In the latest episode of The CX and Culture Connection with host Matt Egol, we hear from Dave Sommer, SVP at Bazaarvoice and former executive at Meta and Snap. Drawing from his deep experience in shopper marketing and digital media, Dave shares how the most effective brands today are built not just through ads, but through authentic, emotionally engaging experiences amplified at scale. He and Matt discuss how platforms like Bazaarvoice are helping brands spark and syndicate consumer-driven content that drives measurable impact across retail, media, and digital shelves.
From old-school shelf talkers to AI-enhanced content optimization, Dave walks us through the evolution of brand-building—highlighting how ratings, reviews, influencer partnerships, and retail media are now central to conversion. He introduces Bazaarvoice Vibe, a content platform that fuels user-generated content, sources the right influencers, and syndicates rich media across major platforms like Walmart, Target, Facebook, and TikTok. Their conversation also explores how data and insights can guide the personalization and placement of content at every touchpoint in the customer journey.
Don’t miss this packed conversation on customer experience, media innovation, and culture-driven transformation. Watch the full episode of The CX and Culture Connection with Matt Egol and guest Dave Sommer here: https://youtu.be/x9EvE7pnnUw
#CX #CustomerExperience #RetailMedia #InfluencerMarketing #BrandBuilding #DigitalTransformation #Bazaarvoice #TheCXandCultureConnection #MattEgol #DaveSommer
00:00 The Evolution of Brand Experiences
03:02 The Role of Digital Conversations in Marketing
06:12 Content Creation and Syndication Strategies
09:06 Influencer Marketing and User-Generated Content
12:08 The Shift from Advertising to Experience
14:48 Leveraging AI for Enhanced Marketing
17:53 Insights and Analytics in Retail Media
20:52 Building Collaborative Partnerships
24:00 The Future of Customer Experience and Culture
26:47 Final Thoughts and Future Directions
📌Podcast Website: https://www.cxandcultureconnection.com
📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/
📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/
📌Website: https://www.journeysparkconsulting.com/
📌Facebook: https://www.facebook.com/profile.php?id=100094736604400
📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM
📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants
📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw
📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/
📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX
More about Matt Egol and JourneySpark Consulting:
Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting
A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.
Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.
Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.#journeyspark
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.