The Critically Conscious Coach
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies? Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you? Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values? Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals. But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results. Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way. In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls. Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business. My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.
Episodes
Welcome to the final episode of the Critically Conscious Coach Podcast.
I've made the decision to let the podcast and the topics it covers rest. I've gotten some great audiobook narration opportunities and I'm happy to generate an income doing something that I love.
While I've loved creating this podcast, at this time, I can't seem to generate a reliable income from it to help support my family financially.
“Only 2 days left to get this course!”
“Only 2 seats left in my program!”
These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.
False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services.
You'll learn:
- What's false scarcity in coaching and co...
Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music.
In this episode, we're talking about the trend of piecemealing Brand design to make more money.
You'll learn:
- Visual identity does nothing if your positioning and messaging are off and you don’t even know where you ...
Listen up.
- “Objections just mean they don’t want it enough.”
- “Objections mean they don’t trust you enough.”
- “Objections are where the true selling begins.”
All of those may be true, and none of them may be true. But I TRULY think that we need to let go of overcoming objections in coaching and consulting sales conversations. In this episode, we’re going to talk more specifically about the idea of overcoming objections in c...
Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music.
In this episode, we'll take a look at Terrica's entrepreneurial journey as well as how she got started in designing websites.
You'll learn:
- Terrica's story of becoming a brand designer
- What are the main ways she help...
Emotional anchoring helps a salesperson control your emotional state. The imagination isn’t great at differentiating between memories, daydreams, and actual happenings. The more vivid the better, because the body and brain act accordingly.
Ready to hear why emotional anchoring should have no place in your sales process?
You'll learn:
- What's Emotional anchoring in coaching and sales?
- Why Emotional Anchoring Is ...
Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get results. Her clients include executives, senior leadership, and managers at organizations such as Amazon, Boeing, Microsoft, and the US Military, as well as creative writers, actor...
Sales scripts abound in the coaching, consulting, and service space. Problem is, with most of them, no matter how full of light and love you think you are, they’re manipulative. You ARE attached to the outcome because your scripts is centered around getting a “yes.” So let’s pick apart the pressure cooker sales script, shall we?
You will learn:
- What's The Pressure Cooker Sales Script?
- Using the Script will get you more yess...
Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get results. Her clients include executives, senior leadership, and managers at organizations such as Amazon, Boeing, Microsoft, and the US Military, as well as creative writers, actor...
Does this sound familiar? “Oh closing out the month with 15k in revenue!” “How amazing it feels to reach 40k this month.”
“Our programs have allowed up to generate 70k this month!”
Despite its prevalence in coaching, consulting, and service provider marketing, you may have gotten an intuitive inkling that there’s something wrong with using this tactic in your marketing. Ready to turn that inkling into solid knowledge?
In this episode...
Today, I'm talking with Shannon Busse a Story Strategist that helps ambitious entrepreneurs uncover and leverage their brand stories to increase client engagement, serve bigger and impact more lives.
In this episode, we'll dive into Using Storytelling Ethically In Our Marketing and provide you with the recourses you need to apply storytelling in your business, marketing, and sales.
You'll learn:
- How to use Story ethicall...
What does it mean to be critically conscious in your marketing, sales, and fulfillment? I promise this isn’t something you’re going to find in a course or group coaching program somewhere. Because it’s not the way to make a shit ton of money in 90 days. It’s the way to build a business that doesn’t make you hide from your own values and stands the test of time.
In this episode, we explore how you can be critically conscious in your ...
In this episode, I'm talking with Shannon Busse a Story Strategist that helps ambitious entrepreneurs uncover and leverage their brand stories to increase client engagement, serve bigger and impact more lives.
In this episode, we'll dive into Shannon's journey and learn how she combined her photography insight, writing skills, a communications degree, and some serious strategy and created a simple method to teach speakers and entre...
“Critically conscious” refers to a manner of being, thinking, and showing up that reflects an expansive level of self-awareness, intentional critical and creative thinking, while staying aligned with high moral values.
In this episode, we're going to be diving deep into what Critically Conscious means as well as what's the foundation of being critically conscious.
You will learn:
- What Critically Conscious Means?
- Emotional ...
Today I'm talking with Jordache Johnson an international speaker, digital growth strategist, and business mentor who specializes in helping entrepreneurs, coaches, & experts create an endless loop of business friends and power partners so that they can impact millions and bring in millions to further their movement.
In this episode, we're going to be talking about Building Business Relationships Intentionally and authentically ...
Welcome to another episode of the Critically Conscious Coach Podcast.
I get asked a lot “Critically Conscious” sounds fancy, but how on earth did you get to that Ruthie?” In this episode, I'm taking you behind the curtain and sharing with you what led to Critically Conscious.
You will learn:
- What Led to "Critically Conscious"? Let's start from the beggining
- What's Radical Authenticity?
- Emotional Intelligence: Mastering That...
Today I'm talking with Jordache Johnson an international speaker, digital growth strategist, and business mentor who specializes in helping entrepreneurs, coaches, & experts create an endless loop of business friends and power partners so that they can impact millions and bring in millions to further their movement.
In this episode, we're going to be talking about his story and how from owning an agency became a relationship-bu...
Welcome to the Critically Conscious Coach podcast.
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling yo...
After doing 15+ interviews with people about their unethical coaching experiences, I realized I have never used a podcast episode to tell my own story. So here’s my responses to my own questions about my unethical coaching experiences.
In this episode, we're talking about unethical marketing programs and my experience with them. We also are taking a look at how you can avoid mistakes I made when I was thinking that this program was...
Today I'm talking with Stirling Gardner about 5-Day Challenges. Stirling spent 20 years in Hollywood as a writer, producer, and performer where he told and sold stories for a living. A self-proclaimed "slow learner," he finally figured out he didn't feel at home in Hollywood, moved to Asheville NC where he owns and runs a digital agency specializing in 5 Day Challenges and Facebook Ads.
In this episode, we're going to be talking abo...
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