December 26, 2024 • 49 mins
Dara Ghosheh took the ice cream scene by storm, at the very first shop opening the line was endless and the Egyptian sweet industry was transformed by the brand’s infectious and creative concoctions! This week our founder Nour Hassan speaks Dara Ghosheh herself on the podcast, a mother, creative, entrepreneur, ice cream specialist and so much more.
Dara shares her inspiring journey from growing up in Jeddah, Saudi Arabia as a Palestinian family, to becoming an entrepreneur in Cairo and becoming a mother. Throughout the episode, she discusses the challenges of maintaining quality, the power of branding, and the importance of balancing personal and professional life while navigating the magical world of ice cream and treats.
• Discusses early life and cultural influences in Jeddah
• Shares her transformative experience at AUC and in Cairo
• Explores the entrepreneurial leap that led to creating Dara's Ice Cream
• Highlights the importance of quality ingredients and branding
• Reflects on expansion, success, and returning to her roots with the opening of the Riyadh store a full-cirlce moment
• Addresses the impact of mental health and seeking support in entrepreneurship
• Emphasizes the balance between professional ambition and family life
The perfect episode for the Holidays, to watch with the family and to get inspired for the new year 🍨🍦✨🤎🍪🎙️🎧🤍 #thecurationpod
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Action.
Welcome to the Curation, a showfor the culturally curious.
This is your host, noor Hassan.
Each week, I'll guide youthrough a curated edit of the
finest in art, fashion, design,culture, luxury, wellness, tech
and more.
This is your go-to space fordiscovering trailblazing ideas,
untold stories and meaningfulconversations with innovators
(00:24):
and creators who are shaping ourworld.
There's no gatekeeping here, sosit back, tune in and let's
discover only the best together.
Speaker 2 (00:35):
Creator Baker.
I start with this.
I start.
This is my first start.
Speaker 1 (00:45):
We discovered that we actually have a lot of things
in common.
Speaker 2 (00:48):
I mean, I wasn't raised in Riyadh, but I don't
feel strange.
Speaker 1 (00:58):
Your.
Speaker 2 (00:58):
I love that Were you popular in school, and there's
cocoa and chocolate in the world, but you made me nervous, I'll
give you the tea now.
Speaker 1 (01:05):
I love that Were you popular in school, and if not,
explain?
Speaker 2 (01:11):
No one told me that no.
Speaker 1 (01:15):
No, really.
And then you became Dara's icecream.
Speaker 2 (01:19):
The most popular girl , the most yes.
Speaker 1 (01:26):
Action.
I'm now sitting with DoraGhoshay you said it right Okay,
the founder of Dora's Ice Cream.
I've been doing this interviewfor three years Since we met in
Guna.
Since we met in Guna.
I met Dora in Guna and I toldher you're a bucket list guest.
(01:47):
I want to do an interview withyou on my podcast.
So first of all, our signaturequestion.
I want to ask you who is DaraGhoshay today?
Speaker 2 (01:58):
Okay, I feel like I have seven years of work left,
but I didn't find where I amtoday.
But today, if I ask who isDarawasha, there are several
people in one Sister, friend,business owner, creator, baker
(02:29):
that's my name.
Speaker 1 (02:31):
Your answer is very nice.
Honestly, Hassan, a lot ofpeople like to put themselves in
a certain box, Like I'm amother.
Speaker 2 (03:09):
Or I'm an entrepreneur, but you said a lot
of things box.
I feel like women play manyroles.
We women have many roles toplay in our day.
No one can play many rolesexcept women.
I feel like we're much strongerthan anyone else.
And maybe the girl, maybe she'snot a mother, but she's a woman
who works and loves her job,and you'll always find that
(03:31):
women have more emotions andtenderness, so you'll find that
she can play many roles and shecan play them all in a balanced
way, right.
Speaker 1 (03:42):
Look, the most thing I'd like to ask my guests is
their morning routine.
What do you do in the morning?
What do you do when you wake up?
I feel like this question tellsyou everything you need to know
about your guests.
So I want the details.
I want your details the momentyou wake up what's your routine?
(04:04):
Sometimes I get up from bed.
Speaker 2 (04:06):
I don't wake up.
What's your routine?
Speaker 1 (04:07):
Sometimes I sleep from the bed.
Speaker 2 (04:09):
I don't wake up Grease in the arms.
I sleep from the bed.
Speaker 1 (04:11):
I wake up and boom A lot of days I always oversleep.
Speaker 2 (04:16):
That's something I do .
I always like to start my daywith a workout.
So the first thing I wake up Irun to get dressed and go to
exercise.
So I exercise in the morning.
The first thing I drink is theespresso shot coffee.
One espresso, not a double westart like this.
Speaker 1 (04:39):
This is my first thing.
Speaker 2 (04:41):
I like to eat without breakfast.
Then I go to exercise, I pickmy coffee, my match, go to the
gym and finish I pick my coffee,my matcha, my snacks and I go
to the factory, in the factorywhere I work.
This is exactly how my daystarts start.
(05:28):
If I don't wake up early, Iwon't be able to finish what I
have to do.
My day won't be smooth.
So I changed my mind.
I like to wake up early.
I like to stay up late at night, even if I'm at home watching
TV.
Speaker 1 (05:40):
I like to stay up late.
Speaker 2 (05:41):
But I changed my life .
Tv nothing, so I like the nightmore, but I changed my life to
be able to work and be moreproductive.
Honestly, it made a lot ofdifference to me.
I know that health is different.
Speaker 1 (05:56):
Yeah, we were talking before we started that I tried
to join the 5am club and,honestly, I did it for a month,
dora, so this is good.
Yeah, I told you good, it'smore than enough.
I want to go back a little bit.
I want to talk about yourbackground, because we
discovered that we actually havea lot in common, but I really
(06:18):
liked what you said.
You're Palestinian, but yougrew up and was in Jeddah, saudi
Arabia.
Can you tell me more about yourexperience growing up in Saudi
Arabia?
Speaker 2 (06:37):
My mom and dad are Palestinians, but I was born in
Jeddah, but I was born in Jeddah.
I feel that people always havean idea that Jeddah I was born
in 1988, so Jeddah was differentfrom today but when I look back
(07:05):
in the years, I feel that mychildhood was nice.
My school was nice.
I didn't feel like I wasmissing out.
My lifestyle was good, the foodand services.
In Saudi Arabia I really had anice life.
And another thing is that wewere Because my family is from
Palestine, so every summer wewould summer for three months.
(07:25):
We used to spend the summerwith our family, who comes from
Quds in Jordan.
We used to spend the summer.
We didn't know how to go toPalestine I mean, I was a kid
once in Quds, but other thanthat we used to spend the summer
in Jordan and we used to gatherand the family and my cousins
and my father has 12 brothersand sisters.
Wow, mashallah, so we are a bigfamily.
(07:47):
The balance between SaudiArabia and Jordan was very good.
We used to come to Egypt totravel.
My father studied in Egypt.
Speaker 1 (07:57):
In Cairo University.
Speaker 2 (08:00):
Yes, because Abdul Nasser was a Palestinian.
He studied engineering At CairoUniversity, so he has a
connection to Egypt andAlexandria, and my uncles also
Came to Egypt, so Egypt wasalways there.
We had the pyramids and theAlexandria walls.
These things were also part ofmy childhood.
(08:20):
So I think that I Enjoyed SaudiArabia and I think that I took
a lot of think.
I enjoyed Saudi Arabia and Ithink I took very nice things
from Saudi Arabia.
And even when I came to thinkabout the expansion the first
expansion because we wereoutside Egypt it was in Saudi
Arabia, in Riyadh, and now wetook a shop also in Jeddah.
So I think I spent I think 8years I didn't go to Saudi
(08:44):
Arabia and when I went it was avery emotional trip.
I stayed I think eight years Ididn't go to Saudi Arabia and
when I went it was a veryemotional trip.
Speaker 1 (08:54):
Because it brings back memories.
I mean, I'm imagining and we'lltalk more about this topic.
You expanded to Riyadh and nowyou have a shop in Riyadh and
this is huge, not just becauseyou're an entrepreneur and an
Egyptian brand, but yourbackground gives the topic a
second level of emotion,something, as they say, a full
(09:15):
circle moment.
You grew up in Jeddah and nowyou're opening a daughter's ice
cream in Jeddah.
Speaker 2 (09:21):
I think if I go I could get very emotional it is
and the nice thing is that whenyou leave school and go and come
back, your friends I meaneveryone goes and lives a new
life and forms his family.
But three summers ago I gottogether with my friends who
(09:47):
were with me in the Saudi schoolwhen I was little.
So we're back to reconnect nowand we're going to Riyadh and my
best friend, she's living nowin Riyadh.
So I'm very lucky that when Igo to Riyadh I don't feel like
I'm alone.
I mean, I wasn't raised inRiyadh, but I don't feel like
I'm alone.
Speaker 1 (10:04):
The people I love are around me.
You felt like it's home again.
Yes, now I want to ask yousomething.
You went back and said you grewup in Jeddah.
I grew up in Jeddah too, sothis is how we connected.
After you finished school, howdid you decide to come to AUC in
Egypt?
(10:24):
I want to know a little aboutthis experience, because I felt
like it was the beginning of alot of things.
It's true.
Speaker 2 (10:32):
It's really the beginning of a lot of things.
As I told you, my father had alot of connections with Egypt.
So when my older sister decidedto study, my father was very
interested in science.
So she said, no, you have to goto the American University and
the American University is good.
So I will take my older sister.
(10:52):
So I was always my oldersister's example.
I mean, I am very close to her.
So she went to AUC and enteredand she wanted to go to Mass
Comm actually and she entered tojoin the Mastcom actually and
she entered political science.
So when my turn came, she toldme to go to AUC and she told me
to try to join the Mastcom and Iactually joined the Mastcom.
(11:16):
But when I first came to EgyptI was living in Zamalek and the
university was in Tahrir.
So it was the best years.
Speaker 1 (11:24):
Because what year did you entered the?
Speaker 2 (11:26):
university in Egypt 2006.
Speaker 1 (11:28):
So you basically followed the campus of the
university in Tahrir and it wasthe best campus.
Yes, honestly, and all thevibes of the students.
You took the experience ofEgypt Really, all the people
when I feel like they come,people fall in love with that
entire lifestyle.
But tell me more about.
(11:49):
Were you culture shocked?
Speaker 2 (11:51):
at first it was difficult because when you grow
up in Saudi Arabia, Saudi Arabiahas different traditions.
