In this episode of “The Daily Author”, our guest Laura Casselman is the CEO of JVZoo, co-founder of VidaStreet, and a Wall Street Journal bestselling author. Her book, Trust Your Increments.
We discuss the importance of building a brand and community, sharing behind-the-scenes content, and leveraging her audience.
We cover that even if event budgets are tight, education funds might be available to purchase books, and she urges authors to negotiate creatively.
Please enjoy!
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