Social Media Mastery with Less Effort with Katie Brinkley

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Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts?

Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that's perfect for photo retailers, lab owners, and camera stores who need an effective digital presence without sacrificing their core operations. Having built her agency from a single client to a team of eleven, Brinkley understands the struggle to maintain authentic social connections while managing a growing business.

"The last thing we need is more content," Brinkley explains, noting that more than 75 million pieces of content hit Instagram daily. Her four-post strategy works with platform algorithms rather than against them, generating significantly higher engagement while requiring less time and effort. This methodical approach - awareness, elaboration, community, and action - creates a natural journey that builds trust before asking for anything from potential customers.

Perhaps most surprising is Brinkley's advice about where to post. She reveals why personal profiles dramatically outperform business pages for organic reach, and why company leaders should become the social face of their business despite potential discomfort. For photo industry professionals who've built YouTube channels as content libraries, Brinkley offers specific guidance on integrating video content with social platforms for maximum impact.

The best part? This strategy delivers measurable results quick

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer:
Here's your host, Gary Pageau.
The Dead Pixels Society podcastis brought to you by Mediaclip,
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Gary Pageau (00:18):
Hello again and welcome to the Dead Pixels
Society podcast.
I'm your host, Gary Pageau, andtoday we're joined by Katie
Brinkley with Next Step Social.
She's an author, a podcast hostand a marketing guru coming to
us from Denver, Colorado.
Hi, Katie, how are you today?

Katie Brinkley (00:34):
I am doing fantastic.
How are you?

Gary Pageau (00:36):
Good.
So you've been doing thissocial media stuff for a while,
but it was sort of an impromptuor unplanned experience getting
into that.
So how did that happen?

Katie Brinkley (00:47):
Yeah, so I started back in the days of
MySpace by helping bands withtheir MySpace pages and, yeah, I
know, back then social media asa job like that was just you
know, who would want to payanybody to be on social media?
That's a joke.
And so I actually landed mydream job right out of college
and I was the postgame reporterfor the Rockies and the Broncos

(01:11):
here in Denver at 850k away,yeah, and it was awesome.
I loved what I did.
And then this thing calledSiriusXM came out and everyone
in the radio industry panicked.
And so when SiriusXM came out,that's when I moved into
marketing and I was themarketing manager for the
Rockies TV station and, inaddition to doing traffic buys

(01:33):
and media buys and traditionalmarketing, I was also tasked
with doing the social mediamarketing and that was my
favorite part of my job and Iabsolutely loved what I did.
And then, unfortunately, myposition was moved to Atlanta
and I'm a Colorado gal, you know.
I mean I've got my shirt sayingthe mountain always.

(01:54):
I got my mountain tattoo.
I'm a Colorado gal.
I can't imagine ever leavinghere.
And so I chose to take theseverance package and I started
my own business, and that wasabout a decade ago now and
absolutely love what I do.
We we post on social media forbusinesses and create content
for them.
We edit podcasts.

(02:15):
I love going into work everyday, so did you have a?

Gary Pageau (02:19):
broadcast background in college.
Is that what?
You came into.
So you're, you're a was itbroadcast and marketing, or was
it just?

Katie Brinkley (02:25):
you know, I gonna so I was a journalism
major and you were talent, as Isaid yeah.
And so when I worked at theradio station in college, part
of my job duty was to get bandsto send us their music for free
and now I'm really dating myself, but but we would write
handwritten letters and put themin the mail asking people to

(02:48):
send us their CDs.
I know, man, I know.
I thought, well, man, this is agiant time suck, there has to
be a better way.
And that's where I again, Iwent all in on MySpace and
started connecting with bandsand just saying like hey, would
you send us your CD?
So they were in charge of allof it, but I was just doing it
all electronically.
But that's when I quicklyrealized how powerful of a tool

(03:11):
social media could be and, likeI said, I just kind of fell in
love with it from there andalways found ways to learn
different strategies andanalytics and data and how to
make it work for me.

Gary Pageau (03:23):
You're freshly laid off and you have a severance
package.
Did you have any clients linedup or what was the beginning of
the business as a business asopposed to a side hustle?

Katie Brinkley (03:36):
Yeah, so when I was laid off, I then quickly
found out that I was pregnant,so I was like yeah, I was like,
well, this is bad timing.
I was like, well, who's going towant?
This is bad timing.
I was like, well, who's goingto want to hire me?
And then me say like, okay,well, by the way, I'm going to
need to take, you know,maternity leave.
So I have a great boss.
And she and I were talking andI was kind of like saying, like
I don't know what to do, what'snext?
And she said, well, katie,you're so good at social media,

(03:59):
I would love it if you found ajob where social media was all
that you did.
I was like, well, let's seewhat I can do.
And I went out on uh, upworkand got my first two clients,
and two clients turned intothree and then turned into four
and soon I was like man, I'mmaking more money than I was at
the tv station which was thathard to do probably right yeah,

(04:22):
um it is not that, uh, glamorousum in the radio is not, is not,
but nono, um, it's, but I've started
making more money and I was likemaybe I'm onto something here.
And then I, uh, hired my firstemployee, and then I hired my
second and, before you know it,now I have a team of 11.