It has more services and youhave more services and plus when
a girl goes out and lives alone.
Right, and you have moreservices and plus when a girl
goes out and lives alone.
It's not easy.
It wasn't easy and, of course,at first I had a lot of plastic
(12:16):
surgery, I'm not going to lieBecause we were eating.
I was eating food.
I didn't know what I was eating, so I was trying different
things.
I didn't have the Egyptianimmunity, as people used to say,
of course, but I was.
I mean, I loved Egypt when Imean at first it was shocking
for me, but the Egyptian people,I think the only one who is
(12:40):
brave, I mean who always feelsthat.
I mean when I first came, whenI first entered, when I first
came to the university, one ofmy friends, noran, took me and
introduced me to her friends atschool.
I had a big circle and I feltthat I was being followed by
people.
Speaker 1 (12:58):
The typical experience in Egypt is that I
also came to AUC because, as yousaid, I came to Egypt to enter
the American University.
In Egypt there was also afriend of mine who knew me from
many people.
At first you feel strange, butafter a short time you feel like
(13:21):
you know everyone.
You know all the streets, youknow all the places to eat and
suddenly you're part of it.
Speaker 2 (13:30):
Al-zamalek's life is very beautiful From Tahrir to
Al-Zamalek, Walking on the Nile,and you enter the old buildings
of Tahrir and the art culturethat exists in Tahrir and the
art culture in Tahrir.
I think it was very enjoyablebut no, I lived the best life.
(13:56):
I was blessed to come to Egyptand the experience of Egypt and
the people of Egypt and theuniversity itself and the
activities that are present inthe university.
So there are a lot of thingsthat shaped you up, so in a good
way.
Speaker 1 (14:14):
I want to know, as an entrepreneur, when did you feel
that you had a mule for thisentrepreneurial mindset?
I mean, of course, there is amoment in your study or after I
felt that I, for example, don'twant to enter a corporate life,
or I want to be an entrepreneur,I want to start my own business
.
So I want to know that,basically, the beginning of the
(14:39):
door is ice cream.
Where did it go?
Speaker 2 (14:42):
okay, it's funny that I never imagined being an
entrepreneur.
Speaker 1 (14:46):
Honestly, I love your answer.
Speaker 2 (14:53):
I mean, my goals were to be in a multinational
company and be a big marketer.
I didn't even want to go to anagency.
I mean to be in a marketingagency.
No, it wasn't like that.
I wanted to be a corporate.
I wanted to be a marketingmanager and make a difference in
life.
But I never thought that Iwould be creating something
(15:15):
bigger when I came, and I didn'tthink about it as an
entrepreneur, and I would enterthe business world and be an
entrepreneur in the womenbusiness world, entrepreneur in
the women world.
But I felt that what happenedis that I graduated from the
revolution.
Honestly, I'm telling you thestory, no filter.
(15:37):
I graduated from the revolutionand, because I'm not Egyptian,
it was very difficult for me tofind a job.
I was trying to a startup and,because I'm not Egyptian, it was
very difficult for me to find ajob.
I was trying to find a job butthere was a struggle that I
didn't find myself or found ajob.
I started working for a startup.
I liked the idea a little bit.
Then I worked for CSR a littlebit.
Then I realized that I'mworking for no purpose.
(16:01):
I'm just working and that's it.
At that time, I startedexploring the story of ice cream
.
My husband told me that hewanted to explore this.
I heard there was ice cream inthe course.
That's how it started.
The conversation was in frontof a place in Milan.
(16:21):
In Milan, he told me what doyou think?
And I said I want to do this,why not?
And I went and started thisstory.
Before that, I used to loveeating ice cream as any normal
person, but I used to.
I mean, I used to, I used to, Iused to, I used to, I used to,
I used to, I used to, I used to,I used to, I used.
I was in the ice cream bar withmy father in Saudi.
Speaker 1 (16:42):
Arabia.
Speaker 2 (16:42):
And Saudi Arabia had at the time Baskin Robbins, and
there was ice cream Marble Slab,at the time Fattah, and there
was the classic soft servechocolate and vanilla.
So on Thursday it was somethingthat was a miracle for me that
I had to eat ice cream.
If I didn't eat ice cream there, would be a problem.
(17:05):
I love that, for example, thekitchen is very important in our
lives, right, my mother wasalways my memories of my mother
(17:30):
standing in the kitchen anddoing things for us I don't know
why, or there's a guest at ourhouse, or things like that
Kitchen is a symbol of love.
I know the love that she showsus.
Everyone expresses their love ina different way, so my mother
used to cook for us, or she usedto make us pastries or
(17:51):
something.
My part in the kitchen was thatI like to make cookies and
sweets since I was little, Iwasn't into the things that I
mean.
I liked to see her cooking, butI wasn't really into sweets.
Speaker 1 (18:06):
Which is the cooking, which is the word savory, the
things that are the sweets.
Speaker 2 (18:12):
So I was already I started making cookies and I was
already into started makingcookies.
You were already into sweets.
Speaker 1 (18:18):
And sugary.
Speaker 2 (18:18):
Even our neighbors.
When they see me in Jordan,they tell me we remember the
cookies that you used to makewhen you were young, so I used
to love.
I used to find myself In thefact that I Create something
Bakery or things like that.
I didn't yet understand thestory of ice cream, so when I
(18:40):
went and started studying andexploring, I started to.
I mean, I set the path that Iwould open the shop and you took
these courses in Milan.
I took them in Italy, in aplace called Bologna.
Speaker 1 (18:50):
Wow.
So you basically went to theice cream place, to the place
that makes the best ice cream inthe world, and you took the
courses there.
Right, and I really liked it,when I moved to your stores,
that you put your story likesnippets from your story in the
store.
How much do you like ice cream?
How much did you startdiscovering flavors?
(19:10):
And then the topic became abrand.
But when you finished, whatmade you call it Dara's Ice
Cream?
Because I really like,personally, kanour.
When someone calls the brand byits name, because I feel it's
very personal, something thatmakes me feel like, oh my God, I
mean, it's cozy, I don't knowhow to explain it At first.
Speaker 2 (19:33):
I didn't decide on the name, dara.
My husband chose it.
He wanted to reflect, as yousaid, that I am behind the brand
.
I was worried about the name atfirst.
Will people accept it?
I wasn't thinking like you werethinking or like he was
(19:56):
thinking, but in the end, thebrand reflected on itself.
I reflected on the brand andthe brand reflected on it.
So it was a right decision totake it.
Speaker 1 (20:06):
And Hasan.
As you said before, the nameDora wasn't very common in Egypt
and people were confused Dora,sara, tara, but I think there's
a lot of Dora Now the name hasappeared Inspiring.
You made me an inspiration.
Okay, I want to get into thebrand Dara's Ice Cream.
You have the most famousbranding, honestly, in F&B.
(20:27):
You chose the colors.
The colors are amazing Pink,hot pink, popping.
I really feel like you're oneof of the most people in
branding in the market and I'mnot just saying that because
it's recognizable, the brand youimmediately feel in summer
there's a vibe.
In winter there's another moodyou take every season and you
(20:52):
make it a story.
So I want to know what's theinspiration and what's the
thought behind this, because Ifeel it's a big part of it.
So I want to know what's theinspiration and what's the
thinking behind this topic,because I feel it's a big part
of the success of the brand.
Speaker 2 (21:02):
Okay, we, I'm just Background marketing.
Wait, wait, wait.
Speaker 1 (21:07):
I want to flip your ice cream necklace Perfect, okay
.
Speaker 2 (21:11):
Guys the details.
Speaker 1 (21:12):
Okay, go go Libra Libra.
Exactly, I have issues thedetails.
Speaker 2 (21:17):
Okay, go go libra libra bzabt and the issues okay.
Um, I think inna ana ashan, anadarest shway marketing wa.
I enjoy marketing da sa'adgddan fil branding wa I have
amazing marketing team.
Aadin ma aina dulwati ya gamathank you.
Homa nisabaha bisa'adouni um anaana.
I think that after seven years,you understand your brand
(21:40):
better.
You learn from the challengesthat you face in marketing and
the positioning of the brand.
But I think what moves ourbranding is that from day one,
we wanted it to be genuine, fun,happy.
(22:04):
So we know how to reflect whatpeople want to feel when they
look at our brand or when theyopen Instagram or TikTok.
There will be this feeling.
So we worked based on that.
We worked based on that.
We learn every little bit fromthe marketing plans that we put,
(22:28):
what things work, what thingsdon't work.
We like to do something to getinterns and make them start
working with us so we can learnnew things from them.
So this is something that isdifferent with us, and I think
(22:51):
we always have something in thecompany that we are open for new
ideas and we're open for newideas and we're open for
discussion.
So this always makes yourbranding stronger than anything
else.
Speaker 1 (23:05):
Yes, I feel like you also have something very useful.
I mean, I always go in.
I'm still telling you, yourTikTok is amazing.
It's so interesting the segmentyou try Ice creams Every little
bit.
You find ice cream sointeresting.
It's a good thing.
Ice creams, ice cream I thinkyou guys come up with, I don't
(23:30):
know what to say.
Ice cream cookies amazing, thebest cookies in Cairo.
I mean you left us a little bitin the ice cream, we lived in
it.
And then we went into thecookies Amazing, the best
cookies in Cairo.
I mean I don't know if I shouldsay thank you or not honestly.
And then the cakes amazing.
And then there was the idea ofthe cookie box, and then I mean
(23:51):
the brand.
Speaker 2 (23:52):
I actually have a sweet tooth.
Speaker 1 (23:54):
I have a serious sweet tooth and my audience
knows I think I made an episodeabout this, but I have a serious
sweet tooth and in Cairo therewas a time I didn't find a
chocolate chip cookie and thatwas a big problem for me.
Speaker 2 (24:09):
Honestly, I'll give you the winter menu it was an
issue.
Speaker 1 (24:15):
The chocolate chip cookie was a story in my life.
When I travel to New York orLondon, I always have to look
for the best chocolate chipcookie.
Speaker 2 (24:24):
So finally, I decided to find it at your place.
Thank God, thank God, thank God.
Speaker 1 (24:29):
Finally, but I want you to tell us a little bit more
about the homemade approach.
I feel like all the things youhave, I feel like the team and
you and everyone in the kitchentogether, but, like you said, it
feels homemade, not artificial.
I want you to talk more aboutthe flavors.
