March 16, 2025 • 28 mins
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity, and the evolving nature of social media marketing.
Here's What You'll Learn:
❗Hope and Colin's journey led to the creation of HG Media.
❗Snapchat's unique positioning offers opportunities in a saturated market.
❗Educating brands about Snapchat is crucial for success.
❗Younger entrepreneurs face challenges in building credibility.
❗Communicating a vision is essential in marketing.
❗Brands should not assume their target audience.
❗Snapchat is effective for conversion-focused marketing.
❗Non-consumer brands can leverage Snapchat for engagement.
❗Smaller creators often have more engaged audiences.
❗The future of Snapchat depends on knowledge and accessibility.
Timestamps:
00:00 Introduction to HG Media and Founders' Journey
02:20 Challenges of Starting a Business in Digital Marketing
10:04 The Impact of TikTok Ban on Marketing Strategies
14:09 Identifying Brands That Thrive on Snapchat
18:14 Utilizing Snapchat for Non-Consumer Brands
24:07 Building Community and Authenticity on Snapchat
HG Media:
Linkedin - https://www.linkedin.com/company/hg-media-group-llc/
HG Media - https://www.hgmedia.us/about
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hey everyone, thanks for tuning into D2Z, a podcast
about using the Gen Z mindset togrow your business.
I'm Gen Z entrepreneur BrandonAlmaroso, the former founder of
Electric and now co-founder ofScaleless.
Today I'm talking with Colinand Hope, who are the
co-founders of HD Media Group,which is a digital marketing
firm with a talent managementdivision.
Thanks for coming on the show.
Speaker 2 (00:20):
Thank you for having us.
We're super excited.
Speaker 1 (00:23):
So, before we dive into things here, are you both
able to give a quick backgroundon your own entrepreneurial
journey and how you got to HGMedia?
Speaker 3 (00:38):
Sure thing, Hope, I'll let you take it away
Absolutely Very excited to behere, Excited to talk to you
today, Brandon, and just kind ofshare our journey honestly, in
the hopes that it helps otherpeople, inspires other people.
I think that's a really bigreason on you know why we do
this and the core value of ourcompany.
But yeah, my name is HopeGeorgiou.
I'm the founder of HG Media.
We are on actually our secondyear now of the company and it's
(01:02):
been such a great journey.
I actually met Colin throughour previous job and I think
when we were working together wereally realized our styles of
work was very synergisticbetween each other.
He had a really great specialtyin creators.
I've always had a focus on thebrand side of things and
marketing and we really decidedto come together and say, hey, I
(01:25):
think there is a gap in themarket here and maybe we should
take that jump and start our ownthing.
And that's kind of when HG Mediawas born, so you already kind
of introed it perfectly.
We're a digital marketingagency.
We focus on everything digitaland also events with our brand
clients.
But when we started thiscompany, it was really focused
(01:46):
around Snapchat, which was ourunique positioning going into
the market and really justbreaking into a saturated
industry because a lot of peopleare doing talent, a lot of
people are in the marketingspace and everyone's on digital.
So it's how do you make thatdifferent for your brand clients
?
So I think, from meeting Colinand really you know, finding a
(02:07):
collaborative way in which wecan work together and then
making that jump to start ourown thing and finding that gap
in the market, that wassomething really important to us
and that's kind of where HGNPwas born.
Speaker 1 (02:19):
But yeah, yeah, what have been some of the, I guess,
unexpected gotchas or thingsthat you maybe were not prepared
for when you decided to go offon your own and start your own
entrepreneurial venture?
Speaker 2 (02:45):
around Snapchat.
Like Hope said, our uniquepositioning when we first
started out was really breakinginto the market about Snapchat,
snapchat branded content,snapchat creators, paid media,
you know IRL activations and tomy knowledge, it's like everyone
knows Snapchat but, from amarketing influencer stance,
absolutely no one knows Snapchat.
So that was something that wereally had to break through.
(03:05):
In our industry and you know,the creator economy is very
small.
A lot of people talk, everyoneknows each other and you know
you have these massive brandsalways investing in tiktok or
instagram, youtube, you know,etc.
And I just think it's a huge andthere is a huge knowledge gap
when it comes to snapchat, ofthere's creators on the platform
(03:26):
or you know, it's just for 13year olds.
You know, there's just a lot ofstigmas to be solved, and so I
think for the first year, thatwas definitely a challenge that
we had regarding and justinforming brands.
Listen, there's a differentopportunity here.
You know the saturated redocean that you and your
competitors are exploring.
It may work for the time being,but we really need to open your
(03:50):
eyes to the you know, brightblue water that is Snapchat.
And so definitely for the firstyear, it was just informing
brands, getting them on boardwith the you know power of
Snapchat and the capabilitiesoverall.
But other than that, I wouldnot say that there have been
many other challengestransparently.
Speaker 1 (04:15):
Sorry, go ahead.
Did you have any gotchas yeah?
Speaker 3 (04:20):
I think there's a lot of different aspects to it.
I think on the Snapchat piece,colin answered it perfectly Like
there is just so much educationthat goes with that.
I think, with being foundersand being young founders and
being in the industry, I thinkthere's its own set of
challenges with that andbuilding credibility and
building your clientele andfacing those hurdles of when
(04:44):
people tell you something mightbe a dumb idea, but maybe you
have a vision for it that theymight not be able to see yet.
So I think the hardest part andwhatever industry that you're
in and anyone who starts abusiness it's communicating.
That vision is so important,but it's also the hardest,
because anytime you're inmarketing or sales or asking
people to spend money with aservice that you're able to
(05:06):
provide, it's already going tobe 10 times harder.
People they don't want to spendmoney, so you have to really
really give them a reason and avalue add on how far their
dollar is going to take themyeah, I remember, uh, one of my
my previous business was aShopify Plus agency and we were
(05:27):
all super young.
Speaker 1 (05:28):
I'm pretty sure most of the single team member was
over 30.
And that was pretty obviousfrom the website.
You know, my dog's face was ourcursor on the website, like the
little emoji icon of her, and Iremember getting a.
We had like our HubSpot CRM, sowe had the live chat that would
(05:48):
just ping me on Slack whereverI was and somebody just like
ripped us apart about having thedog cursor there and I was like
this is honestly a greatself-selection process because I
don't want to work with youanyways.
