February 6, 2025 • 28 mins
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Ever wondered how a career in television and real estate can lead to entrepreneurial innovation? Join us as we sit down with Lorene Cowan, a dynamic entrepreneur whose fascinating journey from the PR department at Lifetime Television to creating the Experts Tribe will inspire anyone looking to pivot their career. Cowan takes us through her early days at MTV, the allure of New York City's real estate market, and how the COVID-19 pandemic became a catalyst for her innovative platform that offers over 200 business opportunities.
Cowan also shares insights into her latest venture—a unique dating app for entrepreneurs that blurs the lines between personal and professional connections. This episode unpacks the complexities of balancing business, relationships, and self-care, and why maintaining a healthy work-life balance is crucial for success. We delve into the synergy of love and entrepreneurship, exploring how a supportive community can foster both personal growth and business innovation. Whether you're an entrepreneur looking to expand your network or someone curious about the intersection of business and personal life, this conversation promises to leave you with valuable takeaways.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erin Manning (00:02):
Welcome to the Dead Pixel Society podcast, the
photo imaging industry's leadingnews source.
Here's your host, Gary Pageau.
Gary Pageau (00:09):
Welcome to the Dead Pixels Society podcast.
I'm your host, Gary Pageau, andtoday we're joined by Lorene
Cowan who is with the ExpertsTribe, and she's a Brooklyn girl
(00:32):
.
Lorene Cowan (00:32):
Go Brooklyn, lorene.
How are you today?
I am doing fantastic and withthat warm welcome, I'm feeling
even better today.
So thank you.
Gary Pageau (00:40):
So, Lorene, before we get into the business side of
what you do, take us on yourjourney.
That started really incommunications, PR, and
broadcast.
Lorene Cowan (00:50):
I think that's just fascinating.
So I started off.
I actually worked in MTV andLifetime Television.
So I worked in LifetimeTelevision in the PR department.
I worked in MTV in the salesdepartment, so I had my fair
share of the TV life.
I love Lifetime because, youknow, during the, you know
(01:10):
dating myself, but it was likewhen they had all the new
Lifetime movie, the horror, thethrillers, all that good stuff.
I know I started during thattimeframe and it was so amazing
being a place to promote thoseawesome films.
It just brought me so muchdelight during that time in my
life.
This is right after college.
(01:30):
I'm working in both fields fora while and, yeah, it helped me
give me the start that I neededto now be in a position to be
interviewed by amazing peoplelike yourself.
Gary Pageau (01:41):
So you must have been the person who was able to
get the concept of the Lifetimemovie embedded in the
consciousness of America.
You were responsible for that.
Lorene Cowan (01:53):
One of the people, I mean one of you.
I was probably a little peon atthe time, it was right after
school.
I'm soaking in everything.
It's all these amazing peoplethat have been in the industry
the television industry fordecades, on, decades, on decades
, and I'm sitting with thesepeople in meetings and getting
to understand how this wholemoving vehicle works.
It was such an amazing time forme, such an amazing time.
(02:13):
I was so in awe, you know,especially when we had these
moments where all thecelebrities would come out, all
the lifetime celebrities.
And you know, I was just likeman, I like love, you guys Like.
This is amazing, amazing, andso it was such a great start to
my career path.
Gary Pageau (02:28):
I would say and then from there, where did you
go?
Did you just decide tv wasn'tfor you?
Or because I think that whathappens if they go into college
for a career and then they getthat first job out of college,
it kind of isn't what theythought.
They either wanted to do orthey realized they couldn't do
it forever.
So what was that?
What happened?
Lorene Cowan (02:49):
I enjoyed my experience in that television
space.
But at that point there wassomething else that was kind of
pulling at me a little bit andthat was real estate, and
especially in a city like NewYork.
I mean New York, wherever youturn it's all about real estate.
It's all about the sale, themarketing, the exposure, the
buildings, the architect.
(03:10):
And so at that point I decidedthat I wanted to get into the
real estate field and so Iworked I still worked in
television for a while and I gotmy license and I started
working under a major broker inManhattan, and the rest is
history.
When I started, you know, Istarted that that career path,
yeah.
Gary Pageau (03:28):
So you're still doing that, you're still doing
real estate.
Lorene Cowan (03:31):
So now I'm completely so pretty much after
COVID happened, that was thechanging point in me, as, as it
pertains to entrepreneurship,I've always had small
entrepreneurial projectsthroughout the years when COVID
happened.
What happened?
We all got laid off.
We were all told we're onfurlough.
People's lives were turnedupside down in various fields,
(03:53):
not just real estate, and so Ispoke to people that I had known
and respected throughoutvarious industries and I said,
man, people are looking foropportunities.
Even if you had a job at thetime, you were afraid that you
might lose it Right Cause youdidn't know what was going to
happen on a day-to-day basis,like companies were folding,
companies were downsizing, andso at that point I reached out
(04:16):
to my community, my peers, andsaid hey, I want to put together
this thing where we sort oftrain people or give people an
opportunity to find businessopportunities that they can work
on while being at home, and sothat's how I started the Experts
Tribe.
Since then, we have over 200different types of business
opportunities from being someonethat you know holds onto DNA
(04:40):
information and gives you know,like starting a DNA business,
starting a bicycle business, aphotography business, I mean it
runs the gamut of classes andcourses that people can find on
the platform to help them, helpother people, grow their
businesses.
So that's essentially whathappened.
It was, it came from anecessity and it came from me
(05:00):
wanting to figure out like, hey,what the heck do I want to do
next?
Well, certainly, being in realestate in New York.
There is an element, even ifyou work for a company, there is
an element of entrepreneurshipwith that.
But I mean, you never thoughtit was going to go away.
Like the last thing you thoughtabout was this can all be gone,
and so creating something thatallowed people to work from home
(05:22):
was amazing for me.
Gary Pageau (05:25):
I think you've hit on something very important kind
of about yourself and yourpersonality, because to be
successful in real estate you'vegot to be a self-starter,
you've got to be a networker,you've got to be a detail person
, and it sounds to me like youwere able to kind of take those
skills into the experts tribe assort of the foundation.
Absolutely, it's really aboutthat.
Lorene Cowan (05:46):
Absolutely.
And you know, I think for a lotof people they don't realize.
We all have these ideas andconcepts in our heads for
whatever business model we wantto create and we think it's a
great idea, and then you have tothen test it in the marketplace
and see is this a viableproduct?
Do people actually want this?