(04:43):
And yeah, it's, it's, it's justgrown from there, but it was it
started, as you know me with mylaptop, working between you
know, nap times and on weekends,and it just, it just grew now
are these your nap?
times, or the baby's nap time.
Yeah, I know right, I wish mymy now 10 year old.
She was a terrible sleeper.

(05:03):
She did not sleep through thenight until she was five.
So I mean I'm very good attaking naps.

Gary Pageau (05:11):
So it sounds to me like you're really good at
budgeting your time.
So let's talk about time andefficiency, because that's sort
of your thing, and the reasonwhy I wanted to have you on was
talking about you.
Know, if you're a smallbusiness owner, you're a photo
retailer, you're a camerabusiness owner, you're a photo
retailer or a camera store,you're a photo lab, your
day-to-day business is not doingsocial media and you may or may

(05:32):
not have the resources or thedesire to hire a Katie.
So you've got some strategiesto efficiently manage your time,
to have effective social mediawithout making it your full-time
job.
So what's like?
Step number one?

Katie Brinkley (05:47):
Most people are business owners first, including
me and even though I have asocial media agency, it does not
mean that I love to be onsocial media every day.
Right, right, I love to get newbusiness, I love to meet new
people, but just going out thereand doing some trending dance
routine on TikTok, that soundslike my nightmare.

Gary Pageau (06:10):
I knew I wanted to have you on for a reason.

Katie Brinkley (06:14):
So I wanted to look at my own social media and
be like man, how am I supposedto get more clients if I don't
want to be on social media somuch Because I'm on it for all
my clients all the time?
Right and honestly, the lastthing we need is more content,
Right, right, there's over 75million pieces of content posted
on Instagram every day.

(06:35):
Right, that's a lot of content,and that's just Instagram.
Yeah, and so if there's thatmuch content being published,
like, how are you going to standout?
We don't need more of it, wejust need better.
So I started looking at all ofthese social media platforms and
decided what posts are doingthe best on each platform.

(06:55):
Which ones actually get morereach, which posts get the most
likes, the most engagement,which ones are the best at
getting people to get off ofsocial media?
And when I looked at all thedata behind it, I found out well
, I don't need to post so much.
What if I just posted the waythe platforms wanted me to and I
just created better content?

(07:16):
And everything changed.
And that's when the four poststrategy came to life.
I wrote about it in my book,the Social Shift, and it's
designed so that you can show upon fewer social media platforms
and get more reach, moreimpressions and, most
importantly, more business.
It's by creating better content.

Gary Pageau (07:38):
So what are the two or three things that make
content quote unquote better?
Because there's differentobjectives, right?
There's.
You know, some people just wantbrand awareness, right?
I just want people to be awareof things.
Maybe click-throughs aren'tgreat, but let's assume, for
example, that we're talkingabout someone who has their
measurement is going to be.

(07:59):
I need people to click on thisto get to my website to either
look at something or maybe evenorder something.
To click on this to get to mywebsite to either look at
something or maybe even ordersomething.
So what would be an example ofa tactic you could use to
fulfill that?

Katie Brinkley (08:15):
Yeah, and I think that the first thing that
you need to look at is who'sconnected with you and following
you on all these platforms.
Which ones are actually workingfor you.
So for me, I spend a lot oftime on LinkedIn and Facebook.
Linkedin, I get a lot of agencywork for my business, and then
on Facebook, I get a lot of mycoaching clients from there.

(08:36):
So those are my two highestticket offers.
Now, instagram is actuallywhere I have the largest
audience.
I think I have like 8,000followers there, but I don't
really post there anymore.
I've kind of all but abandonedit.
Oh really.

Gary Pageau (08:52):
Yeah, I mean for the business side.
Do you have a personalInstagram that's sort of like on
the side, or do you not even dothat for personal?

Katie Brinkley (08:59):
No, no Time is money, man I mean, and this is
the thing that you need to keepin mind is that these platforms
want you to spend time on theirapp Right, and if you're, I get
it.
There's schedulers out there.
Metricool is my favoritescheduler.
You can just tap a button andit can go everywhere.
I get it.
But being everywhere is notbeing smart.

(09:21):
What if you could post justonce a week and have better
engagement and better reach thanif you just posted a bunch of
boring content everywhere, abunch of white noise?

Gary Pageau (09:33):
Or you're copying somebody else's trend, which
again helps the app and feedsthat, but it doesn't really make
you stand out.

