In this episode of “The Daily Author”, our guest Ken Rusk is an entrepreneur, best-selling author, and advocate for blue-collar work. His book Blue Collar Cash became a Wall Street Journal bestseller, inspiring people to rethink success and create clear paths to a fulfilling life.
We discuss leveraging TV appearances, podcasts, email lists, and even TV ads to maximize his book's reach, with a particular highlight on the impact of appearing on Fox News, which propelled his book to the #1 spot for 34 days.
We cover Ken’s insights for new authors, where he stresses the importance of staying true to your vision, managing expectations, and preparing for the challenges of marketing.
Please enjoy!
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