August 15, 2025 • 31 mins
What does it mean to create spaces where people truly live, not just exist?
Eng. Mohamed Edris, the visionary behind Mabany Edris, shares how his journey from construction engineer to pioneering developer has transformed Egypt’s landscapes—from Sheikh Zayed to Ras El Hekma.
Driven by the joy of turning empty desert into thriving communities, Edris builds with purpose: medical facilities, logistics hubs, and residential compounds designed around real needs, not fleeting trends. His landmark projects include ASAYLA, the first compound in the renowned Asyut area of Southern Egypt—launched during the pandemic—and KOUN in Ras El Hekma, a bold embodiment of the “be your natural self” concept that’s redefining the North Coast experience. At the heart of his work lies a commitment to credibility: completing projects before starting new ones.
Through bold moves and deep community insight, Edris proves that real estate is not just about bricks and cement—it’s about building human experiences.
Visit our YouTube channel to watch the full interview on The Curation Podcast or Mabany Edris's page, or listen on your favorite podcast platform.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
The podcast interview was one of the most important
interviews with engineer MohamedIdris, engineer and CEO and
founder of Mabani Idris, thereal estate developer who has
more than one project in Egypt.
We were sitting in the cornerof Ras Al-Hikma in this
interview, in the north side,and this is one of the best
(00:27):
projects in Ras Al-Hikma.
Currently the buildings ofIdris have many developments in
6th October and in New Zayed andin Asyut, including Green Green
series from 1 to 6, asyla inAsyut and Ons in New Zayed,
which they just launched thisyear.
(00:47):
We talked about many things,including the career of engineer
Mohamed and how he started andhow he was able to develop the
buildings of Idris to be adeveloper not only in the
residential real estate, butalso in the medical.
They have a hospital that isuseful for mater hospital, which
(01:08):
is the best maternity hospitalin Egypt, and a number of other
projects in logistics andsectors other than residential
real estate development.
So we talked about everythingand you learned a lot from this
interview and I hope you alsolearn a lot from this interview.
You can watch it on YouTube, onthe page of Mabani Idris, or my
(01:30):
page, the Curation Podcast, orlisten to it on all podcast
platforms.
I'm currently sitting with theengineer, mohamed Idris.
Engineer and chairman of MabaniIdris, the real estate
developer.
I'd like to know first aboutyour background.
Speaker 2 (01:55):
I'm very happy to be with you and I'd like to say
something nice.
I'm Mohamed Idris, a engineerfrom Cairo since 1985.
I worked in engineering andconstruction.
My father may God have mercy onhim was an engineer too.
I also liked the profession ofengineering.
(02:17):
I started in construction.
After 25 years I started thereal estate development started.
It is more like a hobby than apriority.
Real estate development isabout living.
It is not about building abuilding that doesn't move.
Real estate development is aboutdoing something that society
(02:39):
needs, whether it is residentialor any, any activity in real
estate development.
It's nice that it works and haslife.
Can you imagine building abuilding or a compound and you
see it's lit up and you seepeople moving.
Let me tell you there was aproject I was passing by and I
was watching it.
How many people live there?
(03:01):
How many cars do we have?
How much light is there?
Real estate development is abeautiful thing.
From the beginning of theproject we would come to shoot
next to a certain sign, thebeginning of the project, and
then the stages of the project,and then the project would end.
We would shoot it after… Ofcourse there was a mobile phone
list and we would have a camerato shoot.
Real estate development is alife.
(03:24):
I mean, you develop a life andof course it comes from studying
the needs that you're doing.
True, we had a variety ofactivities in real estate
development over our life.
There was a variety betweenresidential development and
commercial development, and evenmedical.
(03:45):
There was a difference betweenresidential and commercial
development.
We even did medical work.
We did medical work, of course,which is a beautiful thing.
I was invited to the hospitalin Sheikh Zayed.
We also did warehousing.
We did it in a nice way.
We met the needs ofmultinational companies.
We had big names and we stillhave a lot of them.
We made the right needs forwarehouses.
(04:07):
We also had a business projectin Sheikh Zayed and then we
developed the Central Avenue.
Thank God, we are wearingsomething new, the contemporary
style, because the the productwas old.
The variety of this productmakes me happy.
It makes me happy and alsomakes it a beautiful challenge
(04:31):
for success.
Of course, he always tries toset a goal.
He tries to strive for it, toachieve it, so that he feels
that there is development, thereis a challenge.
I know that there is achallenge.
As I said, the body gives yousomething.
It's a challenge, so you wantto work to achieve it.
Speaker 1 (04:52):
We always think that in everything there's a vision
and in everything there's avision, and I see that you're
one of the most real estatedevelopers like Bani Idris who
have a vision and pioneers inthe market.
So I'd like to ask you in youropinion, why is the name Mabani
Idris better known in the cityof 6 October in particular?
(05:14):
Because I think there was aplan and a certain way you moved
with it as a strategy when youstarted, of course, strategy and
(05:47):
the Egyptian warehousingservices.
So I would like to know why thename is more famous in the city
of Sete October than the restof Cairo or the rest of Egypt.
Speaker 2 (05:52):
It's a very nice question.
The first question.
There is a part of the firstone.
It's true we work on ourphilosophy and strategy as
developers.
In the end, we serve a client,so we see what the client needs
and what they need, whether it'sresidential, industrial or
commercial or medical.
Speaker 1 (06:17):
I don't want to say that we are doing him any good,
me and my sister, dr.
Speaker 2 (06:20):
Omaima and Dr.
Speaker 1 (06:21):
Amira Idris and Dr Amira Idris.
Speaker 2 (06:22):
And Ms Amani as well.
I have Dr Omaima and she was oneof the great names in medicine
Not because of my sister, Ofcourse.
We visited many hospitals andwe saw what are the advantages
and disadvantages of eachhospital.