So this was awesome.
You know 99% of other peoplewere like wow, this is great,
you know, so fun.
And like you know you're notworking with us because we have
(06:09):
30 years of experience.
But also, why would you want towork with somebody who has 30
years of experience in likeemail marketing?
Because there wasn't even email, I don't think 30 years ago,
even alive 30 years ago.
But I'd rather work with theperson who's been you know who's
in email right now, with themost modern tools, up to date on
the most current trends, and sojust like leaning into you know
(06:29):
who you are, versus trying toshy away from it, because I
think a lot of the advice thatyou get from external sources is
to try, and you know, make yourcompany look like it's like 500
people or that you have likeoffices around the world.
They're, you're super corporateand buttoned up, and you know
that's.
That's just wasn't, the wasn'tthe way that we were gonna be
able to be successful I agreecompletely.
Speaker 2 (06:51):
I think too and it's a really interesting position
that hope and I have foundourselves in of you know, the
people who boast about havingthe 10, 15 years of experience
in social where it's like didyou, are you really?
Or I don't know?
To me, when someone callsthemselves an expert, it's like
for us, we're constantlylearning.
I think social is an industrywhere it literally is changing.
(07:14):
You know, quarterly, monthly iswhat it feels like.
Trends are popping up,platforms are emerging.
You know from the depths when itcomes to LinkedIn, creator
marketing or Pinterest orSnapchat, and I think to me and
a big selling point was seeingyou know, just execs, like you
said, it's like, oh, I am comingover from traditional, but
(07:34):
digital is completely different,the landscape is completely
different and I think you knowit's definitely a learning
lesson.
But, to your point, the youngerpeople who have grown up in the
digital world, who really knowthe trends, know what platforms
are emerging, which ones arestaying, which ones are iffy
about.
I definitely think that quoteunquote younger generation has
(07:59):
that advantage.
So definitely excited tocontinue that.
You know, stat.
So definitely excited tocontinue that, you know, stat.
Speaker 1 (08:05):
I think they need to rework the generations, because
I'm technically Gen Z, but likeif you went to the youngest Gen
Z that are out there, we couldnot be more different.
I don't even know how to talkto them.
Like it's like different worldsthat we're living in.
Speaker 2 (08:26):
Yeah, I took the gen alphas now or something too, I
don't know.
But once again, I mean, I think, leaning back into the Snapchat
angle.
Snapchat it's virtually, youknow, known for being oh, young,
(08:48):
skewing demographic.
Where, in reality, is thedemographic like 21 to 30.
Yes, that statistically isproven through Snapchat, but a
lot of people do have themisconception that it is just
for 12 or 13 year olds, and Ithink, once again, to go back,
it was a challenge, but evenfrom a marketer standpoint, it's
like you want to reach thosepeople because those are the
people that you are going tocontinue to go after, because
they are going to evolve from,you know, gen Alpha to the Gen
(09:09):
Zs to the Millennials.
So, even then, like, snapchat'sworth and just case study
overall is going to continue tobe proved out and I definitely
think, snapchat aside, with alot of these platforms they are
constantly fighting for, youknow, attention, but even the
customer journey side of things,you know, where Snapchat, the
(09:32):
process to buy something isanywhere from one step to four
steps.
Tiktok, that could lookdifferent.
Youtube, it could be one clickor scroll, you know, and I think
, as we continue to grow into2025 and just platforms in
general change.
That is going to be the demandfor attention.
(09:52):
We are in the, you know,attention deficit and the
attention economy and I'mdefinitely excited to see how
that pans out as we continue to,you know, go throughout the
year.
Speaker 1 (10:04):
How beneficial was the uh quote, unquote TikTok ban
for you all and like freakingout brands that they need to pay
attention to other socialchannels than just you know yeah
.
Speaker 2 (10:18):
Yeah, I mean selfish from a consumer facing
perspective.
Take the business out of it.
I love TikTok, put the businessin me, back in.
I was jumping for joy.
I think, too, you know it doesprove the point that these
marketers are very reliant onthe big three.
Yes, they work, but you knowthat doesn't that shouldn't be
(10:39):
an excuse for you to stop justat the big three YouTube, tiktok
and Instagram for all brandsand all agencies, anyone right
now to be like, okay, where canwe next best integrate?
Because my personal opinion is,even if TikTok is to stay, the
algorithm is going to lookcompletely different, it's going
(11:01):
to be heavily controlled andTikTok still isn't.
I mean, my four new pageliterally has never been the
same since the ban, you know,got overturned.
So I definitely think it's aneye-opening, you know, place for
brands and agencies and justmarketers in general to look.
But I think too, you know,really emphasizing the
(11:25):
capabilities of platforms likeSnapchat.
You know, once again, it's aknowledge thing.
There are so many barriers and,at the end of the day, another
challenge that Hope and I haveheard is just like oh, we don't
have bandwidth where it's like,our team can come in, support
whatever.
That's great, but I think, froma bandwidth stance, it's like
how many people are in themindset of I'm here from nine to
(11:47):
five and that's it, and thenhow many people are in the
creator economy of like I'm hereto learn while doing my job, if
it's learning and researchingon the weekend, or you know, I
don't take an hour for a lunchbreak, I take 30 minutes to
invest in the social strategyside of things, whatever that
may be.
And I definitely still thinkthere's a conflict there.
(12:09):
Of one, people are lazy.
Two, bandwidth is also, you know, small and kind of tight.
And then three, on top of that,the knowledge barrier.
It's just like the perfectpotion to where Hope and I you
know, hope and her team, me andmy team really need to make sure
that when we're on calls, weexecute, you know accordingly
(12:30):
and give people you know factsand you know just more
statistics to prove our pointsto where they're like.
Why wouldn't we do this?
Speaker 3 (12:40):
Yeah, and I think sometimes too, people when
they're in their traditionalways and they hear something
like Snapchat or they hearanother platform that they can
potentially explore, they feellike why would I reinvent the
wheel?
Like why am I gonna fixsomething that's not broken?
But I think the argument withthat, and the thing that I
(13:00):
always say all the time, iswhere the downfall of marketing
is, when you start assuming yourtarget audience.
