The Big Impression

On the latest episode of The Big Impression, Nestlé’s Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It’s part of a larger strategy to connect with new audiences through live cultural moments. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fow...

Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that’s helping marketers meet these shifts head-on.

In this episode of The Big Impression, Roku’s VP of adverti...

Cookies are out, context is in. People Inc.’s Jonathan Roberts joins The Big Impression to talk about how America’s biggest publisher is using AI to reinvent contextual advertising with real-time intent.

From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm...

Taylor Swift and Travis Kelce’s relationship was still only a fresh rumor in 2023, when State Farm brought together Travis’ mother, Donna Kelce, and Jake from State Farm at an NFL game.

On a new episode of The Big Impression, State Farm’s Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared...

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling.

From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience. 

Episode Transcript

...

In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in ...

This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler, and welcome to th...

B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he’s helping one of the world’s largest software companies embrace big creative swings — and prove that business buyers are humans too.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episod...

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.

But according to Ji Heon Kim, Valnet’s head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.

Maybe a “mass scale” of users wouldn’t sign up for their websites, but perhaps 10% would. And, ...

In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it’s now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (FAST) channels to TikTok and LinkedIn.

Episode Transcript

Please note, this transcript ...

Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler

Ilyse Liffreing (00:01):

And I'm Ilyse Liffreing,

Damia...

Firestone Walker Brewing Company’s CMO says connected TV has made it easier to reach its sports-loving customers.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian (00:01):

I'm Damian Fowler.

Ilyse (00:02):

And I'm Ilyse Liffreing.

Damian (00:03):

This week we're really excited to talk with Dustin Hinz, the Chief marketing officer of Firestone Walker Brewing the craft ...

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler.

Ilyse Liffreing (00:01):

And I'm Ilyse Liffreing

Damian Fowler (00:02):

And welcome to this edition of The Current Podcast.

Ilyse Liffreing (...

Stellantis’ CMO Raj Register talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler.

Ilyse Liffreing (00:01):

And I'm Ilyse Liffreing.

Damian Fowler (00:02):

And wel...