But try to do the circulation,for example, how to make the
dirty and clean in theoperations better Right.
(06:43):
How to make the sterilizationbetter.
We study everything.
How can we simplify the client?
How can we give him his needs?
How can we make it the same inthe apartment?
We also study the client'sneeds in the apartment.
If it's a two or three-roomapartment, Right.
We give him proper spaces, Notspaces that are just anything,
Spaces that are used.
(07:04):
We study how services can, theservices available to the
customer.
We study the customer's needsand his finances.
How much does he pay?
What is the customer'sappearance?
We also draw the customer'sappearance in marketing.
He has children and his familyneeds the money, how to manage
(07:26):
the business, the services andeven the project.
We study the client's needs andwork on them.
This is a great success factorfor us For every project yes,
why did we go to October andSheikh Zayed, which is Basamiya,
(07:49):
West Cairo For each project?
Then the world in the middle ofthe country started to develop,
so there was a need to expand,either in the east or the west
of Cairo, A complete diversityof all the residents, the
(08:11):
merchants and all that.
So we had a vision and the westof Cairo could have better work
.
Of course, Cairo is beautiful.
Speaker 1 (08:21):
Okay.
Speaker 2 (08:23):
So we went to October and Sheikh Zahir, and the world
was still in the desert.
Speaker 1 (08:32):
How long have you been in Sheikh Zayed?
Speaker 2 (08:36):
We've been in it for 20 years now.
Speaker 1 (08:39):
So there were no letters or any documents.
Speaker 2 (08:42):
No, there were no letters or construction work.
No, there was no constructionwork.
Speaker 1 (08:45):
No there was no construction work.
Speaker 2 (08:46):
No, there was no construction work.
No, there was no constructionwork.
I remember the sale of themansion was small.
I remember the sale of themansion was small.
There was no demand for SheikhZayed or Oktober.
We were convincing people thatthis was the future.
We were convincing people thatthis was the future.
We were convincing people thatthis was the future.
And we had a variety of realestate agents, not just one
product.
We see services and needs.
(09:12):
What does our client need?
He needs housing, commercialservices, we needed
entertainment, we neededtreatment, Of course, because we
had an integration with FamilyBusiness, we also achieved a
good success, and also the issueof the logistics and all that,
(09:38):
so we were more focused on theWest Cairo area.
Speaker 1 (09:43):
I would like to talk to you about credibility and the
story that the client is themost important thing for you in
the buildings of Idris, really,and that's why you don't like to
make false promises, to saythat the project will be
completed in a few years, butnot in time.
You always take every projectas it is start, finish, give and
(10:07):
then the next project.
Is there a reason for thisstrategy or the way of working
that not all real estatedevelopers follow?
There are many developers whostart many projects, but you
chose to focus on thecredibility so that the client
becomes very loyal to thebuildings of Idris, right?
Speaker 2 (10:28):
No credibility must be present in the construction.
So this is not.
This is present, sorry, it'spresent.
Yes, it's present, I mean.
Speaker 1 (10:39):
But it's not always the way of all developers.
But this is a special thing inthe business.
Speaker 2 (10:43):
It's everyone's way of working and their philosophy,
Right.
For example, there's someonewho opens a lot of jobs and he
says, God willing, one by one,we'll give it to you.
Right.
And there's someone who saysI'll finish and commit and I'll
try to commit to our client andhe'll return some of the
references to us.
Also, we're also working inmanufacturing and business where
the product can be done once ina lifetime.
(11:06):
It is a one-time event, Right?
Happiness in the eyes of theclient when he receives his unit
or his thing gives you afeeling of artistic success,
Success that you have died withwhat you are committed to and
you're satisfied with whatyou're committed to.
So that's what makes us focuson credibility with the client,
(11:29):
and we believe that the clientis the best propaganda for us.
I mean client trust, clientsatisfaction.
That's something that'simportant for us.
We don't believe in propagandaor this propaganda, and there
are people.
Of course companies lovepropaganda or marketing more
than the topic.
They spend a lot of money.
Of course we do marketing,which is very important, but I
(11:54):
save a part of it by giving theclient the pleasure of
fulfilling his ambitions andcommitments and all his dreams.
It's a beautiful thing.
It makes us very happy and allhis dreams.
Speaker 1 (12:05):
It's a beautiful thing.
It makes us very happy.
Indeed, it's a beautiful thing.
And it takes me to the nextquestion about Asyut.
Right now, within the visionand within the pioneering
strategy of Mabani Idris, you'rethe first developer to make a
compound in Asyut, which is acompound asylum, and that was I
(12:28):
mean it was.
I personally see it as not verybrave, or very brave in the
real estate market.
So I'd like to know theresearch that went into this
topic, your thoughts, why youchose Asyut and give the
audience a better idea about themarket and the client in Asyut,
(12:51):
how they look and how they doit, because I think that not
many people understand thismarket well.
Speaker 2 (12:57):
Of course, your question makes me very happy
because you're telling me abouta success story which I'm proud
of, and I am proud of it.
You will find that in the lifeof any professional there are
beautiful highlights.
For me, the challenge was thatthe Romanian Society asked the
volunteers to go to Egypt.
Talba en el mutawwineen Tla'a'uli Sa'id Masr Fahna Takhadna
(13:22):
Tahadi.
Da En ehna nruh Ana mish MisSa'id Masr Yani tab'an Afthakhir
Lawa kutu Tab'an Mis Sa'id MasrYani Fahna Amalna Bahasta
Suqiyah Ahsan Hitta F, where thegrowth opportunities are more,
the number of residents is morethe shape of the units, the
history of the West and the East.
Asiut is the new Asiut andanother city called Hadab next
(13:43):
to the airport.
So the direction of the peoplewas that some of the developers
(14:09):
went to Hadab, I was Israeltowards Asiut.