How much each flavor is sounique and, at the same time,
(24:52):
really like if it was made athome.
Speaker 2 (24:57):
I don't know how to make it at home.
Okay, I'll tell you when Istarted, I started from a very
small kitchen.
I spent a whole year at homemaking recipes and I'm testing
and I'm getting the feedbackfrom my friends and neighbors
and the family.
(25:17):
Cookies were one of the mostimportant things that you had to
have at the shop, because Iused to tell you when I was
young, I used to make them.
So I'm like you.
I love cookies.
I have sweet tooths too.
But when I took the course inItaly and I discovered that the
world of gelato, the world ofice cream, for some cream, I
(25:37):
discovered that I don't want toput just a mix in a machine to
make me ice cream Right.
So I decided after this trip in2014 that if I want to do
something, it has to havepassion, it has to have an idea,
not something easy to do, andthat's it.
It has to be a trial and errorand we try it and burn it.
(25:58):
There are things you do likeyou're from home.
So I decided that when I make abrand, I won't use anything
artificial.
I will make everything fromscratch, everything.
That's what I thinkdistinguishes us.
Another thing thatdistinguishes us is that we
really care a lot about theingredients, I mean not any
ingredients and that's it.
(26:19):
I mean there are a lot offlavors that I stop at because I
didn't find the rightingredients, or when we had a
problem in Egypt in the import.
I, for example, as we weretalking about the Belgian
chocolate story.
Speaker 1 (26:31):
We need to get into the Belgian chocolate story.
My husband is obsessed withyour Belgian chocolate ice cream
and you know this.
He has an addiction calledDoris.
Belgian chocolate and veganscan't.
Belgian chocolate is a must, sothere was a period when it
disappeared from the market.
So you just explained it to us.
Speaker 2 (26:48):
Or you explained it to him.
Obviously, there is no cocoa atall.
We have a problem with cocoa inthe world and a problem with
chocolate in the world.
Oh wow, so I'll leave it.
The world's biggest chocolateand cocoa crisis.
Oh wow, so I made him a stocksorry, abdo, but no, he really.
Speaker 1 (27:02):
So this was a period where he was like Nour, can you
look for me in Gourmet?
We can't find him, can we lookfor him in?
Eventually it came back andthis was like it was a
celebration at our house, butyou made me nervous.
I'll give you tea now, actuallyit makes a lot of difference.
Speaker 2 (27:17):
I feel like generally all people have a plan B, but
with my ice cream or my bakery,I feel like plan B option is not
for me.
It's better to stop the itemthan to lower the quality or the
ingredients.
So this is something.
This is something.
This is something very unique.
Speaker 1 (27:40):
You can't get close to our ingredients.
No, I mean generally.
I wanted to get to you Becausethere are a lot of ice cream
brands in every part of theworld and in Egypt, but even the
tourists, my friends who comefrom abroad I always take them,
for example, from you and theyfeel a difference.
They feel that this feel like aworld class flavor level,
certain.
(28:00):
And now, because you told me,everything is made from scratch,
it makes sense.
But when you stop flavoring,for example, because you feel
that the ingredients are not atthe level, that's a mess.
And, by the way, myfather-in-law is obsessed too.
Law is obsessed.
Hameya, I love your Belgian talk.
So if the other one doesn'twork, we need too much pressure.
But anyways, I wanted to askyou an important question.
(28:23):
You're an entrepreneur.
You built a very big brand,very recognizable, and you made
branches in every area, and Iwant to know how the expansion
plan was done.
You opened it in Guna and inthe coast and, of course, in
Cairo.
You had a plan from thebeginning to start with a huge
expansion and you started inZamalek, right?
Speaker 2 (28:46):
I'll tell you.
Everyone thinks we started inZamalek, but it's not true.
Really, the first branch was inGaleria, because I chose the
first branch to be close to myhouse.
I was still a mother at thetime when I opened the branch
and I had a baby, so I had to beclose to the branch.
We didn't have an expansionplan.
(29:08):
The main plan was to be abranch, a boutique, an ice cream
shop, and that's it.
When we saw its success, wethought that we need to expand
our shop.
We said we will expand inOctober and we will have two
locations.
After the first six months, wedecided that it's not just going
(29:31):
to be a small boutique icecream shop.
We will expand.
And we started the expansionplan.
It was 2018.
We started and then I got anidea.
I was supposed to open in agathering but it was late, so
let's try the beach, why not?
And I started.
I feel like what's this?
It's nice that someone can openand be close to the community
(29:54):
and have a differentneighborhood.
Speaker 1 (29:58):
When was the first beachychelles store in
Seychelles?
It was so crowded.
No, I mean, I love it.
Speaker 2 (30:05):
It's my favorite shop .
Really, you're asking me ifit's Seychelles because I have
memories there.
I love it.
It's one of my favorite shops.
Speaker 1 (30:16):
I remember the first time I went to the semester UCLA
, there was an ice cream store.
There were tables we wouldstand as students.
We would stand for an hour inthe queue.
The first time I saw this inEgypt, it was at the daughter's
ice cream.
People were standing with thekids and everyone, everyone was
in the everyone for an hour.
(30:37):
I felt like it was a communityit's not just an ice cream store
.
When did you feel like youachieved this in your brand.
Speaker 2 (30:48):
Recently I was talking to a woman and she
suddenly found a woman who waspregnant and she told me I was
coming to you when you openedWaterway and you were pregnant
and your team was getting me inand making me skip the line
because I was pregnant and thisis my daughter.
She's five years old, so thisstory is very influential.
I felt that I didn't just makea connection with people in
(31:16):
schools or adults or people ofmy age.
No, I the connection is growingFrom one she's pregnant and she
was eating my ice cream andthen this girl was sitting.
I mean, the love for the brandand the ice cream is continuous.
Speaker 1 (31:34):
I love that and I want to know what was the most
challenging thing you wentthrough as a daughter.
In the entrepreneurial process,I mean in the business itself,
in this whole journey, what wasthe most challenging thing you
went through?
Speaker 2 (31:53):
The challenge wasn't just.
I mean, we go through differentchallenges every day.
I feel that this makes the worka little more enjoyable.
They don't work on a routinebasis.
Every day there is a differentchallenge.
Either in the operation, in thefactory, in marketing or in
finance.
There is something happening.
(32:16):
It's not a normal day, but Ifeel that since a year ago, I
have a little inner challenge,something that I personally felt
that I was a little lost.
So I tell you that since a yearor a year and a half, when I
came to expand outside of Egypt,it happened to me like a
(32:36):
problem.
I started to lose my focus andmy energy and my passion.
So this is what happens whenyou don't do something.
So I acted fast.
I mean, I was complaining or Ididn't understand what was
happening.
Am I giving up on my dreamhappening?
Am I giving up on my dream oram I giving up on my company or
(32:59):
my team?
Speaker 1 (33:00):
but then that was the burnout, I think.
Speaker 2 (33:06):
I was burning out.
Definitely.
I started to lose and I didn'tknow what was happening and I
didn't understand myself.
So I went through this and itwas not nice.
I was giving up on creatingsomething.
I didn't know how to createsomething.
(33:26):
I think I doubted myself.
Speaker 1 (33:28):
When you felt that this was happening, the first
thing you did was, for example,you asked for help from someone,
or you found someone to helpyou in a way, or you acted with
yourself.
Speaker 2 (33:42):
I was complaining to myself and my friends that I
didn't know how to do something.
I was complaining.
I wasn't acting Honestly.
I was complaining for twomonths and I was tired and I
didn't know what to do.
Speaker 1 (33:54):
And I wasn't solving anything.
Speaker 2 (33:57):
I was just complaining and I had a doubt Of
myself, the confidence.
You're doubting yourself,you're not trusting yourself,
you're not believing in yourselfand you're the leader.
Speaker 1 (34:10):
You're the one who leads in creative and innovation
and all these things Inproducts.
So I felt that if I didn't fixthis issue In myself, you're
leading in creative innovationand products.
So I felt that if I didn'tmanage this myself, something
might happen to the brand.
Speaker 2 (34:23):
Look, I didn't think about it that way, but I was.
I had a little bit of thisthinking, but my team was
helping me and was with me, butat the time I felt I needed help
, yes.
So I went to a career coach.
She helped me a lot.
She helped me adjust my work,she helped me try to balance my
(34:46):
life.
She helped me see how I fill mycup so I can give back.
So I learned a lot and shereally helped me and she really
made back stronger than before.
So it's normal for someone togo through different challenges,
but it might not be dailychallenges.
It might be more of a personalthing.
Speaker 1 (35:05):
It's great that you mentioned this, because I feel
that people, especially inbusiness, have challenges like
product or finances or thingslike that, but no one ever talks
enough about the founder.
If he's in a crisis or in somesort of doubt, what's going to
happen?
And also, you brought me to mynext question the balance.
(35:25):
You're a mom, as we said at thebeginning.
Who's your daughter?
You're a mom, you're a friend,entrepreneur.
You have a lot of things inyour life.
So do you believe or do youbelieve in the story that we can
make a balance or not, and howdo you do it?
Do you make a balance in yourlife between being a mother and
(35:47):
having a business?
Speaker 2 (35:49):
the balance is not an easy thing, and when you teach
me there are two things Ilearned first of all.
This is not an easy thing, andwhen you teach me that there are
two things I learned.
First of all, I always thoughtthat I'm being judged by others.
I mean it always comes, like themother or the child, that I'm a
bad mom or people watch me, ofcourse, that I'm not always
(36:12):
there for my kids, or I'm notattending or I'm not focused, or
I'm not always there for mykids, or I'm not attending, or
I'm not focused or I'm not doingthings.
So then you reach the pointwhere you don't have to think
about what people say about you.
The important thing is you,your children yourself.
How is it leave people's wordsand leave judgment if you keep
(36:34):
thinking?
When a person keeps working onthese ideas, it doesn't solve
the real question, what is thereal question in your life?
Speaker 1 (36:42):
And you ask yourself personally what's the reality,
what happens?
Speaker 2 (36:46):
The reality is that I'm not the first woman to work.
This is what my friend alwayssays when she complains Sorry,
but you're not the first womanto work in the world.
All the women work.
All the Egyptian women work,all the Arab women work, Exactly
.
I mean, you're doing somethingnice, you're impacting, you make
nice ice cream and all thesethings and you're very
(37:08):
successful, but I'm sorry, thereare a hundred women who work.
So, get over it.
It's a wake up call.
I love that.
It's true.
She's my best friend, she's theone who cured me another thing.
