Turning Everyday IT Frustrations into Innovation with Mitch Cullins

Guest Introduction

Mitch Cullins serves as Vice President of IT and Chief Information Officer at Trunktie, a company that is redefining how IT professionals organize and label network infrastructure. With more than 25 years of experience in information technology, Mitch's career includes enterprise architecture, cybersecurity, and systems engineering across Fortune 500 organizations. His background combines technical expertise with a strong sense of creativity and problem-solving. At Trunktie, Mitch leads technology strategy and innovation, transforming a simple idea from the server room into a patented product that improves cable management and operational precision for IT teams worldwide.

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Here's a Glimpse of What You'll Learn

• How frustration with daily IT problems inspired the creation of Trunktie

• Why simplicity and clarity can solve long-standing infrastructure challenges

• How enterprise discipline helps startups achieve sustainable growth

• Lessons Mitch learned from years in consulting and technical leadership

• How he transitioned from corporate IT to product invention

• Why structure and attention to detail are essential for innovation

• What it takes to move an idea from prototype to patent approval

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In This Episode

Mitch explains how Trunktie was created out of necessity. While managing complex network environments, he found that poorly labeled cables and tangled wiring slowed down maintenance and caused confusion. He decided to design a product that would make labeling faster, clearer, and more reliable. Trunktie was born as a simple, effective solution that streamlines network organization, reduces risk, and saves time for technicians and IT managers.

He discusses the process of transforming a concept into a commercial product. Drawing on his experience from enterprise IT, Mitch focused on precision, documentation, and repeatable systems to build a scalable foundation for Trunktie's success. He highlights that true innovation is not about complexity but about solving real-world problems that teams face every day. His approach reflects how structure and creativity can work together to build tools that make life easier for technical professionals.

Mitch also reflects on his personal journey from CIO to inventor. Throughout his career, he has been driven by a desire to make IT simpler, faster, and more dependable. Trunktie represents that vision in physical form. For Mitch, success is not just about technology or patents but about helping others work more efficiently and confidently. His story is proof that great products often start with one question: how can we make this better?