So there's brands.
So many times I'll speak withthem on our brand side of
business and I'll many timesI'll speak with them on our
brand side of business and I'llsay I'll propose, let's say,
certain creators or a certainstrategy, and they're like no,
our demos are X, Y, Z.
And I was like, have you triedpotentially reaching this other
(13:23):
audience?
And maybe it's a specific styleof product that I've seen other
clients test out that haveworked very, very well.
I think where the really bigbrands succeed is once you
become a little bit moreopen-minded of what consumers
can I start targeting?
Am I able and am I willing toput some sort of test budget to
see maybe my audience is olderthan I thought, or maybe my
(13:46):
audience is younger than Ithought, or maybe it's both.
It doesn't mean for some ofthese products it's not confined
to an age, it's not combined toa certain generation of people
either.
So I think it's something thatbrands need to start opening up
their minds to as well.
Where it doesn't mean you needto put all your ad dollars or
all your budget, it's definitelyworth exploring.
Speaker 1 (14:09):
Are there types of brands that Snapchat makes more
sense for than others?
I mean, that's sort of anobvious question.
I would say less, but I guesswhat are the types of brands
that should be evaluatingSnapchat?
More aggressively than others.
Speaker 2 (14:26):
Yeah, I mean, I definitely think Snapchat has a
variety of niches of brands thatcan be integrated with.
The CBG brands, the fashion,the beauty, the lifestyle brands
, the fitness brands, the foodiebrands they all do great on
Snapchat Restaurants, princessPolly, ibm and Tech that's one
(14:47):
of our clients.
They have really seen massivesuccess on the platform.
But, that being said, I thinkSnapchat is extremely brand safe
compared to other platforms,and so my personal, you know,
kind of testament is gamblingcompanies or supplement
companies.
(15:07):
To an extent, it's all abouthow you frame it.
Supplement companies to anextent it's all about how you
frame it.
But you know, gambling, I thinkyou know cannabis, nicotine,
alcohol.
Those are the brands thatpersonally, I would say will
have a harder time findingsuccess on Snapchat.
However, that doesn't mean thatthey can't be integrated.
(15:29):
You just have to properly do itand properly frame, just like
everything.
And you know, especially forthe alcohol brands, they all
have snapchat accounts, they'reall verified, they're all public
, but it's showing and makingsure that when you're activating
with the creator or doing paid,it's targeted to the right kind
of consumer and then wordedvery specifically of you know,
(15:49):
21, older, please do not drink.
You know, drive responsibly,stuff like that.
Speaker 1 (15:55):
So yeah, not, not advertising alcohol to the 13.
Yeah.
Speaker 3 (16:01):
Yeah.
Speaker 1 (16:02):
Yeah, yeah.
Speaker 3 (16:06):
I also think another thing I want to add to that as
well is like it's reallyimportant, you know, for me and
my team, when we're talking withthese brands, to communicate to
them the purpose of thesedifferent platforms as well.
So I was actually talking withSnapchat a few weeks ago and
they said they're like listen,our platform it's not for
virality, this is a platform ofcommunity.
(16:27):
There are instances where, youknow, content does go viral on
Snapchat.
It doesn't mean it doesn't havea reach.
We have a lot of creators thatare getting massive reach.
However, it is one of thestrongest platforms that I've
seen for conversion, numbers Onebecause it's so easy.
The reason for that being isit's very similar to like
Instagram stories, where youhave a product and you can put a
(16:50):
sticker link and people tap onit and literally shop right
there in that Like.
It can't get any easier, andthat's with organic content.
Typically on other platforms,you can really only do that with
paid and like boosting behindit to add that shop feature.
Snapchat was it basicallyallows you to bypass that.
(17:11):
So we've seen really strongconversions with it.
Now, if you're really aiming forawareness, I can definitely see
that being a TikTok or YouTubeplay.
But realistically, it's likeColin said at the beginning of
this you have to think about thecustomer journey and how many
hurdles are people going to gothrough and links are they going
(17:31):
to click to find a product, tobuy it?
You need to make it as simpleas possible and I think that's
where Snapchat is really winningfor these brands.
So, like Colin mentioned before, a lot of the most successful
brands that we've been seeing,it's kind of those like lower
touch products You'd have, likea mascara or a clothing company.
There's like a sweatshirt or anoutfit that people are looking
(17:55):
to buy.
Again, we have seen largerbrands activate.
So, for example, likemcdonald's or toyota, you're not
going to buy that off ofsnapchat.
So the awareness play is stillthere, but I would definitely
see say we've seen it the mostsuccessful with brands that are
looking to convert no-transcript.
Speaker 1 (18:27):
The duolingos of the world and you know you start to
see like Taco Bell and Wendy'sare like funny now on social
media, are there applicationsfor non-consumer product brands
within Snapchat?
Speaker 3 (18:42):
yes, absolutely, and it's kind of similar to what
you're seeing with thenon-consumer brands do on other
platforms, but a little bitdifferent on Snapchat.
An example I can use for thisis we work really closely with
the Chicago Bulls.
So they were doing SummerLeague in Vegas and then they
just recently it was one homegame that they had where they
(19:03):
were showing their new court inChicago.
We were working with them tobasically get creators on the
ground to do a takeover of theChicago Bulls page on Snapchat,
where you have the creator there, they promote it on their snap
and say hey, you can find allthe updates tonight on the
Chicago Bulls page.
I'm going to do a takeover,find all my content there.
(19:24):
We push that audience to theBulls page and then you have the
creator showcasing the court,reveal the game, everything
they're doing throughout thenight.
The way that it's different onSnapchat than other I would say
like platforms that brands areusing is the content is so not
curated it is.
(19:45):
You pull out your phone andyou're like oh hey, guys, like
this is.
I am Like look at the court,like very FaceTime with a friend
is what they like to call itsuper casual.
We've seen a really goodresponse from an audience
because of that.
From what I've noticed, peoplejust feel kind of sick and tired
(20:06):
being sold to.
There's a really big issue onyou.
Pull up TikTok and what do yousee?
A TikTok live.
I can go shop.
Tiktok shop, buy this, buy that.
It's like okay.