Speaker 1 (14:13):
Asiut is the new.
Speaker 2 (14:14):
Asiut.
Asiut is the expansion towardsthe east.
So my direction was that I feltthat it is the growth and the
People told me that I was notgetting anything.
(14:34):
We launched the project.
The coronavirus pandemic came.
The world was sleeping, I saidwhen I went there.
I said, after the coronavirus,and the world is sleeping, I
said, oh my God, I am in trouble.
Speaker 1 (14:53):
The road has fallen hard.
I would like you to talk moreabout going there yourself.
Speaker 2 (15:00):
And you met the peopleyut people there, I will
continue.
I went there and met the Asyutpeople, their friends, because
they are also from there.
They ask about me in Cairo, thecompany, its news, its projects
, but they are still committedto me.
What is the reason for Cairo tocome here?
Speaker 1 (15:20):
At the same time, you were offering them a new
product Exactly, compound,exactly, and this wasn't there.
Speaker 2 (15:28):
It was there.
There was a company that wastrying to do it, but it wasn't
very successful.
Okay, it was in the other side,which is the Hadova region.
Speaker 1 (15:34):
Okay.
Speaker 2 (15:35):
So I got to know people.
I started I don't want to tellyou.
I wanted to ask people to seehow the people living in the
apartment look like, how theyclean it, how they clean it if
they have a car or not, wherethey drive, how they get in if
they have someone to help themat home, what are their services
all of that?
At first people were notconvinced.
We tried to understand them.
(15:55):
We did several campaigns toclarify more.
We finished the mock-up as wefinished the mock-up for the
villa.
Thank God now the world haschanged a lot.
Speaker 1 (16:05):
I would like to talk more about this part that you
yourself went to the place andmet the client and his needs.
So you not only presented themthe compound, the idea of the
new compound, but also in themedical park.
Is that correct?
Speaker 2 (16:21):
That was an addition success for us, for the compound
of Asaila.
By the way, the name Asaila wasalso true.
We chose it because alwaysAsait people call them Asaita,
so we chose the name Asaila sothat we can call them Asaila.
Of course, asait people areAsail people, mashaallah, and
(16:45):
they are people, yes, yes, inthe project of the residential
from the largest universities inEgypt, asyut Medical Center,
from the largest universityhospitals, asyut, mashallah
(17:23):
Medical Center and Education,and Asyut actually treats the
patients from the beginning ofthe Bani Suif to Aswan.
This is a lot of internationaldoctors who are present in Asyut
.
We need new facilities, a newvision for the real estate
developer to serve them there.
And thank God when we startedthe Asaila Medical project,
(17:45):
thank God, the successes, thankGod, thank God, we were not
expecting it and people we alsolost their trust so they
understood what we were doingand, thank God, the project is
promising the successes.
We cooperated with the greatestdoctors in Asyut to make a new
type of transplantation in Asyut.
(18:07):
We hope it will be successful.
Speaker 1 (18:13):
You were able to change the culture and the way
you think about buying,off-plant buying in a compound,
which is the first ends and ismade in Asyut.
What is your feeling that youwere able to make a success
story in a place like Asyut?
Not only did you buy theproduct, but more than that, you
(18:35):
became loyal clients, youbought more and you have more
projects.
What is your feeling that youwere able to achieve this?
Speaker 2 (18:43):
I don't want to tell you how much I was happy.
From the point of view of thecompany, it's the entry to a new
market, which is the new Asyut,and the success that we
achieved in Asyla.
I don't want to tell you howmuch we were, of course, we had
marketing companies that raisedthe market, the needs of the
(19:04):
average customer, what he wants,what he lives in and what his
needs are.
If we take it from the transferof a gated compound and the
unity in this way and all that,at first, when I was going to
the market, I was trying to makesure of the marketing, to
confirm the results, I wassurprised to see that the
(19:26):
results were not successful.
I thought that was a challenge.
The biggest challenge was thatsome of them became our clients
and bought the products.
It was a success.
It was beautiful, thank God.
So, thank God, it was a verystrong transition and we were
able to convince the client withthe product and, thank God, we
(19:47):
have people who started to livethere and they are very happy
and, thank God, our vision inAsyut was that it started to
grow better than the other area.
Speaker 1 (19:59):
Great and we are now sitting in Kun, the head of
Hikma, and we talked about Asyut.
We are now going to go outsideand try to look at the project
more in Koun and show theaudience more the beautiful
views, the amazing views on thesea, 360 view, and talk more
(20:19):
about the Koun project and thefacilities and amenities that
are available here.
View, thank you.
Speaker 3 (21:15):
In front of the big sea, everything in the world
appears.
We see the whole world.
We feel that there is no one inthe world but us, and the
closer we get to the sea, themore we reach the child inside
(21:52):
us.
We'll see you next time.
You will see the sea and thelagoon, koun, the head of wisdom
, the coast on his life, fromMabani Idris.
Speaker 1 (22:00):
We talked a lot about Mabani Idris's vision and we
talked about Osyut and about thecity of 6 October and the
projects that are available,like Green from 1 to 6.
Moustachferou, fayda and theother project of Mabani Idris.
We are now sitting in Koun,roush Al-Hakma.
I want to talk about the nameKoun.
Why did you choose it?
(22:20):
Because the name itself givesan idea of the concept of the
place the old square, the goodsquare, as they say on social
media.
It's simple, there's no cost.
So I want to know why you chosethe name Koun.
Speaker 2 (22:34):
That's a very nice question because people are not
surprised what the name is.
The idea we have in the projecthere is that we address the
idea of summer.
Come to your nature.
Speaker 3 (22:45):
Come to your nature Come.
Speaker 2 (22:49):
The same idea of the old beach.
I am a little surprised.
In Alexandria there wassomething different.
It was a different experience.
