February 27, 2025 • 65 mins
In this episode we speak to Anne Mehany, co-founder of Maison Mehany a multidisciplinary creative house. We explore Anne's extraordinary journey from a young girl captivated by fashion to a leader in the Egyptian luxury design scene. Driven by passion, her inspiring story unfolds through layers of personal loss, including the death of her father at age 21, and the journey she endured while discovering her path in the challenging world of fashion production.
Anne invites us into her world of aesthetic storytelling, where each project is approached with a fresh vision and dedication to excellence. With upcoming projects that include a skincare line and a personal photography book, along with her love for Pilates, Anne is continually pushing boundaries while remaining rooted in her core values. Maison Mehany has worked with major international clients such as EMAAR and Jean Paul Gautlier, as well as numerous features in notable media such as Numèro, Harper's Bazaar Arabia, Vogue Arabia and more.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Action.
Welcome to the Curation, a showfor the culturally curious.
This is your host, noor Hassan.
Each week, I'll guide youthrough a curated edit of the
finest in art, fashion, design,culture, luxury, wellness, tech
and more.
This is your go-to space fordiscovering trailblazing ideas,
untold stories and meaningfulconversations with innovators
(00:24):
and creators who are shaping ourworld.
There's no gatekeeping here, sosit back, tune in and let's
discover only the best together.
Speaker 2 (00:34):
I like to curate all my documents From Al Mahani.
From Al Mahani.
Speaker 1 (00:38):
Curated by Al Mahani.
But what was the moment thatyou were like I have to do it?
Why Pilates?
Speaker 2 (00:44):
Dark red suit and I I don't like red you fainted?
Speaker 1 (00:52):
yeah, no way.
Oh, your parents were not aboutI got rejected three times how
did you convince?
Speaker 2 (00:58):
them to take you to london and we were allowed to
watch all the fashion shows.
Oh my God, I knew about MaisonMahani, so he blessed it.
Eight months later, I lost mydad.
With my dad, it was somethingthat I always looked at him as
if he was hopeful in life, and Iwas also hoping that something
would happen.
Speaker 1 (01:22):
Okay, guys, right now I'm sitting with Anne Mah
mahanni, the co-founder ofmaison mahanni, and anna is not
only the co-founder of maisonmahanni, but anna is my friend.
Hi noor, hi anna, guys, but I'malways in front of the camera,
(01:42):
so if I'm awkward, please don'tjudge me.
You're gorgeous, but no, I'mbehind the scenes.
I mean, I'm the producer, thecreative director, the person
behind the scenes making theshow run.
Thank you, nick, you agreed,thank you, thank you.
Thank you so much for this andfor the opportunity.
Speaker 2 (02:08):
It's not the time.
It's not the time, buthappening.
Finally it's happening, yeah Ichased you.
Speaker 1 (02:14):
Yeah, okay, my first question for you an is is who is
Anne Mahoney right now, today?
Give us a little snippet.
Speaker 2 (02:32):
I'm Anne Mahoney, as you know, co-founder and
creative director of MizoMahoney.
I started my business in 2015,when I was studying.
I went to London when I was 21years old.
I studied there for four years,london College of Fashion, in
the University of the, providingimage making and all of that
(03:29):
and all of that.
I describe myself as a dreamer,as a strategist, as a creative
director in my own bubble, in myown world, and that's how I
express myself in a nutshell.
Who is Anne Mahanian?
Speaker 1 (03:35):
I love that.
And then I feel that you're adreamer From the moment I met
you.
Every time you talk to me aboutsomething, for example, it's
been a year or two, and all of asudden I find that it happened.
You know, yeah, and that'ssomething we'll get into.
Okay, I want to ask you one ofmy favorite questions, sure,
which is what is your morningroutine?
(03:58):
Oh, we're on this podcast onthe Curation.
We like the details.
Speaker 2 (04:08):
And I know everything .
I wake up and then what?
Okay, on on a good day, yeah,uh, but I check my phone really,
I check my phone, me too, and Ihate it.
Yeah, I know yeah, but I alwaysdo that instagram or or like
Instagram WhatsApp anything youknow, those are the two things I
(04:29):
check in the morning.
Yeah, but if it's a good day, Iwant to be healthy I have like a
pre-breakfast two hours, whichis take my vitamins meds,
because I take my medicine everyday.
I'm a Hashimoto patient.
Yes, for they put my meds,vitamins.
(04:50):
All of that.
Go do my skincare routine,shower, put my workout clothes
and then, but if it's either goto Pilates or workout, would you
have, like a coffee, a matcha?
uh, yes, I go straight to theworkout that's so, that's so
like different, I don't know butI wake up, and I wake up very
(05:20):
early and I take my meds, so Ineed to eat anything after the
day, after an hour or so, so Ijust go straight to the workout
and then I eat and drink.
When do you wake up?
I wake up at 7.
That's early.
It's either very early or verylate.
I don't have in between okay,and the skincare routine?
Speaker 1 (05:44):
do you have non-negotiables, like, do you
have a skincare routine that youdon't negotiate?
I mean, for example, somethingyou love a lot in the skincare
routine.
Speaker 2 (05:50):
My favorite product is the Barbasterm Exfoliating or
Enzyme Cleanser Okay, this ismy favorite product.
Or the Zoskin Exfoliating PadsI like anything or I love
anything that's exfoliating Okay, and you use this in the
morning.
My skincare routine is verysimple, very basic Just gentle
(06:12):
cleanser in the morning, anykind of moisturizer and.
I will face oil by night andthat's it.
Speaker 1 (06:20):
Okay, so you don't have the 10-step skincare
routine, the TikTok vibe.
No, I used to have that Same.
I used to have that.
Speaker 2 (06:24):
Same I used to have that 10-step and all of that,
but I don't have the luxury wehave a life, yeah, but I don't
have the time to do that it'sonly a three-step routine?
Okay, and usually everythinghas to be quick.
I have a document.
I like to curate all mydocuments.
(06:46):
For example, I have thepre-breakfast and you saw my
Italy item.
Speaker 1 (06:52):
Right, I have a similar document.
Me and Anne were in Rome, likeit was Brian Whatabod a month or
so ago, so I asked him like hey, can you send me your
recommendations?
I had to be about like somerandom messy WhatsApp list and
whatever.
Can you send me yourrecommendations?
I had to be about like somerandom messy WhatsApp list and
whatever and sent me the mostclean aesthetic document with
the recommendations and aschedule.
I followed it.
Speaker 2 (07:11):
I was like oh great.
Speaker 1 (07:12):
Like if I had gone to a travel agency, they would not
have sent me this.
Speaker 2 (07:16):
I was like okay, I invested too much in it.
Speaker 1 (07:19):
It's beautiful, it's beautiful and it was the vibe I
have one bath for my day.
Speaker 2 (07:23):
Went to all the restaurants.
Speaker 1 (07:26):
To the dismay of my husband.
He's like what's this?
I'm like my itinerary.
Speaker 2 (07:32):
From Anne Mahoney.
From Anne Mahoney, curated byAnne.
Speaker 1 (07:34):
Mahoney.
It's like what, okay, so simple, routine, coffee, pilates, and
then you get to work yes, okay,amazing.
And then you got to work yes,okay, amazing.
So I want to take this back alittle bit, okay, all right.
Uh, who is an mahani as a kid,as a child, aiza araf, were you
always into, like, fashion,aesthetics, all of this?
(07:58):
Um, to be interested in thisindustry?
Like, where was the spark?
Speaker 2 (08:04):
um, honestly, and I can't remember any, to be honest
, I can't remember my childhood,okay, but uh, I remember that I
owe that to my mom.
Speaker 1 (08:15):
My mom used to like buy a lot of magazines in our
house a lot of fashion tv 24 7we kind of fashion tv, the
nostalgia, but any past midnightor we were not allowed yeah,
and also there was some verylike controversial stuff on
fashion tv, like models withtheir boobs out and nipples and
(08:40):
all of that different time, yeahshe used to put like password
past midnight and we wereallowed to watch all the fashion
shows.
Speaker 2 (08:47):
Oh my God, as soon as we wake up, Okay, so you always
had an interest in Moldova.
I had an interest in art, design, curation, but when I was young
I didn't know what curationmeans.
But my mother was always keenon wearing clothes.
She used to pick our outfits.
(09:11):
She was very strict.
For example, as simple as goingout to see our family, we had
to wear a certain style.
She taught me how to pickfabrics, cuts you don't have to
follow the brands, but if ajacket has a strong character,
(09:34):
then because of the fabric orthe cut and how I grew up in
this subject.
I remember one time I commentedon my cousin's outfit.
I think we were a family at thetime and we went to a wedding.
I made a comment how are youwearing sneakers?
(09:56):
And we went to Farah, he was akid as well, but the idea that I
was really interested inpicking up my outfit, putting
everything together and what'slike a favorite piece from your
mom's wardrobe that you remembergrowing up, that she has until
(10:18):
now, of course.
I think I have this dark redsuit and I don't like red, by
the way but the suit is really,really nice.
Well, I couldn't wear it upuntil I don't know when, but
(10:39):
this year, obviously, because itwas very tailored, tailored and
you know, very tight but, I'vetried it.
I tried it once but said thissuit is really, really cool and
the dark red material, thematerial, the cut, the fit is
(11:03):
insane, yeah okay, so I want togo into.
Speaker 1 (11:07):
Um, you decided, obviously after studying etc, to
get into fashion, and and notjust fashion, but production.
Yeah, out of everything you canlook at fashion, understand for
styling, as as you said duringyour upbringing.
Um, there's fashion buying,there's like editorials, there's
(11:31):
everything what made you reallyfall in love with, like, the
art of production.
Speaker 2 (11:39):
I was lucky or privileged from the point of
view that growing up, I knewwhat I wanted to do in my life,
whether it's design, interiordesign or fashion but growing up
I knew that I wanted to be afashion designer.
That means fashion designerspecifically, specifically
fashion designer, because that'sthe only thing I understood in
(11:59):
the fashion industry.
I didn't know anything.
I was 14 years old and then Istarted, when I was in school, I
started to see the bestuniversities in fashion, yes,
obviously.
University of the Arts, parsons, esmod, all these big names.
When I was 16, I was kind ofintimidated.
(12:21):
Obviously, if I asked myparents I want to travel, they
would say straight no.
Speaker 1 (12:28):
Oh, your parents were not about Traveling abroad and
studying.
Speaker 2 (12:31):
For them, the topic Was not shocking, but you're
still young, you're a girl, somy father was afraid of me.
Speaker 1 (12:40):
It was traditional.
Speaker 2 (12:43):
But he was open.
Why not, masters, you're stillyoung, don't think about it now,
just delay it.
And my father was veryprotective.
We lived in a bubble a lot andwe're going to get into that.
But anyways, I consider myselfprivileged in this area Because
(13:04):
I know what I want to do,whether it's arts, fashion,
anything in this industry.
So I did my research, so I wasfighting for something in the
fashion world but then I did IBAcad.
After that I did IB.
(13:25):
Of course, academically I wasreally bad.
Speaker 1 (13:30):
I mean fun fact.
Speaker 2 (13:31):
I know you're very organized, but academically I
was failing my classes.
I wasn't the best, but I did IBat the end of the day which is
really difficult.
So good job, and I passed itbecause of art.
That pushed my grades, but it'sfine.
But so, by the kid, I appliedto university of the arts.
(13:53):
I got rejected three times, wow.
And I got accepted to inparsons and s mod, okay.
And then I went to my dad,poppy, I'm this.
And that no, you're nottraveling.
Wow.
I told him why?
No, she's a girl, not too soon,just go to AC.
And try.
(14:15):
When I thought, no, I don't wantto go to AC.
Yeah, after that I went to AC.
I stayed a year.
I hated it.
I didn't feel like I was doingwhat I wanted to do, right.
Speaker 1 (14:31):
And at that time AUC wasn't developed in the arts yet
.
It was developing, but notthere yet.
Speaker 2 (14:36):
Yes, and I was doing random.
I was doing literally randommajor, I don't know what major,
doing literally any random major.
I'm out of she major.
Well, I was taking around theclasses are Egyptology,
architecture class, a lot of anaha hamily and I'm sharp, hmm.
But so I decided and no, I know, I'll apply for London actually
(14:59):
and could.
The Nipsey flundering werebeset youAL.
The process was not easy at allto do this and I applied behind
my parents back and I said I'lldo this and by chance, I found
that UAL, they're doing a coursewith two.
(15:21):
These two are, they're kind ofshaped, who I am right now.
My name is Sandra Abdullah andmy followers, the first ones who
brought you To Egypt.
Really they helped me.
Creating my portfolio, okay.
(15:42):
Before the course how to createyour portfolio, creating my
portfolio, okay.
So I started a course, a course, and you know how to create
your portfolio.
Speaker 1 (15:49):
So they brought it to Egypt and you know you give
students opportunities to applyright.
Speaker 2 (15:54):
Not to apply but to work on their portfolios before
applying.
Oh yeah, yeah.
So now I applied and then theygot, and they got a professor
for a master's degree and bychance I saw on social media the
ad.
I'm like UAL is coming.
That must be sketchy.