Sometimes I just want to seenormal, casual content of a
creator doing what they do best,and brands have been leveraging
that a ton on Snapchat toshowcase behind the scenes of
(20:30):
these exclusive events yeah, Ithink people are a little bit
overwhelmed with the amount ofjust like in your face
consumerism that exists on onsome of these apps yeah you, you
will find more success inconversions and purchasing once
(20:50):
someone doesn't feel likethey're being sold to, and I
think, again, that's where thebrands have found so much
success.
I want to check on this statexactly, but if I remember
correctly, it's people are 35%more likely to purchase a
product they see on Snapchat.
This is coming directly fromthe Snapchat stats that came out
(21:11):
last quarter, which I findreally interesting, because the
way that people are posting onSnapchat it's not to sell and I
think that's what sells people.
It's oh, they're posting thisbecause they actually like it.
It's not.
You're posting it on TikTok andyou have to have 97 disclosures
in the caption and people arelike you got paid to do that.
(21:33):
You know what I'm saying.
Like it kind of takes away thesentiment from that.
It's like oh, do you actuallyreally like the product?
I'm not sure.
So I think that you build aunique relationship with your
audience on Snapchat and thenit's our job to communicate that
with the brands and advise themon how do you tap into this
(21:55):
really unique thing that's goingon in the market right now that
not a lot of not a lot ofbrands are really doing.
The brands that are tappinginto this they're the fortune
500 brands as of right now,cause they have big enough teams
to see these trends happening.
For the mid to small sizebrands, they want to stick with
what's working.
But I always highly encouragetry to push yourself out of that
(22:18):
a little bit and you can find aton of success.
Speaker 2 (22:22):
I agree.
And I think another thing toHope's point, where it's like I
was talking to someone today youknow that the smaller tier
creators with not the hundredsyou know hundreds of thousands
of followers, they tend to havemore engaged communities where
the bigger followers or thebigger people who have you know
the extensive reach of millionsof people, you know they are
(22:44):
really used for a brandawareness play.
But I think the reallyinteresting thing about Snap, of
no matter how big you are orhow small you are, like Hope
said, you're still building thatcommunity because the content
style on Snapchat is thatFaceTime with a friend.
If you know, we are on FaceTimefor nine hours a day.
(23:04):
What are you going to show me?
That is what is replicated onSnapchat.
You know people are postinganywhere from 20 frames a day to
300.
I've seen even 500 and it'sliterally taking people through
your day, and so I think that'sanother unique value add that
Snapchat has that you knowInstagram surely doesn't?
No one's posting 500 times, youknow, a day.
(23:27):
On Instagram everyone wants tobe curated and picture perfect.
Tiktok.
It's like no one's posting thatmany shorts.
I mean, I still have yet tofind someone who's posting more
than like six to eight shorts aday, but like, are you even
monetizing on shorts?
Heavily no, and YouTube itselfis long form.
(23:47):
So I think Snapchat has crackedthat code of no matter how big
or small, there's still thataudience affinity and that
relationship to where, whetheryou are a huge creator on the
platform or a smaller creator onthe platform, selling people
feel as if it's authenticcompared to other platforms.
So I want to call that out aswell.
Speaker 1 (24:07):
It's such a crazy amount of content.
Speaker 2 (24:10):
Yeah, it's insane.
It's absolutely insane and Ithink, once again, you know we
have people on our end gettinganywhere from you know 5 million
views in a 28 day period, whichis like okay, whatever, which
essentially just means reach allthe way up to you know, the
highest I've ever seen on my endhas been like four or 500
(24:30):
million.
I know creators that we don'trep are getting like one billion
views in a 28 day period.
That is not being found onTikTok or Instagram.
So, once again, I think thereare a lot of cons to an extent
when it comes to Snapchat, interms of like, their data is
(24:50):
backend, so people can't see it,you know, or you know their API
is private compared to theothers where it's public.
Those are cons, but I also thinka huge, huge part is the
knowledge barrier, and oncepeople every single person me
and Hope have ever talked to andwe give a 15, 20 minute spiel
(25:11):
on Snapchat, their minds areautomatically turned of like, oh
my God, why haven't I even everthought about this?
And I think, once again, moreknowledge becomes, more people
wanting to activate or test andoverall, that will start to
happen with Snapchat.
And I think the thing that it'smost comparable to is TikTok,
in the sense of when TikTokfirst came out, no one was using
it.
And I think the thing that it'smost comparable to is TikTok in
(25:32):
the sense of when TikTok firstcame out, no one was using it.
I hated the app.
I thought it was the dumbestthing ever.
It's just kids dancing.
And now look at us and you knowhalf the world.
They're all.
You know, super, super.
You know close with the app.
Brands are activating, agenciesare putting it across all
programs and I genuinely thinkthat is what's going to happen
(25:54):
with Snap.
It's just a matter of timeknowledge and their API becoming
public.
Speaker 1 (26:04):
Well, I doubt what's his name.
Evan is listening to thispodcast.
Speaker 2 (26:08):
Evan, if you are great to meet you.
Speaker 1 (26:14):
And make your api public.
Speaker 2 (26:15):
Exactly, let's get on the call and talk about it.
But yeah, 100 well.
Speaker 1 (26:20):
I appreciate both of you coming on and sharing your
insights and a little bit aboutyour uh journey.
Uh, sounds like uh.
It was a real opportunity forbrands on on snapchat, can't
that?
I'm going to go download it andstart making 300 pieces of
content a day, but kudos to theperson that is able to do that
and also wants to do that.
I mean, honestly, that soundsterrible, but I guess, if you
(26:42):
have a big enough following, 300pieces of content is not too
much.
I think my girlfriend wouldyell at me if I posted more than
two Instagram stories.
Exactly.
I'm going to stick with thecurated, yet probably not that
great content.
Speaker 2 (26:58):
Well, if you ever change your mind, you know who
to keep it to.
Yeah, super excited for ourjourney.
We'll keep you and youraudience updated and we can go
from there.
Speaker 1 (27:08):
Awesome.
Well, before we hop, can youlet everybody know where they
can find you online if they wantto connect, and then you'll
learn more about Snapchat ortheir brand or any of your other
services?
Speaker 2 (27:16):
Yeah, 100%.
So our website is wwwhdmediaus.
Our LinkedIn is just hdmedia.