She told me another thing Ilearned if you think I'm perfect
(37:29):
and I'm perfect today I have tobe perfect at work and perfect
as a mother.
What is perfect?
So I have to be perfect at workand I have to be perfect as a
mother.
But what is perfect?
And then the second thing ifyou have days, you will balance
more in your work, and days youwill balance more in your work.
So the cup doesn't have to bealways full, so you can put a
(37:51):
little bit here and a little bitthere.
But a real balance it's relativeand something my mom always
tells me.
I think my mom loves thekitchen, so she always tells me
Do what you love.
In the end, it sounds If youdidn't know how to do what you
love and To succeed in, youdidn't know how to succeed in
(38:16):
your life with your children andyou can go.
You want to do something andyou don't do it because of your
children and in the end, yourchildren will move on and they
will be successful in their ownlife and you will not have
something left out of it.
So it's okay for someone towork and it's okay for someone
to take hours from his time andfrom his children's time and
gives a little bit of his work.
(38:36):
It's a balance, according toevery person and according to
every life.
Speaker 1 (38:44):
I liked your answer too, honestly because I think
it's not idealistic.
You told us the truth.
You can't always have it allperfect, but this is the truth,
this is the reality.
So I want to know what's nextfor Daughter's Ice Cream.
I think we're all waiting forthe winter season.
I'm the first one.
I can't wait.
Speaker 2 (39:05):
Okay, this year the world is a little bit.
It's a little bit sad becausewinter is coming and Ramadan is
coming Right.
So we are overwhelmed.
Speaker 1 (39:16):
In creation.
Speaker 2 (39:18):
We are doing nice things In winter Manual Aziz
Bakery cinnamon roll.
We are always.
We take the things from lastyear To see what people liked,
what we want to add.
So we work on that and at thesame time, we are working on
Ramadan.
(39:38):
But the biggest thing, peopleliked it, what we need to add to
it.
So we work on that and at thesame time, we're working on
Ramadan.
But the biggest thing we'reworking on right now and it's a
milestone for us all, for thecompany, for Leah and for the
team is the new factory we'rebuilding a new factory, wow.
So this will be one of a kind Anice cream factory, but made in
a different way than any factorythat was made before.
They put in a lot of effort,they brought consultants from
(40:01):
abroad.
We all worked together tofinish the factory and create
new items and create newnovelties and grow more in the
market.
So that's the plan.
Speaker 1 (40:13):
Plan the coming 10 years wow, honestly, for me, the
thing I like the most is thebehind the scenes.
So I'm excited to make icecream Dora's ice cream.
It's the best thing in theworld.
Of course I'm going to do itwe're going to have a special
visit.
I'm going to have a specialvisit, thank you.
(40:34):
So the last question in thepodcast Is curated by Dora, so I
want to know what curation thatyou can share With my audience.
What things in your life Do youfeel like you're improving
everything Like food or tips, oranything in Dora's life that
(40:55):
you feel like I need coffee?
Speaker 2 (40:59):
I love coffee, I'm a coffee lover and you're the
number one you'll always find inmy bag any sorts of supplements
.
This is something you alwayswalk around with coffee
supplements, vitamins this issomething I always walk around
with Coffee supplements.
What?
Speaker 1 (41:17):
supplements.
Do you Vitamins, Vitamins Imean.
Speaker 2 (41:19):
Vitamin C, something for the cold immunity?
Do you have supplements whichare just in case?
Just in case.
Speaker 1 (41:26):
Homeopathy.
Speaker 2 (41:27):
I'm obsessed with it too.
You'll always find homeopathyin my bag.
Perfume I love perfumes.
Speaker 1 (41:34):
What's your favorite perfume?
Speaker 2 (41:46):
I get very tired.
What is it now?
Perfume I love perfumes.
Speaker 1 (41:48):
What's your favorite perfume?
Interesting, what else am Iobsessed with?
Do you like matcha?
I like matcha, of course.
Speaker 2 (41:57):
When I look at it and run.
There must be two things in thebag of the gym Two cups.
One holds the matcha and theother holds the flat white Wow.
Speaker 1 (42:09):
It's a double trouble .
It must be.
Speaker 2 (42:11):
A double this coffee and matcha.
I love having that's the firstthing.
I love having the first thingon a day.
Speaker 1 (42:19):
So I can continue like this, and I didn't ask you,
but I have to ask you right nowwhat's your favorite?
Doris ice cream flavor.
Speaker 2 (42:26):
Vanilla, chocolate and coffee fudge.
I like them all oh my God,vanilla is my favorite?
I don't like vanilla, myfavorite.
Speaker 1 (42:34):
The basics.
It's your, the basics.
Speaker 2 (42:37):
It's a special vanilla, honestly.
Speaker 1 (42:39):
Okay, anything else in your edit that you?
Speaker 2 (42:44):
want to share Anything else that you feel I
should share.
Speaker 1 (42:48):
Yeah, anything else that you feel I should share.
What is it?
I don't mind, but I mean, everytime she does, she will go work
out what is it?
Oh, okay, this is a fun fact, Idid it.
Speaker 2 (43:05):
I think I make my schedule Around the exercise.
I have to do it at 8am, 9am Iremember there was a shoot.
We will not cancel it and youcannot go to your workout.
Speaker 1 (43:23):
I'm so sorry for that okay, so into your favorite
workout pilates well strengthstrength.
Speaker 2 (43:33):
I like pilates, but uh, I think I'm a strength girl.
Speaker 1 (43:37):
Strength.
Okay, perfect, can we do what'sin your bag?
Do you have your bag?
Speaker 2 (43:41):
I'm an unorganized person.
Let's do it.
Speaker 1 (43:46):
Oh, hamela, one cord, faizal, I'll know what's in her
bag.
These are, like we're notreally strangers.
Speaker 2 (43:51):
Okay, we can do one second Okay.
So I really am a mess.
Speaker 1 (43:58):
I stranger's course, okay.
Okay, so you.
So you're not really a mess.
Speaker 2 (44:00):
Yeah, I love your wife, ms ms.
I think the bag is beautiful.
Speaker 1 (44:02):
First of, all, thank you okay okay, my favorite
chewing gum?
Speaker 2 (44:05):
oh it's.
I get it from saudi, actuallyit's coffee you have to try it.
Speaker 1 (44:09):
It's really interesting.
Okay, organic coffee too.
Speaker 2 (44:14):
Vitamins uh, this is homeopathy whoa, vitamins,
protein bar, oh nice okay,bubble gum okay lip gloss.
Speaker 1 (44:31):
She has the dior guys .
It's um 38.
I love this one, this is such agood one.
Speaker 2 (44:39):
This is.
This is a nice perfume, it's.
Speaker 1 (44:49):
I love it so much.
Oh, my it's amazing Protein bar.
Speaker 2 (44:52):
No, I don't know what I'm talking about.
Okay, so Valaya from Delinaguys Mascara Needs and another
one.
Speaker 1 (45:00):
Oh, it's Parfum de Marly Valaya.
Oh, it's Tohfa Pink.
I love it.
Pink pen, pink pen on brandWalini.
Speaker 2 (45:12):
Lip liner.
Speaker 1 (45:13):
Makeup right.
Lip liner makeup.
Makeup by Mario.
Okay, wait, I know the lipliner color by Fredo gypsy water
.
Speaker 2 (45:22):
I love it.
It's a hand cream.
Speaker 1 (45:24):
Okay, so her lip liner is Johnny makeup by Mario.
Show me this gypsy water supergood.
By the way, can I tell yousomething your bag always has?
Speaker 2 (45:35):
lenses and a leg, just in case I oh gypsy water
Super good, by the way.
Can I tell you something?
Your bags, lenses, there'salways lenses.
Speaker 1 (45:36):
What's a leggy then.
Just in case I drop my lenses.
Guys, how is all this in thebag?
Speaker 2 (45:44):
I don't understand my tissue.
Speaker 1 (45:46):
Okay.
Speaker 2 (45:55):
Tissue napkins.
Speaker 1 (45:56):
I need what else?
I'm not the vitamin.
I told you I always walk aroundthe company.
Speaker 2 (46:05):
They don't trust me.
Oh my God, I love it.
Such an unorganized person.
Speaker 1 (46:10):
Okay, guys, so you have all of Dara's beauty tips
and what's in her bag.
Thank you for this.
Okay, so that was a marypoppins bag super funny, I loved
it.
Thank you so much, guys.
And to halos, you have herskincare you have the the
perfume.
You have everything, okay, so Ihave what um, we're not really
strangers has alex, so it's a,it's a card deck.
(46:35):
Okay, what's this game?
Speaker 2 (46:38):
It's, literally, it's a card deck game.
Speaker 1 (46:40):
Let me see which question would work for you.
Speaker 2 (46:45):
Okay.
Speaker 1 (46:45):
Mمكن Bس, أنا أخترت لك واحد خلص, خلص, أخترت لك واحد
أحسن, okay, were you popular inschool?
And if not, explain, okay, wow,because you're popular now.
This is a tough question.
Speaker 2 (47:03):
I was popular in school.
Okay, to be honest, I thinkthat I wasn't popular in
elementary school and I had asituation that I still remember.
I'll tell you.
It was a difficult situation,but it happened.
(47:27):
It was the 13th of January andI had a girl's college class.
We were girls in the firstSaudi school.
So I remember my mom made me atable.
I wanted to eat the girls'class.
We were girls only in the firstSaudi school.
Yes, so I remember my mom mademe a table.
I remember her table.
She made chocolate cake withM&M's, tuna sandwiches, tuna.
She made pastries.
(47:50):
I remember she made a lot ofthings Salad, a very delicious
table, and I remember it.
No one showed up.
What?
No one showed up.
And I remember that Christmas.
I didn't forget it.
I was 13.
No, no, it was a very badChristmas and I was very annoyed
(48:14):
.
And then my mom Took me to aschool.
At that time, mixed andinternational schools started.
I started going there and Istarted to become very popular
later.
So at first my life was verybad.
In college I wasn't actuallyReally AEC, aec.
(48:48):
I was expected to be a studentwith my friends and we were the
only ones Really AUC.
But I think that in school Iwas very popular and I enjoyed
it a lot.
In college I was the first twoyears, with myself, you know,
but I was living a life that Iwas happy with.
Speaker 1 (49:06):
And then you became Dora's ice cream, the most
popular girl, the most.
Speaker 2 (49:11):
Yes.
Speaker 1 (49:12):
I love it.