It just so happened to be in aseason where people were looking
(06:08):
for opportunities, right, so itjust became this nice little
hub and from there I started allthings office space, a platform
for people to buy all thesecool office gadgets, especially
New Yorkers in mind, because wehave such smaller spaces in New
York, right, so you can't havethe huge desk like other places,
you can't have the big this orthat, and so creating and
(06:29):
finding pieces and products andservices that entrepreneurs can
use in their home while theywere stuck at home right.
And so that's pretty much how Istarted, just really opening up
my entrepreneurial mindset, andI think, just like you, you have
created a niche center, right,with your business model, and
(06:52):
you focus on a specific group ofentrepreneurs, and I think for
me, that was the same concept.
I think people need to figureout who they want to serve and
how they want to best serve themin a way that is impactful to
your specific group right, yourtribe.
And so this is your tribe.
(07:13):
I have my tribe, even thoughwe're under the same umbrella of
entrepreneurship, where ourtribes are different, but it's
so important that we impact thatgroup the best way we can.
I think Dead Pixel Society is agreat example of that.
Gary Pageau (07:26):
I think one of the things that may have
unconsciously benefited you inyour career is you really are
treating your customers orclients, or however you want to
put them as an audience, almostlike the Lifetime audience or
the MTV audience.
Right, you know who youraudience is and you want to
market to them.
(07:46):
Have you thought about thatconnection?
Lorene Cowan (07:49):
You know what I love the way you just said and I
might have to use that later onbut I love the way you just
said that because I think peopledon't realize who they truly
want to serve.
Right, because when you want toserve someone, you want to be
that showman, you want to put onthe best products, whatever
we're talking business wise, butproduct services.
(08:09):
If you have a TV show, you wantto give them the best content
for that particular audience andthey keep coming back.
You know, and our goal asentrepreneurs is to have people
know, love and trust us.
That is TV.
You want people.
You want that is TV.
You want people.
You want a network wants peopleto know, love and trust them to
keep believing in the new,fresh content they're going to
come out with on a weekly, daily, monthly, yearly basis.
(08:32):
And so I think it does apply tomy life, it does apply to how I
view business, subconsciouslyand didn't even I didn't even
realize it until you just saidthat People say to me all the
time you're so charismatic.
But you know, I think it comesback to the fact that I am that
show person.
Like I want to bring forth thebest out of what I'm saying,
what I'm doing and help peoplein some shape or form, and
(08:56):
that's the beauty about workingwithin your tribe.
Same thing for you.
It's the beauty of working withpeople that understand your
language and get you right.
They now want more and more ofwhat you have to offer.
Gary Pageau (09:09):
So tell me a little bit more about the experts
tribe, because I'm not sure Ireally is.
It's an online platform, butthere's some education related
to it too, Right?
Lorene Cowan (09:17):
So that's essentially what it is.
It's an educational platformwhere I want to help people
start a business.
Right?
So I'm coming with myperspective, whatever I want to
teach.
But I thought to myselfeveryone doesn't know what they
want to do, right, you might bea blue collar or white collar
worker.
What am I going to do?
I'm in this space.
It's COVID.
Where do I go?
How do I do?
How do I navigate?
I might get a call from my bosstomorrow.
(09:37):
This whole thing might justblow up in implode.
And so what we did was wecreated a platform with over 200
classes, courses from expertsin various business models.
So there's over 200 businessmodels on our platform that you
can go to to find out what'sbest suits you and your personal
(09:58):
needs.
So, again, it doesn't.
It runs the gamut from again,from opening up a pizza shop,
ice cream shop, from opening upa, like I said, a DNA business
to you know, an affiliateprogram it's all different types
of business models.
That works with your personalfinances.
(10:19):
Right, your finances might notbe there for a $10,000 startup,
but maybe for maybe a hundred or200 bucks.
I need to find something that Ican work with to help me at
least start a side business, andso that's what we provide.
We provide information for youto be able to work with experts
from all over not only thecountry, but all over the world
in different areas of business.
Gary Pageau (10:44):
So it seems to me like it's almost like a
matchmaking service, if I canuse that sort of idea.
Lorene Cowan (10:59):
Absolutely, absolutely.
It's matching you with the bestopportunity that works with
your finances, with yourlifestyle, and finding something
that helps you become the bestversion of yourself and give
help you give back to mankind insome shape or form and
hopefully monetize had somepeople, I'm sure, go through it
(11:26):
and they've probably had somefailures, probably had some
successes, and you've had peoplecome through.
Gary Pageau (11:28):
Did you ever get anyone say you know, I had no
idea that I could do thisbecause I didn't think there was
.
I'm the person for that.
Lorene Cowan (11:36):
Oh well, oftentimes a lot of people, a
lot of people, said they weren'tin a situation of COVID.
They would never even havestretched those muscles right,
that entrepreneurship muscle,and it's like you know,
sometimes it's based out of anecessity.
You ended up in this situationand you rolled up your sleeves
and you're like I have no choicebut to make this work and you
figured it out.
Or I think one of the coolestthings is when people start off
(11:57):
with one business opportunity.
They're doing well, they'redoing steady, they're bringing a
couple of dollars, you knowsome money in.
Then they find something elsethat they like as well on the
platform, and that's cool to me,and I think for me, the biggest
way to show that you thoughtsomething was worth your time is
to share it with someone else,right, and tell your friends
about it.
So whenever someone's like oh,such and such told me about your
platform, it makes me feel goodinside because I know that
(12:19):
we're doing something and we'rehelping someone.
It may not be everyone, but weare targeting the people that we
want to serve, and and thepeople that I want to serve are
people that are looking forbusiness opportunities.
They're looking to startsomething.
They're not sure.
They're just trying to figureit out, like the rest of us.
Gary Pageau (12:34):
Well, you seem like a person who's got a lot of
energy and want to share.
You know your enthusiasm, yourinspiration.
Who inspired you?
Who was your inspiration?
Lorene Cowan (12:47):
inspiration.
Who inspired you?
Who was your inspiration?
I'm going to say my parents.
You know, my parents worked sohard.
They came to this country and Iwas born here, and they my mom
became a nurse.
My dad worked at a factory andthey just did what they needed
to do to make sure that mysiblings and I became all that
we can be.
And I say that to say that Iremember being a little girl and
(13:10):
my school catching me sellingstuff.
I was a little girl sellingstuff at school and they told my
parents and I say this storyall the time they told my
parents and my parents sat thereand they heard the principal
talk about like she's not.
We love her, but she's notsupposed to be selling the
students.
My parents were like, yeah, youknow you're right.
But when we got into that carthey high-fived me and they
(13:31):
supported me.
They're like man, that wasawesome, so proud of you.
And I just remember every stepof my journey until my mom
passed away, like there was alevel of support, there was a
level of care, there was a levelof you can do it, no matter
what.