I told her.
(16:15):
I said, yeah, the course isgoing to start tomorrow, wow,
but we don't have any spots.
I'm like, no, I need a spot,yeah.
But I said, okay, but you needto transfer now I'm just gonna
do a course.
Speaker 1 (16:31):
Well, he was very supportive in any in the course
at the beginning okay wow.
Speaker 2 (16:37):
But I said, okay, fine, go, I went.
They're my friends until now.
I took the course.
I talked to the professor.
He told me what to do.
You have to be very specific.
What do you want?
Speaker 1 (16:49):
to do Fashion.
Speaker 2 (16:50):
Design, styling, production.
Speaker 1 (16:53):
There's everything.
The thing is UAL is a wholeworld.
It is the fashion school.
Speaker 2 (16:59):
They have more than 150 courses.
Speaker 1 (17:01):
Exactly, of them is curation Of them is curation of
them is everything you couldpossibly imagine did he guide
you?
Speaker 2 (17:08):
yeah, he guided me for a few days early.
What should I do for, like, myportfolio?
Uh, I had them as they am in acool huggy, so he kind of guided
me, but that was fine.
The website late url.
The URL was coming again.
But for interviews, oof, and ifyou applied, you just send your
(17:29):
application number with a justinterview.
Okay, so I did it.
I also left my parents' house.
I went to the interview.
I got the acceptanceimmediately.
Really, you applied, obviously,on a lot of things.
We're going to give you anoffer, which was, you know, it
(17:53):
was a foundation at first, butit was the same level of a
bachelor degree.
Okay, and they told me at thattime you're going to do styling
and production.
Sorry, you're going to do InSa'aytah.
You will do styling andproduction.
Sorry, you will do.
It is divided into three thingsBusiness, media or design.
Okay, you're going to pick twoand then you will see how it is
Interesting For a whole year andyou have to go yes, so now
(18:16):
you're done.
You entered, I got accepted toyou.
So how did you convince them totake you to Londonondon my
mother's story?
Your dad, yeah, I got accepted.
Okay, because the visa isdifficult.
So she won't come to you and wego to.
La every summer.
So in the summer I went and gotthe visa.
(18:39):
From the moment I got the visa,my father saw how much I was
fighting for it and I wasextremely determined.
He felt that I can trust himnow.
(19:00):
Yeah, you have it.
I have it in me.
Speaker 1 (19:03):
Okay.
So, aiza, I want to talk a bitabout your dad.
So your dad, I think, played avery pivotal part in who you are
actually, and I know thisbecause I know you've told me
about it, you've written aboutit.
Can you tell us a little bitabout your relationship with
your dad?
Sure?
Speaker 2 (19:19):
my dad, honestly, was my best friend.
I know he's the same person,but that's why we were clashing
a lot and I used to tell himwhen I was applying.
I used to tell him I take thisfrom you.
Being stubborn is a nice thingand a bad thing because you.
(19:41):
If you use it in a good way,you'll do what you want.
But if you're using it in thewrong context, of course you
will fail.
But my relationship with myfather was something that I
always looked at him as.
He was hopeful in life, he wasfull of life, he loved life to
(20:04):
the fullest.
He did everything, even thoughhe died young.
He was 54.
And it was the first year AfterI applied For UAL.
He sent me the group and he wasvery organized.
(20:26):
Even he was double we kind ofhave this relationship until now
.
Yes, he was always saying Itrust you, you're gonna do it.
Even briefly, he was blessed.
I felt that he was always on myback, if that makes sense.
(20:48):
So the first year that was thefirst time I arrived.
As I was saying, it was designand media I went and did all of
that.
I was building too, because thesecond year you see what you're
going to do Right.
So I got At the end of 2015, upuntil August 2016,.
(21:16):
This year was the most difficultyear in my family, because we
lost our uncle, who I considermy godfather, and my father was
also a kind of father, not a bigbrother.
Okay, so we lost our uncle.
And then, eight months later, Ilost my dad, and I was still in
(21:37):
LA and I got a call from my mom.
My mom's voice was strong, butI didn't know what was happening
in Egypt and I immediately wentdown to my dad in a coma.
I didn't know what a coma was.
I didn't know what happened.
So, of course, I was talking toyou yesterday and I was 21
(22:05):
years old 21.
Yeah, 21.
So it was a month later.
So I went down suddenly.
That was, of course, suddenly.
That was for me a shock.
Then, when I saw my dad,everything was in a coma.
I didn't know what happened.
(22:26):
He got a heart attack and wewere in a coma for 24 days 24
days.
I lost faith.
I lost faith in God.
I would love to talk about, butnot much.
No, please go ahead.
I lost faith because I felt thatI was asking God it's either
(22:50):
you leave my father or youchoose him.
But my father lives a day hedidn't like.
I didn't like it.
I understand what you mean,because my dad was always active
so I didn't want to see him insomething else you needed.
Speaker 1 (23:07):
You were asking for one or the other exactly, and,
of course, when it happened, hepassed away on my birthday.
Speaker 2 (23:14):
So I always celebrate that day, that.
And, of course, when ithappened, he passed away on my
birthday.
So all of a sudden, I celebratethat day.
That.
I don't take it on a negativenote.
I take it as a celebration.
I mean that all of a suddenhe's with me and we celebrate.
All of a sudden, I take it thatthe journey of loss and death
is such heavy and strong.
(23:35):
But it's such a heavy andstrong, but it's such a
beautiful journey.
It taught me a lot of thingsand it shaped me and it shapes
me every day.
So since then it's been 8 years.
8 years, of course, was arollercoaster of emotions,
rollercoaster of stages how totake the good things and to be
(23:56):
resilient.
A roller coaster of emotions,roller coaster of stages how To
take the good things and to beresilient and strong, and always
the best.
I do what I want.
So I think it's the main drivefor me and for my employees that
I'm always inspired by himani.
I'm always inspired by him.
I'm always inspired by how muchhe was a dreamer as well.
(24:20):
Yes, so anything he dreams ofhappens and I dream of anything
that happens, and that's how Istarted Mizao Mahani when I was
studying.
(24:42):
So I was working when I wasstudying.
So I was working when I wasstudying, and from the
background my father used totell me don't you work.
Speaker 1 (24:48):
now you know work a little bit, but I always had
this issue and I think you knoweven being hopeful is such an
important point.
Honestly, I'm just listening toyou.
I I really teared up a littlebit.
Speaker 2 (25:01):
It's such a beautiful thing although I usually I'm
not the one actually I have ittattooed on my wrist hope, the
word hope.
Speaker 1 (25:10):
I love that such a strong my grandmother come in,
always talks to me about hope.
But I think in the end it's agenerational thing and they had
a lot of hope and it's hard toinstill it in us Because we feel
that there is a lot of cynicismand skepticism in our
generation.
But I want to ask you because,now that you have Maison Mahani
(25:34):
and something that you said,your father always dreamed of
something and it happened.
And the interesting thing aboutMaison Mahani and the fashion
industry in general when westarted is that there really
wasn't one when you started.
You were one of the firstserious, creative production
houses doing an aesthetic thatwas not presented before in
(25:56):
Egypt at least.
Let's be fair and say that.
So I wasn't afraid that peoplewouldn't understand your
aesthetic, wouldn't understandthe way you work this part.
Obviously it pays off in theend.
But, like when I startedsomething called podcast, it
wasn't known what podcast orthis format.
I want to know you a podcastwas.
(26:17):
I didn't know the format.
I want to know you weren'tscared to start.
Speaker 2 (26:22):
No, this is the only thing I credit myself.
I'm scared.
I'm scared of a lot of things.
As a person, I'm scared, butwhen it comes to work, if I have
an idea, I just do it.
Yeah, so that's how we started.
You know, andrew is my partner.
Speaker 1 (26:44):
Yes, shout out to Andrew.
Hi, andrew, we should getAndrew on the podcast, next
episode, when he's here when hecomes back, next episode when
he's here when he comes back.
Speaker 2 (26:55):
But Andrew is literally my backbone as family
and as my partner.
How we started Muzama Hani,andrew's background was in
pharmaceutical, with my familybecause my family was in
(27:15):
medicine and all my familybecause my family was all in
medicine.
So Andrew also studied pharmacyand biotechnology and then he
followed the whole family thing.
But his dad lives in Paris andgrowing up he was always going
to Paris.
He kind of has, he has this kindof Bordeaux, the European
(27:39):
element, and going up into thischaracter, not the typical
Middle Eastern or Egyptian, sohe was always into fashion and
art so whenever I had an artclass.
When I'm in school or inuniversity, he always helps me
with my projects and alwaystells me my insights and Andrew
(28:04):
is your cousin.
Speaker 1 (28:04):
Yeah, my first cousin .
Everyone thinks we're siblings.
I thought you were siblings thefirst time I met you, but you
look like each other not even mysister no, he's your sister,
you can tell features of course,but but like andrew, no, not at
all.
But I was like oh, interestingbut, then I was like okay, he's
her first cousin, but you guyswork really well together, I
(28:27):
think he's a completelydifferent character.
So when you deal with himversus you, it's like there's
two different worlds but itworks.
No, and that's why he lives inberlin but see, I want to get
into my zone behind me more.
I want to know what services doyou guys like provide and how
(28:51):
did you do the transition frombeing a fashion, creative
production house to luxury?
Speaker 2 (28:57):
Okay, what we specifically do production,
creative direction, artdirection, styling.
When we started, we had thesepillars and we what's it called
these pillars?
And we Sorry services, thesepillars, and we what to call
these pillars?
And we sorry services, and weprovide to all our clients,
(29:22):
whether it's fashion orhospitality real estate, all the
clients of us but you startedfashion focused.
Yes, I started fashion focusedbecause my studies right, but
the next clients the taste, orhow.
(29:47):
We have a distinctive taste butwe want to apply the luxury
market, for example.
Speaker 1 (29:53):
It's a luxury real estate brand.
It has luxury verticals in theluxury market, in the aesthetic
market.
I mean, in the aesthetic market, for example, it's a luxury
real estate brand, it has luxuryverticals not all compounds,
but in general it can beconsidered that, yeah, but it's
interesting that they came toyou as a production house.
So basically you wenttransitioning from fashion to
luxury.
In general, yes, and this was astrategic move right.
Speaker 2 (30:16):
It wasn't.
I think it was a strategic moveAndrew can see it but I felt
that I was skeptical that wewould enter this market or not.
Okay, but I felt that it'sworking Okay and it's working
for our own good, that we dowhat we want at the end of the
day.
Right, but I felt that it'sworking okay and it's working
(30:36):
for our own good because we'redoing what we want at the end of
the day, right and we'reshowing our taste, aesthetics
and vision, but towardssomething that's also
commissioned and it's alsocommercial.
Speaker 1 (30:46):
Yes, and if you tell me more about your creative
process as an like, what makesit different within Maison
Mahani than any other productionhouse that I can go to.
You know there's so manyproduction houses but you guys
offer something specific, butcan you tell me a bit about your
, your creative process?
Speaker 2 (31:07):
once we take the brief from the client, we do a
brainstorm session.
We see what we're going to dofirst, and then everyone of us
takes their time.
We make our own little moodboards and he writes and also
makes his own mood board, and wekind of merge our own ideas.
(31:27):
So we feel like we're kind of amarried couple Together.
Together, so we make our ideastogether and then we shape and
we kind of give birth to a new,completely new thing.
A completely new thing.
Well, bordo alashan, ourbackgrounds are different, and
(31:48):
andrew kind of grew up in parisby the european aesthetics.
Aesthetics kind of shaped himand I'm still kind of growing up
.
Speaker 1 (31:59):
I go to him a lot you have western aesthetics, but
you know them apply them.
Speaker 2 (32:05):
In the Middle East there's a bridge.
Speaker 1 (32:07):
I really feel there's a bridge and I think it's
important.
It's not for everyone, which isactually a really good point,
but the clients that want thisspecific bridge, that want to
reach an audience that is middleeastern but also, uh,
westernized, also well traveled,also kazahiga you really really
know how to tap into thataesthetic perfectly.
Yeah, um so, other thancreative direction, styling,
(32:30):
production, etc.
In general, I feel like you area sort of production agency
that works very closely with theclient.
You are not, you don't justproduce, you you're involved no,
yeah, we do everything.
Speaker 2 (32:44):
The two of us, me and Andrew and I do something we
love because there are clients.
Until now it's been 6 or 7years and they believed in us
since day one, knowing I was astudent in London.
They were like shipping.
I always owe that to theEgyptian designers.
Speaker 1 (33:06):
Yes, all these clients, they shaped us in a way
what other clients that youfeel really shaped as you worked
with them over the years.
Speaker 2 (33:20):
Michael Oro, don Tonani.
Numero L'Officiel Divas, themagazine.
We have a strong relationshiptogether, amor.
We have a strong relationshiptogether, amor, amor, amor, amor
, amor, amor, amor, amor, amor,amor, amor, amor, amor, amor,
amor, amor, amor, amor, amor,amor, amor Amor it's a really,
(33:52):
really big thing and it'simportant that any of these
clients are diverse.
