Episode 15 - Getting Your Positioning Right to Drive CX with April Dunford

Today, we are in conversation with April Dunford to explore the importance of starting with a well-defined product or service positioning. Too often, customer experience friction develops when the positioning hasn’t been done well. April presents simple ideas to help better define a product or service from her recent book Obviously Awesome: How to Nair Product Positioning so Customers Get It, Buy It, Love It. April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it For more information about April: aprildunford.com Listen more episodes: https://thecustomer.guru/ Powered By Propulo Consulting: https://propulo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices