringing lessons he learned as employee #85 at YouTube, a leader at Google and head of a government department for the State of Minnesota, Steve reveals the superpowers of crisscrossing skill sets. Steve also gets real about personal awakenings – captured in his memoir, How I Found Myself in the Midwest. Find out specific advice he received from his Simon & Schuster editor that led him to write about going on man dates after moving back to his home state, big-time crisis management during COVID, and the fertility journey he went through with his wife Mary.