Speaker 1 (33:55):
Well, it's not just fashion, it's luxury, um, and
I'm really looking forward tosee what's coming up next for
Maison Mahani.
Is there any project that youwant to share?
Speaker 2 (34:05):
we're working yeah, we're working on very
interesting projects.
Right now we can't disclose theclients, but say any.
Some of the clients are alreadymentioned, danny, but we're
working on the next year theplan.
But a lot of the clients areinternational and regional yes
(34:26):
and we're tapping into theregional market now yeah, even
more yeah even more, so that'sexciting for us what was the
first job that you got fromMizao Mahanika Production House?
Speaker 1 (34:37):
Did you feel, okay, wow, we're going to make a
change, we're going to make someprogress here.
Speaker 2 (34:44):
The first project that we got.
I think I felt a major changefor me Numero cover, which we
did with Amra Zateen.
Speaker 1 (34:53):
Yeah.
Speaker 2 (34:54):
We did it in Paris.
That Numero Cover that we didwith Amra Azzedine.
We did it in Paris.
That was for me to work withsuch a great team stylist.
His name is Jean-Paul, his nameis Jean-Paul and Amra Azzedine
is the photographer and we are aproduction and the talents were
Tilan Blondo and what's hisname?
(35:17):
Daniel Day-Lewis.
Speaker 1 (35:20):
Really.
Speaker 2 (35:20):
Yeah, gabriel, his son, oh my.
God, we were doing the Numerocover and it was in 2018.
So for us, it was something wefelt like we were making steps.
Here we're making progress.
Speaker 1 (35:35):
We're making progress .
Speaker 2 (35:36):
We're making progress .
Speaker 1 (35:38):
Okay, so you've worked with Vogue.
You've worked with Jean-PaulGaultier, You've worked with
Numéro, You've worked with letme check guys Amor.
Amor Chloé.
What's a campaign that, for you, you're really proud of as Anne
, like something that you feltlike we worked really hard,
we've got it.
Took a long time, but it'shappened.
(35:58):
Jean-paul goutte okay yeah no,tell me more, because this is
brilliant.
When I saw also in my home,honey, the jean-paul goutte
campaign, I was was a moment forus yeah, yeah, for the region,
yes, uh, you know he met thewhole team.
Speaker 2 (36:25):
He called me.
He's like, and you know, theproject that we got, I'm like
what idea?
Very calm, I'm very cold.
We got John Paul Goethe.
I'm like what.
I was super excited Becauseit's a big deal.
(36:45):
It was a big deal and they gaveus the whole thing.
Speaker 1 (36:48):
And the production was where.
Speaker 2 (36:51):
In Luxor and Aswan.
Speaker 1 (36:52):
Luxor and Aswan Wow.
Speaker 2 (36:55):
It's a lot of trust, trust and work, where they gave
us the whole thing, fromcreative direction to production
, to styling.
It was all under.
Speaker 1 (37:07):
Mizal Mahani yes, and the campaign was for a perfume.
Right yeah, perfume.
The iconic bottle of their body.
Right yeah, the goddess.
Speaker 2 (37:18):
The goddess bottle and they were doing an
international campaign wherethey invite 26 influencers,
slash models, where they werebig names like Clara Berry, mimi
Moucher, all these kind of bignames, and for them it was an
(37:42):
experiential campaign, so itwasn't just content creation.
Speaker 1 (37:46):
It was everything.
Wow, you had to give them anexperience, exactly, oh my.
Speaker 2 (37:50):
God, but so the experience was designed by the
team Okay, and we were handlingall the content parts Perfect.
Speaker 1 (37:59):
Facilitating the content and everything.
It was an incredible campaign.
Thank you, we got thecongratulations.
It was amazing, thank you.
Okay, so what's like thehardest shoot day you've ever
been through.
You've been through a lot withMaison Mahani honey over the
past like I want to say eightyears.
Um, okay, so when I met you youhad just started.
(38:22):
It was like in the first yearor second year?
yeah, first or second year, andI will never forget yeah, I
don't know.
I think it was yasmin, in a wayour mutual friend, who was
telling me nur, you have to meetan I'm like, and she would
always just call you an and youcall me annie, annie yeah, oh my
god, it was so fun because, um,I think in a final, we started
(38:45):
in a time where thepossibilities felt endless,
because we were kind of pavingan industry and, to be honest,
it's still in in the process wehad the space and and this is
something that's reallyimportant to actually talk about
how did you feel?
and, honestly, we were kind oflike shooting in the dark.
Should should I produce thisand put it out there and see if
(39:07):
vogue picks it up?
And then, 2016, 17, vogue andharper's and l started in arab.
So we were with the movement,exactly step by step.
So at first one felt thatanything is possible.
Now it's obviously a bit moredifficult, a bit more
established, but at thebeginning did you really feel
(39:27):
like you could do whatever youwanted in production?
Speaker 2 (39:33):
Honestly, when I was studying I felt it wasn't
challenging because the projectswere already created and up
until now we've never reached aclient.
Okay, all the clients reach us.
In a way, they come to you,they come to us.
(39:54):
Even Jean-Paul come to usthrough someone.
Okay, we're proud of that.
People tell us not becausewe're doing a full on marketing
campaign on ourselves, butpeople put trust between me and
them and Andrew how he dealswith every client.
(40:14):
But people put trust between meand them.
They see the work and Andrewhow he deals with every client.
But deep in my mind it wassomething that I was sure we
could do something in Mosque.
We had the space, we had thetime, we had the sources that we
could do big things and whatwas the most difficult thing.
Speaker 1 (40:37):
I will return to this question.
That was really difficult foryou that you got through also
Jean-Paul Gaultier.
Speaker 2 (40:44):
I was shocked for the second day.
No, you fainted, no way,because I have a phobia.
I have a phobia from a lot ofthings one of them is the
sickness, oh my god.
And I was filming at 45 degreesand Andrew was in the office,
and then you fainted and, oh mygod and all the team of Jean
(41:06):
Paul Gaultier got up and satwith me and they made sure I was
okay.
They gave me meds and all that.
So wow okay, that was the day Iforgot wow.
Speaker 1 (41:19):
So right now, you've been 8 years as an employee.
You've done so much.
You've done creative campaigns,you've been in magazines,
you've been featured, you'vedone your own work.
What's something that youhaven't done yet as an that you
really feel like I still want todo, as an employee or otherwise
?
Speaker 2 (41:36):
creatively image making design that you really
feel like I still want to do forMaison Mahani or otherwise.
Creatively Image making designhow to design an image and I
make the same design elements,but I apply it to the image.
Okay, for example, how to treatphotos in post-production.
It can be something analog orsomething digital.
Giving an example, I'm inspiredby Haseen Shailan design
(42:02):
methods, where he puts thefabric under the ground and sees
how this is the treatment ofthe garment.
I also want to experiment thiskind of thing with commissioned
designers or commissionedprojects of the garment.
But I also want to experimentthis kind of thing not
commissioned designers orcommissioned projects.
Of course, it's not feasiblefor anyone or for everyone,
(42:25):
because you also a client, tellsus at a certain time it's all
commercial, they have objectivesthat we need to achieve.
So they have objectives that weneed to achieve Right.
So to have the equation ofdoing something creative and
doing something that'scommercial when we make this
(42:47):
kind of equation, that's whatwe're always trying to do.
Something I've always wanted todo is to publish my own book,
your book yeah, your book yeahyeah, I were waiting for the
book, yeah you got me a booktoday.
Speaker 1 (43:04):
It's gucci.
Encore I might steal it I don'tknow.
Yeah, take it okay, uh, lastthing I want to talk about with
you is just something really,really important, which is your
journey with health.
You have done something that Ithink is so inspiring, not just
in your work, but in your ownself, and that's the health
(43:27):
journey.
And I want to know, first ofall, before, how you became the
hottest Pilates girly in.
Egypt Aloe Pilates girly inEgypt.
That's you, aloe Pilates girly.
Um what made you take yourhealth seriously?
Speaker 2 (43:43):
um.
Well, back to Andrew, andrew,andrew.
Speaker 1 (43:48):
Waiting for you.
Speaker 2 (43:50):
Andrew taught me a lot In my life.
By the way, that's hishandwriting.
Speaker 1 (43:56):
I love that.
Can you show the camera?
Speaker 2 (43:59):
Yeah.
Speaker 1 (44:00):
Hope, hope, it's beautiful Okay.
Speaker 2 (44:08):
Andrew is a healthy person and I was always inspired
by him.
But after my father, I got intoa really bad depression For
almost six years and I wasalways an emotional eater and I
wanted to eat Nutella jar.
I mean, everyone who knows meknows this the whole jar.
(44:29):
I mean, all the people who knowme know this.
The whole jar.
Yeah, the whole jar in one Inan hour.
In an hour.
Like pudding.
Yeah, I treat it as my Greekyogurt now.
Love that, but I was finishingNutella ice cream and when I go
to my mom's, my mom and mysister were living in my house,
so I was always eating and forme health was a side.
Speaker 1 (44:54):
Food was an outlet for you Exactly, and you weren't
thinking about health oranything, or my appearance or
anything.
Speaker 2 (45:03):
But for me it was hard to work in the fashion
industry.
Speaker 1 (45:06):
And it was a big part of your personality, exactly.
Speaker 2 (45:09):
And to wear and do all these things.
Unfortunately, people, peopleare vain and they take it in
their mind that you're a stylistbut, it's under the lines that
I can see it, but at the sametime, I wasn't different.
I was different in my health.
Speaker 1 (45:26):
Yeah, but I mean, I forgot about you, even though
you were better dressed thanmost with the tabi boots and
like let's be real for a second,but anyway.
But no, but, like the healththing was something that was on
your mind, I know, for a while.
Speaker 2 (45:44):
I was heavy on shoots .
I couldn't stay all day.
I felt extremely heavy.
My wife was hurting me.
Until my mom told me afterthree years that she was doing a
surgery, I was like I havewillpower.
Speaker 1 (46:02):
I'll do it myself All that.
Speaker 2 (46:06):
One of my closest people and one of my close
friends did a surgery.
He told me close friends did asurgery.
He told me I did a surgery andI got stuck with it the sleeve,
yes, the sleeve.
I said no, I won't do it andI'll lose my time I was in.
London, but anyway, I came oneday it was 2022.
(46:26):
And I was sitting there.
I went to the doctors a lot itwas 2022, and I was going to
many doctors and the doctors whochanged my life were two
doctors Dr Sherif Haqqi and DrAbdelrahman.
I went to them and told them atthe first meeting with me.
Sherif Haqqi told me at thattime I'm the last one to tell
(46:46):
you to do a surgery Really, yes,and I went to Egypt and he told
me this word.
He told me you need the surgeryReally.
Don't do it.
Speaker 1 (47:07):
There's no point.
Speaker 2 (47:08):
So I started working out.
I started working out, Istarted working out twice a week
and that was my journey.
How to build a support systemaround me?
Exactly, people think that youhave to do everything by
yourself.
Yes, but I think it's a shameto ask for help and it's not a
(47:33):
shame to ask for help around youfrom your family, from anything
.
So I always walk on kind of fourpillars and this is also back
to Andrew Hall, the teacherthese four pillars we are
created by mind, body, soul andheart.
Yes, your mind is literallyyour mental workout and mental
(47:56):
health.
So I always tell and I alwayssay do therapy.
You have to have self tuning,yes, and see what your body
needs and wants.
And of course, the secondpillar is your body.
How do you, how do you getinside your body, how you treat
(48:17):
it?
For example, I fell in lovewith Pilates.
I fell in love with working out.
But now, from a girl who wasnot moving to someone who is
working out literally five tosix days a week, that business
belly can a dream, yes, the heelcut up, a shock, so that I'm
body killer.
The sole part is the spiritualpart, where you have your own
(48:43):
beliefs.
You have your own God forbusiness.
Bailey praying in the morningand kind of start my own day on
a good note, I started somethingvery fascinating with what's
moving me in my life.
And then you have the heart.
You fuel yourself with healthyrelationships and healthy
(49:07):
friendships.
So I started those pillars.
These pillars are not fueled,the brain won't work, but each
one of them fuels the other andyou have to fuel it Exactly.
Speaker 1 (49:25):
And so when you did the surgery and you started
losing weight but what was themoment that you were like I have
to do it?
Speaker 2 (49:34):
Like I'm doing it, I didn't know how to breathe, okay
, and I was on the ceiling and Ididn't know how to breathe and
I didn't know how to do my robot.
Speaker 1 (49:46):
And you're like you're in your 20s?
Speaker 2 (49:49):
Yes, I was 20.
I did it in 2022.
I'm 29.
Do the math oh my god.
Speaker 1 (49:55):
Yeah, I was like 27, you're 27.
This can't be my life, that's ityeah, I mean like let just want
to tell you honestly, I justfind your story so, so, so
inspiring and I feel like somany people can benefit from it,
(50:16):
because actually, it's like yousaid, it's the four pillars,
it's the mind, it's the heart,it's the soul, it's the body,
and if all of this wasn'ttogether, even if you did the
exercise by the way, it wouldn'thave made much of a difference.
It would have made a bigdifference.