Thank you for sharing.
Thank you so much for doingthis.
Speaker 2 (49:18):
I loved it.
Honestly, you're one of themost guest.
Speaker 1 (49:22):
Like I said, I was excited to be on the podcast,
and then we have to talk.
My sugar craving Won't end.
I'll send you the winter stuffI'll give you the best Thank you
, dora Pleasure.
Speaker 2 (49:33):
We're done.
Thank you, dora.
Thank you, noor Pleasure.
By the way, I enjoyed it a lot.
Speaker 1 (49:37):
We're done, woo, we made it through.
Speaker 2 (49:39):
Thank you, I loved it .
Action.
Welcome to the Curation, a showfor the culturally curious.
This is your host, noor Hassan.
Each week, I'll guide youthrough a curated edit of the
finest in art, fashion, design,culture, luxury, wellness, tech
and more.
This is your go-to space fordiscovering trailblazing ideas,
untold stories and meaningfulconversations with innovators
(00:24):
and creators who are shaping ourworld.
There's no gatekeeping here, sosit back, tune in and let's
discover only the best together.
Speaker 2 (00:35):
Creator Baker.
I start with this.
I start.
This is my first start.
Speaker 1 (00:45):
We discovered that we actually have a lot of things
in common.
Speaker 2 (00:48):
I mean, I wasn't raised in Riyadh, but I don't
feel strange.
Speaker 1 (00:58):
Your.
Speaker 2 (00:58):
I love that Were you popular in school, and there's
cocoa and chocolate in the world, but you made me nervous, I'll
give you the tea now.
Speaker 1 (01:05):
I love that Were you popular in school, and if not,
explain?
Speaker 2 (01:11):
No one told me that no.
Speaker 1 (01:15):
No, really.
And then you became Dara's icecream.
Speaker 2 (01:19):
The most popular girl , the most yes.
Speaker 1 (01:26):
Action.
I'm now sitting with DoraGhoshay you said it right Okay,
the founder of Dora's Ice Cream.
I've been doing this interviewfor three years Since we met in
Guna.
Since we met in Guna.
I met Dora in Guna and I toldher you're a bucket list guest.
(01:47):
I want to do an interview withyou on my podcast.
So first of all, our signaturequestion.
I want to ask you who is DaraGhoshay today?
Speaker 2 (01:58):
Okay, I feel like I have seven years of work left,
but I didn't find where I amtoday.
But today, if I ask who isDarawasha, there are several
people in one Sister, friend,business owner, creator, baker
(02:29):
that's my name.
Speaker 1 (02:31):
Your answer is very nice.
Honestly, Hassan, a lot ofpeople like to put themselves in
a certain box, Like I'm amother.
Speaker 2 (03:09):
Or I'm an entrepreneur, but you said a lot
of things box.
I feel like women play manyroles.
We women have many roles toplay in our day.
No one can play many rolesexcept women.
I feel like we're much strongerthan anyone else.
And maybe the girl, maybe she'snot a mother, but she's a woman
who works and loves her job,and you'll always find that
(03:31):
women have more emotions andtenderness, so you'll find that
she can play many roles and shecan play them all in a balanced
way, right.
Speaker 1 (03:42):
Look, the most thing I'd like to ask my guests is
their morning routine.
What do you do in the morning?
What do you do when you wake up?
I feel like this question tellsyou everything you need to know
about your guests.
So I want the details.
I want your details the momentyou wake up what's your routine?
(04:04):
Sometimes I get up from bed.
Speaker 2 (04:06):
I don't wake up.
What's your routine?
Speaker 1 (04:07):
Sometimes I sleep from the bed.
Speaker 2 (04:09):
I don't wake up Grease in the arms.
I sleep from the bed.
Speaker 1 (04:11):
I wake up and boom A lot of days I always oversleep.
Speaker 2 (04:16):
That's something I do .
I always like to start my daywith a workout.
So the first thing I wake up Irun to get dressed and go to
exercise.
So I exercise in the morning.
The first thing I drink is theespresso shot coffee.
One espresso, not a double westart like this.
Speaker 1 (04:39):
This is my first thing.
Speaker 2 (04:41):
I like to eat without breakfast.
Then I go to exercise, I pickmy coffee, my match, go to the
gym and finish I pick my coffee,my matcha, my snacks and I go
to the factory, in the factorywhere I work.
This is exactly how my daystarts start.
(05:28):
If I don't wake up early, Iwon't be able to finish what I
have to do.
My day won't be smooth.
So I changed my mind.
I like to wake up early.
I like to stay up late at night, even if I'm at home watching
TV.
Speaker 1 (05:40):
I like to stay up late.
Speaker 2 (05:41):
But I changed my life .
Tv nothing, so I like the nightmore, but I changed my life to
be able to work and be moreproductive.
Honestly, it made a lot ofdifference to me.
I know that health is different.
Speaker 1 (05:56):
Yeah, we were talking before we started that I tried
to join the 5am club and,honestly, I did it for a month,
dora, so this is good.
Yeah, I told you good, it'smore than enough.
I want to go back a little bit.
I want to talk about yourbackground, because we
discovered that we actually havea lot in common, but I really
(06:18):
liked what you said.
You're Palestinian, but yougrew up and was in Jeddah, saudi
Arabia.
Can you tell me more about yourexperience growing up in Saudi
Arabia?
Speaker 2 (06:37):
My mom and dad are Palestinians, but I was born in
Jeddah, but I was born in Jeddah.
I feel that people always havean idea that Jeddah I was born
in 1988, so Jeddah was differentfrom today but when I look back
(07:05):
in the years, I feel that mychildhood was nice.
My school was nice.
I didn't feel like I wasmissing out.
My lifestyle was good, the foodand services.
In Saudi Arabia I really had anice life.
And another thing is that wewere Because my family is from
Palestine, so every summer wewould summer for three months.
(07:25):
We used to spend the summerwith our family, who comes from
Quds in Jordan.
We used to spend the summer.
We didn't know how to go toPalestine I mean, I was a kid
once in Quds, but other thanthat we used to spend the summer
in Jordan and we used to gatherand the family and my cousins
and my father has 12 brothersand sisters.
Wow, mashallah, so we are a bigfamily.
(07:47):
The balance between SaudiArabia and Jordan was very good.
We used to come to Egypt totravel.
My father studied in Egypt.
Speaker 1 (07:57):
In Cairo University.
Speaker 2 (08:00):
Yes, because Abdul Nasser was a Palestinian.
He studied engineering At CairoUniversity, so he has a
connection to Egypt andAlexandria, and my uncles also
Came to Egypt, so Egypt wasalways there.
We had the pyramids and theAlexandria walls.
These things were also part ofmy childhood.
(08:20):
So I think that I Enjoyed SaudiArabia and I think that I took
a lot of think.
I enjoyed Saudi Arabia and Ithink I took very nice things
from Saudi Arabia.
And even when I came to thinkabout the expansion the first
expansion because we wereoutside Egypt it was in Saudi
Arabia, in Riyadh, and now wetook a shop also in Jeddah.
So I think I spent I think 8years I didn't go to Saudi
(08:44):
Arabia and when I went it was avery emotional trip.
I stayed I think eight years Ididn't go to Saudi Arabia and
when I went it was a veryemotional trip.
Speaker 1 (08:54):
Because it brings back memories.
I mean, I'm imagining and we'lltalk more about this topic.
You expanded to Riyadh and nowyou have a shop in Riyadh and
this is huge, not just becauseyou're an entrepreneur and an
Egyptian brand, but yourbackground gives the topic a
second level of emotion,something, as they say, a full
(09:15):
circle moment.
You grew up in Jeddah and nowyou're opening a daughter's ice
cream in Jeddah.
Speaker 2 (09:21):
I think if I go I could get very emotional it is
and the nice thing is that whenyou leave school and go and come
back, your friends I meaneveryone goes and lives a new
life and forms his family.
But three summers ago I gottogether with my friends who
(09:47):
were with me in the Saudi schoolwhen I was little.
So we're back to reconnect nowand we're going to Riyadh and my
best friend, she's living nowin Riyadh.
So I'm very lucky that when Igo to Riyadh I don't feel like
I'm alone.
I mean, I wasn't raised inRiyadh, but I don't feel like
I'm alone.
Speaker 1 (10:04):
The people I love are around me.
You felt like it's home again.
Yes, now I want to ask yousomething.
You went back and said you grewup in Jeddah.
I grew up in Jeddah too, sothis is how we connected.
After you finished school, howdid you decide to come to AUC in
Egypt?
(10:24):
I want to know a little aboutthis experience, because I felt
like it was the beginning of alot of things.
It's true.
Speaker 2 (10:32):
It's really the beginning of a lot of things.
As I told you, my father had alot of connections with Egypt.
So when my older sister decidedto study, my father was very
interested in science.
So she said, no, you have to goto the American University and
the American University is good.
So I will take my older sister.
(10:52):
So I was always my oldersister's example.
I mean, I am very close to her.
So she went to AUC and enteredand she wanted to go to Mass
Comm actually and she entered tojoin the Mastcom actually and
she entered political science.
So when my turn came, she toldme to go to AUC and she told me
to try to join the Mastcom and Iactually joined the Mastcom.
(11:16):
But when I first came to EgyptI was living in Zamalek and the
university was in Tahrir.
So it was the best years.
Speaker 1 (11:24):
Because what year did you entered the?
Speaker 2 (11:26):
university in Egypt 2006.
Speaker 1 (11:28):
So you basically followed the campus of the
university in Tahrir and it wasthe best campus.
Yes, honestly, and all thevibes of the students.
You took the experience ofEgypt Really, all the people
when I feel like they come,people fall in love with that
entire lifestyle.
But tell me more about.
(11:49):
Were you culture shocked?
Speaker 2 (11:51):
at first it was difficult because when you grow
up in Saudi Arabia, Saudi Arabiahas different traditions.
It has more services and youhave more services and plus when
a girl goes out and lives alone.
Right, and you have moreservices and plus when a girl
goes out and lives alone.
It's not easy.
It wasn't easy and, of course,at first I had a lot of plastic
(12:16):
surgery, I'm not going to lieBecause we were eating.
I was eating food.
I didn't know what I was eating, so I was trying different
things.
I didn't have the Egyptianimmunity, as people used to say,
of course, but I was.
I mean, I loved Egypt when Imean at first it was shocking
for me, but the Egyptian people,I think the only one who is
(12:40):
brave, I mean who always feelsthat.