The racquet on the beach, thevolleyball, the ball, the color,
the child who is making amountain out of sand on the sea.
There is no cost, no show, noentertainment.
You come on vacation to the sea.
(23:10):
You want to be on your nature.
I think you want to be on yournature with more money than
being expensive.
You want to wear what you wear.
What you wear, how will I godown?
How will people see me?
Let it be your choice.
We, candle Council, want to beat your own pace.
Be at your own pace, be happy,because that's your body.
Speaker 1 (23:32):
You want to be happy, Correct, and you made a
difference in the market withthis name, but not just with the
name, but with the campaignsthe marketing campaigns Last
year and this year.
There are children eating icecream, there are adults sitting
on the beach sunbathing,normally.
So I saw that there are a lotof developers who took
inspiration from this and allthe thinking returned to the
(23:55):
idea of the market, which waslike before.
So this year was a verypioneering year, so I would like
to know more about the strategyin sales and marketing that you
took, that you sell almost allthe projects in less than two
years.
Speaker 2 (24:09):
We started the first.
We sold the project.
We did a good amount of salesin two years, but it will
continue with us for the thirdyear, god willing the next year.
Speaker 1 (24:17):
There is still a third year.
Speaker 2 (24:18):
Yes in sales, but they will continue with us for
the next year or so.
Of course, marketing took theidea from us that we want to be
able to address people, familyand all their individuals.
We want to be in their shoes.
So the child who eats ice cream, who plays in the sand, the
adult man who is happy.
Speaker 1 (24:38):
He lives his life, he lives his life.
Speaker 3 (24:38):
He lives his life.
Speaker 2 (24:40):
He doesn't have to have muscles that show that he
doesn't know what or that he hasbeautiful views.
No, we are the family.
There is the child and there isthe man who wants to be in his
nature and there is the womanwho wants to be in her nature.
We used, even in the marketingcolors to give me a feeling of
the beautiful sea, the beautifulblue that we are distinguished
(25:02):
by Correct.
So it turned out to be a nicething.
Speaker 1 (25:05):
The truth is easy.
Speaker 2 (25:06):
Of course, it gave the developers, the colleagues
who are with us in the area, anidea, so we found them.
There are people who just camedown this year and took some
ideas.
Speaker 1 (25:17):
But it's good.
It shows that the market andthe client want this and they
really want this, so this is avery good thing.
I would like to ask you thelast question, Lina what are the
amenities and facilities thatare available that are different
from other cities in the coast?
Speaker 2 (25:35):
We have a cool project which is very nice.
It's 110 feet high.
We have a cool project which issoft and nice.
It's 110 feet high.
We have a variety of units,from the first unit, which is
one bedroom, to the standardroom villas.
We have all the units which aretwo rooms, three rooms, twin
(25:56):
town, standard room villas.
We have the use of the largestspaces.
This is one of the use of thespaces.
This is one of the ideas of thecompany that we don't make
spaces that don't have anythingto do with it.
They are smart spaces.
Yes, these are all.
There is nothing that doesn'thave anything to do with it.
Speaker 1 (26:10):
These are smart spaces all, even in the house.
Separately, yes, and used Okay.
Speaker 2 (26:36):
So this was the first thing.
We have about 70% of the unitsthat see the sea or the rest of
it.
Okay, we have a hotel thatserves the place.
There is also a nice servicearea for all the things that
anyone can need from the peopleliving in the place.
We have a slide in the floorsthat use the natural slide that
is on the ground.
We have a height of 34 metersthat we are sitting in and, of
course, the view shows frombehind us, the view of the sea
(26:57):
and how the view is done.
Speaker 1 (26:59):
The levels are all there, so everyone has double
views.
Speaker 2 (27:02):
We have a very good architectural office, so we can
work on all this so that it cangive a vision and a vision To
the buildings and the city In asmart way.
For the children, the women,the men, the young, so that we
can make our client smart, smart, smart, smart, smart, smart,
smart, smart, smart, smart,smart, smart, smart, smart,
(27:24):
smart, smart, smart, smart,smart, smart, smart, smart,
smart, smart, smart, smart,smart, smart smart, smart, smart
, smart, smart, smart, smart,smart, smart, smart, smart,
smart, smart, smart smart.
Speaker 1 (27:34):
There are obstacles in the compound itself that they
face.
So how can KUN solve theseproblems as a compound and as a
project, and generally, whatdistinguishes KUN Project from
the other compounds on the coast?
In the specific things that youadded, you made sure that, as
you said in the first interview,you always put the client first
(27:56):
.
Speaker 2 (28:43):
You always put the client first.
Of course, we are distinguishedby the company that we have all
the time that we give in ouragreement, thank God, and this
is also what we want to preserve.
God willing, we will preserveit.
We are the project.
God willing, it will bedelivered in the order that we
agreed on in the agreement andthis is something that we will
distinguish with and this is oneof the important goals that we
will try to maintain, godwilling.
I would also like to clarify toyou that we also, in our
(29:07):
studies for the project, welooked at the services that the
available to be on the beachPaddle, we have children's
playgrounds, we have footballfields, so that all the sports
that are available, those whowant to practice sports, gym, of
(29:27):
course, is available, all thebeautiful services that make
people happy and happy in theplace, very nice.
Speaker 1 (29:34):
And now the last question for you what are the
future plans for Idris In thefuture?
What's next?
God willing.
Speaker 2 (29:46):
What's next is that we will continue too.
Projects, god willing.
We hope they will be successful.
God willing they will be wellstudied.
We have work, god willing, inCairo, in the west of Cairo in
October and the area of SheikhZayed.
We have a project, god willing,in Cairo, in the west of Cairo,
in October, in the area ofSheikh Zayed's extension.
We have a project, god willing,that will come out soon and
(30:08):
there are other projects that weare studying in October in the
city of Sphinx.