All but not everything, andlike any advice you have for
someone who wants to pursue afitness career, Just follow your
(50:39):
body and follow your heart.
Speaker 2 (50:42):
Try as many classes as you need.
There are currently, for mostof you, made classes, whether
bar class there's everything.
Speaker 1 (50:52):
What made you fall in love with pilates?
Why pilates?
I'm a pilates girl.
Speaker 2 (50:59):
I read about it and I saw videos, the low impact
movements.
When you say to work on yourcore, the posture to get
snatched, but in a healthy way,it's not aggressive.
It's not aggressive on you butit's hard.
Speaker 1 (51:20):
Yeah, it's difficult enough for you to say, okay, wow
, I worked out exactly.
Yeah, this, I think, is so good.
It's actually a very good point.
Anyone who does want to getinto movement.
I think pilates is a good placeto start and it's not asking
you for so much exactly, but yougot results, yeah you get
amazing results yeah, I can tellyou too.
Okay, we went through a lot ofdifferent things.
(51:42):
Aiza araf, what's next for an?
Speaker 2 (51:45):
uh, a lot of things working on on my book.
Yes, working on two brands.
Speaker 1 (51:52):
Will book is like an aesthetic book.
What?
Speaker 2 (51:55):
type of book.
It was my personal project inGamma and this is also a story.
I mean you need a podcast whenI publish it.
Speaker 1 (52:08):
By the way, 100%, I know, I'm waiting.
We collect books, I'm waitingfor Elisina, and I collect books
and I've been waiting for itand I've been hearing about it,
so I'm waiting for it honestly.
Speaker 2 (52:20):
The problem is that I open things and close them.
But the time will come Exactly,but it will come.
The time will come.
Briefly, the book is aboutsomething I was into photography
in the university andphotography to me is something
really personal, because thereare a lot of clients who ask me
(52:43):
why don't you do yourphotography?
And I do everything.
But I feel it's such a personalthing.
When I was in photography in mypersonal project, it was about
scanning and creating mediums ona scanner, literally a scanner,
a4 scanner.
So I was doing, for example,imageries, and that's the idea
(53:09):
of design, image design or imagemaking, presented in a book, in
a book and so you and you havetwo brands.
Speaker 1 (53:18):
You're working on one of them, I know yeah, I'm
excited about it.
Speaker 2 (53:22):
It's a skincare brand .
Speaker 1 (53:23):
You guys are gonna love it.
I don't I can't say the name,yeah it's not okay, but guys,
the name is really cool.
The branding is amazing with myfamily.
I'm waiting for my samples,girl.
Speaker 2 (53:37):
I think I have one in my bag.
Speaker 1 (53:40):
I'll let you try it patiently for my samples amazing
and anything else that you'reworking on.
Speaker 2 (53:45):
I'm working with my best friend on a brand Bordeaux.
I can't say the name, but it'sa collectible brand.
I'm working with my best friendon a brand Bordeaux.
I can't say the name, but it'sa collectible brand.
Every collection had beeninspired by a movie or something
that's very specific, amazing.
Speaker 1 (54:04):
Okay, our last question for Anne Mahoney, the
queen of curation.
What is Anne's edit?
What is curated by an elevatesyour life?
Little things, it can beanything that is your likes
personal edit I see my goal allthe time to awaken my five
(54:25):
senses.
Speaker 2 (54:26):
I always tell my friends that I don't understand
this language, but I feel thatyou have to have five senses.
Nice smell, you wear, a nicetexture, so fabrics are
(54:48):
important to me.
Speaker 1 (54:56):
Food is something I love to eat.
What's?
Speaker 2 (54:57):
your favorite meal.
I have a lot.
What's your favorite food?
But I eat it every day and Ifeel like I'm fulfilled my shake
, my protein shake.
Your protein shake.
What do you put in it?
Just coffee, frappe and protein?
The ice vanilla Vanilla, notchocolate.
Speaker 1 (55:14):
Yeah, yeah, the ice cream vanilla protein powder
interesting, but actually theyit's a known thing for cakes
okay, okay, okay, amazing butthat's my okay, um, and any
products that you feel like arelike really, really like very on
, you can't live without themcurated by you.
Speaker 2 (55:33):
I think my lip balm, summer Fridays, oh, it's so good
.
Speaker 1 (55:38):
Which ones do you have?
Speaker 2 (55:39):
The cocoa butter thing.
Speaker 1 (55:41):
It's so good, I was skeptical.
Speaker 2 (55:44):
Yeah, it's really good, or perfumes, and perfumes
are very important, guys.
Speaker 1 (55:50):
Anne just made me discover the most amazing
perfume.
I put it on before the episodeand I and I'm smelling like I
have to order it, but I almostwant to gatekeep it no it's fine
, it's fine.
Okay, let's do in your what'sin your bag.
All right, let's go, all right.
So this is a celine phantomyeah from pb philo, which we
love.
Okay, what's in your bag, girl?
Speaker 2 (56:10):
Okay, I have everything in my bag.
I'll start with the Hassan andMary Poppins.
I have my beauty slasheverything.
Speaker 1 (56:22):
Oh my God, it's a hot dog triangle pouch.
I love that pouch.
It's really, really useful yeahand it's waterproof as well.
I have my perfume this is myfavorite perfume can you tell us
what perfume it is?
I know I said I don't gatekeep,but fine the Orilla.
Speaker 2 (56:42):
Basically it's Rehle, but in French Orilla by
Dettique.
Actually, the story behind thisperfume is so, so inspiring.
The two founders went aroundthe region, where they collected
all the Arab scents and putthem in a perfume bottle.
Speaker 1 (57:02):
Wow.
Speaker 2 (57:04):
It reminds me a little bit of Deir, if you guys
know what that means or thechurch.
So it has the idea of perfume.
I see it has perfume leather,wood, amber, raspberry and it's
Orilla yeah, orilla love it.
Yeah, I have my CBD for CBD oil.
(57:26):
I love the CBD oil.
It's by Hi Stevie, sorry byStevie, it's oil.
Speaker 1 (57:29):
It's by Hi Stevie sorry by Stevie, it's a.
Speaker 2 (57:31):
It's a good brand yeah, it's a very good brand
okay in LA.
My brush, two-inch brush.
Why my deodorant?
Nice, my mascara, westmanAtelier mascara.
Can I see it?
Yeah, is it good?
Yeah, westman Atelier mascara.
Speaker 1 (57:49):
Can I see it?
Yeah, is it good?
Yeah, westman Atelier, ooh.
Speaker 2 (57:53):
Okay, Just tried this one the Nude Stix eyeshadow.
Speaker 1 (57:59):
Looks good.
Hot tone, hardo yeah, love it.
Speaker 2 (58:03):
Thank you.
I also have my serum by Sonsi.
Oh, it's a new brand by ablogger called I can't remember.
Speaker 1 (58:10):
I've heard of it.
Yeah, is it good?
It seems like you finished it,so it's good.
It's very, very good.
I love this.
Speaker 2 (58:17):
Drunk Elephant.
So good, the Drunk Elephantbronzing drop.
And my meds, yes, my prebioticsthe meds pouch.
Speaker 1 (58:27):
Yeah, guys, the meds pouch, guys, the meds pouch is
Saint Laurent, just a dust bag,just a dust bag.
Speaker 2 (58:33):
Yeah, just make use of everything, sustainability
yeah sustainability.
Here we go, my dental flossamazing, my dentist would be so
proud of me, obsessed.
Yeah, my scrunchie.
What else?
Oh, I have a sound, actually asample of our new skin care oh
(58:54):
my god, actually it's a bodyserum.
Speaker 1 (58:58):
It will be the first body serum in egypt I need a
body serum and I don't want toget the necessary, so I'm not
gonna get it.
Speaker 2 (59:05):
Yeah, I'm waiting for that Okay.
Speaker 1 (59:08):
so, guys, that was the biggest patch I've ever seen
in my life.
Speaker 2 (59:11):
And then Then I have my biggest.
They're really good.
No, I love them, but they'renot.
Honestly, I was influenced.
Not exactly, but they're notsuper practical, but they're
amazing when you work out.
Speaker 1 (59:27):
Yeah, okay.
I want to see the black.
Okay.
I amazing when you work out.
Yeah, okay, they wear.
And I want to see the black.
Okay, but I love that you gotthe black.
The white, I feel, is too.
Speaker 2 (59:36):
It's too much yeah and then I have another bag in
my bag in case I don't want tocarry a heavy bag and then so
it's like a bag in the bag.
I love it.
Speaker 1 (59:45):
Just have my cute ysl , very cute and you put in here,
like all of the like littlemakeup things that you need.
Huh, yeah, the essentials.
Okay, I call them theessentials.
Speaker 2 (59:56):
Okay, I use all my pouch, I love it, I have.
These are my favorite products.
Okay, the Summer Fridays thelip butter bomb Love it, this
one is amazing.
The Tarte Juicy Lip Uh-huh.
And then I have my eyebrowpencil by Refai.
(01:00:17):
It's really good, yeah, love it.
The Gizou Lip Oil Love it.
The eye what's it called theeyebrow gel?
And this is my favoritelipstick.
It's almost done, I guess.
Speaker 1 (01:00:32):
By Chanel.
Speaker 2 (01:00:33):
By Chanel.
Speaker 1 (01:00:34):
What color?
Speaker 2 (01:00:36):
I don't know, it's called Rouge Allure, yeah.
Speaker 1 (01:00:40):
I love it, but these are essentials, honestly.
Speaker 2 (01:00:43):
And I have my little, I have the same, it's the best
yeah.
I love it, I think I got goodas a gift.
The the musk oil and thewestman atelier I need to try
this brand.
Speaker 1 (01:01:01):
You're gonna get me on this brand the contour stick
amazing.
Speaker 2 (01:01:05):
And then I have my I.
Speaker 1 (01:01:07):
How the hell did you fit this in here In this pouch?
The essentials.
Speaker 2 (01:01:11):
Okay, and then my card holder.
Speaker 1 (01:01:14):
Chanel.
Speaker 2 (01:01:16):
I didn't change my card holder for so long.
Beautiful, yeah, it's a classic, yeah, and I always lose my
card holder, by the way, it's afun fact, but my problem is that
it's mine, but I have a lot ofpictures, okay, so for me I
don't know if I should put it ina.
(01:01:36):
That is so cute.
I always carry it with me.
I love it so much, yeah and mygrandmother used to write on the
back of pictures in French, buton the back of pictures, oh, in
french that is so cute.
Speaker 1 (01:01:54):
I love that.
So you put your pouch in thebag and then in the bag you have
your work things yeah, my workthings and I have my in my pouch
, if you know.
Speaker 2 (01:02:04):
You know the virgin mary oil really.
Speaker 1 (01:02:13):
But I feel protected and I can I see yeah, I've never
seen this on.
Speaker 2 (01:02:18):
That's so interesting for god is the religious part
is in me.
Yeah, for that, literally in mypouch.
Can I see the pouch?
Speaker 1 (01:02:29):
I want to hold the pouch and then I have my shades.
I love the shades you walked inwith, by the way.
Can?
You put them on my currentfavorite, tom Ford sick,
literally insane.
Shout out to Meze as well.
Speaker 2 (01:02:43):
I love them did she get?
You on these.
Speaker 1 (01:02:48):
I love it.
They're so cute amazing.
Speaker 2 (01:02:52):
So these are my sheets, I think you're an ipad
girl yeah, love my ipad.
You don't have a laptop?
No, I have my laptop okay butmy laptop is very heavy.
If I always carry my ipad, okayto my like all my meetings and
yeah I have my favorite, uh, butit's more of oh, what's that
that?
That was an exhibition in la.
(01:03:12):
It's beautiful.
I took that picture and it'skind of the space I want for
mizoma honey oh, my god, I loveit.
Speaker 1 (01:03:19):
Okay, so it's an ipad and a pen and a notebook.
Speaker 2 (01:03:22):
Yeah, and my notebook this is not the notebook.
This is my diary your diary,yeah, and you're writing it
every day no, but uh, I writewhenever I feel sad, so the
first thing I wrote it wasactually I posted about that you
did yeah, the letter to myfather uh, the, and it's on her
(01:03:43):
instagram, guys, you can read it.
It's so beautiful but god, Ilove how follows I'm like, I'm
like, literally styled by annaguys this is the funniest thing.
Speaker 1 (01:03:54):
Can we end on the t-shirt?
Boss of god, I must give her at-shirt in case she needs to
change okay but first gelato,and that's something I love.
That is me, guys.
Thank you so much, ann Annie.
Thank you guys.
That's what's in Anne Mahoney'sbag.
Guys, in case you needed toknow, this is the real life.
Mary Poppins, here you go.
(01:04:16):
Okay, I want you to tell me acouple of more sentences about
Maison Mahoney.
Yeah, and that's it.
Okay, do we have?
We're good?
Okay, by the way.
(01:04:40):
Way, what's in your bag wasfreaking fascinating, I'm not
even kidding.
I can't believe.
No, we thought it was a lot of.
You know, aya pulled out seventhings because I asked her
what's your lip color?
She's like, so I use this.
This is seven things.
I'm like Aya.
No one can replicate that.
What are you talking about?