I mean when I first came, whenI first entered, when I first
came to the university, one ofmy friends, noran, took me and
introduced me to her friends atschool.
I had a big circle and I feltthat I was being followed by
people.
Speaker 1 (12:58):
The typical experience in Egypt is that I
also came to AUC because, as yousaid, I came to Egypt to enter
the American University.
In Egypt there was also afriend of mine who knew me from
many people.
At first you feel strange, butafter a short time you feel like
(13:21):
you know everyone.
You know all the streets, youknow all the places to eat and
suddenly you're part of it.
Speaker 2 (13:30):
Al-zamalek's life is very beautiful From Tahrir to
Al-Zamalek, Walking on the Nile,and you enter the old buildings
of Tahrir and the art culturethat exists in Tahrir and the
art culture in Tahrir.
I think it was very enjoyablebut no, I lived the best life.
(13:56):
I was blessed to come to Egyptand the experience of Egypt and
the people of Egypt and theuniversity itself and the
activities that are present inthe university.
So there are a lot of thingsthat shaped you up, so in a good
way.
Speaker 1 (14:14):
I want to know, as an entrepreneur, when did you feel
that you had a mule for thisentrepreneurial mindset?
I mean, of course, there is amoment in your study or after I
felt that I, for example, don'twant to enter a corporate life,
or I want to be an entrepreneur,I want to start my own business
.
So I want to know that,basically, the beginning of the
(14:39):
door is ice cream.
Where did it go?
Speaker 2 (14:42):
okay, it's funny that I never imagined being an
entrepreneur.
Speaker 1 (14:46):
Honestly, I love your answer.
Speaker 2 (14:53):
I mean, my goals were to be in a multinational
company and be a big marketer.
I didn't even want to go to anagency.
I mean to be in a marketingagency.
No, it wasn't like that.
I wanted to be a corporate.
I wanted to be a marketingmanager and make a difference in
life.
But I never thought that Iwould be creating something
(15:15):
bigger when I came, and I didn'tthink about it as an
entrepreneur, and I would enterthe business world and be an
entrepreneur in the womenbusiness world, entrepreneur in
the women world.
But I felt that what happenedis that I graduated from the
revolution.
Honestly, I'm telling you thestory, no filter.
(15:37):
I graduated from the revolutionand, because I'm not Egyptian,
it was very difficult for me tofind a job.
I was trying to a startup and,because I'm not Egyptian, it was
very difficult for me to find ajob.
I was trying to find a job butthere was a struggle that I
didn't find myself or found ajob.
I started working for a startup.
I liked the idea a little bit.
Then I worked for CSR a littlebit.
Then I realized that I'mworking for no purpose.
(16:01):
I'm just working and that's it.
At that time, I startedexploring the story of ice cream
.
My husband told me that hewanted to explore this.
I heard there was ice cream inthe course.
That's how it started.
The conversation was in frontof a place in Milan.
(16:21):
In Milan, he told me what doyou think?
And I said I want to do this,why not?
And I went and started thisstory.
Before that, I used to loveeating ice cream as any normal
person, but I used to.
I mean, I used to, I used to, Iused to, I used to, I used to,
I used to, I used to, I used to,I used to, I used.
I was in the ice cream bar withmy father in Saudi.
Speaker 1 (16:42):
Arabia.
Speaker 2 (16:42):
And Saudi Arabia had at the time Baskin Robbins, and
there was ice cream Marble Slab,at the time Fattah, and there
was the classic soft servechocolate and vanilla.
So on Thursday it was somethingthat was a miracle for me that
I had to eat ice cream.
If I didn't eat ice cream there, would be a problem.
(17:05):
I love that, for example, thekitchen is very important in our
lives, right, my mother wasalways my memories of my mother
(17:30):
standing in the kitchen anddoing things for us I don't know
why, or there's a guest at ourhouse, or things like that
Kitchen is a symbol of love.
I know the love that she showsus.
Everyone expresses their love ina different way, so my mother
used to cook for us, or she usedto make us pastries or
(17:51):
something.
My part in the kitchen was thatI like to make cookies and
sweets since I was little, Iwasn't into the things that I
mean.
I liked to see her cooking, butI wasn't really into sweets.
Speaker 1 (18:06):
Which is the cooking, which is the word savory, the
things that are the sweets.
Speaker 2 (18:12):
So I was already I started making cookies and I was
already into started makingcookies.
You were already into sweets.
Speaker 1 (18:18):
And sugary.
Speaker 2 (18:18):
Even our neighbors.
When they see me in Jordan,they tell me we remember the
cookies that you used to makewhen you were young, so I used
to love.
I used to find myself In thefact that I Create something
Bakery or things like that.
I didn't yet understand thestory of ice cream, so when I
(18:40):
went and started studying andexploring, I started to.
I mean, I set the path that Iwould open the shop and you took
these courses in Milan.
I took them in Italy, in aplace called Bologna.
Speaker 1 (18:50):
Wow.
So you basically went to theice cream place, to the place
that makes the best ice cream inthe world, and you took the
courses there.
Right, and I really liked it,when I moved to your stores,
that you put your story likesnippets from your story in the
store.
How much do you like ice cream?
How much did you startdiscovering flavors?
(19:10):
And then the topic became abrand.
But when you finished, whatmade you call it Dara's Ice
Cream?
Because I really like,personally, kanour.
When someone calls the brand byits name, because I feel it's
very personal, something thatmakes me feel like, oh my God, I
mean, it's cozy, I don't knowhow to explain it At first.
Speaker 2 (19:33):
I didn't decide on the name, dara.
My husband chose it.
He wanted to reflect, as yousaid, that I am behind the brand
.
I was worried about the name atfirst.
Will people accept it?
I wasn't thinking like you werethinking or like he was
(19:56):
thinking, but in the end, thebrand reflected on itself.
I reflected on the brand andthe brand reflected on it.
So it was a right decision totake it.
Speaker 1 (20:06):
And Hasan.
As you said before, the nameDora wasn't very common in Egypt
and people were confused Dora,sara, tara, but I think there's
a lot of Dora Now the name hasappeared Inspiring.
You made me an inspiration.
Okay, I want to get into thebrand Dara's Ice Cream.
You have the most famousbranding, honestly, in F&B.
(20:27):
You chose the colors.
The colors are amazing Pink,hot pink, popping.
I really feel like you're oneof of the most people in
branding in the market and I'mnot just saying that because
it's recognizable, the brand youimmediately feel in summer
there's a vibe.
In winter there's another moodyou take every season and you
(20:52):
make it a story.
So I want to know what's theinspiration and what's the
thought behind this, because Ifeel it's a big part of it.
So I want to know what's theinspiration and what's the
thinking behind this topic,because I feel it's a big part
of the success of the brand.
Speaker 2 (21:02):
Okay, we, I'm just Background marketing.
Wait, wait, wait.
Speaker 1 (21:07):
I want to flip your ice cream necklace Perfect, okay
.
Speaker 2 (21:11):
Guys the details.
Speaker 1 (21:12):
Okay, go go Libra Libra.
Exactly, I have issues thedetails.
Speaker 2 (21:17):
Okay, go go libra libra bzabt and the issues okay.
Um, I think inna ana ashan, anadarest shway marketing wa.
I enjoy marketing da sa'adgddan fil branding wa I have
amazing marketing team.
Aadin ma aina dulwati ya gamathank you.
Homa nisabaha bisa'adouni um anaana.
I think that after seven years,you understand your brand
(21:40):
better.
You learn from the challengesthat you face in marketing and
the positioning of the brand.
But I think what moves ourbranding is that from day one,
we wanted it to be genuine, fun,happy.
(22:04):
So we know how to reflect whatpeople want to feel when they
look at our brand or when theyopen Instagram or TikTok.
There will be this feeling.
So we worked based on that.
We worked based on that.
We learn every little bit fromthe marketing plans that we put,
(22:28):
what things work, what thingsdon't work.
We like to do something to getinterns and make them start
working with us so we can learnnew things from them.
So this is something that isdifferent with us, and I think
(22:51):
we always have something in thecompany that we are open for new
ideas and we're open for newideas and we're open for
discussion.
So this always makes yourbranding stronger than anything
else.
Speaker 1 (23:05):
Yes, I feel like you also have something very useful.
I mean, I always go in.
I'm still telling you, yourTikTok is amazing.
It's so interesting the segmentyou try Ice creams Every little
bit.
You find ice cream sointeresting.
It's a good thing.
Ice creams, ice cream I thinkyou guys come up with, I don't
(23:30):
know what to say.
Ice cream cookies amazing, thebest cookies in Cairo.
I mean you left us a little bitin the ice cream, we lived in
it.
And then we went into thecookies Amazing, the best
cookies in Cairo.
I mean I don't know if I shouldsay thank you or not honestly.
And then the cakes amazing.
And then there was the idea ofthe cookie box, and then I mean
(23:51):
the brand.
Speaker 2 (23:52):
I actually have a sweet tooth.
Speaker 1 (23:54):
I have a serious sweet tooth and my audience
knows I think I made an episodeabout this, but I have a serious
sweet tooth and in Cairo therewas a time I didn't find a
chocolate chip cookie and thatwas a big problem for me.
Speaker 2 (24:09):
Honestly, I'll give you the winter menu it was an
issue.
Speaker 1 (24:15):
The chocolate chip cookie was a story in my life.
When I travel to New York orLondon, I always have to look
for the best chocolate chipcookie.
Speaker 2 (24:24):
So finally, I decided to find it at your place.
Thank God, thank God, thank God.
Speaker 1 (24:29):
Finally, but I want you to tell us a little bit more
about the homemade approach.
I feel like all the things youhave, I feel like the team and
you and everyone in the kitchentogether, but, like you said, it
feels homemade, not artificial.
I want you to talk more aboutthe flavors.
How much each flavor is sounique and, at the same time,
(24:52):
really like if it was made athome.
Speaker 2 (24:57):
I don't know how to make it at home.
Okay, I'll tell you when Istarted, I started from a very
small kitchen.
I spent a whole year at homemaking recipes and I'm testing
and I'm getting the feedbackfrom my friends and neighbors
and the family.
(25:17):
Cookies were one of the mostimportant things that you had to
have at the shop, because Iused to tell you when I was
young, I used to make them.
So I'm like you.
I love cookies.
I have sweet tooths too.
But when I took the course inItaly and I discovered that the
world of gelato, the world ofice cream, for some cream, I
(25:37):
discovered that I don't want toput just a mix in a machine to
make me ice cream Right.