Try you fail, you don't fail.
You succeed, you don't succeed.
Just keep putting one foot infront of the other.
(13:52):
And I think for me that's thegreatest lesson that any person
can learn.
Is that, hey, in front of youit looks like there's no way to
go left right.
It doesn't look like you can goup or down, but just crawl.
If you can only just crawl,just crawl your way through to
your next thing, Just forwardmomentum.
We always want to sprint, likeyou know.
Oh my God, I thought I'd be inthis place by this point.
It doesn't work like that.
It's all life.
Gary Pageau (14:16):
You know it's going to be ebbs and flows.
Got to keep it going.
You know, I think I don't knowwhen it's going to happen, but
at some point someone's going togo back and do a cultural
review and a business casereview of what happened during
COVID, of how it did exactlywhat you said.
Some people reassessed theirlives completely, some people
went into the fetal position,some people did other things,
(14:37):
and I don't know who's going todo that or what the results are
going to be.
But I think it's a fascinatingthing Because, like, for example
, in one of the industries Icover, the volume photography
industry, which is the peoplewho take school pictures, right,
they go into schools, take thepictures, right, okay, and that
was a very old school manual.
You'd take in the envelope andthey'd put in a check and it was
(14:58):
a very old school kind ofprocess, right.
Well, cove had put that onpause and what happened was is
because of social distancing andthings, many, almost everyone
in that industry now has adopteddigital transactions, you know,
where they have apps where thestudents can order their
pictures right on the phone andthere's no more envelopes and
all these other.
(15:19):
So it's transformed thatindustry and no one really wants
to say, you know, hey, we had agreat pandemic because of this.
But it has been a positiveoutcome because a lot of them
were able to jump intocompletely new businesses
because of that pause, of takinga chance and taking time to
reflect on the business.
Lorene Cowan (15:38):
Absolutely, and I think so many businesses had to
pivot but when they did itactually helped their bottom
line to a certain extent.
Right, so many people cut costson their operational costs
right, their real estate right,which again affected my area of
business.
Yeah, I was going to say yourarea of business took a big hit
probably we don't need a realestate, we don't need to come
(15:58):
into the office anymore.
Right, we can actually beproductive at home.
It's taught so many people somany awesome lessons.
But I think the one thing thatI like about it most people that
I thought that in the pastwould have never even put their
thought process to saying, hey,I want to be an entrepreneur.
They're now saying, hey, fromnow on, I will always have
something on the side, I willalways try to create and build.
(16:20):
Because you just never.
There's no way we'd have knownwhat you know, that it would
have dragged on for so long.
We had no idea.
Oh, exactly.
Exactly right.
You said something reallyimportant.
Like some people went into thefetal position, Some people
thrived, I did all the positionsright, Like.
I did everything, Like right.
(16:45):
I was laid out, I was up, I wasdown.
But you know the losing fromwinning.
It's just keeping forwardmomentum, like you mentioned
earlier.
Gary Pageau (16:51):
So have you thought about, like, going back into
any of the things you've comefrom?
Have you thought about goingback into real estate or back
into TV, or is it always goingforward, going forward, going
forward?
Lorene Cowan (17:05):
So one of the things that I have created, I'm
not going back to real estate,not in that capacity.
Now my partner and I might buyreal estate and do things
together as a unit for our home,but not necessarily where I'm
working with clients andcustomers in that regard.
Let's go to the question thatyou just asked me.
I created a platform.
It's a dating app forentrepreneurs.
Gary Pageau (17:21):
Okay, but the app is out now.
Right, it is out.
Lorene Cowan (17:25):
So right now, we're actually in the waiting
list stage of the app.
It's called Wee, it's Yolk,it's a dating app for
entrepreneurs and it, you know,for me I've always been
attracted to the entrepreneurialspirit and it wasn't
necessarily about the taxbracket Is this person making
millions, hundreds of thousandsof dollars?
I just love the fact that I canconnect with another human
being and they get me.
(17:45):
When I was up late at nightcoming up with ideas and
concepts, instead of saying, ohmy God, this is crazy, this is
nuts.
It's someone that's rubbingyour back and saying I support
you, I get it.
Here's your coffee, here's your.
Whatever.
I'm here, I'm doing this withyou, and so having the ability
to connect with people that's onthe same wave and the same
village and the same planet asyou feels good, because
(18:08):
oftentimes entrepreneurship is alonely journey.
Gary Pageau (18:11):
It's very lonely, very much so can be.
Lorene Cowan (18:14):
It can be very lonely if you don't have a huge
team or you know a lot of peoplesurrounding you.
You're in your home, byyourself, coming up with ideas
and concepts that you think aregreat.
You think your ideas areperfect.
You know there's nothing thatcan beat that idea.
And now you have someone youcan bounce off of and you can
talk things through.
And the goal with Yolk is to notjust, not only just create this
(18:36):
relationship, but hopefully wecreating, we're allowing two
people to come together andcreate awesome businesses
together right Through theirpartnerships and growing and
making mankind a better place.
Right, just because now it'stwo heads versus one, right, and
you have that support and youhave that drive, and because I,
you know, when I was on thedating apps in the past I was so
(18:57):
, you know, as all I was drawnto was entrepreneurs I was like
man, there's not here.
I want to create this and tosee how far we've come now in
the process of building andcreating this app.
It just feels so good insideright now and so, so it's so
interesting that you asked thatquestion.
I would have never thoughtsomeone would ask me that, but
yeah, that's where, that's wherewe're headed.
Gary Pageau (19:16):
Tell me a little bit about yeah, I'm just curious
because you know I'm not somuch interested in the dating
piece of it yeah, absolutelyBringing people together in
terms of like business interests, right, which may lead to a
romance or relationship or apartnership or whatever.
Absolutely so what are theattributes you're looking at in
(19:36):
the app to assess those?
Because there's all kinds ofthings you can do, right.
You could do.
You know risk assessment.
How risky are you?
Are you a risk taker, are youmore reserved?
Or you know your feelings abouthow you should spend money
versus debt, versus equity.
I mean, there's all kinds ofthings you could do.
So what are some of the thingsin the app?
Lorene Cowan (19:57):
So keeping it out because, especially right now,
we're just focused on our MVP.
So our most you know like wejust want to build a product to
get the, to make you know again,we've done our feedback.
We realize that people areinterested in it, but to what
extent, right?
So instead of one bio, there'stwo bios.
There's a bio that focuses,concentrates on who you are as a
person, and there's anentrepreneurial bio that allows
(20:21):
you to tap in and throw out yourbusiness idea, your concepts
where you want to go.