We also have projects in Asyutextension, god willing, with a
new project.
God willing to achieve thesuccess of the second step and
also to achieve a challenge forus that we will go to the second
step and succeed as wesucceeded.
(30:29):
May God bless us in every way.
Speaker 1 (30:31):
That's right, because the name of Bani Idris will not
be only on October 6th, butalso on the second step and in
the neighborhood, God willing,and of course, in the south.
Speaker 2 (30:39):
God willing, thank you so much, thank you.
Speaker 1 (31:09):
Thank you.
The podcast interview was one of the most important
interviews with engineer MohamedIdris, engineer and CEO and
founder of Mabani Idris, thereal estate developer who has
more than one project in Egypt.
We were sitting in the cornerof Ras Al-Hikma in this
interview, in the north side,and this is one of the best
(00:27):
projects in Ras Al-Hikma.
Currently the buildings ofIdris have many developments in
6th October and in New Zayed andin Asyut, including Green Green
series from 1 to 6, asyla inAsyut and Ons in New Zayed,
which they just launched thisyear.
(00:47):
We talked about many things,including the career of engineer
Mohamed and how he started andhow he was able to develop the
buildings of Idris to be adeveloper not only in the
residential real estate, butalso in the medical.
They have a hospital that isuseful for mater hospital, which
(01:08):
is the best maternity hospitalin Egypt, and a number of other
projects in logistics andsectors other than residential
real estate development.
So we talked about everythingand you learned a lot from this
interview and I hope you alsolearn a lot from this interview.
You can watch it on YouTube, onthe page of Mabani Idris, or my
(01:30):
page, the Curation Podcast, orlisten to it on all podcast
platforms.
I'm currently sitting with theengineer, mohamed Idris.
Engineer and chairman of MabaniIdris, the real estate
developer.
I'd like to know first aboutyour background.
Speaker 2 (01:55):
I'm very happy to be with you and I'd like to say
something nice.
I'm Mohamed Idris, a engineerfrom Cairo since 1985.
I worked in engineering andconstruction.
My father may God have mercy onhim was an engineer too.
I also liked the profession ofengineering.
(02:17):
I started in construction.
After 25 years I started thereal estate development started.
It is more like a hobby than apriority.
Real estate development isabout living.
It is not about building abuilding that doesn't move.
Real estate development is aboutdoing something that society
(02:39):
needs, whether it is residentialor any, any activity in real
estate development.
It's nice that it works and haslife.
Can you imagine building abuilding or a compound and you
see it's lit up and you seepeople moving.
Let me tell you there was aproject I was passing by and I
was watching it.
How many people live there?
(03:01):
How many cars do we have?
How much light is there?
Real estate development is abeautiful thing.
From the beginning of theproject we would come to shoot
next to a certain sign, thebeginning of the project, and
then the stages of the project,and then the project would end.
We would shoot it after… Ofcourse there was a mobile phone
list and we would have a camerato shoot.
Real estate development is alife.
(03:24):
I mean, you develop a life andof course it comes from studying
the needs that you're doing.
True, we had a variety ofactivities in real estate
development over our life.
There was a variety betweenresidential development and
commercial development, and evenmedical.
(03:45):
There was a difference betweenresidential and commercial
development.
We even did medical work.
We did medical work, of course,which is a beautiful thing.
I was invited to the hospitalin Sheikh Zayed.
We also did warehousing.
We did it in a nice way.
We met the needs ofmultinational companies.
We had big names and we stillhave a lot of them.
We made the right needs forwarehouses.
(04:07):
We also had a business projectin Sheikh Zayed and then we
developed the Central Avenue.
Thank God, we are wearingsomething new, the contemporary
style, because the the productwas old.
The variety of this productmakes me happy.
It makes me happy and alsomakes it a beautiful challenge
(04:31):
for success.
Of course, he always tries toset a goal.
He tries to strive for it, toachieve it, so that he feels
that there is development, thereis a challenge.
I know that there is achallenge.
As I said, the body gives yousomething.
It's a challenge, so you wantto work to achieve it.
Speaker 1 (04:52):
We always think that in everything there's a vision
and in everything there's avision, and I see that you're
one of the most real estatedevelopers like Bani Idris who
have a vision and pioneers inthe market.
So I'd like to ask you in youropinion, why is the name Mabani
Idris better known in the cityof 6 October in particular?
(05:14):
Because I think there was aplan and a certain way you moved
with it as a strategy when youstarted, of course, strategy and
(05:47):
the Egyptian warehousingservices.
So I would like to know why thename is more famous in the city
of Sete October than the restof Cairo or the rest of Egypt.
Speaker 2 (05:52):
It's a very nice question.
The first question.
There is a part of the firstone.
It's true we work on ourphilosophy and strategy as
developers.
In the end, we serve a client,so we see what the client needs
and what they need, whether it'sresidential, industrial or
commercial or medical.
Speaker 1 (06:17):
I don't want to say that we are doing him any good,
me and my sister, dr.
Speaker 2 (06:20):
Omaima and Dr.
Speaker 1 (06:21):
Amira Idris and Dr Amira Idris.
Speaker 2 (06:22):
And Ms Amani as well.
I have Dr Omaima and she was oneof the great names in medicine
Not because of my sister, Ofcourse.
We visited many hospitals andwe saw what are the advantages
and disadvantages of eachhospital.
But try to do the circulation,for example, how to make the
dirty and clean in theoperations better Right.
(06:43):
How to make the sterilizationbetter.
We study everything.
How can we simplify the client?
How can we give him his needs?
How can we make it the same inthe apartment?
We also study the client'sneeds in the apartment.
If it's a two or three-roomapartment, Right.
We give him proper spaces, Notspaces that are just anything,
Spaces that are used.
(07:04):
We study how services can, theservices available to the
customer.
We study the customer's needsand his finances.