So I decided after this trip in2014 that if I want to do
something, it has to havepassion, it has to have an idea,
not something easy to do, andthat's it.
It has to be a trial and errorand we try it and burn it.
(25:58):
There are things you do likeyou're from home.
So I decided that when I make abrand, I won't use anything
artificial.
I will make everything fromscratch, everything.
That's what I thinkdistinguishes us.
Another thing thatdistinguishes us is that we
really care a lot about theingredients, I mean not any
ingredients and that's it.
(26:19):
I mean there are a lot offlavors that I stop at because I
didn't find the rightingredients, or when we had a
problem in Egypt in the import.
I, for example, as we weretalking about the Belgian
chocolate story.
Speaker 1 (26:31):
We need to get into the Belgian chocolate story.
My husband is obsessed withyour Belgian chocolate ice cream
and you know this.
He has an addiction calledDoris.
Belgian chocolate and veganscan't.
Belgian chocolate is a must, sothere was a period when it
disappeared from the market.
So you just explained it to us.
Speaker 2 (26:48):
Or you explained it to him.
Obviously, there is no cocoa atall.
We have a problem with cocoa inthe world and a problem with
chocolate in the world.
Oh wow, so I'll leave it.
The world's biggest chocolateand cocoa crisis.
Oh wow, so I made him a stocksorry, abdo, but no, he really.
Speaker 1 (27:02):
So this was a period where he was like Nour, can you
look for me in Gourmet?
We can't find him, can we lookfor him in?
Eventually it came back andthis was like it was a
celebration at our house, butyou made me nervous.
I'll give you tea now, actuallyit makes a lot of difference.
Speaker 2 (27:17):
I feel like generally all people have a plan B, but
with my ice cream or my bakery,I feel like plan B option is not
for me.
It's better to stop the itemthan to lower the quality or the
ingredients.
So this is something.
This is something.
This is something very unique.
Speaker 1 (27:40):
You can't get close to our ingredients.
No, I mean generally.
I wanted to get to you Becausethere are a lot of ice cream
brands in every part of theworld and in Egypt, but even the
tourists, my friends who comefrom abroad I always take them,
for example, from you and theyfeel a difference.
They feel that this feel like aworld class flavor level,
certain.
(28:00):
And now, because you told me,everything is made from scratch,
it makes sense.
But when you stop flavoring,for example, because you feel
that the ingredients are not atthe level, that's a mess.
And, by the way, myfather-in-law is obsessed too.
Law is obsessed.
Hameya, I love your Belgian talk.
So if the other one doesn'twork, we need too much pressure.
But anyways, I wanted to askyou an important question.
(28:23):
You're an entrepreneur.
You built a very big brand,very recognizable, and you made
branches in every area, and Iwant to know how the expansion
plan was done.
You opened it in Guna and inthe coast and, of course, in
Cairo.
You had a plan from thebeginning to start with a huge
expansion and you started inZamalek, right?
Speaker 2 (28:46):
I'll tell you.
Everyone thinks we started inZamalek, but it's not true.
Really, the first branch was inGaleria, because I chose the
first branch to be close to myhouse.
I was still a mother at thetime when I opened the branch
and I had a baby, so I had to beclose to the branch.
We didn't have an expansionplan.
(29:08):
The main plan was to be abranch, a boutique, an ice cream
shop, and that's it.
When we saw its success, wethought that we need to expand
our shop.
We said we will expand inOctober and we will have two
locations.
After the first six months, wedecided that it's not just going
(29:31):
to be a small boutique icecream shop.
We will expand.
And we started the expansionplan.
It was 2018.
We started and then I got anidea.
I was supposed to open in agathering but it was late, so
let's try the beach, why not?
And I started.
I feel like what's this?
It's nice that someone can openand be close to the community
(29:54):
and have a differentneighborhood.
Speaker 1 (29:58):
When was the first beachychelles store in
Seychelles?
It was so crowded.
No, I mean, I love it.
Speaker 2 (30:05):
It's my favorite shop .
Really, you're asking me ifit's Seychelles because I have
memories there.
I love it.
It's one of my favorite shops.
Speaker 1 (30:16):
I remember the first time I went to the semester UCLA
, there was an ice cream store.
There were tables we wouldstand as students.
We would stand for an hour inthe queue.
The first time I saw this inEgypt, it was at the daughter's
ice cream.
People were standing with thekids and everyone, everyone was
in the everyone for an hour.
(30:37):
I felt like it was a communityit's not just an ice cream store
.
When did you feel like youachieved this in your brand.
Speaker 2 (30:48):
Recently I was talking to a woman and she
suddenly found a woman who waspregnant and she told me I was
coming to you when you openedWaterway and you were pregnant
and your team was getting me inand making me skip the line
because I was pregnant and thisis my daughter.
She's five years old, so thisstory is very influential.
I felt that I didn't just makea connection with people in
(31:16):
schools or adults or people ofmy age.
No, I the connection is growingFrom one she's pregnant and she
was eating my ice cream andthen this girl was sitting.
I mean, the love for the brandand the ice cream is continuous.
Speaker 1 (31:34):
I love that and I want to know what was the most
challenging thing you wentthrough as a daughter.
In the entrepreneurial process,I mean in the business itself,
in this whole journey, what wasthe most challenging thing you
went through?
Speaker 2 (31:53):
The challenge wasn't just.
I mean, we go through differentchallenges every day.
I feel that this makes the worka little more enjoyable.
They don't work on a routinebasis.
Every day there is a differentchallenge.
Either in the operation, in thefactory, in marketing or in
finance.
There is something happening.
(32:16):
It's not a normal day, but Ifeel that since a year ago, I
have a little inner challenge,something that I personally felt
that I was a little lost.
So I tell you that since a yearor a year and a half, when I
came to expand outside of Egypt,it happened to me like a
(32:36):
problem.
I started to lose my focus andmy energy and my passion.
So this is what happens whenyou don't do something.
So I acted fast.
I mean, I was complaining or Ididn't understand what was
happening.
Am I giving up on my dreamhappening?
Am I giving up on my dream oram I giving up on my company or
(32:59):
my team?
Speaker 1 (33:00):
but then that was the burnout, I think.
Speaker 2 (33:06):
I was burning out.
Definitely.
I started to lose and I didn'tknow what was happening and I
didn't understand myself.
So I went through this and itwas not nice.
I was giving up on creatingsomething.
I didn't know how to createsomething.
(33:26):
I think I doubted myself.
Speaker 1 (33:28):
When you felt that this was happening, the first
thing you did was, for example,you asked for help from someone,
or you found someone to helpyou in a way, or you acted with
yourself.
Speaker 2 (33:42):
I was complaining to myself and my friends that I
didn't know how to do something.
I was complaining.
I wasn't acting Honestly.
I was complaining for twomonths and I was tired and I
didn't know what to do.
Speaker 1 (33:54):
And I wasn't solving anything.
Speaker 2 (33:57):
I was just complaining and I had a doubt Of
myself, the confidence.
You're doubting yourself,you're not trusting yourself,
you're not believing in yourselfand you're the leader.
Speaker 1 (34:10):
You're the one who leads in creative and innovation
and all these things Inproducts.
So I felt that if I didn't fixthis issue In myself, you're
leading in creative innovationand products.
So I felt that if I didn'tmanage this myself, something
might happen to the brand.
Speaker 2 (34:23):
Look, I didn't think about it that way, but I was.
I had a little bit of thisthinking, but my team was
helping me and was with me, butat the time I felt I needed help
, yes.
So I went to a career coach.
She helped me a lot.
She helped me adjust my work,she helped me try to balance my
(34:46):
life.
She helped me see how I fill mycup so I can give back.
So I learned a lot and shereally helped me and she really
made back stronger than before.
So it's normal for someone togo through different challenges,
but it might not be dailychallenges.
It might be more of a personalthing.
Speaker 1 (35:05):
It's great that you mentioned this, because I feel
that people, especially inbusiness, have challenges like
product or finances or thingslike that, but no one ever talks
enough about the founder.
If he's in a crisis or in somesort of doubt, what's going to
happen?
And also, you brought me to mynext question the balance.
(35:25):
You're a mom, as we said at thebeginning.
Who's your daughter?
You're a mom, you're a friend,entrepreneur.
You have a lot of things inyour life.
So do you believe or do youbelieve in the story that we can
make a balance or not, and howdo you do it?
Do you make a balance in yourlife between being a mother and
(35:47):
having a business?
Speaker 2 (35:49):
the balance is not an easy thing, and when you teach
me there are two things Ilearned first of all.
This is not an easy thing, andwhen you teach me that there are
two things I learned.
First of all, I always thoughtthat I'm being judged by others.
I mean it always comes, like themother or the child, that I'm a
bad mom or people watch me, ofcourse, that I'm not always
(36:12):
there for my kids, or I'm notattending or I'm not focused, or
I'm not always there for mykids, or I'm not attending, or
I'm not focused or I'm not doingthings.
So then you reach the pointwhere you don't have to think
about what people say about you.
The important thing is you,your children yourself.
How is it leave people's wordsand leave judgment if you keep
(36:34):
thinking?
When a person keeps working onthese ideas, it doesn't solve
the real question, what is thereal question in your life?
Speaker 1 (36:42):
And you ask yourself personally what's the reality,
what happens?
Speaker 2 (36:46):
The reality is that I'm not the first woman to work.
This is what my friend alwayssays when she complains Sorry,
but you're not the first womanto work in the world.
All the women work.
All the Egyptian women work,all the Arab women work, Exactly
.
I mean, you're doing somethingnice, you're impacting, you make
nice ice cream and all thesethings and you're very
(37:08):
successful, but I'm sorry, thereare a hundred women who work.
So, get over it.
It's a wake up call.
I love that.
It's true.
She's my best friend, she's theone who cured me another thing.
She told me another thing Ilearned if you think I'm perfect
(37:29):
and I'm perfect today I have tobe perfect at work and perfect
as a mother.
What is perfect?
So I have to be perfect at workand I have to be perfect as a
mother.
But what is perfect?
And then the second thing ifyou have days, you will balance
more in your work, and days youwill balance more in your work.
So the cup doesn't have to bealways full, so you can put a
(37:51):
little bit here and a little bitthere.
But a real balance it's relativeand something my mom always
tells me.
I think my mom loves thekitchen, so she always tells me
Do what you love.
