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August 6, 2025 1 min

Ever feel like cars have lost their soul? Well, we're diving into that very topic today! We're chatting about how electric sports cars are flopping in the market, and it's not just because they’re eco-friendly; it's because they’ve gone all antiseptic on us. Frank Marcus from Motortrend chimes in, pointing out that people really miss the raw feel of an engine purring and the steering wheel vibrating with each bump on the road. Can you believe car manufacturers are spending big bucks to simulate engine sounds? It's like they’ve engineered away the heart of driving, leaving us with silence and smoothness that, let’s face it, just doesn’t hit the spot. So buckle up as we explore this shift from connection to perfection, and let’s see if we can find the taste in this high-tech recipe!

When we dive into the world of cars, it’s not just about speed and sleek designs; it's about the soulful connection between man and machine. We kicked off our lively discussion with a thought-provoking quote that had been rattling around in my brain like a loose change in a pocket. The heart of our conversation? Electric sports cars and their chilly reception in the market. Yep, as much as manufacturers are pushing for a silent, efficient ride, folks are craving that old-school engine roar. They're feeling the need for the steering wheel to vibrate, to know they’re actually driving something powerful, not just a super-smooth, antiseptic appliance on wheels.

We chatted about insights from Frank Marcus of Motortrend magazine, who has a finger on the pulse of the industry. He pointed out that even big names like Dodge and BMW are scrambling to find ways to bring back that visceral driving sensation. Imagine this: car companies investing big bucks to create fake engine sounds and vibrations to simulate the good old days. It’s wild! It’s like they’ve engineered away the essence of driving, stripping it down to mere efficiency. But let’s be real — the thrill isn’t just about getting from point A to B; it’s about the journey, the feedback, and the intimate connection with the machine.


In a world where we’ve perfected the recipe of car-making, I can’t help but wonder if we’ve lost the taste of what makes driving exhilarating. It’s like savoring a gourmet dish and realizing it’s all presentation with no flavor. So, as we wrap up our lively chatter, I’m left pondering — what do you think? Are we missing something essential in our pursuit of perfection? Hit me up in the comments and let’s keep this conversation rolling! Remember to check out more at jamesabrown.net. As always, be well!

Takeaways:

  • In the world of electric cars, people are craving the raw experience of feeling the engine and its vibrations, just like our ancestors did with their trusty steeds.
  • Dodge and BMW are spending big bucks to recreate the thrill of driving with artificial sounds and vibrations, proving that nostalgia is a powerful marketing tool.
  • The shift from traditional cars to electric vehicles has left a void of sensory feedback, turning our driving experience into something more sterile and less connected.
  • It’s like cooking a gourmet meal without seasoning; we’ve nailed the tech but lost the soul of what makes driving exhilarating.

Links referenced in this episode:



Companies mentioned in this episode:

  • Dodge
  • BMW
  • Motortrend



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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The Soul and the machine.
This is commentary from James A.
Brown.
I heard a quote recentlythat's been hard to get off my mind.
Electric sports cars areflopping in the market.
They're antiseptic.
People want an engine.
They want to feel the steeringwheel vibrate.

(00:22):
That's Frank Marcus ofMotortrend magazine, and he thinks
manufacturers know it.
Dodge is making systems tomake electric muscle cars vibrate.
BMW, too.
They're using fake enginesounds through speakers.
These companies are spendingmillions to simulate something that
they engineered away.

(00:43):
The steering wheel used to bea telegraph line between you and
the machine.
Every pothole, every gearchange, every surge of power traveled
up through your hands.
The car talked to you in alanguage of vibration and feedback.
Now we get silence andsmoothness, perfect efficiency delivered
through screens and software.

(01:05):
The lack of sound and feeling,signifying connection strips away
something essential.
It's like we perfected therecipe but lost the taste.
So what do you think?
What am I missing here?
Let me know in the commentsand check out more@jamesabrown.net
on that note, I'm James A.
Brown and as always, be well.
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