If you search it up on LinkedIn, hope's LinkedIn is Hope
Georgiou and my LinkedIn isColin Harrington.
And then, lastly, our Instagramis at HG Digital.
Speaker 1 (27:37):
Awesome.
We'll make sure to include someshow notes or include the links
in the show notes.
Perfect so that everybody hasthat, but again, I appreciate
you coming on.
Thanks for hopping on with us.
For everybody that's listening,as always, this is Brandon
Amoroso.
You can find me atBrandonAmorosocom or Scalistai.
Thanks for listening and I willsee you next time.
Speaker 2 (28:01):
Perfect.
Hey everyone, thanks for tuning into D2Z, a podcast
about using the Gen Z mindset togrow your business.
I'm Gen Z entrepreneur BrandonAlmaroso, the former founder of
Electric and now co-founder ofScaleless.
Today I'm talking with Colinand Hope, who are the
co-founders of HD Media Group,which is a digital marketing
firm with a talent managementdivision.
Thanks for coming on the show.
Speaker 2 (00:20):
Thank you for having us.
We're super excited.
Speaker 1 (00:23):
So, before we dive into things here, are you both
able to give a quick backgroundon your own entrepreneurial
journey and how you got to HGMedia?
Speaker 3 (00:38):
Sure thing, Hope, I'll let you take it away
Absolutely Very excited to behere, Excited to talk to you
today, Brandon, and just kind ofshare our journey honestly, in
the hopes that it helps otherpeople, inspires other people.
I think that's a really bigreason on you know why we do
this and the core value of ourcompany.
But yeah, my name is HopeGeorgiou.
I'm the founder of HG Media.
We are on actually our secondyear now of the company and it's
(01:02):
been such a great journey.
I actually met Colin throughour previous job and I think
when we were working together wereally realized our styles of
work was very synergisticbetween each other.
He had a really great specialtyin creators.
I've always had a focus on thebrand side of things and
marketing and we really decidedto come together and say, hey, I
(01:25):
think there is a gap in themarket here and maybe we should
take that jump and start our ownthing.
And that's kind of when HG Mediawas born, so you already kind
of introed it perfectly.
We're a digital marketingagency.
We focus on everything digitaland also events with our brand
clients.
But when we started thiscompany, it was really focused
(01:46):
around Snapchat, which was ourunique positioning going into
the market and really justbreaking into a saturated
industry because a lot of peopleare doing talent, a lot of
people are in the marketingspace and everyone's on digital.
So it's how do you make thatdifferent for your brand clients
?
So I think, from meeting Colinand really you know, finding a
(02:07):
collaborative way in which wecan work together and then
making that jump to start ourown thing and finding that gap
in the market, that wassomething really important to us
and that's kind of where HGNPwas born.
Speaker 1 (02:19):
But yeah, yeah, what have been some of the, I guess,
unexpected gotchas or thingsthat you maybe were not prepared
for when you decided to go offon your own and start your own
entrepreneurial venture?
Speaker 2 (02:45):
around Snapchat.
Like Hope said, our uniquepositioning when we first
started out was really breakinginto the market about Snapchat,
snapchat branded content,snapchat creators, paid media,
you know IRL activations and tomy knowledge, it's like everyone
knows Snapchat but, from amarketing influencer stance,
absolutely no one knows Snapchat.
So that was something that wereally had to break through.
(03:05):
In our industry and you know,the creator economy is very
small.
A lot of people talk, everyoneknows each other and you know
you have these massive brandsalways investing in tiktok or
instagram, youtube, you know,etc.
And I just think it's a huge andthere is a huge knowledge gap
when it comes to snapchat, ofthere's creators on the platform
(03:26):
or you know, it's just for 13year olds.
You know, there's just a lot ofstigmas to be solved, and so I
think for the first year, thatwas definitely a challenge that
we had regarding and justinforming brands.
Listen, there's a differentopportunity here.
You know the saturated redocean that you and your
competitors are exploring.
It may work for the time being,but we really need to open your
(03:50):
eyes to the you know, brightblue water that is Snapchat.
And so definitely for the firstyear, it was just informing
brands, getting them on boardwith the you know power of
Snapchat and the capabilitiesoverall.
But other than that, I wouldnot say that there have been
many other challengestransparently.
Speaker 1 (04:15):
Sorry, go ahead.
Did you have any gotchas yeah?
Speaker 3 (04:20):
I think there's a lot of different aspects to it.
I think on the Snapchat piece,colin answered it perfectly Like
there is just so much educationthat goes with that.
I think, with being foundersand being young founders and
being in the industry, I thinkthere's its own set of
challenges with that andbuilding credibility and
building your clientele andfacing those hurdles of when
(04:44):
people tell you something mightbe a dumb idea, but maybe you
have a vision for it that theymight not be able to see yet.
So I think the hardest part andwhatever industry that you're
in and anyone who starts abusiness it's communicating.
That vision is so important,but it's also the hardest,
because anytime you're inmarketing or sales or asking
people to spend money with aservice that you're able to
(05:06):
provide, it's already going tobe 10 times harder.
People they don't want to spendmoney, so you have to really
really give them a reason and avalue add on how far their
dollar is going to take themyeah, I remember, uh, one of my
my previous business was aShopify Plus agency and we were
(05:27):
all super young.
Speaker 1 (05:28):
I'm pretty sure most of the single team member was
over 30.
And that was pretty obviousfrom the website.
You know, my dog's face was ourcursor on the website, like the
little emoji icon of her, and Iremember getting a.
We had like our HubSpot CRM, sowe had the live chat that would
(05:48):
just ping me on Slack whereverI was and somebody just like
ripped us apart about having thedog cursor there and I was like
this is honestly a greatself-selection process because I
don't want to work with youanyways.
So this was awesome.
You know 99% of other peoplewere like wow, this is great,
you know, so fun.
And like you know you're notworking with us because we have
(06:09):
30 years of experience.
But also, why would you want towork with somebody who has 30
years of experience in likeemail marketing?
Because there wasn't even email, I don't think 30 years ago,
even alive 30 years ago.
But I'd rather work with theperson who's been you know who's
in email right now, with themost modern tools, up to date on
the most current trends, and sojust like leaning into you know
(06:29):
who you are, versus trying toshy away from it, because I
think a lot of the advice thatyou get from external sources is
to try, and you know, make yourcompany look like it's like 500
people or that you have likeoffices around the world.