That's it, and hopefully nexttime we have Andrew with us to
(01:05:02):
talk more about his side andBerlin yeah the Berlin side is
wild.
Speaker 2 (01:05:08):
That's Bordeaux, something that's shaping Mzoma
honey in a way, exactly exactly.
Speaker 1 (01:05:14):
Thank you so much, thank you, thank you, thank you
everyone, thank you, thank youguys we did it guys, uh, finally
.
Action.
Welcome to the Curation, a showfor the culturally curious.
This is your host, noor Hassan.
Each week, I'll guide youthrough a curated edit of the
finest in art, fashion, design,culture, luxury, wellness, tech
and more.
This is your go-to space fordiscovering trailblazing ideas,
untold stories and meaningfulconversations with innovators
(00:24):
and creators who are shaping ourworld.
There's no gatekeeping here, sosit back, tune in and let's
discover only the best together.
Speaker 2 (00:34):
I like to curate all my documents From Al Mahani.
From Al Mahani.
Speaker 1 (00:38):
Curated by Al Mahani.
But what was the moment thatyou were like I have to do it?
Why Pilates?
Speaker 2 (00:44):
Dark red suit and I I don't like red you fainted?
Speaker 1 (00:52):
yeah, no way.
Oh, your parents were not aboutI got rejected three times how
did you convince?
Speaker 2 (00:58):
them to take you to london and we were allowed to
watch all the fashion shows.
Oh my God, I knew about MaisonMahani, so he blessed it.
Eight months later, I lost mydad.
With my dad, it was somethingthat I always looked at him as
if he was hopeful in life, and Iwas also hoping that something
would happen.
Speaker 1 (01:22):
Okay, guys, right now I'm sitting with Anne Mah
mahanni, the co-founder ofmaison mahanni, and anna is not
only the co-founder of maisonmahanni, but anna is my friend.
Hi noor, hi anna, guys, but I'malways in front of the camera,
(01:42):
so if I'm awkward, please don'tjudge me.
You're gorgeous, but no, I'mbehind the scenes.
I mean, I'm the producer, thecreative director, the person
behind the scenes making theshow run.
Thank you, nick, you agreed,thank you, thank you.
Thank you so much for this andfor the opportunity.
Speaker 2 (02:08):
It's not the time.
It's not the time, buthappening.
Finally it's happening, yeah Ichased you.
Speaker 1 (02:14):
Yeah, okay, my first question for you an is is who is
Anne Mahoney right now, today?
Give us a little snippet.
Speaker 2 (02:32):
I'm Anne Mahoney, as you know, co-founder and
creative director of MizoMahoney.
I started my business in 2015,when I was studying.
I went to London when I was 21years old.
I studied there for four years,london College of Fashion, in
the University of the, providingimage making and all of that
(03:29):
and all of that.
I describe myself as a dreamer,as a strategist, as a creative
director in my own bubble, in myown world, and that's how I
express myself in a nutshell.
Who is Anne Mahanian?
Speaker 1 (03:35):
I love that.
And then I feel that you're adreamer From the moment I met
you.
Every time you talk to me aboutsomething, for example, it's
been a year or two, and all of asudden I find that it happened.
You know, yeah, and that'ssomething we'll get into.
Okay, I want to ask you one ofmy favorite questions, sure,
which is what is your morningroutine?
(03:58):
Oh, we're on this podcast onthe Curation.
We like the details.
Speaker 2 (04:08):
And I know everything .
I wake up and then what?
Okay, on on a good day, yeah,uh, but I check my phone really,
I check my phone, me too, and Ihate it.
Yeah, I know yeah, but I alwaysdo that instagram or or like
Instagram WhatsApp anything youknow, those are the two things I
(04:29):
check in the morning.
Yeah, but if it's a good day, Iwant to be healthy I have like a
pre-breakfast two hours, whichis take my vitamins meds,
because I take my medicine everyday.
I'm a Hashimoto patient.
Yes, for they put my meds,vitamins.
(04:50):
All of that.
Go do my skincare routine,shower, put my workout clothes
and then, but if it's either goto Pilates or workout, would you
have, like a coffee, a matcha?
uh, yes, I go straight to theworkout that's so, that's so
like different, I don't know butI wake up, and I wake up very
(05:20):
early and I take my meds, so Ineed to eat anything after the
day, after an hour or so, so Ijust go straight to the workout
and then I eat and drink.
When do you wake up?
I wake up at 7.
That's early.
It's either very early or verylate.
I don't have in between okay,and the skincare routine?
Speaker 1 (05:44):
do you have non-negotiables, like, do you
have a skincare routine that youdon't negotiate?
I mean, for example, somethingyou love a lot in the skincare
routine.
Speaker 2 (05:50):
My favorite product is the Barbasterm Exfoliating or
Enzyme Cleanser Okay, this ismy favorite product.
Or the Zoskin Exfoliating PadsI like anything or I love
anything that's exfoliating Okay, and you use this in the
morning.
My skincare routine is verysimple, very basic Just gentle
(06:12):
cleanser in the morning, anykind of moisturizer and.
I will face oil by night andthat's it.
Speaker 1 (06:20):
Okay, so you don't have the 10-step skincare
routine, the TikTok vibe.
No, I used to have that Same.
I used to have that.
Speaker 2 (06:24):
Same I used to have that 10-step and all of that,
but I don't have the luxury wehave a life, yeah, but I don't
have the time to do that it'sonly a three-step routine?
Okay, and usually everythinghas to be quick.
I have a document.
I like to curate all mydocuments.
(06:46):
For example, I have thepre-breakfast and you saw my
Italy item.
Speaker 1 (06:52):
Right, I have a similar document.
Me and Anne were in Rome, likeit was Brian Whatabod a month or
so ago, so I asked him like hey, can you send me your
recommendations?
I had to be about like somerandom messy WhatsApp list and
whatever.
Can you send me yourrecommendations?
I had to be about like somerandom messy WhatsApp list and
whatever and sent me the mostclean aesthetic document with
the recommendations and aschedule.
I followed it.
Speaker 2 (07:11):
I was like oh great.
Speaker 1 (07:12):
Like if I had gone to a travel agency, they would not
have sent me this.
Speaker 2 (07:16):
I was like okay, I invested too much in it.
Speaker 1 (07:19):
It's beautiful, it's beautiful and it was the vibe I
have one bath for my day.
Speaker 2 (07:23):
Went to all the restaurants.
Speaker 1 (07:26):
To the dismay of my husband.
He's like what's this?
I'm like my itinerary.
Speaker 2 (07:32):
From Anne Mahoney.
From Anne Mahoney, curated byAnne.
Speaker 1 (07:34):
Mahoney.
It's like what, okay, so simple, routine, coffee, pilates, and
then you get to work yes, okay,amazing.
And then you got to work yes,okay, amazing.
So I want to take this back alittle bit, okay, all right.
Uh, who is an mahani as a kid,as a child, aiza araf, were you
always into, like, fashion,aesthetics, all of this?
(07:58):
Um, to be interested in thisindustry?
Like, where was the spark?
Speaker 2 (08:04):
um, honestly, and I can't remember any, to be honest
, I can't remember my childhood,okay, but uh, I remember that I
owe that to my mom.
Speaker 1 (08:15):
My mom used to like buy a lot of magazines in our
house a lot of fashion tv 24 7we kind of fashion tv, the
nostalgia, but any past midnightor we were not allowed yeah,
and also there was some verylike controversial stuff on
fashion tv, like models withtheir boobs out and nipples and
(08:40):
all of that different time, yeahshe used to put like password
past midnight and we wereallowed to watch all the fashion
shows.
Speaker 2 (08:47):
Oh my God, as soon as we wake up, Okay, so you always
had an interest in Moldova.
I had an interest in art, design, curation, but when I was young
I didn't know what curationmeans.
But my mother was always keenon wearing clothes.
She used to pick our outfits.
(09:11):
She was very strict.
For example, as simple as goingout to see our family, we had
to wear a certain style.
She taught me how to pickfabrics, cuts you don't have to
follow the brands, but if ajacket has a strong character,
(09:34):
then because of the fabric orthe cut and how I grew up in
this subject.
I remember one time I commentedon my cousin's outfit.
I think we were a family at thetime and we went to a wedding.
I made a comment how are youwearing sneakers?
(09:56):
And we went to Farah, he was akid as well, but the idea that I
was really interested inpicking up my outfit, putting
everything together and what'slike a favorite piece from your
mom's wardrobe that you remembergrowing up, that she has until
(10:18):
now, of course.
I think I have this dark redsuit and I don't like red, by
the way but the suit is really,really nice.
Well, I couldn't wear it upuntil I don't know when, but
(10:39):
this year, obviously, because itwas very tailored, tailored and
you know, very tight but, I'vetried it.
I tried it once but said thissuit is really, really cool and
the dark red material, thematerial, the cut, the fit is
(11:03):
insane, yeah okay, so I want togo into.
Speaker 1 (11:07):
Um, you decided, obviously after studying etc, to
get into fashion, and and notjust fashion, but production.
Yeah, out of everything you canlook at fashion, understand for
styling, as as you said duringyour upbringing.
Um, there's fashion buying,there's like editorials, there's
(11:31):
everything what made you reallyfall in love with, like, the
art of production.
Speaker 2 (11:39):
I was lucky or privileged from the point of
view that growing up, I knewwhat I wanted to do in my life,
whether it's design, interiordesign or fashion but growing up
I knew that I wanted to be afashion designer.
That means fashion designerspecifically, specifically
fashion designer, because that'sthe only thing I understood in
(11:59):
the fashion industry.
I didn't know anything.
I was 14 years old and then Istarted, when I was in school, I
started to see the bestuniversities in fashion, yes,
obviously.
University of the Arts, parsons, esmod, all these big names.
When I was 16, I was kind ofintimidated.
(12:21):
Obviously, if I asked myparents I want to travel, they
would say straight no.
Speaker 1 (12:28):
Oh, your parents were not about Traveling abroad and
studying.
Speaker 2 (12:31):
For them, the topic Was not shocking, but you're
still young, you're a girl, somy father was afraid of me.
Speaker 1 (12:40):
It was traditional.
Speaker 2 (12:43):
But he was open.
Why not, masters, you're stillyoung, don't think about it now,
just delay it.
And my father was veryprotective.
We lived in a bubble a lot andwe're going to get into that.
But anyways, I consider myselfprivileged in this area Because
(13:04):
I know what I want to do,whether it's arts, fashion,
anything in this industry.
So I did my research, so I wasfighting for something in the
fashion world but then I did IBAcad.
After that I did IB.
(13:25):
Of course, academically I wasreally bad.
Speaker 1 (13:30):
I mean fun fact.
Speaker 2 (13:31):
I know you're very organized, but academically I
was failing my classes.
I wasn't the best, but I did IBat the end of the day which is
really difficult.
So good job, and I passed itbecause of art.
That pushed my grades, but it'sfine.
But so, by the kid, I appliedto university of the arts.
(13:53):
I got rejected three times, wow.
And I got accepted to inparsons and s mod, okay.
And then I went to my dad,poppy, I'm this.
And that no, you're nottraveling.
Wow.
I told him why?
No, she's a girl, not too soon,just go to AC.
And try.
(14:15):
When I thought, no, I don't wantto go to AC.
Yeah, after that I went to AC.
I stayed a year.
I hated it.
I didn't feel like I was doingwhat I wanted to do, right.
Speaker 1 (14:31):
And at that time AUC wasn't developed in the arts yet
.
It was developing, but notthere yet.
Speaker 2 (14:36):
Yes, and I was doing random.
I was doing literally randommajor, I don't know what major,
doing literally any random major.
I'm out of she major.
Well, I was taking around theclasses are Egyptology,
architecture class, a lot of anaha hamily and I'm sharp, hmm.
But so I decided and no, I know, I'll apply for London actually
(14:59):
and could.
The Nipsey flundering werebeset youAL.
The process was not easy at allto do this and I applied behind
my parents back and I said I'lldo this and by chance, I found
that UAL, they're doing a coursewith two.
(15:21):
These two are, they're kind ofshaped, who I am right now.
My name is Sandra Abdullah andmy followers, the first ones who
brought you To Egypt.
Really they helped me.
Creating my portfolio, okay.
(15:42):
Before the course how to createyour portfolio, creating my
portfolio, okay.
So I started a course, a course, and you know how to create
your portfolio.
Speaker 1 (15:49):
So they brought it to Egypt and you know you give
students opportunities to applyright.
Speaker 2 (15:54):
Not to apply but to work on their portfolios before
applying.
Oh yeah, yeah.
So now I applied and then theygot, and they got a professor
for a master's degree and bychance I saw on social media the
ad.
I'm like UAL is coming.
That must be sketchy.
I told her.
(16:15):
I said, yeah, the course isgoing to start tomorrow, wow,
but we don't have any spots.
I'm like, no, I need a spot,yeah.
But I said, okay, but you needto transfer now I'm just gonna
do a course.
Speaker 1 (16:31):
Well, he was very supportive in any in the course
at the beginning okay wow.
Speaker 2 (16:37):
But I said, okay, fine, go, I went.
They're my friends until now.
