In this episode of “The Daily Author”, our guests, Cindy Anderson and Anthony Marshall, are IBM executives and co-founders of the Global Thought Leadership Institute. They explore the impact of thought leadership. In their new book, The ROI of Thought Leadership, they reveal how businesses can measure the true value of innovation and branding.
We discuss the power of thought leadership, particularly when it's perceived as independent and based on integrity. This perception helps build trust and credibility.
We cover the importance of patience for aspiring nonfiction authors, as books often take longer to complete than expected. They also recommend writing for oneself or a single ideal reader to ensure authenticity and engagement.
Please enjoy!
*
Follow Owen & Unleash The Knowledge:
Owen's Instagram: https://www.instagram.com/unleashtheknowledge/
Linkedin: https://www.linkedin.com/in/owensammarone/
Twitter: https://twitter.com/OwenSammarone
YouTube: https://www.youtube.com/@owensammarone
Facebook: https://www.facebook.com/owen.sammarone.5/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.