They're, you're super corporateand buttoned up, and you know
that's.
That's just wasn't, the wasn'tthe way that we were gonna be
able to be successful I agreecompletely.
Speaker 2 (06:51):
I think too and it's a really interesting position
that hope and I have foundourselves in of you know, the
people who boast about havingthe 10, 15 years of experience
in social where it's like didyou, are you really?
Or I don't know?
To me, when someone callsthemselves an expert, it's like
for us, we're constantlylearning.
I think social is an industrywhere it literally is changing.
(07:14):
You know, quarterly, monthly iswhat it feels like.
Trends are popping up,platforms are emerging.
You know from the depths when itcomes to LinkedIn, creator
marketing or Pinterest orSnapchat, and I think to me and
a big selling point was seeingyou know, just execs, like you
said, it's like, oh, I am comingover from traditional, but
(07:34):
digital is completely different,the landscape is completely
different and I think you knowit's definitely a learning
lesson.
But, to your point, the youngerpeople who have grown up in the
digital world, who really knowthe trends, know what platforms
are emerging, which ones arestaying, which ones are iffy
about.
I definitely think that quoteunquote younger generation has
(07:59):
that advantage.
So definitely excited tocontinue that.
You know, stat.
So definitely excited tocontinue that, you know, stat.
Speaker 1 (08:05):
I think they need to rework the generations, because
I'm technically Gen Z, but likeif you went to the youngest Gen
Z that are out there, we couldnot be more different.
I don't even know how to talkto them.
Like it's like different worldsthat we're living in.
Speaker 2 (08:26):
Yeah, I took the gen alphas now or something too, I
don't know.
But once again, I mean, I think, leaning back into the Snapchat
angle.
Snapchat it's virtually, youknow, known for being oh, young,
(08:48):
skewing demographic.
Where, in reality, is thedemographic like 21 to 30.
Yes, that statistically isproven through Snapchat, but a
lot of people do have themisconception that it is just
for 12 or 13 year olds, and Ithink, once again, to go back,
it was a challenge, but evenfrom a marketer standpoint, it's
like you want to reach thosepeople because those are the
people that you are going tocontinue to go after, because
they are going to evolve from,you know, gen Alpha to the Gen
(09:09):
Zs to the Millennials.
So, even then, like, snapchat'sworth and just case study
overall is going to continue tobe proved out and I definitely
think, snapchat aside, with alot of these platforms they are
constantly fighting for, youknow, attention, but even the
customer journey side of things,you know, where Snapchat, the
(09:32):
process to buy something isanywhere from one step to four
steps.
Tiktok, that could lookdifferent.
Youtube, it could be one clickor scroll, you know, and I think
, as we continue to grow into2025 and just platforms in
general change.
That is going to be the demandfor attention.
(09:52):
We are in the, you know,attention deficit and the
attention economy and I'mdefinitely excited to see how
that pans out as we continue to,you know, go throughout the
year.
Speaker 1 (10:04):
How beneficial was the uh quote, unquote TikTok ban
for you all and like freakingout brands that they need to pay
attention to other socialchannels than just you know yeah
.
Speaker 2 (10:18):
Yeah, I mean selfish from a consumer facing
perspective.
Take the business out of it.
I love TikTok, put the businessin me, back in.
I was jumping for joy.
I think, too, you know it doesprove the point that these
marketers are very reliant onthe big three.
Yes, they work, but you knowthat doesn't that shouldn't be
(10:39):
an excuse for you to stop justat the big three YouTube, tiktok
and Instagram for all brandsand all agencies, anyone right
now to be like, okay, where canwe next best integrate?
Because my personal opinion is,even if TikTok is to stay, the
algorithm is going to lookcompletely different, it's going
(11:01):
to be heavily controlled andTikTok still isn't.
I mean, my four new pageliterally has never been the
same since the ban, you know,got overturned.
So I definitely think it's aneye-opening, you know, place for
brands and agencies and justmarketers in general to look.
But I think too, you know,really emphasizing the
(11:25):
capabilities of platforms likeSnapchat.
You know, once again, it's aknowledge thing.
There are so many barriers and,at the end of the day, another
challenge that Hope and I haveheard is just like oh, we don't
have bandwidth where it's like,our team can come in, support
whatever.
That's great, but I think, froma bandwidth stance, it's like
how many people are in themindset of I'm here from nine to
(11:47):
five and that's it, and thenhow many people are in the
creator economy of like I'm hereto learn while doing my job, if
it's learning and researchingon the weekend, or you know, I
don't take an hour for a lunchbreak, I take 30 minutes to
invest in the social strategyside of things, whatever that
may be.
And I definitely still thinkthere's a conflict there.
(12:09):
Of one, people are lazy.
Two, bandwidth is also, you know, small and kind of tight.
And then three, on top of that,the knowledge barrier.
It's just like the perfectpotion to where Hope and I you
know, hope and her team, me andmy team really need to make sure
that when we're on calls, weexecute, you know accordingly
(12:30):
and give people you know factsand you know just more
statistics to prove our pointsto where they're like.
Why wouldn't we do this?
Speaker 3 (12:40):
Yeah, and I think sometimes too, people when
they're in their traditionalways and they hear something
like Snapchat or they hearanother platform that they can
potentially explore, they feellike why would I reinvent the
wheel?
Like why am I gonna fixsomething that's not broken?
But I think the argument withthat, and the thing that I
(13:00):
always say all the time, iswhere the downfall of marketing
is, when you start assuming yourtarget audience.
So there's brands.
So many times I'll speak withthem on our brand side of
business and I'll many timesI'll speak with them on our
brand side of business and I'llsay I'll propose, let's say,
certain creators or a certainstrategy, and they're like no,
our demos are X, Y, Z.
And I was like, have you triedpotentially reaching this other
(13:23):
audience?
And maybe it's a specific styleof product that I've seen other
clients test out that haveworked very, very well.
I think where the really bigbrands succeed is once you
become a little bit moreopen-minded of what consumers
can I start targeting?