How much does he pay?
What is the customer'sappearance?
We also draw the customer'sappearance in marketing.
He has children and his familyneeds the money, how to manage
(07:26):
the business, the services andeven the project.
We study the client's needs andwork on them.
This is a great success factorfor us For every project yes,
why did we go to October andSheikh Zayed, which is Basamiya,
(07:49):
West Cairo For each project?
Then the world in the middle ofthe country started to develop,
so there was a need to expand,either in the east or the west
of Cairo, A complete diversityof all the residents, the
(08:11):
merchants and all that.
So we had a vision and the westof Cairo could have better work
.
Of course, Cairo is beautiful.
Speaker 1 (08:21):
Okay.
Speaker 2 (08:23):
So we went to October and Sheikh Zahir, and the world
was still in the desert.
Speaker 1 (08:32):
How long have you been in Sheikh Zayed?
Speaker 2 (08:36):
We've been in it for 20 years now.
Speaker 1 (08:39):
So there were no letters or any documents.
Speaker 2 (08:42):
No, there were no letters or construction work.
No, there was no constructionwork.
Speaker 1 (08:45):
No there was no construction work.
Speaker 2 (08:46):
No, there was no construction work.
No, there was no constructionwork.
I remember the sale of themansion was small.
I remember the sale of themansion was small.
There was no demand for SheikhZayed or Oktober.
We were convincing people thatthis was the future.
We were convincing people thatthis was the future.
We were convincing people thatthis was the future.
And we had a variety of realestate agents, not just one
product.
We see services and needs.
(09:12):
What does our client need?
He needs housing, commercialservices, we needed
entertainment, we neededtreatment, Of course, because we
had an integration with FamilyBusiness, we also achieved a
good success, and also the issueof the logistics and all that,
(09:38):
so we were more focused on theWest Cairo area.
Speaker 1 (09:43):
I would like to talk to you about credibility and the
story that the client is themost important thing for you in
the buildings of Idris, really,and that's why you don't like to
make false promises, to saythat the project will be
completed in a few years, butnot in time.
You always take every projectas it is start, finish, give and
(10:07):
then the next project.
Is there a reason for thisstrategy or the way of working
that not all real estatedevelopers follow?
There are many developers whostart many projects, but you
chose to focus on thecredibility so that the client
becomes very loyal to thebuildings of Idris, right?
Speaker 2 (10:28):
No credibility must be present in the construction.
So this is not.
This is present, sorry, it'spresent.
Yes, it's present, I mean.
Speaker 1 (10:39):
But it's not always the way of all developers.
But this is a special thing inthe business.
Speaker 2 (10:43):
It's everyone's way of working and their philosophy,
Right.
For example, there's someonewho opens a lot of jobs and he
says, God willing, one by one,we'll give it to you.
Right.
And there's someone who saysI'll finish and commit and I'll
try to commit to our client andhe'll return some of the
references to us.
Also, we're also working inmanufacturing and business where
the product can be done once ina lifetime.
(11:06):
It is a one-time event, Right?
Happiness in the eyes of theclient when he receives his unit
or his thing gives you afeeling of artistic success,
Success that you have died withwhat you are committed to and
you're satisfied with whatyou're committed to.
So that's what makes us focuson credibility with the client,
(11:29):
and we believe that the clientis the best propaganda for us.
I mean client trust, clientsatisfaction.
That's something that'simportant for us.
We don't believe in propagandaor this propaganda, and there
are people.
Of course companies lovepropaganda or marketing more
than the topic.
They spend a lot of money.
Of course we do marketing,which is very important, but I
(11:54):
save a part of it by giving theclient the pleasure of
fulfilling his ambitions andcommitments and all his dreams.
It's a beautiful thing.
It makes us very happy and allhis dreams.
Speaker 1 (12:05):
It's a beautiful thing.
It makes us very happy.
Indeed, it's a beautiful thing.
And it takes me to the nextquestion about Asyut.
Right now, within the visionand within the pioneering
strategy of Mabani Idris, you'rethe first developer to make a
compound in Asyut, which is acompound asylum, and that was I
(12:28):
mean it was.
I personally see it as not verybrave, or very brave in the
real estate market.
So I'd like to know theresearch that went into this
topic, your thoughts, why youchose Asyut and give the
audience a better idea about themarket and the client in Asyut,
(12:51):
how they look and how they doit, because I think that not
many people understand thismarket well.
Speaker 2 (12:57):
Of course, your question makes me very happy
because you're telling me abouta success story which I'm proud
of, and I am proud of it.
You will find that in the lifeof any professional there are
beautiful highlights.
For me, the challenge was thatthe Romanian Society asked the
volunteers to go to Egypt.
Talba en el mutawwineen Tla'a'uli Sa'id Masr Fahna Takhadna
(13:22):
Tahadi.
Da En ehna nruh Ana mish MisSa'id Masr Yani tab'an Afthakhir
Lawa kutu Tab'an Mis Sa'id MasrYani Fahna Amalna Bahasta
Suqiyah Ahsan Hitta F, where thegrowth opportunities are more,
the number of residents is morethe shape of the units, the
history of the West and the East.
Asiut is the new Asiut andanother city called Hadab next
(13:43):
to the airport.
So the direction of the peoplewas that some of the developers
(14:09):
went to Hadab, I was Israeltowards Asiut.
Speaker 1 (14:13):
Asiut is the new.
Speaker 2 (14:14):
Asiut.
Asiut is the expansion towardsthe east.
So my direction was that I feltthat it is the growth and the
People told me that I was notgetting anything.
(14:34):
We launched the project.
The coronavirus pandemic came.
The world was sleeping, I saidwhen I went there.
I said, after the coronavirus,and the world is sleeping, I
said, oh my God, I am in trouble.
Speaker 1 (14:53):
The road has fallen hard.
