Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing

In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing the celebrated publication’s digital subscribers from 400,000 to 1 million in a world where newsprint is declining. With publications caught between subscriptions and digital ads, Brandau offers his insights into how the LA Times is navigating the choppy waters of change with a fresh marketing strategy that sees California as the center of gravity. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.