Are you looking for to connectwith someone on a romantic level
, solely romantic level, pluspossible partnership, so you're
able to plug in all thesedifferent interesting, cool
things into our platform, whichmakes it fun and makes it
creative.
But one of the coolest partsabout the app is we kept
(20:43):
everything so business.
It's about business that ifsomeone you refer your friend to
our app, you will be paid outin perpetuity of that person's
membership, which you don'treally see oftentimes in other
platforms.
You know, one of my things, oneof my saying, is you don't have
to go public as a business tomake money with us, right, like
(21:03):
we're.
You know we're right now we'reprivate, but we want to get to
the place where we areencouraging entrepreneurship
from every front, and it stillgoes back to the experts tribe.
Right, I'm still working withinmy village, I'm still working
with my people.
Right, and we're just expandingthe arm to relationships and
dating.
Gary Pageau (21:21):
That's you know it's really kind of cool because
you know, in our industry, thephoto industry I mean, there's
several niches within that andthere's definitely like clubs
within that and you seerelationships forming and all
those kinds of so I definitelysee that sort of thing and
bringing people togetherdigitally, I think is kind of
cool for that.
Lorene Cowan (21:38):
Absolutely yeah, and there's no space for that.
But again, it's not, it's aboutthe romantic component, but
it's really about the synergy,it's really about Except
LinkedIn is getting weird.
Gary Pageau (21:51):
I keep hearing people like they're trying the
you know direct message datingthing on LinkedIn, which I think
is weird right.
Have you heard about that.
Lorene Cowan (22:01):
Interestingly enough, no, no, no, absolutely
so.
One of our.
We did some press stuff overthe last few months and LinkedIn
was a big part of that rightand the reason why LinkedIn has
had a strong stance on nofraternizing, no dating.
They don't want that theirplatform to be known as the
platform for dating, and youknow they've received so many
(22:23):
complaints from from women.
You know I'm sure women and menhave said, hey, I've been
propositioned and this is notwhat I come here for.
So they have tried to draw theline in the stand and say, hey,
this is not the platform forthose types of interactions.
Hence why we say like hey, youknow, LinkedIn may not want you
in that regards, but come to us,Right, Because this is the
(22:43):
place that you can do both atone time.
Linkedin is not the place forthat.
They're like hey, we're astrictly professional site
network.
You don't want someone to belike I'm afraid to open up my
LinkedIn box because I'm beingpropositioned, Right.
Gary Pageau (22:55):
Well, I'm not getting those DMs, but I know
that there are people who getthem.
That's why I asked.
Lorene Cowan (23:01):
It's happening.
It's happening.
But yeah, linkedin has put downa strong stance against dating.
You know that capacity on theirin the.
Gary Pageau (23:08):
There was your work life and there was your
personal life, and the two neverinteracted, that when
entrepreneurship got to be athing, it kind of became so
intertwined that kind of bothcould suffer right in a lot of
(23:31):
ways, right.
What is your perception on that?
Because you are kind of mixingthem a little bit with your app.
Lorene Cowan (23:40):
And I'm so glad you're asking this question.
I'm going to tell you the big Ithink that's the biggest
detriment to all relationships,whether in the entrepreneurial
space or just in the otherdating apps.
Most people when they're dating, or they're on these apps,
they're like I'm here to have agood time, We'll see where it
goes.
And there's another groupthat's super serious about it
(24:01):
and they're focused on actuallyfinding a partner, right.
Right, the biggest issue we cankind of focus on entrepreneurs.
The biggest issues withentrepreneurs is creating, like
you mentioned, a work-lifebalance.
A part of us creating Yolk waswe wanted to also provide
experts.
You know I love an expert.
(24:22):
We wanted to provide experts inthe relationship world and
marriages that do marriagecounseling, relationship
counseling that can help peoplenavigate these difficult points.
So not only will you bereceiving information about, yes
, dating, but you'll also begetting information if you need
to work on yourself.
Maybe you need an actualtherapist, Maybe you need a
(24:42):
relationship counselor or amarriage counselor or someone
that's going to help you, guideyou into a space where you're
now ready for a healthyrelationship.
I can be quite honest with youAt one point I was not ready for
a healthy relationship.
I was so focused on buildingwealth, creating something
bigger than myself, that I wasby myself.
Gary Pageau (25:02):
Right.
Lorene Cowan (25:02):
Right, I was making no time for my family, my
friends.
I wasn't making time forpartnership.
Now I have an amazing partner.
I feel way more centered.
I'm spending more time with myfriends and family.
He actually encourages it like.
Hey go out with the girls and dothis and do that, and so I've
now created this wonderful worklife balance that's been so
(25:23):
helpful for me to even come upwith more creative ideas.
I used to feel so guilty goingout even to just visit my family
.
I feel so guilty Like I got somuch stuff to do.
I can't go, I don't have thetime to go.
It's not healthy.
Like I don't care how muchmoney you make.
If you're not making money, itdoesn't matter.
Like it's not the way to liveyour life and it's not the way
to have, you know, successfulrelationships or a successful
(25:48):
business.
Right, and you're not going tohave 100% of everything all the
time, but balance is what lifeis.
You're meant to create thebalance of being with people
that you care about and thatcare about you, and so we didn't
just want to leave it.
So, when you talk about what'swhat differentiates us from
other people, that's a part ofit Us marketing experts and
(26:10):
connecting you with people tohelp to actually help you
through the journey.
If you're a guy that's confusedas to why it's not working
every time you're going on adate, it's absolute disaster, as
to why it's not working.
every time you're going on adate, it's absolute disaster.
There's someone to talk to.
You are a woman that's talkingabout your ex excessively on the
first date, but you'rewondering, like I, have no clue,
why he doesn't like me.
We want people to help guideyou through that path so you're
(26:30):
not left alone.
You're not left alone to swiperight and swipe left.
If you want the extra guidance,it's going to be there.
Gary Pageau (26:39):
We're going to send that to you.
Okay, that's very cool.
So where can people go for moreinformation about Experts,
tribe, lifetime Channel, loreneCohen, all these things?
You've got so many balls in theair.
I got nothing.
Lorene Cowan (26:52):
I know, but I still have balance.
And again, I still have balance.
I have a happy partnership.
I have a happy relationshipwith my guy and I have a happy
partnership.
I have a happy relationshipwith my guy and I have an
awesome family and friendshipgroup.
So, yes, if you would like tofind me, you can go to
theexpertstribecom to find aboutall things.
The Expert's Tribe If you arelooking for office furniture and
(27:12):
gadgets and all things for youroffice space all things, yes,
allthingsofficespacecom.