I would like you to talk moreabout going there yourself.
Speaker 2 (15:00):
And you met the peopleyut people there, I will
continue.
I went there and met the Asyutpeople, their friends, because
they are also from there.
They ask about me in Cairo, thecompany, its news, its projects
, but they are still committedto me.
What is the reason for Cairo tocome here?
Speaker 1 (15:20):
At the same time, you were offering them a new
product Exactly, compound,exactly, and this wasn't there.
Speaker 2 (15:28):
It was there.
There was a company that wastrying to do it, but it wasn't
very successful.
Okay, it was in the other side,which is the Hadova region.
Speaker 1 (15:34):
Okay.
Speaker 2 (15:35):
So I got to know people.
I started I don't want to tellyou.
I wanted to ask people to seehow the people living in the
apartment look like, how theyclean it, how they clean it if
they have a car or not, wherethey drive, how they get in if
they have someone to help themat home, what are their services
all of that?
At first people were notconvinced.
We tried to understand them.
(15:55):
We did several campaigns toclarify more.
We finished the mock-up as wefinished the mock-up for the
villa.
Thank God now the world haschanged a lot.
Speaker 1 (16:05):
I would like to talk more about this part that you
yourself went to the place andmet the client and his needs.
So you not only presented themthe compound, the idea of the
new compound, but also in themedical park.
Is that correct?
Speaker 2 (16:21):
That was an addition success for us, for the compound
of Asaila.
By the way, the name Asaila wasalso true.
We chose it because alwaysAsait people call them Asaita,
so we chose the name Asaila sothat we can call them Asaila.
Of course, asait people areAsail people, mashaallah, and
(16:45):
they are people, yes, yes, inthe project of the residential
from the largest universities inEgypt, asyut Medical Center,
from the largest universityhospitals, asyut, mashallah
(17:23):
Medical Center and Education,and Asyut actually treats the
patients from the beginning ofthe Bani Suif to Aswan.
This is a lot of internationaldoctors who are present in Asyut
.
We need new facilities, a newvision for the real estate
developer to serve them there.
And thank God when we startedthe Asaila Medical project,
(17:45):
thank God, the successes, thankGod, thank God, we were not
expecting it and people we alsolost their trust so they
understood what we were doingand, thank God, the project is
promising the successes.
We cooperated with the greatestdoctors in Asyut to make a new
type of transplantation in Asyut.
(18:07):
We hope it will be successful.
Speaker 1 (18:13):
You were able to change the culture and the way
you think about buying,off-plant buying in a compound,
which is the first ends and ismade in Asyut.
What is your feeling that youwere able to make a success
story in a place like Asyut?
Not only did you buy theproduct, but more than that, you
(18:35):
became loyal clients, youbought more and you have more
projects.
What is your feeling that youwere able to achieve this?
Speaker 2 (18:43):
I don't want to tell you how much I was happy.
From the point of view of thecompany, it's the entry to a new
market, which is the new Asyut,and the success that we
achieved in Asyla.
I don't want to tell you howmuch we were, of course, we had
marketing companies that raisedthe market, the needs of the
(19:04):
average customer, what he wants,what he lives in and what his
needs are.
If we take it from the transferof a gated compound and the
unity in this way and all that,at first, when I was going to
the market, I was trying to makesure of the marketing, to
confirm the results, I wassurprised to see that the
(19:26):
results were not successful.
I thought that was a challenge.
The biggest challenge was thatsome of them became our clients
and bought the products.
It was a success.
It was beautiful, thank God.
So, thank God, it was a verystrong transition and we were
able to convince the client withthe product and, thank God, we
(19:47):
have people who started to livethere and they are very happy
and, thank God, our vision inAsyut was that it started to
grow better than the other area.
Speaker 1 (19:59):
Great and we are now sitting in Kun, the head of
Hikma, and we talked about Asyut.
We are now going to go outsideand try to look at the project
more in Koun and show theaudience more the beautiful
views, the amazing views on thesea, 360 view, and talk more
(20:19):
about the Koun project and thefacilities and amenities that
are available here.
View, thank you.
Speaker 3 (21:15):
In front of the big sea, everything in the world
appears.
We see the whole world.
We feel that there is no one inthe world but us, and the
closer we get to the sea, themore we reach the child inside
(21:52):
us.
We'll see you next time.
You will see the sea and thelagoon, koun, the head of wisdom
, the coast on his life, fromMabani Idris.
Speaker 1 (22:00):
We talked a lot about Mabani Idris's vision and we
talked about Osyut and about thecity of 6 October and the
projects that are available,like Green from 1 to 6.
Moustachferou, fayda and theother project of Mabani Idris.
We are now sitting in Koun,roush Al-Hakma.
I want to talk about the nameKoun.
Why did you choose it?
(22:20):
Because the name itself givesan idea of the concept of the
place the old square, the goodsquare, as they say on social
media.
It's simple, there's no cost.
So I want to know why you chosethe name Koun.
Speaker 2 (22:34):
That's a very nice question because people are not
surprised what the name is.
The idea we have in the projecthere is that we address the
idea of summer.
Come to your nature.
Speaker 3 (22:45):
Come to your nature Come.
Speaker 2 (22:49):
The same idea of the old beach.
I am a little surprised.
In Alexandria there wassomething different.
It was a different experience.
The racquet on the beach, thevolleyball, the ball, the color,
the child who is making amountain out of sand on the sea.
There is no cost, no show, noentertainment.
You come on vacation to the sea.
(23:10):
You want to be on your nature.
I think you want to be on yournature with more money than
being expensive.
You want to wear what you wear.
What you wear, how will I godown?
How will people see me?
Let it be your choice.
We, candle Council, want to beat your own pace.
Be at your own pace, be happy,because that's your body.
