The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
Episodes
The electrification of Dodge has become one of the most buzzed-about evolutions in the auto industry, namely because of what the brand has represented as an American nameplate. In this episode of The Culture Lane (the final full episode in Season 2), we explore how Dodge plans to navigate its shift into electrification, with Matt McAlear, the newly appointed CEO of Dodge.
Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in today's market. In this episode of The Culture Lane, we explore some of those challenges with Angela Spencer Ford, executive vice president and managing partner of the Detroit-based mark...
The Nissan R35 GT-R is currently in its last model year. However, as one of the most iconic vehicles in the world, the benchmark the Japanese supercar has set for performance will live on for years to come. In this episode of The Culture Lane, we delve into what has made the GT-R so ionic. The guest is Kazutoshi Mizuno, known as the “Father” of the GTR, who shares some deeper insight on the supercar in his new collector’s book titl...
The tire industry is poised to play a pivotal role in the evolution of the automotive and mobility business, likely more than many realize. Be it EVs or motorsports, tires will help drive the future of vehicle transportation. In this episode of The Culture Lane, we explore the transformation of the tire business with Rob Williams, who is charged with navigating the future of Hankook Tire, North America, as president.
Consumer car purchases are arguably the heartbeat of automotive, given that every facet of the industry is predicated on that continuing pulse of the business. However, understanding what drives those purchases can be challenging, to say the least, especially in today’s market. To get a better understanding of the factors that influence car purchases, The Culture Lane elicited the insight of Rebecca Lindland, senior director of ind...
The new 2025 Infiniti QX80 seeks to usher in a new era for the luxury brand by building on several of the Japanese automaker's core tenets. From its new design elements to its new tech features, the 2025 QX80 is being touted by Infiniti as an evolution of the previous model. In this episode of The Culture Lane, we explore how Infiniti is leveraging the new SUV to reposition the luxury brand. The guest is Craig Keeys, group vic...
Digital platforms and services have become an integral part of the automotive dealership business. However, as the auto retail market continues to evolve, it begs the question: how does a company ensure that its digital service continues to meet the needs of dealers and consumers? In this episode of The Culture Lane, we delve into this question and more with Randy Modos, co-founder and president of PayJunction, an auto dealer payme...
The renovation of the historic Michigan Central train station in Detroit has helped to reposition the city as an epicenter in the evolving world of mobility. The station now anchors a technology hub that will help drive a range of innovations, spanning next-gen delivery robots to the future of autonomous vehicles. In this episode of The Culture Lane, we delve deeper into Michigan Central and what it signifies culturally for Detroit...
Digital gaming now ranks as one of the most popular pastimes in the world, with more than 70 percent of adults in the U.S. indicating they have played a video game on some platform, according to Statista. VRAL Games is looking to solidify its lane in the space, with VRIDER SBK, a new virtual reality (VR) motorcycle racing experience. In this episode of The Culture Lane, VRAL CEO Rodolfo Saccoman discusses how he sees VR-based games...
Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North America, with the launch of the new all-electric Fiat 500e in the market. In this episode of The Culture Lane, Aamir Ahmed, the newly appointed head of Fiat North America, shares some insi...
Social media has become a pivotal part of automotive marketing strategies. However, when it comes to influencers and content creators, social is arguably one of the most challenging areas of marketing to navigate. In this episode of The Culture Lane, Joe Gagliese, founder and CEO of Viral Nation, a company rooted in the power of influencers, discusses how automakers can successfully navigate those challenges.
Genesis is arguably one of the most interesting brands in the automotive sector. Launched in 2016 in the U.S., the South Korean automaker has quickly become a major competitor in the luxury segment. And technology has been an intricate part of the company's success. In this episode of The Culture Lane, we explore the key tenets of Genesis’ approach to tech, with Ricky Lao, who has played a pivotal role in shaping the luxury br...
The transformative impact of artificial intelligence in the automotive and mobility industry is well underway. And one of the companies breaking new ground in the space is SoundHound AI. Leveraging its relationship with Nvidia, the company is redefining the idea of in-vehicle communications, with its conversational intelligence technology. In this episode of The Culture Lane, we delve into the tech, with SoundHound AI COO Michael Z...
Every business sector is poised to be impacted by the deprecation or phasing out of third-party cookies. In this episode of The Culture Lane, we delve into the implications of the shift away from cross-site web-tracking on automakers, dealers, and other affiliated businesses – as well as other changes redefining the digital marketing landscape. Our guest is marketing thought-leader, Ken Nelson, who serves as a managing director at ...
For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the iconic SUV. To kick off Season 2 of The Culture Lane, we talked to Donnelly Baxter, who will play a key role in positioning the highly anticipated Cadillac SUV, as the global marketing man...
Connected vehicles are poised to completely redefine automobility, from car sharing to the way packages are delivered to customers. This week's episode delves into Smartcar, a tech company that is taking a different lane in the world of connected vehicles, by enabling developers with the tools to more easily create apps to improve the mobility experience. The featured guest is Sahas Katta, founder and CEO of Smartcar.
Hyundai continues to gain ground in the U.S. car market, all while striving to solidify its position in the new world of mobility. This episode of The Culture Lane delves into how the company is navigating that transition with featured guest Olabisi Boyle − vice president of product and mobility at Hyundai Motor America.
There is no shortage of new charging ideas in the rapidly evolving world of electric vehicles. But Rove, a new California-based startup, is taking a different approach to addressing some of the major barriers associated with EV ownership. The company is launching what it touts as “full-service” charging centers with a host of premium amenities. This week’s featured guest is Nathan McDonnell, CEO of Rove.
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