I took the course.
I talked to the professor.
He told me what to do.
You have to be very specific.
What do you want?
Speaker 1 (16:49):
to do Fashion.
Speaker 2 (16:50):
Design, styling, production.
Speaker 1 (16:53):
There's everything.
The thing is UAL is a wholeworld.
It is the fashion school.
Speaker 2 (16:59):
They have more than 150 courses.
Speaker 1 (17:01):
Exactly, of them is curation Of them is curation of
them is everything you couldpossibly imagine did he guide
you?
Speaker 2 (17:08):
yeah, he guided me for a few days early.
What should I do for, like, myportfolio?
Uh, I had them as they am in acool huggy, so he kind of guided
me, but that was fine.
The website late url.
The URL was coming again.
But for interviews, oof, and ifyou applied, you just send your
(17:29):
application number with a justinterview.
Okay, so I did it.
I also left my parents' house.
I went to the interview.
I got the acceptanceimmediately.
Really, you applied, obviously,on a lot of things.
We're going to give you anoffer, which was, you know, it
(17:53):
was a foundation at first, butit was the same level of a
bachelor degree.
Okay, and they told me at thattime you're going to do styling
and production.
Sorry, you're going to do InSa'aytah.
You will do styling andproduction.
Sorry, you will do.
It is divided into three thingsBusiness, media or design.
Okay, you're going to pick twoand then you will see how it is
Interesting For a whole year andyou have to go yes, so now
(18:16):
you're done.
You entered, I got accepted toyou.
So how did you convince them totake you to Londonondon my
mother's story?
Your dad, yeah, I got accepted.
Okay, because the visa isdifficult.
So she won't come to you and wego to.
La every summer.
So in the summer I went and gotthe visa.
(18:39):
From the moment I got the visa,my father saw how much I was
fighting for it and I wasextremely determined.
He felt that I can trust himnow.
(19:00):
Yeah, you have it.
I have it in me.
Speaker 1 (19:03):
Okay.
So, aiza, I want to talk a bitabout your dad.
So your dad, I think, played avery pivotal part in who you are
actually, and I know thisbecause I know you've told me
about it, you've written aboutit.
Can you tell us a little bitabout your relationship with
your dad?
Sure?
Speaker 2 (19:19):
my dad, honestly, was my best friend.
I know he's the same person,but that's why we were clashing
a lot and I used to tell himwhen I was applying.
I used to tell him I take thisfrom you.
Being stubborn is a nice thingand a bad thing because you.
(19:41):
If you use it in a good way,you'll do what you want.
But if you're using it in thewrong context, of course you
will fail.
But my relationship with myfather was something that I
always looked at him as.
He was hopeful in life, he wasfull of life, he loved life to
(20:04):
the fullest.
He did everything, even thoughhe died young.
He was 54.
And it was the first year AfterI applied For UAL.
He sent me the group and he wasvery organized.
(20:26):
Even he was double we kind ofhave this relationship until now
.
Yes, he was always saying Itrust you, you're gonna do it.
Even briefly, he was blessed.
I felt that he was always on myback, if that makes sense.
(20:48):
So the first year that was thefirst time I arrived.
As I was saying, it was designand media I went and did all of
that.
I was building too, because thesecond year you see what you're
going to do Right.
So I got At the end of 2015, upuntil August 2016,.
(21:16):
This year was the most difficultyear in my family, because we
lost our uncle, who I considermy godfather, and my father was
also a kind of father, not a bigbrother.
Okay, so we lost our uncle.
And then, eight months later, Ilost my dad, and I was still in
(21:37):
LA and I got a call from my mom.
My mom's voice was strong, butI didn't know what was happening
in Egypt and I immediately wentdown to my dad in a coma.
I didn't know what a coma was.
I didn't know what happened.
So, of course, I was talking toyou yesterday and I was 21
(22:05):
years old 21.
Yeah, 21.
So it was a month later.
So I went down suddenly.
That was, of course, suddenly.
That was for me a shock.
Then, when I saw my dad,everything was in a coma.
I didn't know what happened.
(22:26):
He got a heart attack and wewere in a coma for 24 days 24
days.
I lost faith.
I lost faith in God.
I would love to talk about, butnot much.
No, please go ahead.
I lost faith because I felt thatI was asking God it's either
(22:50):
you leave my father or youchoose him.
But my father lives a day hedidn't like.
I didn't like it.
I understand what you mean,because my dad was always active
so I didn't want to see him insomething else you needed.
Speaker 1 (23:07):
You were asking for one or the other exactly, and,
of course, when it happened, hepassed away on my birthday.
Speaker 2 (23:14):
So I always celebrate that day, that.
And, of course, when ithappened, he passed away on my
birthday.
So all of a sudden, I celebratethat day.
That.
I don't take it on a negativenote.
I take it as a celebration.
I mean that all of a suddenhe's with me and we celebrate.
All of a sudden, I take it thatthe journey of loss and death
is such heavy and strong.
(23:35):
But it's such a heavy andstrong, but it's such a
beautiful journey.
It taught me a lot of thingsand it shaped me and it shapes
me every day.
So since then it's been 8 years.
8 years, of course, was arollercoaster of emotions,
rollercoaster of stages how totake the good things and to be
(23:56):
resilient.
A roller coaster of emotions,roller coaster of stages how To
take the good things and to beresilient and strong, and always
the best.
I do what I want.
So I think it's the main drivefor me and for my employees that
I'm always inspired by himani.
I'm always inspired by him.
I'm always inspired by how muchhe was a dreamer as well.
(24:20):
Yes, so anything he dreams ofhappens and I dream of anything
that happens, and that's how Istarted Mizao Mahani when I was
studying.
(24:42):
So I was working when I wasstudying.
So I was working when I wasstudying, and from the
background my father used totell me don't you work.
Speaker 1 (24:48):
now you know work a little bit, but I always had
this issue and I think you knoweven being hopeful is such an
important point.
Honestly, I'm just listening toyou.
I I really teared up a littlebit.
Speaker 2 (25:01):
It's such a beautiful thing although I usually I'm
not the one actually I have ittattooed on my wrist hope, the
word hope.
Speaker 1 (25:10):
I love that such a strong my grandmother come in,
always talks to me about hope.
But I think in the end it's agenerational thing and they had
a lot of hope and it's hard toinstill it in us Because we feel
that there is a lot of cynicismand skepticism in our
generation.
But I want to ask you because,now that you have Maison Mahani
(25:34):
and something that you said,your father always dreamed of
something and it happened.
And the interesting thing aboutMaison Mahani and the fashion
industry in general when westarted is that there really
wasn't one when you started.
You were one of the firstserious, creative production
houses doing an aesthetic thatwas not presented before in
(25:56):
Egypt at least.
Let's be fair and say that.
So I wasn't afraid that peoplewouldn't understand your
aesthetic, wouldn't understandthe way you work this part.
Obviously it pays off in theend.
But, like when I startedsomething called podcast, it
wasn't known what podcast orthis format.
I want to know you a podcastwas.
(26:17):
I didn't know the format.
I want to know you weren'tscared to start.
Speaker 2 (26:22):
No, this is the only thing I credit myself.
I'm scared.
I'm scared of a lot of things.
As a person, I'm scared, butwhen it comes to work, if I have
an idea, I just do it.
Yeah, so that's how we started.
You know, andrew is my partner.
Speaker 1 (26:44):
Yes, shout out to Andrew.
Hi, andrew, we should getAndrew on the podcast, next
episode, when he's here when hecomes back, next episode when
he's here when he comes back.
Speaker 2 (26:55):
But Andrew is literally my backbone as family
and as my partner.
How we started Muzama Hani,andrew's background was in
pharmaceutical, with my familybecause my family was in
(27:15):
medicine and all my familybecause my family was all in
medicine.
So Andrew also studied pharmacyand biotechnology and then he
followed the whole family thing.
But his dad lives in Paris andgrowing up he was always going
to Paris.
He kind of has, he has this kindof Bordeaux, the European
(27:39):
element, and going up into thischaracter, not the typical
Middle Eastern or Egyptian, sohe was always into fashion and
art so whenever I had an artclass.
When I'm in school or inuniversity, he always helps me
with my projects and alwaystells me my insights and Andrew
(28:04):
is your cousin.
Speaker 1 (28:04):
Yeah, my first cousin .
Everyone thinks we're siblings.
I thought you were siblings thefirst time I met you, but you
look like each other not even mysister no, he's your sister,
you can tell features of course,but but like andrew, no, not at
all.
But I was like oh, interestingbut, then I was like okay, he's
her first cousin, but you guyswork really well together, I
(28:27):
think he's a completelydifferent character.
So when you deal with himversus you, it's like there's
two different worlds but itworks.
No, and that's why he lives inberlin but see, I want to get
into my zone behind me more.
I want to know what services doyou guys like provide and how
(28:51):
did you do the transition frombeing a fashion, creative
production house to luxury?
Speaker 2 (28:57):
Okay, what we specifically do production,
creative direction, artdirection, styling.
When we started, we had thesepillars and we what's it called
these pillars?
And we Sorry services, thesepillars, and we what to call
these pillars?
And we sorry services, and weprovide to all our clients,
(29:22):
whether it's fashion orhospitality real estate, all the
clients of us but you startedfashion focused.
Yes, I started fashion focusedbecause my studies right, but
the next clients the taste, orhow.
(29:47):
We have a distinctive taste butwe want to apply the luxury
market, for example.
Speaker 1 (29:53):
It's a luxury real estate brand.
It has luxury verticals in theluxury market, in the aesthetic
market.
I mean, in the aesthetic market, for example, it's a luxury
real estate brand, it has luxuryverticals not all compounds,
but in general it can beconsidered that, yeah, but it's
interesting that they came toyou as a production house.
So basically you wenttransitioning from fashion to
luxury.
In general, yes, and this was astrategic move right.
Speaker 2 (30:16):
It wasn't.
I think it was a strategic moveAndrew can see it but I felt
that I was skeptical that wewould enter this market or not.
Okay, but I felt that it'sworking Okay and it's working
for our own good, that we dowhat we want at the end of the
day.
Right, but I felt that it'sworking okay and it's working
(30:36):
for our own good because we'redoing what we want at the end of
the day, right and we'reshowing our taste, aesthetics
and vision, but towardssomething that's also
commissioned and it's alsocommercial.
Speaker 1 (30:46):
Yes, and if you tell me more about your creative
process as an like, what makesit different within Maison
Mahani than any other productionhouse that I can go to.
You know there's so manyproduction houses but you guys
offer something specific, butcan you tell me a bit about your
, your creative process?
Speaker 2 (31:07):
once we take the brief from the client, we do a
brainstorm session.
We see what we're going to dofirst, and then everyone of us
takes their time.
We make our own little moodboards and he writes and also
makes his own mood board, and wekind of merge our own ideas.
(31:27):
So we feel like we're kind of amarried couple Together.
Together, so we make our ideastogether and then we shape and
we kind of give birth to a new,completely new thing.
A completely new thing.
Well, bordo alashan, ourbackgrounds are different, and
(31:48):
andrew kind of grew up in parisby the european aesthetics.
Aesthetics kind of shaped himand I'm still kind of growing up
.
Speaker 1 (31:59):
I go to him a lot you have western aesthetics, but
you know them apply them.
Speaker 2 (32:05):
In the Middle East there's a bridge.
Speaker 1 (32:07):
I really feel there's a bridge and I think it's
important.
It's not for everyone, which isactually a really good point,
but the clients that want thisspecific bridge, that want to
reach an audience that is middleeastern but also, uh,
westernized, also well traveled,also kazahiga you really really
know how to tap into thataesthetic perfectly.
Yeah, um so, other thancreative direction, styling,
(32:30):
production, etc.
In general, I feel like you area sort of production agency
that works very closely with theclient.
You are not, you don't justproduce, you you're involved no,
yeah, we do everything.
Speaker 2 (32:44):
The two of us, me and Andrew and I do something we
love because there are clients.
Until now it's been 6 or 7years and they believed in us
since day one, knowing I was astudent in London.
They were like shipping.
I always owe that to theEgyptian designers.
Speaker 1 (33:06):
Yes, all these clients, they shaped us in a way
what other clients that youfeel really shaped as you worked
with them over the years.
Speaker 2 (33:20):
Michael Oro, don Tonani.
Numero L'Officiel Divas, themagazine.
We have a strong relationshiptogether, amor.
We have a strong relationshiptogether, amor, amor, amor, amor
, amor, amor, amor, amor, amor,amor, amor, amor, amor, amor,
amor, amor, amor, amor, amor,amor, amor Amor it's a really,
(33:52):
really big thing and it'simportant that any of these
clients are diverse.
Speaker 1 (33:55):
Well, it's not just fashion, it's luxury, um, and
I'm really looking forward tosee what's coming up next for
Maison Mahani.
Is there any project that youwant to share?
Speaker 2 (34:05):
we're working yeah, we're working on very
interesting projects.
Right now we can't disclose theclients, but say any.
Some of the clients are alreadymentioned, danny, but we're
working on the next year theplan.