And if you are looking for lovein the entrepreneurial space, to
find someone that you can buildand grow with, you can go to
wemetonyokesystemio.
Gary Pageau (27:29):
Nice, awesome, great Lorraine, great to see you
.
Best wishes and hope to connectwith you soon.
Lorene Cowan (27:36):
Thank you so much.
It was great meeting with youas well.
Erin Manning (27:40):
Thank you for listening to the Dead Pixel
Society podcast.
Read more great stories andsign up for the newsletter at
wwwthedeadpixelssocietycom.
Welcome to the Dead Pixel Society podcast, the
photo imaging industry's leadingnews source.
Here's your host, Gary Pageau.
Gary Pageau (00:09):
Welcome to the Dead Pixels Society podcast.
I'm your host, Gary Pageau, andtoday we're joined by Lorene
Cowan who is with the ExpertsTribe, and she's a Brooklyn girl
(00:32):
.
Lorene Cowan (00:32):
Go Brooklyn, lorene.
How are you today?
I am doing fantastic and withthat warm welcome, I'm feeling
even better today.
So thank you.
Gary Pageau (00:40):
So, Lorene, before we get into the business side of
what you do, take us on yourjourney.
That started really incommunications, PR, and
broadcast.
Lorene Cowan (00:50):
I think that's just fascinating.
So I started off.
I actually worked in MTV andLifetime Television.
So I worked in LifetimeTelevision in the PR department.
I worked in MTV in the salesdepartment, so I had my fair
share of the TV life.
I love Lifetime because, youknow, during the, you know
(01:10):
dating myself, but it was likewhen they had all the new
Lifetime movie, the horror, thethrillers, all that good stuff.
I know I started during thattimeframe and it was so amazing
being a place to promote thoseawesome films.
It just brought me so muchdelight during that time in my
life.
This is right after college.
(01:30):
I'm working in both fields fora while and, yeah, it helped me
give me the start that I neededto now be in a position to be
interviewed by amazing peoplelike yourself.
Gary Pageau (01:41):
So you must have been the person who was able to
get the concept of the Lifetimemovie embedded in the
consciousness of America.
You were responsible for that.
Lorene Cowan (01:53):
One of the people, I mean one of you.
I was probably a little peon atthe time, it was right after
school.
I'm soaking in everything.
It's all these amazing peoplethat have been in the industry
the television industry fordecades, on, decades, on decades
, and I'm sitting with thesepeople in meetings and getting
to understand how this wholemoving vehicle works.
It was such an amazing time forme, such an amazing time.
(02:13):
I was so in awe, you know,especially when we had these
moments where all thecelebrities would come out, all
the lifetime celebrities.
And you know, I was just likeman, I like love, you guys Like.
This is amazing, amazing, andso it was such a great start to
my career path.
Gary Pageau (02:28):
I would say and then from there, where did you
go?
Did you just decide tv wasn'tfor you?
Or because I think that whathappens if they go into college
for a career and then they getthat first job out of college,
it kind of isn't what theythought.
They either wanted to do orthey realized they couldn't do
it forever.
So what was that?
What happened?
Lorene Cowan (02:49):
I enjoyed my experience in that television
space.
But at that point there wassomething else that was kind of
pulling at me a little bit andthat was real estate, and
especially in a city like NewYork.
I mean New York, wherever youturn it's all about real estate.
It's all about the sale, themarketing, the exposure, the
buildings, the architect.
(03:10):
And so at that point I decidedthat I wanted to get into the
real estate field and so Iworked I still worked in
television for a while and I gotmy license and I started
working under a major broker inManhattan, and the rest is
history.
When I started, you know, Istarted that that career path,
yeah.
Gary Pageau (03:28):
So you're still doing that, you're still doing
real estate.
Lorene Cowan (03:31):
So now I'm completely so pretty much after
COVID happened, that was thechanging point in me, as, as it
pertains to entrepreneurship,I've always had small
entrepreneurial projectsthroughout the years when COVID
happened.
What happened?
We all got laid off.
We were all told we're onfurlough.
People's lives were turnedupside down in various fields,
(03:53):
not just real estate, and so Ispoke to people that I had known
and respected throughoutvarious industries and I said,
man, people are looking foropportunities.
Even if you had a job at thetime, you were afraid that you
might lose it Right Cause youdidn't know what was going to
happen on a day-to-day basis,like companies were folding,
companies were downsizing, andso at that point I reached out
(04:16):
to my community, my peers, andsaid hey, I want to put together
this thing where we sort oftrain people or give people an
opportunity to find businessopportunities that they can work
on while being at home, and sothat's how I started the Experts
Tribe.
Since then, we have over 200different types of business
opportunities from being someonethat you know holds onto DNA
(04:40):
information and gives you know,like starting a DNA business,
starting a bicycle business, aphotography business, I mean it
runs the gamut of classes andcourses that people can find on
the platform to help them, helpother people, grow their
businesses.
So that's essentially whathappened.
It was, it came from anecessity and it came from me
(05:00):
wanting to figure out like, hey,what the heck do I want to do
next?
Well, certainly, being in realestate in New York.
There is an element, even ifyou work for a company, there is
an element of entrepreneurshipwith that.
But I mean, you never thoughtit was going to go away.
Like the last thing you thoughtabout was this can all be gone,
and so creating something thatallowed people to work from home
(05:22):
was amazing for me.
Gary Pageau (05:25):
I think you've hit on something very important kind
of about yourself and yourpersonality, because to be
successful in real estate you'vegot to be a self-starter,
you've got to be a networker,you've got to be a detail person
, and it sounds to me like youwere able to kind of take those
skills into the experts tribe assort of the foundation.
Absolutely, it's really aboutthat.
Lorene Cowan (05:46):
Absolutely.
And you know, I think for a lotof people they don't realize.
We all have these ideas andconcepts in our heads for
whatever business model we wantto create and we think it's a
great idea, and then you have tothen test it in the marketplace
and see is this a viableproduct?
Do people actually want this?
It just so happened to be in aseason where people were looking
(06:08):
for opportunities, right, so itjust became this nice little
hub and from there I started allthings office space, a platform
for people to buy all thesecool office gadgets, especially
New Yorkers in mind, because wehave such smaller spaces in New
York, right, so you can't havethe huge desk like other places,
you can't have the big this orthat, and so creating and
(06:29):
finding pieces and products andservices that entrepreneurs can
use in their home while theywere stuck at home right.
And so that's pretty much how Istarted, just really opening up
my entrepreneurial mindset, andI think, just like you, you have
created a niche center, right,with your business model, and
(06:52):
you focus on a specific group ofentrepreneurs, and I think for
me, that was the same concept.
