Case File #169: Pulled into the Storm

With negative headlines dominating, brands find themselves dramatically and unwillingly pulled into the spotlight, even when the controversy has nothing to do with their business. Jill Renslow returns to the studio with host Roshini Rajkumar to bring sanity to the media firestorm and its unintended targets. As Chief Business Development and Marketing Officer for Mall of America, Jill shares savvy guidance on when to engage and when to step back on social media. We get an inside look at how she keeps her team grounded in core brand values. From avoiding unwanted headlines to ensuring digital and physical safety, this conversation is an essential guide for leaders navigating uncertain times.