In the end, it sounds If youdidn't know how to do what you
love and To succeed in, youdidn't know how to succeed in
(38:16):
your life with your children andyou can go.
You want to do something andyou don't do it because of your
children and in the end, yourchildren will move on and they
will be successful in their ownlife and you will not have
something left out of it.
So it's okay for someone towork and it's okay for someone
to take hours from his time andfrom his children's time and
gives a little bit of his work.
(38:36):
It's a balance, according toevery person and according to
every life.
Speaker 1 (38:44):
I liked your answer too, honestly because I think
it's not idealistic.
You told us the truth.
You can't always have it allperfect, but this is the truth,
this is the reality.
So I want to know what's nextfor Daughter's Ice Cream.
I think we're all waiting forthe winter season.
I'm the first one.
I can't wait.
Speaker 2 (39:05):
Okay, this year the world is a little bit.
It's a little bit sad becausewinter is coming and Ramadan is
coming Right.
So we are overwhelmed.
Speaker 1 (39:16):
In creation.
Speaker 2 (39:18):
We are doing nice things In winter Manual Aziz
Bakery cinnamon roll.
We are always.
We take the things from lastyear To see what people liked,
what we want to add.
So we work on that and at thesame time, we are working on
Ramadan.
(39:38):
But the biggest thing, peopleliked it, what we need to add to
it.
So we work on that and at thesame time, we're working on
Ramadan.
But the biggest thing we'reworking on right now and it's a
milestone for us all, for thecompany, for Leah and for the
team is the new factory we'rebuilding a new factory, wow.
So this will be one of a kind Anice cream factory, but made in
a different way than any factorythat was made before.
They put in a lot of effort,they brought consultants from
(40:01):
abroad.
We all worked together tofinish the factory and create
new items and create newnovelties and grow more in the
market.
So that's the plan.
Speaker 1 (40:13):
Plan the coming 10 years wow, honestly, for me, the
thing I like the most is thebehind the scenes.
So I'm excited to make icecream Dora's ice cream.
It's the best thing in theworld.
Of course I'm going to do itwe're going to have a special
visit.
I'm going to have a specialvisit, thank you.
(40:34):
So the last question in thepodcast Is curated by Dora, so I
want to know what curation thatyou can share With my audience.
What things in your life Do youfeel like you're improving
everything Like food or tips, oranything in Dora's life that
(40:55):
you feel like I need coffee?
Speaker 2 (40:59):
I love coffee, I'm a coffee lover and you're the
number one you'll always find inmy bag any sorts of supplements
.
This is something you alwayswalk around with coffee
supplements, vitamins this issomething I always walk around
with Coffee supplements.
What?
Speaker 1 (41:17):
supplements.
Do you Vitamins, Vitamins Imean.
Speaker 2 (41:19):
Vitamin C, something for the cold immunity?
Do you have supplements whichare just in case?
Just in case.
Speaker 1 (41:26):
Homeopathy.
Speaker 2 (41:27):
I'm obsessed with it too.
You'll always find homeopathyin my bag.
Perfume I love perfumes.
Speaker 1 (41:34):
What's your favorite perfume?
Speaker 2 (41:46):
I get very tired.
What is it now?
Perfume I love perfumes.
Speaker 1 (41:48):
What's your favorite perfume?
Interesting, what else am Iobsessed with?
Do you like matcha?
I like matcha, of course.
Speaker 2 (41:57):
When I look at it and run.
There must be two things in thebag of the gym Two cups.
One holds the matcha and theother holds the flat white Wow.
Speaker 1 (42:09):
It's a double trouble .
It must be.
Speaker 2 (42:11):
A double this coffee and matcha.
I love having that's the firstthing.
I love having the first thingon a day.
Speaker 1 (42:19):
So I can continue like this, and I didn't ask you,
but I have to ask you right nowwhat's your favorite?
Doris ice cream flavor.
Speaker 2 (42:26):
Vanilla, chocolate and coffee fudge.
I like them all oh my God,vanilla is my favorite?
I don't like vanilla, myfavorite.
Speaker 1 (42:34):
The basics.
It's your, the basics.
Speaker 2 (42:37):
It's a special vanilla, honestly.
Speaker 1 (42:39):
Okay, anything else in your edit that you?
Speaker 2 (42:44):
want to share Anything else that you feel I
should share.
Speaker 1 (42:48):
Yeah, anything else that you feel I should share.
What is it?
I don't mind, but I mean, everytime she does, she will go work
out what is it?
Oh, okay, this is a fun fact, Idid it.
Speaker 2 (43:05):
I think I make my schedule Around the exercise.
I have to do it at 8am, 9am Iremember there was a shoot.
We will not cancel it and youcannot go to your workout.
Speaker 1 (43:23):
I'm so sorry for that okay, so into your favorite
workout pilates well strengthstrength.
Speaker 2 (43:33):
I like pilates, but uh, I think I'm a strength girl.
Speaker 1 (43:37):
Strength.
Okay, perfect, can we do what'sin your bag?
Do you have your bag?
Speaker 2 (43:41):
I'm an unorganized person.
Let's do it.
Speaker 1 (43:46):
Oh, hamela, one cord, faizal, I'll know what's in her
bag.
These are, like we're notreally strangers.
Speaker 2 (43:51):
Okay, we can do one second Okay.
So I really am a mess.
Speaker 1 (43:58):
I stranger's course, okay.
Okay, so you.
So you're not really a mess.
Speaker 2 (44:00):
Yeah, I love your wife, ms ms.
I think the bag is beautiful.
Speaker 1 (44:02):
First of, all, thank you okay okay, my favorite
chewing gum?
Speaker 2 (44:05):
oh it's.
I get it from saudi, actuallyit's coffee you have to try it.
Speaker 1 (44:09):
It's really interesting.
Okay, organic coffee too.
Speaker 2 (44:14):
Vitamins uh, this is homeopathy whoa, vitamins,
protein bar, oh nice okay,bubble gum okay lip gloss.
Speaker 1 (44:31):
She has the dior guys .
It's um 38.
I love this one, this is such agood one.
Speaker 2 (44:39):
This is.
This is a nice perfume, it's.
Speaker 1 (44:49):
I love it so much.
Oh, my it's amazing Protein bar.
Speaker 2 (44:52):
No, I don't know what I'm talking about.
Okay, so Valaya from Delinaguys Mascara Needs and another
one.
Speaker 1 (45:00):
Oh, it's Parfum de Marly Valaya.
Oh, it's Tohfa Pink.
I love it.
Pink pen, pink pen on brandWalini.
Speaker 2 (45:12):
Lip liner.
Speaker 1 (45:13):
Makeup right.
Lip liner makeup.
Makeup by Mario.
Okay, wait, I know the lipliner color by Fredo gypsy water
.
Speaker 2 (45:22):
I love it.
It's a hand cream.
Speaker 1 (45:24):
Okay, so her lip liner is Johnny makeup by Mario.
Show me this gypsy water supergood.
By the way, can I tell yousomething your bag always has?
Speaker 2 (45:35):
lenses and a leg, just in case I oh gypsy water
Super good, by the way.
Can I tell you something?
Your bags, lenses, there'salways lenses.
Speaker 1 (45:36):
What's a leggy then.
Just in case I drop my lenses.
Guys, how is all this in thebag?
Speaker 2 (45:44):
I don't understand my tissue.
Speaker 1 (45:46):
Okay.
Speaker 2 (45:55):
Tissue napkins.
Speaker 1 (45:56):
I need what else?
I'm not the vitamin.
I told you I always walk aroundthe company.
Speaker 2 (46:05):
They don't trust me.
Oh my God, I love it.
Such an unorganized person.
Speaker 1 (46:10):
Okay, guys, so you have all of Dara's beauty tips
and what's in her bag.
Thank you for this.
Okay, so that was a marypoppins bag super funny, I loved
it.
Thank you so much, guys.
And to halos, you have herskincare you have the the
perfume.
You have everything, okay, so Ihave what um, we're not really
strangers has alex, so it's a,it's a card deck.
(46:35):
Okay, what's this game?
Speaker 2 (46:38):
It's, literally, it's a card deck game.
Speaker 1 (46:40):
Let me see which question would work for you.
Speaker 2 (46:45):
Okay.
Speaker 1 (46:45):
Mمكن Bس, أنا أخترت لك واحد خلص, خلص, أخترت لك واحد
أحسن, okay, were you popular inschool?
And if not, explain, okay, wow,because you're popular now.
This is a tough question.
Speaker 2 (47:03):
I was popular in school.
Okay, to be honest, I thinkthat I wasn't popular in
elementary school and I had asituation that I still remember.
I'll tell you.
It was a difficult situation,but it happened.
(47:27):
It was the 13th of January andI had a girl's college class.
We were girls in the firstSaudi school.
So I remember my mom made me atable.
I wanted to eat the girls'class.
We were girls only in the firstSaudi school.
Yes, so I remember my mom mademe a table.
I remember her table.
She made chocolate cake withM&M's, tuna sandwiches, tuna.
She made pastries.
(47:50):
I remember she made a lot ofthings Salad, a very delicious
table, and I remember it.
No one showed up.
What?
No one showed up.
And I remember that Christmas.
I didn't forget it.
I was 13.
No, no, it was a very badChristmas and I was very annoyed
(48:14):
.
And then my mom Took me to aschool.
At that time, mixed andinternational schools started.
I started going there and Istarted to become very popular
later.
So at first my life was verybad.
In college I wasn't actuallyReally AEC, aec.
(48:48):
I was expected to be a studentwith my friends and we were the
only ones Really AUC.
But I think that in school Iwas very popular and I enjoyed
it a lot.
In college I was the first twoyears, with myself, you know,
but I was living a life that Iwas happy with.
Speaker 1 (49:06):
And then you became Dora's ice cream, the most
popular girl, the most.
Speaker 2 (49:11):
Yes.
Speaker 1 (49:12):
I love it.
Thank you for sharing.
Thank you so much for doingthis.
Speaker 2 (49:18):
I loved it.
Honestly, you're one of themost guest.
Speaker 1 (49:22):
Like I said, I was excited to be on the podcast,
and then we have to talk.
My sugar craving Won't end.
I'll send you the winter stuffI'll give you the best Thank you
, dora Pleasure.
Speaker 2 (49:33):
We're done.
Thank you, dora.
Thank you, noor Pleasure.
By the way, I enjoyed it a lot.
Speaker 1 (49:37):
We're done, woo, we made it through.
Speaker 2 (49:39):
Thank you, I loved it .
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