I think people need to figureout who they want to serve and
how they want to best serve themin a way that is impactful to
your specific group right, yourtribe.
And so this is your tribe.
(07:13):
I have my tribe, even thoughwe're under the same umbrella of
entrepreneurship, where ourtribes are different, but it's
so important that we impact thatgroup the best way we can.
I think Dead Pixel Society is agreat example of that.
Gary Pageau (07:26):
I think one of the things that may have
unconsciously benefited you inyour career is you really are
treating your customers orclients, or however you want to
put them as an audience, almostlike the Lifetime audience or
the MTV audience.
Right, you know who youraudience is and you want to
market to them.
(07:46):
Have you thought about thatconnection?
Lorene Cowan (07:49):
You know what I love the way you just said and I
might have to use that later onbut I love the way you just
said that because I think peopledon't realize who they truly
want to serve.
Right, because when you want toserve someone, you want to be
that showman, you want to put onthe best products, whatever
we're talking business wise, butproduct services.
(08:09):
If you have a TV show, you wantto give them the best content
for that particular audience andthey keep coming back.
You know, and our goal asentrepreneurs is to have people
know, love and trust us.
That is TV.
You want people.
You want that is TV.
You want people.
You want a network wants peopleto know, love and trust them to
keep believing in the new,fresh content they're going to
come out with on a weekly, daily, monthly, yearly basis.
(08:32):
And so I think it does apply tomy life, it does apply to how I
view business, subconsciouslyand didn't even I didn't even
realize it until you just saidthat People say to me all the
time you're so charismatic.
But you know, I think it comesback to the fact that I am that
show person.
Like I want to bring forth thebest out of what I'm saying,
what I'm doing and help peoplein some shape or form, and
(08:56):
that's the beauty about workingwithin your tribe.
Same thing for you.
It's the beauty of working withpeople that understand your
language and get you right.
They now want more and more ofwhat you have to offer.
Gary Pageau (09:09):
So tell me a little bit more about the experts
tribe, because I'm not sure Ireally is.
It's an online platform, butthere's some education related
to it too, Right?
Lorene Cowan (09:17):
So that's essentially what it is.
It's an educational platformwhere I want to help people
start a business.
Right?
So I'm coming with myperspective, whatever I want to
teach.
But I thought to myselfeveryone doesn't know what they
want to do, right, you might bea blue collar or white collar
worker.
What am I going to do?
I'm in this space.
It's COVID.
Where do I go?
How do I do?
How do I navigate?
I might get a call from my bosstomorrow.
(09:37):
This whole thing might justblow up in implode.
And so what we did was wecreated a platform with over 200
classes, courses from expertsin various business models.
So there's over 200 businessmodels on our platform that you
can go to to find out what'sbest suits you and your personal
(09:58):
needs.
So, again, it doesn't.
It runs the gamut from again,from opening up a pizza shop,
ice cream shop, from opening upa, like I said, a DNA business
to you know, an affiliateprogram it's all different types
of business models.
That works with your personalfinances.
(10:19):
Right, your finances might notbe there for a $10,000 startup,
but maybe for maybe a hundred or200 bucks.
I need to find something that Ican work with to help me at
least start a side business, andso that's what we provide.
We provide information for youto be able to work with experts
from all over not only thecountry, but all over the world
in different areas of business.
Gary Pageau (10:44):
So it seems to me like it's almost like a
matchmaking service, if I canuse that sort of idea.
Lorene Cowan (10:59):
Absolutely, absolutely.
It's matching you with the bestopportunity that works with
your finances, with yourlifestyle, and finding something
that helps you become the bestversion of yourself and give
help you give back to mankind insome shape or form and
hopefully monetize had somepeople, I'm sure, go through it
(11:26):
and they've probably had somefailures, probably had some
successes, and you've had peoplecome through.
Gary Pageau (11:28):
Did you ever get anyone say you know, I had no
idea that I could do thisbecause I didn't think there was
.
I'm the person for that.
Lorene Cowan (11:36):
Oh well, oftentimes a lot of people, a
lot of people, said they weren'tin a situation of COVID.
They would never even havestretched those muscles right,
that entrepreneurship muscle,and it's like you know,
sometimes it's based out of anecessity.
You ended up in this situationand you rolled up your sleeves
and you're like I have no choicebut to make this work and you
figured it out.
Or I think one of the coolestthings is when people start off
(11:57):
with one business opportunity.
They're doing well, they'redoing steady, they're bringing a
couple of dollars, you knowsome money in.
Then they find something elsethat they like as well on the
platform, and that's cool to me,and I think for me, the biggest
way to show that you thoughtsomething was worth your time is
to share it with someone else,right, and tell your friends
about it.
So whenever someone's like oh,such and such told me about your
platform, it makes me feel goodinside because I know that
(12:19):
we're doing something and we'rehelping someone.
It may not be everyone, but weare targeting the people that we
want to serve, and and thepeople that I want to serve are
people that are looking forbusiness opportunities.
They're looking to startsomething.
They're not sure.
They're just trying to figureit out, like the rest of us.
Gary Pageau (12:34):
Well, you seem like a person who's got a lot of
energy and want to share.
You know your enthusiasm, yourinspiration.
Who inspired you?
Who was your inspiration?
Lorene Cowan (12:47):
inspiration.
Who inspired you?
Who was your inspiration?
I'm going to say my parents.
You know, my parents worked sohard.
They came to this country and Iwas born here, and they my mom
became a nurse.
My dad worked at a factory andthey just did what they needed
to do to make sure that mysiblings and I became all that
we can be.
And I say that to say that Iremember being a little girl and
(13:10):
my school catching me sellingstuff.
I was a little girl sellingstuff at school and they told my
parents and I say this storyall the time they told my
parents and my parents sat thereand they heard the principal
talk about like she's not.
We love her, but she's notsupposed to be selling the
students.
My parents were like, yeah, youknow you're right.
But when we got into that carthey high-fived me and they
(13:31):
supported me.
They're like man, that wasawesome, so proud of you.
And I just remember every stepof my journey until my mom
passed away, like there was alevel of support, there was a
level of care, there was a levelof you can do it, no matter
what.
Try you fail, you don't fail.
You succeed, you don't succeed.
Just keep putting one foot infront of the other.
(13:52):
And I think for me that's thegreatest lesson that any person
can learn.
Is that, hey, in front of youit looks like there's no way to
go left right.
It doesn't look like you can goup or down, but just crawl.
If you can only just crawl,just crawl your way through to
your next thing, Just forwardmomentum.
We always want to sprint, likeyou know.
Oh my God, I thought I'd be inthis place by this point.
