The Current Podcast

The Current Podcast

Marketing is undergoing a colossal transformation at a dizzying pace. A global pandemic continues to change the way we think about work and life. We wanted to get a handle on this changing world by talking to marketing leaders from some of the world’s most influential brands — from CPG juggernauts such as Kimberly-Clark to the global streaming giant Spotify. Each episode gives listeners a seat at the modern marketer’s table, alongside Senior Editor co-hosts Damian Fowler and George P. Slefo, as they explore— in plain English — how the world's most influential brands are adapting to the new marketing normal.

Episodes

November 3, 2021 42 sec
We are thrilled to announce The Current Podcast will return with Season 2 on January 5, 2022.
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Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adweek. Since the pandemic, the company has cultivated and expanded its younger, tech-savvy customer base thanks to the marketing leadership of Minjae Ormes, the former Visible CMO who is now at LinkedIn. In this edition of The Current pod...
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October 6, 2021 21 min
In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing the celebrated publication’s digital subscribers from 400,000 to 1 million in a world where newsprint is declining. With publications caught between subscriptions and digital ads, Brandau offers his insights into how the LA Times is na...
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Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, he...
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Doug Milliken joined The Clorox Company in 1987 before “digital” was even a strategy. After 34 years, he’s now the VP of marketing and digital transformation at the company. Milliken has seen Clorox expand and diversify into the global powerhouse it is today, with a portfolio of brands ranging from its namesake bleach to Burt’s Bees to Kingsford charcoal. We sit down with Milliken and ask him what’s the point of capturing first-par...
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In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In t...
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September 2, 2021 3 min
The Current podcast launches on September 15. Each episode gives listeners a seat at the modern marketer’s table, alongside Senior Editor co-hosts Damian Fowler and George P. Slefo, as they explore— in plain English — how digital marketing is changing the way we work and live our lives today.
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