But a lot of the clients areinternational and regional yes
(34:26):
and we're tapping into theregional market now yeah, even
more yeah even more, so that'sexciting for us what was the
first job that you got fromMizao Mahanika Production House?
Speaker 1 (34:37):
Did you feel, okay, wow, we're going to make a
change, we're going to make someprogress here.
Speaker 2 (34:44):
The first project that we got.
I think I felt a major changefor me Numero cover, which we
did with Amra Zateen.
Speaker 1 (34:53):
Yeah.
Speaker 2 (34:54):
We did it in Paris.
That Numero Cover that we didwith Amra Azzedine.
We did it in Paris.
That was for me to work withsuch a great team stylist.
His name is Jean-Paul, his nameis Jean-Paul and Amra Azzedine
is the photographer and we are aproduction and the talents were
Tilan Blondo and what's hisname?
(35:17):
Daniel Day-Lewis.
Speaker 1 (35:20):
Really.
Speaker 2 (35:20):
Yeah, gabriel, his son, oh my.
God, we were doing the Numerocover and it was in 2018.
So for us, it was something wefelt like we were making steps.
Here we're making progress.
Speaker 1 (35:35):
We're making progress .
Speaker 2 (35:36):
We're making progress .
Speaker 1 (35:38):
Okay, so you've worked with Vogue.
You've worked with Jean-PaulGaultier, You've worked with
Numéro, You've worked with letme check guys Amor.
Amor Chloé.
What's a campaign that, for you, you're really proud of as Anne
, like something that you feltlike we worked really hard,
we've got it.
Took a long time, but it'shappened.
(35:58):
Jean-paul goutte okay yeah no,tell me more, because this is
brilliant.
When I saw also in my home,honey, the jean-paul goutte
campaign, I was was a moment forus yeah, yeah, for the region,
yes, uh, you know he met thewhole team.
Speaker 2 (36:25):
He called me.
He's like, and you know, theproject that we got, I'm like
what idea?
Very calm, I'm very cold.
We got John Paul Goethe.
I'm like what.
I was super excited Becauseit's a big deal.
(36:45):
It was a big deal and they gaveus the whole thing.
Speaker 1 (36:48):
And the production was where.
Speaker 2 (36:51):
In Luxor and Aswan.
Speaker 1 (36:52):
Luxor and Aswan Wow.
Speaker 2 (36:55):
It's a lot of trust, trust and work, where they gave
us the whole thing, fromcreative direction to production
, to styling.
It was all under.
Speaker 1 (37:07):
Mizal Mahani yes, and the campaign was for a perfume.
Right yeah, perfume.
The iconic bottle of their body.
Right yeah, the goddess.
Speaker 2 (37:18):
The goddess bottle and they were doing an
international campaign wherethey invite 26 influencers,
slash models, where they werebig names like Clara Berry, mimi
Moucher, all these kind of bignames, and for them it was an
(37:42):
experiential campaign, so itwasn't just content creation.
Speaker 1 (37:46):
It was everything.
Wow, you had to give them anexperience, exactly, oh my.
Speaker 2 (37:50):
God, but so the experience was designed by the
team Okay, and we were handlingall the content parts Perfect.
Speaker 1 (37:59):
Facilitating the content and everything.
It was an incredible campaign.
Thank you, we got thecongratulations.
It was amazing, thank you.
Okay, so what's like thehardest shoot day you've ever
been through.
You've been through a lot withMaison Mahani honey over the
past like I want to say eightyears.
Um, okay, so when I met you youhad just started.
(38:22):
It was like in the first yearor second year?
yeah, first or second year, andI will never forget yeah, I
don't know.
I think it was yasmin, in a wayour mutual friend, who was
telling me nur, you have to meetan I'm like, and she would
always just call you an and youcall me annie, annie yeah, oh my
god, it was so fun because, um,I think in a final, we started
(38:45):
in a time where thepossibilities felt endless,
because we were kind of pavingan industry and, to be honest,
it's still in in the process wehad the space and and this is
something that's reallyimportant to actually talk about
how did you feel?
and, honestly, we were kind oflike shooting in the dark.
Should should I produce thisand put it out there and see if
(39:07):
vogue picks it up?
And then, 2016, 17, vogue andharper's and l started in arab.
So we were with the movement,exactly step by step.
So at first one felt thatanything is possible.
Now it's obviously a bit moredifficult, a bit more
established, but at thebeginning did you really feel
(39:27):
like you could do whatever youwanted in production?
Speaker 2 (39:33):
Honestly, when I was studying I felt it wasn't
challenging because the projectswere already created and up
until now we've never reached aclient.
Okay, all the clients reach us.
In a way, they come to you,they come to us.
(39:54):
Even Jean-Paul come to usthrough someone.
Okay, we're proud of that.
People tell us not becausewe're doing a full on marketing
campaign on ourselves, butpeople put trust between me and
them and Andrew how he dealswith every client.
(40:14):
But people put trust between meand them.
They see the work and Andrewhow he deals with every client.
But deep in my mind it wassomething that I was sure we
could do something in Mosque.
We had the space, we had thetime, we had the sources that we
could do big things and whatwas the most difficult thing.
Speaker 1 (40:37):
I will return to this question.
That was really difficult foryou that you got through also
Jean-Paul Gaultier.
Speaker 2 (40:44):
I was shocked for the second day.
No, you fainted, no way,because I have a phobia.
I have a phobia from a lot ofthings one of them is the
sickness, oh my god.
And I was filming at 45 degreesand Andrew was in the office,
and then you fainted and, oh mygod and all the team of Jean
(41:06):
Paul Gaultier got up and satwith me and they made sure I was
okay.
They gave me meds and all that.
So wow okay, that was the day Iforgot wow.
Speaker 1 (41:19):
So right now, you've been 8 years as an employee.
You've done so much.
You've done creative campaigns,you've been in magazines,
you've been featured, you'vedone your own work.
What's something that youhaven't done yet as an that you
really feel like I still want todo, as an employee or otherwise
?
Speaker 2 (41:36):
creatively image making design that you really
feel like I still want to do forMaison Mahani or otherwise.
Creatively Image making designhow to design an image and I
make the same design elements,but I apply it to the image.
Okay, for example, how to treatphotos in post-production.
It can be something analog orsomething digital.
Giving an example, I'm inspiredby Haseen Shailan design
(42:02):
methods, where he puts thefabric under the ground and sees
how this is the treatment ofthe garment.
I also want to experiment thiskind of thing with commissioned
designers or commissionedprojects of the garment.
But I also want to experimentthis kind of thing not
commissioned designers orcommissioned projects.
Of course, it's not feasiblefor anyone or for everyone,
(42:25):
because you also a client, tellsus at a certain time it's all
commercial, they have objectivesthat we need to achieve.
So they have objectives that weneed to achieve Right.
So to have the equation ofdoing something creative and
doing something that'scommercial when we make this
(42:47):
kind of equation, that's whatwe're always trying to do.
Something I've always wanted todo is to publish my own book,
your book yeah, your book yeahyeah, I were waiting for the
book, yeah you got me a booktoday.
Speaker 1 (43:04):
It's gucci.
Encore I might steal it I don'tknow.
Yeah, take it okay, uh, lastthing I want to talk about with
you is just something really,really important, which is your
journey with health.
You have done something that Ithink is so inspiring, not just
in your work, but in your ownself, and that's the health
(43:27):
journey.
And I want to know, first ofall, before, how you became the
hottest Pilates girly in.
Egypt Aloe Pilates girly inEgypt.
That's you, aloe Pilates girly.
Um what made you take yourhealth seriously?
Speaker 2 (43:43):
um.
Well, back to Andrew, andrew,andrew.
Speaker 1 (43:48):
Waiting for you.
Speaker 2 (43:50):
Andrew taught me a lot In my life.
By the way, that's hishandwriting.
Speaker 1 (43:56):
I love that.
Can you show the camera?
Speaker 2 (43:59):
Yeah.
Speaker 1 (44:00):
Hope, hope, it's beautiful Okay.
Speaker 2 (44:08):
Andrew is a healthy person and I was always inspired
by him.
But after my father, I got intoa really bad depression For
almost six years and I wasalways an emotional eater and I
wanted to eat Nutella jar.
I mean, everyone who knows meknows this the whole jar.
(44:29):
I mean, all the people who knowme know this.
The whole jar.
Yeah, the whole jar in one Inan hour.
In an hour.
Like pudding.
Yeah, I treat it as my Greekyogurt now.
Love that, but I was finishingNutella ice cream and when I go
to my mom's, my mom and mysister were living in my house,
so I was always eating and forme health was a side.
Speaker 1 (44:54):
Food was an outlet for you Exactly, and you weren't
thinking about health oranything, or my appearance or
anything.
Speaker 2 (45:03):
But for me it was hard to work in the fashion
industry.
Speaker 1 (45:06):
And it was a big part of your personality, exactly.
Speaker 2 (45:09):
And to wear and do all these things.
Unfortunately, people, peopleare vain and they take it in
their mind that you're a stylistbut, it's under the lines that
I can see it, but at the sametime, I wasn't different.
I was different in my health.
Speaker 1 (45:26):
Yeah, but I mean, I forgot about you, even though
you were better dressed thanmost with the tabi boots and
like let's be real for a second,but anyway.
But no, but, like the healththing was something that was on
your mind, I know, for a while.
Speaker 2 (45:44):
I was heavy on shoots .
I couldn't stay all day.
I felt extremely heavy.
My wife was hurting me.
Until my mom told me afterthree years that she was doing a
surgery, I was like I havewillpower.
Speaker 1 (46:02):
I'll do it myself All that.
Speaker 2 (46:06):
One of my closest people and one of my close
friends did a surgery.
He told me close friends did asurgery.
He told me I did a surgery andI got stuck with it the sleeve,
yes, the sleeve.
I said no, I won't do it andI'll lose my time I was in.
London, but anyway, I came oneday it was 2022.
(46:26):
And I was sitting there.
I went to the doctors a lot itwas 2022, and I was going to
many doctors and the doctors whochanged my life were two
doctors Dr Sherif Haqqi and DrAbdelrahman.
I went to them and told them atthe first meeting with me.
Sherif Haqqi told me at thattime I'm the last one to tell
(46:46):
you to do a surgery Really, yes,and I went to Egypt and he told
me this word.
He told me you need the surgeryReally.
Don't do it.
Speaker 1 (47:07):
There's no point.
Speaker 2 (47:08):
So I started working out.
I started working out, Istarted working out twice a week
and that was my journey.
How to build a support systemaround me?
Exactly, people think that youhave to do everything by
yourself.
Yes, but I think it's a shameto ask for help and it's not a
(47:33):
shame to ask for help around youfrom your family, from anything
.
So I always walk on kind of fourpillars and this is also back
to Andrew Hall, the teacherthese four pillars we are
created by mind, body, soul andheart.
Yes, your mind is literallyyour mental workout and mental
(47:56):
health.
So I always tell and I alwayssay do therapy.
You have to have self tuning,yes, and see what your body
needs and wants.
And of course, the secondpillar is your body.
How do you, how do you getinside your body, how you treat
(48:17):
it?
For example, I fell in lovewith Pilates.
I fell in love with working out.
But now, from a girl who wasnot moving to someone who is
working out literally five tosix days a week, that business
belly can a dream, yes, the heelcut up, a shock, so that I'm
body killer.
The sole part is the spiritualpart, where you have your own
(48:43):
beliefs.
You have your own God forbusiness.
Bailey praying in the morningand kind of start my own day on
a good note, I started somethingvery fascinating with what's
moving me in my life.
And then you have the heart.
You fuel yourself with healthyrelationships and healthy
(49:07):
friendships.
So I started those pillars.
These pillars are not fueled,the brain won't work, but each
one of them fuels the other andyou have to fuel it Exactly.
Speaker 1 (49:25):
And so when you did the surgery and you started
losing weight but what was themoment that you were like I have
to do it?
Speaker 2 (49:34):
Like I'm doing it, I didn't know how to breathe, okay
, and I was on the ceiling and Ididn't know how to breathe and
I didn't know how to do my robot.
Speaker 1 (49:46):
And you're like you're in your 20s?
Speaker 2 (49:49):
Yes, I was 20.
I did it in 2022.
I'm 29.
Do the math oh my god.
Speaker 1 (49:55):
Yeah, I was like 27, you're 27.
This can't be my life, that's ityeah, I mean like let just want
to tell you honestly, I justfind your story so, so, so
inspiring and I feel like somany people can benefit from it,
(50:16):
because actually, it's like yousaid, it's the four pillars,
it's the mind, it's the heart,it's the soul, it's the body,
and if all of this wasn'ttogether, even if you did the
exercise by the way, it wouldn'thave made much of a difference.
It would have made a bigdifference.
All but not everything, andlike any advice you have for
someone who wants to pursue afitness career, Just follow your
(50:39):
body and follow your heart.
Speaker 2 (50:42):
Try as many classes as you need.
There are currently, for mostof you, made classes, whether
bar class there's everything.
Speaker 1 (50:52):
What made you fall in love with pilates?
Why pilates?
I'm a pilates girl.
Speaker 2 (50:59):
I read about it and I saw videos, the low impact
movements.
