Episode 260 – Jon Bello: The Evolution of Privacy in the Philippines and Across Asia
In this episode of The Data Diva Talks Privacy Podcast, Debbie Reynolds, The Data Diva, speaks with Jon Bello, Partner at MBS Law Offices and IAPP 2025 Vanguard of the Year, about how the Philippines has emerged as a regional leader in privacy and data protection. They discuss how the country transitioned from business process outsourcing compliance to a culture of national awareness, and how its unique cultural and legal frameworks continue to influence privacy in Asia. Jon explains that the Philippines was one of the first Asian nations to pass a comprehensive data privacy law after the EU Data Directive but before the GDPR. He and Debbie examine how the Filipino language lacks a direct translation for the word “privacy,” reflecting a family-centric culture that values openness and community. They explore how this cultural context has shaped attitudes toward data sharing and protection. Jon also highlights how the National Privacy Commission has creatively raised public awareness through social media, educational jingles, and outreach campaigns aimed at children.
The discussion explores how the BPO industry contributed to the passage of the 2012 Privacy and Cybersecurity Laws and how many organizations now operate under three concurrent frameworks: U.S. privacy laws, such as HIPAA and PCI DSS, the Philippine Data Privacy Act, and the GDPR. Jon explains the importance of the Philippine requirement for a “privacy manual,” which goes beyond a privacy policy to define accountability and governance, as well as the legal requirement to register Data Protection Officers. Debbie and Jon also examine the region’s growing focus on AI governance, including Japan’s soft-law model and the Philippines’ proposed registration system for high-risk AI. The episode highlights the cultural diversity and context-specific nature of Asia’s privacy frameworks, underscoring their critical role in the global dialogue on privacy and technology.
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