It doesn't work like that.
It's all life.
Gary Pageau (14:16):
You know it's going to be ebbs and flows.
Got to keep it going.
You know, I think I don't knowwhen it's going to happen, but
at some point someone's going togo back and do a cultural
review and a business casereview of what happened during
COVID, of how it did exactlywhat you said.
Some people reassessed theirlives completely, some people
went into the fetal position,some people did other things,
(14:37):
and I don't know who's going todo that or what the results are
going to be.
But I think it's a fascinatingthing Because, like, for example
, in one of the industries Icover, the volume photography
industry, which is the peoplewho take school pictures, right,
they go into schools, take thepictures, right, okay, and that
was a very old school manual.
You'd take in the envelope andthey'd put in a check and it was
(14:58):
a very old school kind ofprocess, right.
Well, cove had put that onpause and what happened was is
because of social distancing andthings, many, almost everyone
in that industry now has adopteddigital transactions, you know,
where they have apps where thestudents can order their
pictures right on the phone andthere's no more envelopes and
all these other.
(15:19):
So it's transformed thatindustry and no one really wants
to say, you know, hey, we had agreat pandemic because of this.
But it has been a positiveoutcome because a lot of them
were able to jump intocompletely new businesses
because of that pause, of takinga chance and taking time to
reflect on the business.
Lorene Cowan (15:38):
Absolutely, and I think so many businesses had to
pivot but when they did itactually helped their bottom
line to a certain extent.
Right, so many people cut costson their operational costs
right, their real estate right,which again affected my area of
business.
Yeah, I was going to say yourarea of business took a big hit
probably we don't need a realestate, we don't need to come
(15:58):
into the office anymore.
Right, we can actually beproductive at home.
It's taught so many people somany awesome lessons.
But I think the one thing thatI like about it most people that
I thought that in the pastwould have never even put their
thought process to saying, hey,I want to be an entrepreneur.
They're now saying, hey, fromnow on, I will always have
something on the side, I willalways try to create and build.
(16:20):
Because you just never.
There's no way we'd have knownwhat you know, that it would
have dragged on for so long.
We had no idea.
Oh, exactly.
Exactly right.
You said something reallyimportant.
Like some people went into thefetal position, Some people
thrived, I did all the positionsright, Like.
I did everything, Like right.
(16:45):
I was laid out, I was up, I wasdown.
But you know the losing fromwinning.
It's just keeping forwardmomentum, like you mentioned
earlier.
Gary Pageau (16:51):
So have you thought about, like, going back into
any of the things you've comefrom?
Have you thought about goingback into real estate or back
into TV, or is it always goingforward, going forward, going
forward?
Lorene Cowan (17:05):
So one of the things that I have created, I'm
not going back to real estate,not in that capacity.
Now my partner and I might buyreal estate and do things
together as a unit for our home,but not necessarily where I'm
working with clients andcustomers in that regard.
Let's go to the question thatyou just asked me.
I created a platform.
It's a dating app forentrepreneurs.
Gary Pageau (17:21):
Okay, but the app is out now.
Right, it is out.
Lorene Cowan (17:25):
So right now, we're actually in the waiting
list stage of the app.
It's called Wee, it's Yolk,it's a dating app for
entrepreneurs and it, you know,for me I've always been
attracted to the entrepreneurialspirit and it wasn't
necessarily about the taxbracket Is this person making
millions, hundreds of thousandsof dollars?
I just love the fact that I canconnect with another human
being and they get me.
(17:45):
When I was up late at nightcoming up with ideas and
concepts, instead of saying, ohmy God, this is crazy, this is
nuts.
It's someone that's rubbingyour back and saying I support
you, I get it.
Here's your coffee, here's your.
Whatever.
I'm here, I'm doing this withyou, and so having the ability
to connect with people that's onthe same wave and the same
village and the same planet asyou feels good, because
(18:08):
oftentimes entrepreneurship is alonely journey.
Gary Pageau (18:11):
It's very lonely, very much so can be.
Lorene Cowan (18:14):
It can be very lonely if you don't have a huge
team or you know a lot of peoplesurrounding you.
You're in your home, byyourself, coming up with ideas
and concepts that you think aregreat.
You think your ideas areperfect.
You know there's nothing thatcan beat that idea.
And now you have someone youcan bounce off of and you can
talk things through.
And the goal with Yolk is to notjust, not only just create this
(18:36):
relationship, but hopefully wecreating, we're allowing two
people to come together andcreate awesome businesses
together right Through theirpartnerships and growing and
making mankind a better place.
Right, just because now it'stwo heads versus one, right, and
you have that support and youhave that drive, and because I,
you know, when I was on thedating apps in the past I was so
(18:57):
, you know, as all I was drawnto was entrepreneurs I was like
man, there's not here.
I want to create this and tosee how far we've come now in
the process of building andcreating this app.
It just feels so good insideright now and so, so it's so
interesting that you asked thatquestion.
I would have never thoughtsomeone would ask me that, but
yeah, that's where, that's wherewe're headed.
Gary Pageau (19:16):
Tell me a little bit about yeah, I'm just curious
because you know I'm not somuch interested in the dating
piece of it yeah, absolutelyBringing people together in
terms of like business interests, right, which may lead to a
romance or relationship or apartnership or whatever.
Absolutely so what are theattributes you're looking at in
(19:36):
the app to assess those?
Because there's all kinds ofthings you can do, right.
You could do.
You know risk assessment.
How risky are you?
Are you a risk taker, are youmore reserved?
Or you know your feelings abouthow you should spend money
versus debt, versus equity.
I mean, there's all kinds ofthings you could do.
So what are some of the thingsin the app?
Lorene Cowan (19:57):
So keeping it out because, especially right now,
we're just focused on our MVP.
So our most you know like wejust want to build a product to
get the, to make you know again,we've done our feedback.
We realize that people areinterested in it, but to what
extent, right?
So instead of one bio, there'stwo bios.
There's a bio that focuses,concentrates on who you are as a
person, and there's anentrepreneurial bio that allows
(20:21):
you to tap in and throw out yourbusiness idea, your concepts
where you want to go.
Are you looking for to connectwith someone on a romantic level
, solely romantic level, pluspossible partnership, so you're
able to plug in all thesedifferent interesting, cool
things into our platform, whichmakes it fun and makes it
creative.
But one of the coolest partsabout the app is we kept
(20:43):
everything so business.
It's about business that ifsomeone you refer your friend to
our app, you will be paid outin perpetuity of that person's
membership, which you don'treally see oftentimes in other
platforms.
You know, one of my things, oneof my saying, is you don't have
to go public as a business tomake money with us, right, like
(21:03):
we're.
