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January 21, 2025 37 mins

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Debbie Reynolds, “The Data Diva” talks to Michelle Trong Perrin-Steinberg, SAP's Chief Legal Counsel for Export Controls and Sanctions for North and South America. Michelle shares her inspiring and unique career journey, including roles in government contracting, aerospace and defense, higher education, law firms, and consulting, before transitioning to her current tech industry role. Her wealth of experience gives her a unique perspective on the intersection of export controls, privacy, and emerging technologies.

Debbie and Michelle explore the evolving nature of export controls, particularly in the digital age, where data flows and cross-border transfers have added new layers of complexity. Michelle explains how export controls, once focused largely on physical goods, now encompass digital data, renderings, and server-to-server flows. She highlights the challenges businesses face in complying with ever-changing geopolitical regulations, especially with the rise of AI and emerging technologies. The conversation also touches on the direct connection between export controls and privacy, such as the recent U.S. executive order prohibiting data brokers from transferring sensitive American data to countries of concern.
Michelle emphasizes the need for clear regulations, global collaboration, and practical safeguards to help companies comply while protecting data privacy. She discusses the parallels between export controls and privacy laws, including the importance of tracking data lineage, securing consent for sensitive information, and implementing proper access controls. As technology evolves rapidly, Michelle stresses the importance of creating robust systems to safeguard data while remaining adaptable to constant changes and shares her hope for Data Privacy in the future.

Additionally, Michelle introduces her new book, Kindly Michelle, which shares her journey, lessons learned, and insights for young professionals navigating their careers. She encourages listeners to embrace their authentic selves, develop a strong personal brand, and prioritize kindness and authenticity when building professional connections.

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