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February 14, 2025 29 mins

CryptoCurrencyWire’s latest audio production features David Garrett, Co-Founder of dVIN Labs, which is using tokenization to bring wine on-chain.

 

During the interview, Garrett discussed the value proposition of dVIN Labs, even for investors who don’t drink wine.

 

“Wine is a really interesting asset class. The turnover is about $500 billion every year. To put that in perspective, if you added up the entire global film, television, music, video game, and publishing industries, all of those together are smaller than just the wine business,” he said. “I think there are really two reasons why someone who's interested in blockchain would be interested in dVIN Labs. First, the wine industry is uniquely suited to take advantage of the benefits of blockchain and decentralization to really make some interesting inroads into efficiencies, really charting the path forward for using blockchain to solve real business problems.”

 

“On the other side, there's a $300 billion asset class inside the wine industry made up of investment-grade wine – wines that have a secondary market. For the last 50 years, that's really been the playground of billionaires. As you tokenize wine, those trades start to become available to everybody. We think there's going to be some really interesting trading opportunities in tokenized wine coming very soon.”

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