The Dead Pixels Society podcast

Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carv...

Gary Pageau of the Dead Pixels Society sits down with JF Maion, the entrepreneurial mind behind the family-owned PhotoDeck. Learn firsthand about the company's transformative leap from a stock photography niche to a sanctuary for photographers. PhotoDeck has carved out a unique space in the world of photography, offering everything from proofing galleries to robust e-commerce capabilities. Maion details the deliberate choices ...

Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.

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Discover the transformative journey of IMG.LY's Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY's the importance of adaptabl...

Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a d...

There are moments when life throws a curveball that ignites a spark within us, reshaping our future in ways we never expected. Rachel Arbuckle is no stranger to such pivotal moments. On the podcast today, she recounts a harrowing experience that nearly cost her family's photographic legacy to fire, prompting her to start 2000 Paces Photo Organizing. She transitions from the structured corporate world to the entrepreneurial rea...

Venture with us into the future of work as visionary CEO Kyle Mau of Hire-UA.com sits down with Gary Pageau of the Dead Pixels Society to recount his transition from a Californian computer systems engineer to an entrepreneur in Eastern Europe. Tap into Mau's story as he navigates from the corporate world to found a remote work company based in Ukraine. His story is a testament to the versatility of remote work, the wisdom of b...

Unlock the secrets of SEO mastery with the guidance of Jesse Ringer, the founder of Method and Metric, based in British Columbia. This episode navigates the world of search engine optimization (SEO), with Ringer sharing his strategies that transform everyday websites into powerful customer magnets. He confront the outdated practices that plague the internet, like the keyword stuffing, and charts a course towards content that's...

In this episode of the Dead Pixels Society podcast, Mike Vanelli, creative director of  Envy Creative illuminates the rapid evolution of the video marketing industry. Vanelli shares the trends and techniques for anyone looking to reach their audience on social platforms like TikTok and Instagram with videos that pack a punch in way less time than your morning coffee run. Vanelli brings his Los Angeles expertise straight to our conv...

Join us on a visual odyssey with Andy Marcus, the president of multigenerational NYC studio Fred Marcus Studio and president of the International Photographic Council (IPC). In a heartfelt recount of his family's history, Marcus unveils poignant chapters from his father's flight from Germany to the establishment of a legendary photography business serving high-profile clients. The Fred Marcus legacy, steeped in rich tradi...

Ever felt like you were meant for something different than the path you initially chose? Emma Alexander sure did. She joins Gary Pageau of the Dead Pixels Society as the co-founder of Wisern and Mother Bran, to share her serendipitous transition from behind the lens to the logistics of the photography industry. She recounts the pivotal moments that led her away from the camera and toward her true calling in production and strategic...

ImageQuix, a leading provider of software solutions for professional photographers, recently announced the acquisition of Fotomerchant, one of the most respected end-to-end workflow solutions for high-volume studios. In this special group interview episode, Gary Pageau of the Dead Pixels Society talks with Tim McCain, president, of ImageQuix; Elmar Platzer, CEO and co-founder, of Fotomerchant, and Derek Clapham, CTO and co-founder,...

Join the celebration as we hit 150 episodes! This time, Gary Pageau talks with long-time Dead Pixels Society member Andrew Laffoon, CEO and co-founder of Mixbook. Listen to the story of Mixbook's transformation from a simple yearbook concept to a pioneering force in photobook storytelling. Laffoon shares the story of how the company continually adapted to the seismic shifts in photo printing technology, from the boom of the mi...

Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google's extensive reach, especially in the photo imaging industry.

Venture deeper into digital marketing as he explores the nuances of advertising across ...

Imagine transforming a clutter of dusty old family films into a sleek, modern viewing experience. Robert Marks, CEO of Projector, explains the compelling reason behind this new digital video service in this interview with Gary Pageau of the Dead Pixels Society. Marks' entrepreneurial spark ignited from a personal need to easily access and enjoy his own family's cherished visual memories, leading to the creation of a uniqu...

Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagemen...

Prepare to unlock the mysteries of transforming a passion for photography into a thriving business with guest Dave Herring. In this interview with Gary Pageau of the Dead Pixels Society, Herring unfolds his narrative, detailing his pivot from nonprofit pursuits to the bustling freelance photography scene. He shares the mechanics of establishing a photography business, the art of diversifying one's creative portfolio, and the d...

In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio's pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers.

Barraclough describes the co...

Get ready to dive into the murky waters of cybersecurity with our guest, Matthew Wolfe, director of Cybersecurity Operations at Impero Software Solutions. Ever wonder what information is under threat in the photo/imaging industry? Ever consider the ramifications of mishandling sensitive data? Wolfe unveils the significant role of human error in data breaches and emphasizes the value of cybersecurity awareness in preventing attacks,...