Am I able and am I willing toput some sort of test budget to
see maybe my audience is olderthan I thought, or maybe my
(13:46):
audience is younger than Ithought, or maybe it's both.
It doesn't mean for some ofthese products it's not confined
to an age, it's not combined toa certain generation of people
either.
So I think it's something thatbrands need to start opening up
their minds to as well.
Where it doesn't mean you needto put all your ad dollars or
all your budget, it's definitelyworth exploring.
Speaker 1 (14:09):
Are there types of brands that Snapchat makes more
sense for than others?
I mean, that's sort of anobvious question.
I would say less, but I guesswhat are the types of brands
that should be evaluatingSnapchat?
More aggressively than others.
Speaker 2 (14:26):
Yeah, I mean, I definitely think Snapchat has a
variety of niches of brands thatcan be integrated with.
The CBG brands, the fashion,the beauty, the lifestyle brands
, the fitness brands, the foodiebrands they all do great on
Snapchat Restaurants, princessPolly, ibm and Tech that's one
(14:47):
of our clients.
They have really seen massivesuccess on the platform.
But, that being said, I thinkSnapchat is extremely brand safe
compared to other platforms,and so my personal, you know,
kind of testament is gamblingcompanies or supplement
companies.
(15:07):
To an extent, it's all abouthow you frame it.
Supplement companies to anextent it's all about how you
frame it.
But you know, gambling, I thinkyou know cannabis, nicotine,
alcohol.
Those are the brands thatpersonally, I would say will
have a harder time findingsuccess on Snapchat.
However, that doesn't mean thatthey can't be integrated.
(15:29):
You just have to properly do itand properly frame, just like
everything.
And you know, especially forthe alcohol brands, they all
have snapchat accounts, they'reall verified, they're all public
, but it's showing and makingsure that when you're activating
with the creator or doing paid,it's targeted to the right kind
of consumer and then wordedvery specifically of you know,
(15:49):
21, older, please do not drink.
You know, drive responsibly,stuff like that.
Speaker 1 (15:55):
So yeah, not, not advertising alcohol to the 13.
Yeah.
Speaker 3 (16:01):
Yeah.
Speaker 1 (16:02):
Yeah, yeah.
Speaker 3 (16:06):
I also think another thing I want to add to that as
well is like it's reallyimportant, you know, for me and
my team, when we're talking withthese brands, to communicate to
them the purpose of thesedifferent platforms as well.
So I was actually talking withSnapchat a few weeks ago and
they said they're like listen,our platform it's not for
virality, this is a platform ofcommunity.
(16:27):
There are instances where, youknow, content does go viral on
Snapchat.
It doesn't mean it doesn't havea reach.
We have a lot of creators thatare getting massive reach.
However, it is one of thestrongest platforms that I've
seen for conversion, numbers Onebecause it's so easy.
The reason for that being isit's very similar to like
Instagram stories, where youhave a product and you can put a
(16:50):
sticker link and people tap onit and literally shop right
there in that Like.
It can't get any easier, andthat's with organic content.
Typically on other platforms,you can really only do that with
paid and like boosting behindit to add that shop feature.
Snapchat was it basicallyallows you to bypass that.
(17:11):
So we've seen really strongconversions with it.
Now, if you're really aiming forawareness, I can definitely see
that being a TikTok or YouTubeplay.
But realistically, it's likeColin said at the beginning of
this you have to think about thecustomer journey and how many
hurdles are people going to gothrough and links are they going
(17:31):
to click to find a product, tobuy it?
You need to make it as simpleas possible and I think that's
where Snapchat is really winningfor these brands.
So, like Colin mentioned before, a lot of the most successful
brands that we've been seeing,it's kind of those like lower
touch products You'd have, likea mascara or a clothing company.
There's like a sweatshirt or anoutfit that people are looking
(17:55):
to buy.
Again, we have seen largerbrands activate.
So, for example, likemcdonald's or toyota, you're not
going to buy that off ofsnapchat.
So the awareness play is stillthere, but I would definitely
see say we've seen it the mostsuccessful with brands that are
looking to convert no-transcript.
Speaker 1 (18:27):
The duolingos of the world and you know you start to
see like Taco Bell and Wendy'sare like funny now on social
media, are there applicationsfor non-consumer product brands
within Snapchat?
Speaker 3 (18:42):
yes, absolutely, and it's kind of similar to what
you're seeing with thenon-consumer brands do on other
platforms, but a little bitdifferent on Snapchat.
An example I can use for thisis we work really closely with
the Chicago Bulls.
So they were doing SummerLeague in Vegas and then they
just recently it was one homegame that they had where they
(19:03):
were showing their new court inChicago.
We were working with them tobasically get creators on the
ground to do a takeover of theChicago Bulls page on Snapchat,
where you have the creator there, they promote it on their snap
and say hey, you can find allthe updates tonight on the
Chicago Bulls page.
I'm going to do a takeover,find all my content there.
(19:24):
We push that audience to theBulls page and then you have the
creator showcasing the court,reveal the game, everything
they're doing throughout thenight.
The way that it's different onSnapchat than other I would say
like platforms that brands areusing is the content is so not
curated it is.
(19:45):
You pull out your phone andyou're like oh hey, guys, like
this is.
I am Like look at the court,like very FaceTime with a friend
is what they like to call itsuper casual.
We've seen a really goodresponse from an audience
because of that.
From what I've noticed, peoplejust feel kind of sick and tired
(20:06):
being sold to.
There's a really big issue onyou.
Pull up TikTok and what do yousee?
A TikTok live.
I can go shop.
Tiktok shop, buy this, buy that.
It's like okay.
Sometimes I just want to seenormal, casual content of a
creator doing what they do best,and brands have been leveraging
that a ton on Snapchat toshowcase behind the scenes of
(20:30):
these exclusive events yeah, Ithink people are a little bit
overwhelmed with the amount ofjust like in your face
consumerism that exists on onsome of these apps yeah you, you
will find more success inconversions and purchasing once
(20:50):
someone doesn't feel likethey're being sold to, and I
think, again, that's where thebrands have found so much
success.
I want to check on this statexactly, but if I remember
correctly, it's people are 35%more likely to purchase a
product they see on Snapchat.
This is coming directly fromthe Snapchat stats that came out
(21:11):
last quarter, which I findreally interesting, because the
way that people are posting onSnapchat it's not to sell and I
think that's what sells people.