Speaker 1 (23:32):
You want to be happy, Correct, and you made a
difference in the market withthis name, but not just with the
name, but with the campaignsthe marketing campaigns Last
year and this year.
There are children eating icecream, there are adults sitting
on the beach sunbathing,normally.
So I saw that there are a lotof developers who took
inspiration from this and allthe thinking returned to the
(23:55):
idea of the market, which waslike before.
So this year was a verypioneering year, so I would like
to know more about the strategyin sales and marketing that you
took, that you sell almost allthe projects in less than two
years.
Speaker 2 (24:09):
We started the first.
We sold the project.
We did a good amount of salesin two years, but it will
continue with us for the thirdyear, god willing the next year.
Speaker 1 (24:17):
There is still a third year.
Speaker 2 (24:18):
Yes in sales, but they will continue with us for
the next year or so.
Of course, marketing took theidea from us that we want to be
able to address people, familyand all their individuals.
We want to be in their shoes.
So the child who eats ice cream, who plays in the sand, the
adult man who is happy.
Speaker 1 (24:38):
He lives his life, he lives his life.
Speaker 3 (24:38):
He lives his life.
Speaker 2 (24:40):
He doesn't have to have muscles that show that he
doesn't know what or that he hasbeautiful views.
No, we are the family.
There is the child and there isthe man who wants to be in his
nature and there is the womanwho wants to be in her nature.
We used, even in the marketingcolors to give me a feeling of
the beautiful sea, the beautifulblue that we are distinguished
(25:02):
by Correct.
So it turned out to be a nicething.
Speaker 1 (25:05):
The truth is easy.
Speaker 2 (25:06):
Of course, it gave the developers, the colleagues
who are with us in the area, anidea, so we found them.
There are people who just camedown this year and took some
ideas.
Speaker 1 (25:17):
But it's good.
It shows that the market andthe client want this and they
really want this, so this is avery good thing.
I would like to ask you thelast question, Lina what are the
amenities and facilities thatare available that are different
from other cities in the coast?
Speaker 2 (25:35):
We have a cool project which is very nice.
It's 110 feet high.
We have a cool project which issoft and nice.
It's 110 feet high.
We have a variety of units,from the first unit, which is
one bedroom, to the standardroom villas.
We have all the units which aretwo rooms, three rooms, twin
(25:56):
town, standard room villas.
We have the use of the largestspaces.
This is one of the use of thespaces.
This is one of the ideas of thecompany that we don't make
spaces that don't have anythingto do with it.
They are smart spaces.
Yes, these are all.
There is nothing that doesn'thave anything to do with it.
Speaker 1 (26:10):
These are smart spaces all, even in the house.
Separately, yes, and used Okay.
Speaker 2 (26:36):
So this was the first thing.
We have about 70% of the unitsthat see the sea or the rest of
it.
Okay, we have a hotel thatserves the place.
There is also a nice servicearea for all the things that
anyone can need from the peopleliving in the place.
We have a slide in the floorsthat use the natural slide that
is on the ground.
We have a height of 34 metersthat we are sitting in and, of
course, the view shows frombehind us, the view of the sea
(26:57):
and how the view is done.
Speaker 1 (26:59):
The levels are all there, so everyone has double
views.
Speaker 2 (27:02):
We have a very good architectural office, so we can
work on all this so that it cangive a vision and a vision To
the buildings and the city In asmart way.
For the children, the women,the men, the young, so that we
can make our client smart, smart, smart, smart, smart, smart,
smart, smart, smart, smart,smart, smart, smart, smart,
(27:24):
smart, smart, smart, smart,smart, smart, smart, smart,
smart, smart, smart, smart,smart, smart smart, smart, smart
, smart, smart, smart, smart,smart, smart, smart, smart,
smart, smart, smart smart.
Speaker 1 (27:34):
There are obstacles in the compound itself that they
face.
So how can KUN solve theseproblems as a compound and as a
project, and generally, whatdistinguishes KUN Project from
the other compounds on the coast?
In the specific things that youadded, you made sure that, as
you said in the first interview,you always put the client first
(27:56):
.
Speaker 2 (28:43):
You always put the client first.
Of course, we are distinguishedby the company that we have all
the time that we give in ouragreement, thank God, and this
is also what we want to preserve.
God willing, we will preserveit.
We are the project.
God willing, it will bedelivered in the order that we
agreed on in the agreement andthis is something that we will
distinguish with and this is oneof the important goals that we
will try to maintain, godwilling.
I would also like to clarify toyou that we also, in our
(29:07):
studies for the project, welooked at the services that the
available to be on the beachPaddle, we have children's
playgrounds, we have footballfields, so that all the sports
that are available, those whowant to practice sports, gym, of
(29:27):
course, is available, all thebeautiful services that make
people happy and happy in theplace, very nice.
Speaker 1 (29:34):
And now the last question for you what are the
future plans for Idris In thefuture?
What's next?
God willing.
Speaker 2 (29:46):
What's next is that we will continue too.
Projects, god willing.
We hope they will be successful.
God willing they will be wellstudied.
We have work, god willing, inCairo, in the west of Cairo in
October and the area of SheikhZayed.
We have a project, god willing,in Cairo, in the west of Cairo,
in October, in the area ofSheikh Zayed's extension.
We have a project, god willing,that will come out soon and
(30:08):
there are other projects that weare studying in October in the
city of Sphinx.
We also have projects in Asyutextension, god willing, with a
new project.
God willing to achieve thesuccess of the second step and
also to achieve a challenge forus that we will go to the second
step and succeed as wesucceeded.
(30:29):
May God bless us in every way.
Speaker 1 (30:31):
That's right, because the name of Bani Idris will not
be only on October 6th, butalso on the second step and in
the neighborhood, God willing,and of course, in the south.
Speaker 2 (30:39):
God willing, thank you so much, thank you.
Speaker 1 (31:09):
Thank you.
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