The Current Podcast

The Current Podcast

The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.

Episodes

State Farm’s Alyson Griffin’s policy: Meet customers at every life stage

November 29, 2023 • 19 mins

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.

 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

 

Damian Fowler: (00:01)

I'm Damien Fowler. And

Ilyse Liffreing: (00:02)

I'm EIS Lfr. And

Damian Fowler: (00:03)

Welcome to this edition of the current podcast.

Ilyse Liffreing...

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NFL's Marissa Solis on how she’s helping the league find new meaning in legacy

November 15, 2023 • 19 mins

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.

 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Liffreing: (00:02)

And I'm Ilyse Liffreing. And

Damian Fowler: (00:03)

Welcome to this edition of The Current podcast.

Ilyse Liffreing: (00:10)

This week we...

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Zillow’s Beverly Jackson on bringing real estate marketing closer to home

November 8, 2023 • 16 mins

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.

 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian: (00:01)

I'm Damian Fowler.

Ilyse: (00:02)

And I'm Ilyse Liffreing.

Damian: (00:04)

And welcome to this edition of the current podcast.

Ilyse: (00:10)

This ...

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VML CEO Jon Cook wants more creativity while advertising on streaming platforms

November 1, 2023 • 19 mins

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram.

 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Ilyse: (00:01)

I'm Ilyse Liffreing. And

Damian: (00:02)

I'm Damian Fowler.

Ilyse: (00:03)

And welcome to this edition of the current podcast.

Damian: (00:...

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Francesca’s Traci Graziani on merging in-person experiences with digital

October 25, 2023 • 16 mins

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.

 

Episode Transcript Francesca's, Traci Graziani 

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Liffreing: (00:02)

And I'm Ilyse Liffreing

Damian Fow...

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LG Ad Solutions CMO Tony Marlow on the evolving nature of TV

October 18, 2023 • 20 mins
Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.
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Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

October 11, 2023 • 19 mins
Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.
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Lenovo CMO Emily Ketchen on delivering tech with diversity

October 4, 2023 • 22 mins
Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.
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VaynerX CMO Andrea Sullivan on moving at the speed of culture

September 27, 2023 • 19 mins
VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.
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Publicis Health Media President Andrea Palmer on connecting health and wellness

August 23, 2023 • 18 mins
Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.
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The Weather Company CMO Randi Stipes on using data to improve mental health

August 16, 2023 • 18 mins
Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.
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PepsiCo SVP Shyam Venugopal on the importance of simple human insights

August 9, 2023 • 21 mins
PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.
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SiriusXM’s Suzi Watford on growing a subscriber base through community

August 2, 2023 • 15 mins
SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.
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AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy

July 26, 2023 • 20 mins
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”
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Expedia’s Rory Paterson on the value of destination marketing

July 19, 2023 • 15 mins
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.
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Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030

July 12, 2023 • 18 mins
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.
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Snap’s Doug Frisbee on staying at the forefront of AR

July 5, 2023 • 20 mins
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.
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Time Out’s Stacy Bettman on giving readers access to local treasures

June 28, 2023 • 20 mins
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.
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Paramount+’s Domenic DiMeglio on pioneering the FAST space

June 21, 2023 • 19 mins
We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year.
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Klarna’s David Sandström on disrupting “one of the most hated industries in the world”

June 14, 2023 • 20 mins
Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg.
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