It's oh, they're posting thisbecause they actually like it.
It's not.
You're posting it on TikTok andyou have to have 97 disclosures
in the caption and people arelike you got paid to do that.
(21:33):
You know what I'm saying.
Like it kind of takes away thesentiment from that.
It's like oh, do you actuallyreally like the product?
I'm not sure.
So I think that you build aunique relationship with your
audience on Snapchat and thenit's our job to communicate that
with the brands and advise themon how do you tap into this
(21:55):
really unique thing that's goingon in the market right now that
not a lot of not a lot ofbrands are really doing.
The brands that are tappinginto this they're the fortune
500 brands as of right now,cause they have big enough teams
to see these trends happening.
For the mid to small sizebrands, they want to stick with
what's working.
But I always highly encouragetry to push yourself out of that
(22:18):
a little bit and you can find aton of success.
Speaker 2 (22:22):
I agree.
And I think another thing toHope's point, where it's like I
was talking to someone today youknow that the smaller tier
creators with not the hundredsyou know hundreds of thousands
of followers, they tend to havemore engaged communities where
the bigger followers or thebigger people who have you know
the extensive reach of millionsof people, you know they are
(22:44):
really used for a brandawareness play.
But I think the reallyinteresting thing about Snap, of
no matter how big you are orhow small you are, like Hope
said, you're still building thatcommunity because the content
style on Snapchat is thatFaceTime with a friend.
If you know, we are on FaceTimefor nine hours a day.
(23:04):
What are you going to show me?
That is what is replicated onSnapchat.
You know people are postinganywhere from 20 frames a day to
300.
I've seen even 500 and it'sliterally taking people through
your day, and so I think that'sanother unique value add that
Snapchat has that you knowInstagram surely doesn't?
No one's posting 500 times, youknow, a day.
(23:27):
On Instagram everyone wants tobe curated and picture perfect.
Tiktok.
It's like no one's posting thatmany shorts.
I mean, I still have yet tofind someone who's posting more
than like six to eight shorts aday, but like, are you even
monetizing on shorts?
Heavily no, and YouTube itselfis long form.
(23:47):
So I think Snapchat has crackedthat code of no matter how big
or small, there's still thataudience affinity and that
relationship to where, whetheryou are a huge creator on the
platform or a smaller creator onthe platform, selling people
feel as if it's authenticcompared to other platforms.
So I want to call that out aswell.
Speaker 1 (24:07):
It's such a crazy amount of content.
Speaker 2 (24:10):
Yeah, it's insane.
It's absolutely insane and Ithink, once again, you know we
have people on our end gettinganywhere from you know 5 million
views in a 28 day period, whichis like okay, whatever, which
essentially just means reach allthe way up to you know, the
highest I've ever seen on my endhas been like four or 500
(24:30):
million.
I know creators that we don'trep are getting like one billion
views in a 28 day period.
That is not being found onTikTok or Instagram.
So, once again, I think thereare a lot of cons to an extent
when it comes to Snapchat, interms of like, their data is
(24:50):
backend, so people can't see it,you know, or you know their API
is private compared to theothers where it's public.
Those are cons, but I also thinka huge, huge part is the
knowledge barrier, and oncepeople every single person me
and Hope have ever talked to andwe give a 15, 20 minute spiel
(25:11):
on Snapchat, their minds areautomatically turned of like, oh
my God, why haven't I even everthought about this?
And I think, once again, moreknowledge becomes, more people
wanting to activate or test andoverall, that will start to
happen with Snapchat.
And I think the thing that it'smost comparable to is TikTok,
in the sense of when TikTokfirst came out, no one was using
it.
And I think the thing that it'smost comparable to is TikTok in
(25:32):
the sense of when TikTok firstcame out, no one was using it.
I hated the app.
I thought it was the dumbestthing ever.
It's just kids dancing.
And now look at us and you knowhalf the world.
They're all.
You know, super, super.
You know close with the app.
Brands are activating, agenciesare putting it across all
programs and I genuinely thinkthat is what's going to happen
(25:54):
with Snap.
It's just a matter of timeknowledge and their API becoming
public.
Speaker 1 (26:04):
Well, I doubt what's his name.
Evan is listening to thispodcast.
Speaker 2 (26:08):
Evan, if you are great to meet you.
Speaker 1 (26:14):
And make your api public.
Speaker 2 (26:15):
Exactly, let's get on the call and talk about it.
But yeah, 100 well.
Speaker 1 (26:20):
I appreciate both of you coming on and sharing your
insights and a little bit aboutyour uh journey.
Uh, sounds like uh.
It was a real opportunity forbrands on on snapchat, can't
that?
I'm going to go download it andstart making 300 pieces of
content a day, but kudos to theperson that is able to do that
and also wants to do that.
I mean, honestly, that soundsterrible, but I guess, if you
(26:42):
have a big enough following, 300pieces of content is not too
much.
I think my girlfriend wouldyell at me if I posted more than
two Instagram stories.
Exactly.
I'm going to stick with thecurated, yet probably not that
great content.
Speaker 2 (26:58):
Well, if you ever change your mind, you know who
to keep it to.
Yeah, super excited for ourjourney.
We'll keep you and youraudience updated and we can go
from there.
Speaker 1 (27:08):
Awesome.
Well, before we hop, can youlet everybody know where they
can find you online if they wantto connect, and then you'll
learn more about Snapchat ortheir brand or any of your other
services?
Speaker 2 (27:16):
Yeah, 100%.
So our website is wwwhdmediaus.
Our LinkedIn is just hdmedia.
If you search it up on LinkedIn, hope's LinkedIn is Hope
Georgiou and my LinkedIn isColin Harrington.
And then, lastly, our Instagramis at HG Digital.
Speaker 1 (27:37):
Awesome.
We'll make sure to include someshow notes or include the links
in the show notes.
Perfect so that everybody hasthat, but again, I appreciate
you coming on.
Thanks for hopping on with us.
For everybody that's listening,as always, this is Brandon
Amoroso.
You can find me atBrandonAmorosocom or Scalistai.
Thanks for listening and I willsee you next time.
Speaker 2 (28:01):
Perfect.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!