Collaboration, Not Competition - CUInsight

“Sales and marketing should be talking every day, because everything you’re doing should be marching in the same direction.” - Whitney Bedard

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Whitney Bedard, Vice President of Marketing and Digital at CUInsight. Whitney describes herself as a curious marketer with a passion for making connections and building meaningful partnerships. She walks us through the unexpected turns of her career, from working the teller line at the nation's first credit union to leading marketing teams, and spending time in real estate and retail. We discussed the value of wearing many hats, why every marketer should experience working in sales, and the lessons she carried from managing a Target store to shaping credit union strategies.

In our conversation, we talk about the vital role which CUInsight plays in the credit union world and how we act as a trusted partner for industry professionals looking to stay informed, connected, and ahead of the curve. Whitney also shares insights into what makes the credit union industry unique, what excites her most about CUInsight’s growing impact, and why she believes that collaboration rather than competition is the key to moving the industry forward.

As we wrap up the episode, Whitney talks about a precious leadership lesson she learned from her Yiayia, a first-generation Greek immigrant who led with quiet strength, resilience, and a whole lot of heart. She also talks about her love of traveling, books, and gardening supplies. Enjoy my conversation with Whitney Bedard!

Find the full show notes on cuinsight.com.

Connect with Whitney:
Whitney Bedard, Vice President of Marketing and Digital at CUInsight
cuinsight.com
Whitney: LinkedIn | Email: [e-mail]
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