The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
Episodes
Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in the fast-moving digital attention economy, that’s a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.
He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris ...
As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler.
Ilyse Liffreing (00:01):
And I'm Ilyse Liffreing.
Damian Fowler (00:02):
And welcome to this edition of The Big Impression.
Ilyse Liffreing (00:09):
To...
Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft.
For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that’s only part of the story. During her tenure as Lyft’s vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped by emotion, culture and the ev...
In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler.
Ilyse Liffreing (00:01):
And I'm Ilyse Liffreing.
Damian Fowler (00:02):
And welcome to this edition of The Big Impression.
Ilyse Liffreing (00:09):
To...
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler.
Ilyse Liffreing (00:01):
And I'm Ilyse Liffreing
Damian Fowler (00:02):
And welcome to this edition of The Big Impre...
Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millennials and Gen Zers.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler.
Ilyse Liffreing (00:01):
And I'm Ilyse Liffreing,
In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It’s a bold statement of intent from the 204-year-old news organization aimed squarely at American audiences, which highlights The Guardian’s brand of free, independent journalism.
In this episode of The Big Impression, our hosts catch up with Sara Badler, chief advertising officer in North America for The Gua...
Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.
From DoubleClick to AppNexus to Firsthand, Michael shares lessons from decades at the forefront of ad tech: what it means to build with purpose, how to hire and scale teams that thrive, a...
On the latest episode of The Big Impression podcast, Samsung’s Allison Stransky discusses the company’s new AI-focused campaign, “Your Home Speaks You.” She explains the importance of conveying how Samsung’s AI-powered home-automation features benefit the consumer.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler.
On the latest episode of The Big Impression, Nestlé’s Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It’s part of a larger strategy to connect with new audiences through live cultural moments.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fow...
Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that’s helping marketers meet these shifts head-on.
In this episode of The Big Impression, Roku’s VP of adverti...
Cookies are out, context is in. People Inc.’s Jonathan Roberts joins The Big Impression to talk about how America’s biggest publisher is using AI to reinvent contextual advertising with real-time intent.
From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm...
Spotify’s Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Taylor Swift and Travis Kelce’s relationship was still only a fresh rumor in 2023, when State Farm brought together Travis’ mother, Donna Kelce, and Jake from State Farm at an NFL game.
On a new episode of The Big Impression, State Farm’s Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared...
In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling.
From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience.
Episode Transcript
...
In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in ...
This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high.
Episode Transcript
Please note, this transcript may contain minor inconsistencies compared to the episode audio.
Damian Fowler (00:00):
I'm Damian Fowler, and welcome to th...
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