#778 - Fluff's Erika Geraerts On Brand Voice & Intuition

Erika Geraerts - Head of Fluff

Erika is the founder of Fluff, a beauty brand for the next generation. Building more than just a beauty brand, Erika has a focus on creating products that highlight that the future of beauty is more than makeup.

Alongside founding Fluff, Erika co-founded frank body, Willow & Blake, and LBSS cafe.

On today's episode of The Daily Talk Show, we discuss: 

- Fluff and where it fits in the market
- What success looks like
- Arriving before the market is ready
- Knowing what products to create
- Capital raising
- Hiring
- Listening to your intuition
- Trademarks
- Intellectual Property
- YouTube, makeup and similarities
- Brand impressions
- Tips for copywriting and brand voice
- The psychologist 
- Reconciliation
- Communicating evolution to investors
- Creating a consumer relationship
- Stress and the future
- The next 6 months of Fluff

Erika on Instagram: https://www.instagram.com/erikageraerts

Fluff: https://www.itsallfluff.com/

Watch and listen to this episode of The Daily Talk Show at https://thedailytalkshow.com/778

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The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you're part of the Gronk Squad.

This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/