When you say to work on yourcore, the posture to get
snatched, but in a healthy way,it's not aggressive.
It's not aggressive on you butit's hard.
Speaker 1 (51:20):
Yeah, it's difficult enough for you to say, okay, wow
, I worked out exactly.
Yeah, this, I think, is so good.
It's actually a very good point.
Anyone who does want to getinto movement.
I think pilates is a good placeto start and it's not asking
you for so much exactly, but yougot results, yeah you get
amazing results yeah, I can tellyou too.
Okay, we went through a lot ofdifferent things.
(51:42):
Aiza araf, what's next for an?
Speaker 2 (51:45):
uh, a lot of things working on on my book.
Yes, working on two brands.
Speaker 1 (51:52):
Will book is like an aesthetic book.
What?
Speaker 2 (51:55):
type of book.
It was my personal project inGamma and this is also a story.
I mean you need a podcast whenI publish it.
Speaker 1 (52:08):
By the way, 100%, I know, I'm waiting.
We collect books, I'm waitingfor Elisina, and I collect books
and I've been waiting for itand I've been hearing about it,
so I'm waiting for it honestly.
Speaker 2 (52:20):
The problem is that I open things and close them.
But the time will come Exactly,but it will come.
The time will come.
Briefly, the book is aboutsomething I was into photography
in the university andphotography to me is something
really personal, because thereare a lot of clients who ask me
(52:43):
why don't you do yourphotography?
And I do everything.
But I feel it's such a personalthing.
When I was in photography in mypersonal project, it was about
scanning and creating mediums ona scanner, literally a scanner,
a4 scanner.
So I was doing, for example,imageries, and that's the idea
(53:09):
of design, image design or imagemaking, presented in a book, in
a book and so you and you havetwo brands.
Speaker 1 (53:18):
You're working on one of them, I know yeah, I'm
excited about it.
Speaker 2 (53:22):
It's a skincare brand .
Speaker 1 (53:23):
You guys are gonna love it.
I don't I can't say the name,yeah it's not okay, but guys,
the name is really cool.
The branding is amazing with myfamily.
I'm waiting for my samples,girl.
Speaker 2 (53:37):
I think I have one in my bag.
Speaker 1 (53:40):
I'll let you try it patiently for my samples amazing
and anything else that you'reworking on.
Speaker 2 (53:45):
I'm working with my best friend on a brand Bordeaux.
I can't say the name, but it'sa collectible brand.
I'm working with my best friendon a brand Bordeaux.
I can't say the name, but it'sa collectible brand.
Every collection had beeninspired by a movie or something
that's very specific, amazing.
Speaker 1 (54:04):
Okay, our last question for Anne Mahoney, the
queen of curation.
What is Anne's edit?
What is curated by an elevatesyour life?
Little things, it can beanything that is your likes
personal edit I see my goal allthe time to awaken my five
(54:25):
senses.
Speaker 2 (54:26):
I always tell my friends that I don't understand
this language, but I feel thatyou have to have five senses.
Nice smell, you wear, a nicetexture, so fabrics are
(54:48):
important to me.
Speaker 1 (54:56):
Food is something I love to eat.
What's?
Speaker 2 (54:57):
your favorite meal.
I have a lot.
What's your favorite food?
But I eat it every day and Ifeel like I'm fulfilled my shake
, my protein shake.
Your protein shake.
What do you put in it?
Just coffee, frappe and protein?
The ice vanilla Vanilla, notchocolate.
Speaker 1 (55:14):
Yeah, yeah, the ice cream vanilla protein powder
interesting, but actually theyit's a known thing for cakes
okay, okay, okay, amazing butthat's my okay, um, and any
products that you feel like arelike really, really like very on
, you can't live without themcurated by you.
Speaker 2 (55:33):
I think my lip balm, summer Fridays, oh, it's so good
.
Speaker 1 (55:38):
Which ones do you have?
Speaker 2 (55:39):
The cocoa butter thing.
Speaker 1 (55:41):
It's so good, I was skeptical.
Speaker 2 (55:44):
Yeah, it's really good, or perfumes, and perfumes
are very important, guys.
Speaker 1 (55:50):
Anne just made me discover the most amazing
perfume.
I put it on before the episodeand I and I'm smelling like I
have to order it, but I almostwant to gatekeep it no it's fine
, it's fine.
Okay, let's do in your what'sin your bag.
All right, let's go, all right.
So this is a celine phantomyeah from pb philo, which we
love.
Okay, what's in your bag, girl?
Speaker 2 (56:10):
Okay, I have everything in my bag.
I'll start with the Hassan andMary Poppins.
I have my beauty slasheverything.
Speaker 1 (56:22):
Oh my God, it's a hot dog triangle pouch.
I love that pouch.
It's really, really useful yeahand it's waterproof as well.
I have my perfume this is myfavorite perfume can you tell us
what perfume it is?
I know I said I don't gatekeep,but fine the Orilla.
Speaker 2 (56:42):
Basically it's Rehle, but in French Orilla by
Dettique.
Actually, the story behind thisperfume is so, so inspiring.
The two founders went aroundthe region, where they collected
all the Arab scents and putthem in a perfume bottle.
Speaker 1 (57:02):
Wow.
Speaker 2 (57:04):
It reminds me a little bit of Deir, if you guys
know what that means or thechurch.
So it has the idea of perfume.
I see it has perfume leather,wood, amber, raspberry and it's
Orilla yeah, orilla love it.
Yeah, I have my CBD for CBD oil.
(57:26):
I love the CBD oil.
It's by Hi Stevie, sorry byStevie, it's oil.
Speaker 1 (57:29):
It's by Hi Stevie sorry by Stevie, it's a.
Speaker 2 (57:31):
It's a good brand yeah, it's a very good brand
okay in LA.
My brush, two-inch brush.
Why my deodorant?
Nice, my mascara, westmanAtelier mascara.
Can I see it?
Yeah, is it good?
Yeah, westman Atelier mascara.
Speaker 1 (57:49):
Can I see it?
Yeah, is it good?
Yeah, westman Atelier, ooh.
Speaker 2 (57:53):
Okay, Just tried this one the Nude Stix eyeshadow.
Speaker 1 (57:59):
Looks good.
Hot tone, hardo yeah, love it.
Speaker 2 (58:03):
Thank you.
I also have my serum by Sonsi.
Oh, it's a new brand by ablogger called I can't remember.
Speaker 1 (58:10):
I've heard of it.
Yeah, is it good?
It seems like you finished it,so it's good.
It's very, very good.
I love this.
Speaker 2 (58:17):
Drunk Elephant.
So good, the Drunk Elephantbronzing drop.
And my meds, yes, my prebioticsthe meds pouch.
Speaker 1 (58:27):
Yeah, guys, the meds pouch, guys, the meds pouch is
Saint Laurent, just a dust bag,just a dust bag.
Speaker 2 (58:33):
Yeah, just make use of everything, sustainability
yeah sustainability.
Here we go, my dental flossamazing, my dentist would be so
proud of me, obsessed.
Yeah, my scrunchie.
What else?
Oh, I have a sound, actually asample of our new skin care oh
(58:54):
my god, actually it's a bodyserum.
Speaker 1 (58:58):
It will be the first body serum in egypt I need a
body serum and I don't want toget the necessary, so I'm not
gonna get it.
Speaker 2 (59:05):
Yeah, I'm waiting for that Okay.
Speaker 1 (59:08):
so, guys, that was the biggest patch I've ever seen
in my life.
Speaker 2 (59:11):
And then Then I have my biggest.
They're really good.
No, I love them, but they'renot.
Honestly, I was influenced.
Not exactly, but they're notsuper practical, but they're
amazing when you work out.
Speaker 1 (59:27):
Yeah, okay.
I want to see the black.
Okay.
I amazing when you work out.
Yeah, okay, they wear.
And I want to see the black.
Okay, but I love that you gotthe black.
The white, I feel, is too.
Speaker 2 (59:36):
It's too much yeah and then I have another bag in
my bag in case I don't want tocarry a heavy bag and then so
it's like a bag in the bag.
I love it.
Speaker 1 (59:45):
Just have my cute ysl , very cute and you put in here,
like all of the like littlemakeup things that you need.
Huh, yeah, the essentials.
Okay, I call them theessentials.
Speaker 2 (59:56):
Okay, I use all my pouch, I love it, I have.
These are my favorite products.
Okay, the Summer Fridays thelip butter bomb Love it, this
one is amazing.
The Tarte Juicy Lip Uh-huh.
And then I have my eyebrowpencil by Refai.
(01:00:17):
It's really good, yeah, love it.
The Gizou Lip Oil Love it.
The eye what's it called theeyebrow gel?
And this is my favoritelipstick.
It's almost done, I guess.
Speaker 1 (01:00:32):
By Chanel.
Speaker 2 (01:00:33):
By Chanel.
Speaker 1 (01:00:34):
What color?
Speaker 2 (01:00:36):
I don't know, it's called Rouge Allure, yeah.
Speaker 1 (01:00:40):
I love it, but these are essentials, honestly.
Speaker 2 (01:00:43):
And I have my little, I have the same, it's the best
yeah.
I love it, I think I got goodas a gift.
The the musk oil and thewestman atelier I need to try
this brand.
Speaker 1 (01:01:01):
You're gonna get me on this brand the contour stick
amazing.
Speaker 2 (01:01:05):
And then I have my I.
Speaker 1 (01:01:07):
How the hell did you fit this in here In this pouch?
The essentials.
Speaker 2 (01:01:11):
Okay, and then my card holder.
Speaker 1 (01:01:14):
Chanel.
Speaker 2 (01:01:16):
I didn't change my card holder for so long.
Beautiful, yeah, it's a classic, yeah, and I always lose my
card holder, by the way, it's afun fact, but my problem is that
it's mine, but I have a lot ofpictures, okay, so for me I
don't know if I should put it ina.
(01:01:36):
That is so cute.
I always carry it with me.
I love it so much, yeah and mygrandmother used to write on the
back of pictures in French, buton the back of pictures, oh, in
french that is so cute.
Speaker 1 (01:01:54):
I love that.
So you put your pouch in thebag and then in the bag you have
your work things yeah, my workthings and I have my in my pouch
, if you know.
Speaker 2 (01:02:04):
You know the virgin mary oil really.
Speaker 1 (01:02:13):
But I feel protected and I can I see yeah, I've never
seen this on.
Speaker 2 (01:02:18):
That's so interesting for god is the religious part
is in me.
Yeah, for that, literally in mypouch.
Can I see the pouch?
Speaker 1 (01:02:29):
I want to hold the pouch and then I have my shades.
I love the shades you walked inwith, by the way.
Can?
You put them on my currentfavorite, tom Ford sick,
literally insane.
Shout out to Meze as well.
Speaker 2 (01:02:43):
I love them did she get?
You on these.
Speaker 1 (01:02:48):
I love it.
They're so cute amazing.
Speaker 2 (01:02:52):
So these are my sheets, I think you're an ipad
girl yeah, love my ipad.
You don't have a laptop?
No, I have my laptop okay butmy laptop is very heavy.
If I always carry my ipad, okayto my like all my meetings and
yeah I have my favorite, uh, butit's more of oh, what's that
that?
That was an exhibition in la.
(01:03:12):
It's beautiful.
I took that picture and it'skind of the space I want for
mizoma honey oh, my god, I loveit.
Speaker 1 (01:03:19):
Okay, so it's an ipad and a pen and a notebook.
Speaker 2 (01:03:22):
Yeah, and my notebook this is not the notebook.
This is my diary your diary,yeah, and you're writing it
every day no, but uh, I writewhenever I feel sad, so the
first thing I wrote it wasactually I posted about that you
did yeah, the letter to myfather uh, the, and it's on her
(01:03:43):
instagram, guys, you can read it.
It's so beautiful but god, Ilove how follows I'm like, I'm
like, literally styled by annaguys this is the funniest thing.
Speaker 1 (01:03:54):
Can we end on the t-shirt?
Boss of god, I must give her at-shirt in case she needs to
change okay but first gelato,and that's something I love.
That is me, guys.
Thank you so much, ann Annie.
Thank you guys.
That's what's in Anne Mahoney'sbag.
Guys, in case you needed toknow, this is the real life.
Mary Poppins, here you go.
(01:04:16):
Okay, I want you to tell me acouple of more sentences about
Maison Mahoney.
Yeah, and that's it.
Okay, do we have?
We're good?
Okay, by the way.
(01:04:40):
Way, what's in your bag wasfreaking fascinating, I'm not
even kidding.
I can't believe.
No, we thought it was a lot of.
You know, aya pulled out seventhings because I asked her
what's your lip color?
She's like, so I use this.
This is seven things.
I'm like Aya.
No one can replicate that.
What are you talking about?
That's it, and hopefully nexttime we have Andrew with us to
(01:05:02):
talk more about his side andBerlin yeah the Berlin side is
wild.
Speaker 2 (01:05:08):
That's Bordeaux, something that's shaping Mzoma
honey in a way, exactly exactly.
Speaker 1 (01:05:14):
Thank you so much, thank you, thank you, thank you
everyone, thank you, thank youguys we did it guys, uh, finally
.
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