You know we're right now we'reprivate, but we want to get to
the place where we areencouraging entrepreneurship
from every front, and it stillgoes back to the experts tribe.
Right, I'm still working withinmy village, I'm still working
with my people.
Right, and we're just expandingthe arm to relationships and
dating.
Gary Pageau (21:21):
That's you know it's really kind of cool because
you know, in our industry, thephoto industry I mean, there's
several niches within that andthere's definitely like clubs
within that and you seerelationships forming and all
those kinds of so I definitelysee that sort of thing and
bringing people togetherdigitally, I think is kind of
cool for that.
Lorene Cowan (21:38):
Absolutely yeah, and there's no space for that.
But again, it's not, it's aboutthe romantic component, but
it's really about the synergy,it's really about Except
LinkedIn is getting weird.
Gary Pageau (21:51):
I keep hearing people like they're trying the
you know direct message datingthing on LinkedIn, which I think
is weird right.
Have you heard about that.
Lorene Cowan (22:01):
Interestingly enough, no, no, no, absolutely
so.
One of our.
We did some press stuff overthe last few months and LinkedIn
was a big part of that rightand the reason why LinkedIn has
had a strong stance on nofraternizing, no dating.
They don't want that theirplatform to be known as the
platform for dating, and youknow they've received so many
(22:23):
complaints from from women.
You know I'm sure women and menhave said, hey, I've been
propositioned and this is notwhat I come here for.
So they have tried to draw theline in the stand and say, hey,
this is not the platform forthose types of interactions.
Hence why we say like hey, youknow, LinkedIn may not want you
in that regards, but come to us,Right, Because this is the
(22:43):
place that you can do both atone time.
Linkedin is not the place forthat.
They're like hey, we're astrictly professional site
network.
You don't want someone to belike I'm afraid to open up my
LinkedIn box because I'm beingpropositioned, Right.
Gary Pageau (22:55):
Well, I'm not getting those DMs, but I know
that there are people who getthem.
That's why I asked.
Lorene Cowan (23:01):
It's happening.
It's happening.
But yeah, linkedin has put downa strong stance against dating.
You know that capacity on theirin the.
Gary Pageau (23:08):
There was your work life and there was your
personal life, and the two neverinteracted, that when
entrepreneurship got to be athing, it kind of became so
intertwined that kind of bothcould suffer right in a lot of
(23:31):
ways, right.
What is your perception on that?
Because you are kind of mixingthem a little bit with your app.
Lorene Cowan (23:40):
And I'm so glad you're asking this question.
I'm going to tell you the big Ithink that's the biggest
detriment to all relationships,whether in the entrepreneurial
space or just in the otherdating apps.
Most people when they're dating, or they're on these apps,
they're like I'm here to have agood time, We'll see where it
goes.
And there's another groupthat's super serious about it
(24:01):
and they're focused on actuallyfinding a partner, right.
Right, the biggest issue we cankind of focus on entrepreneurs.
The biggest issues withentrepreneurs is creating, like
you mentioned, a work-lifebalance.
A part of us creating Yolk waswe wanted to also provide
experts.
You know I love an expert.
(24:22):
We wanted to provide experts inthe relationship world and
marriages that do marriagecounseling, relationship
counseling that can help peoplenavigate these difficult points.
So not only will you bereceiving information about, yes
, dating, but you'll also begetting information if you need
to work on yourself.
Maybe you need an actualtherapist, Maybe you need a
(24:42):
relationship counselor or amarriage counselor or someone
that's going to help you, guideyou into a space where you're
now ready for a healthyrelationship.
I can be quite honest with youAt one point I was not ready for
a healthy relationship.
I was so focused on buildingwealth, creating something
bigger than myself, that I wasby myself.
Gary Pageau (25:02):
Right.
Lorene Cowan (25:02):
Right, I was making no time for my family, my
friends.
I wasn't making time forpartnership.
Now I have an amazing partner.
I feel way more centered.
I'm spending more time with myfriends and family.
He actually encourages it like.
Hey go out with the girls and dothis and do that, and so I've
now created this wonderful worklife balance that's been so
(25:23):
helpful for me to even come upwith more creative ideas.
I used to feel so guilty goingout even to just visit my family
.
I feel so guilty Like I got somuch stuff to do.
I can't go, I don't have thetime to go.
It's not healthy.
Like I don't care how muchmoney you make.
If you're not making money, itdoesn't matter.
Like it's not the way to liveyour life and it's not the way
to have, you know, successfulrelationships or a successful
(25:48):
business.
Right, and you're not going tohave 100% of everything all the
time, but balance is what lifeis.
You're meant to create thebalance of being with people
that you care about and thatcare about you, and so we didn't
just want to leave it.
So, when you talk about what'swhat differentiates us from
other people, that's a part ofit Us marketing experts and
(26:10):
connecting you with people tohelp to actually help you
through the journey.
If you're a guy that's confusedas to why it's not working
every time you're going on adate, it's absolute disaster, as
to why it's not working.
every time you're going on adate, it's absolute disaster.
There's someone to talk to.
You are a woman that's talkingabout your ex excessively on the
first date, but you'rewondering, like I, have no clue,
why he doesn't like me.
We want people to help guideyou through that path so you're
(26:30):
not left alone.
You're not left alone to swiperight and swipe left.
If you want the extra guidance,it's going to be there.
Gary Pageau (26:39):
We're going to send that to you.
Okay, that's very cool.
So where can people go for moreinformation about Experts,
tribe, lifetime Channel, loreneCohen, all these things?
You've got so many balls in theair.
I got nothing.
Lorene Cowan (26:52):
I know, but I still have balance.
And again, I still have balance.
I have a happy partnership.
I have a happy relationshipwith my guy and I have a happy
partnership.
I have a happy relationshipwith my guy and I have an
awesome family and friendshipgroup.
So, yes, if you would like tofind me, you can go to
theexpertstribecom to find aboutall things.
The Expert's Tribe If you arelooking for office furniture and
(27:12):
gadgets and all things for youroffice space all things, yes,
allthingsofficespacecom.
And if you are looking for lovein the entrepreneurial space, to
find someone that you can buildand grow with, you can go to
wemetonyokesystemio.
Gary Pageau (27:29):
Nice, awesome, great Lorraine, great to see you
.
Best wishes and hope to connectwith you soon.
Lorene Cowan (27:36):
Thank you so much.
It was great meeting with youas well.
Erin Manning (27:40):
Thank you for listening to the Dead Pixel
Society podcast.
Read more great stories andsign up for the newsletter at
wwwthedeadpixelssocietycom.
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