Katie Brinkley (09:41):
Yeah, exactly.
So I think that it just comesdown to where are you seeing the
best ROI?
And for me it was on LinkedInand Facebook, and so what I do
is I have the four post strategythere and I have the end goal
in mind.
So, essentially, what are youlooking for this month?
So maybe in the month of Mayyou're doing a sale like a end

(10:06):
of the year sale or end of thespring season or end of summer
sale.
I don't know.
End of school sale.
You want to try and get as manypeople into your business as
possible.
So if you have enough peoplethat are saying, okay, well,
that's my end goal, who followsme on social media?
Let's say, you're looking atyour audience and you, you know

(10:27):
it's on LinkedIn.
You have a lot of businessprofessionals.
You know why would they careabout an end of the school sale?
How can you reposition this sothat it's going to appeal to
them?
You know, let's say, onFacebook, you have a lot of
people, a lot of parents, thatfollow you.
You know how can you positionthis for them.
And when you write your contentspecifically for your target

(10:48):
audience, it helps you stand outlike, oh, they're talking
directly to me, right.
And if you just say end of theseason sale, that's fine.
But what if you could say getyour passport photos half off,
right?
Well, passport photo, okay,cool, because this at our end of

(11:08):
the season, end of the schoolyear sale, because a lot of
people are probably going to betraveling, right.
So think about what it is, whoyour target audience is on each
of these platforms and why theywould care about what it is that
you have to offer.

Gary Pageau (11:21):
So if you're so let's assume, though you know,
maybe someone doesn't know theiraudience.
Really, how do you look at that?
Like specifically, how do youlook at your LinkedIn audience

(11:43):
without saying, hey, you know,these are CEOs.
I mean, can you do that without, for example, paying, because a
lot of these platformsobviously want you to pay, or do
you have to pay to get to that?

Katie Brinkley (11:53):
Luckily, all these platforms, you do not need
to pay.
You can go in and look at it.
If you're a LinkedIn creatoraccount, a Facebook creator
account, that's all free.
It's just changing the togglein your settings.
You get to see all of the data.
And then, if you're also abusiness page, you get to see
all that data.
Again, I mentioned Metricoolearlier.

(12:14):
That's an all-in-one platformthat you can look at and see all
the data, so that is an addedcost, but I think that that's
one of the things where, ifyou're not looking at your data
at least quarterly, that's whereyou're missing your biggest
opportunity, because you don'tknow who you're talking to.
And when you don't know whoyou're talking to, then,
honestly, you're talking to noone.

Gary Pageau (12:34):
So let's talk a little bit about Facebook
specifically, because you alwayshear things about.
You know it's dying, it's dead,TikTok where it's at, or
whatever.
But how do you evaluate aplatform as being appropriate
for your audience?
Because there may be audiences,businesses, where TikTok is
great, right, it may deliver foryou.
So what are some of the thingspeople look at when they

(12:55):
evaluate a platform?

Katie Brinkley (12:57):
Yeah, and I think that you know a lot of you
know your audience, gary.
It probably has a business page.

Gary Pageau (13:05):
Oh, sure, absolutely yeah.

Katie Brinkley (13:06):
Right, I think everyone should have a business
page, just so that strangers onthe internet know that you're a
real business.
But this is the thing Unlessyou're running ads, you're not
going to see very good resultsfrom your business page.
It's just, unfortunately,that's just the way it is.
If you have a thousandfollowers on your business page,
you're only going to be seenbetween one and 3%.

(13:28):
Right, that sucks.
Yeah, it's not a good return.
That's why it's reallyimportant to have somebody
that's willing to be the face ofyour business.

Gary Pageau (13:37):
Okay.

Katie Brinkley (13:37):
I recommend having the COO, you know, cmo,
maybe CEO founder, be that faceof the business.
You can still then reshareeverything to the company page,
but personal pages get way morereach.

Gary Pageau (13:53):
Okay.

Katie Brinkley (13:54):
And you can still set yourself up as a
creator so you can see all thatdata and analytics.
So I think that if you have aFacebook page, look at your
staff, look at your team and saywho can we position as being
the quote unquote influencer ofour business and let's push all
of our content through them.
First, let's push all of ourcontent through them first.

Gary Pageau (14:14):
Would it make sense if you've got different parts
of your business?
Maybe you have differentcreators for those businesses.
So, for example, you know,let's say you've got a camera
store and they've got a rentalcounter right, they've got, they
rent cameras and then they alsohave a different place where
they sell cameras and differentparts where they print pictures.
Would it make sense to havesomeone each of those areas or

(14:36):
putting it all in one basketwith one person?

Katie Brinkley (14:39):
Yeah, I think you know I'm the face for my
business, you know, and I'm theCEO.
There's 11 of us here but I goout and do the speaking.
I wrote the book, I had thepodcast, you know this is what I
spend majority of my time doingis having conversations.

Gary Pageau (15:01):
And this is where I think that, as a CEO, it makes
a lot of sense to have the CEObe that face.
You know, I've seen it and wetalked about this before we
started recording that you knowyou've had people are reluctant
to do that in the industrybecause they're concerned that
if they tap the you know theircamera guru to be the face and
then the face leaves, the faceof the company leaves.
So you're saying it should besomebody in management, even if
they're not comfortable doing it.

(15:22):
That's the other challenge,right in retail specifically,
are, you know, older people?
They're not young and hip.
Now there are young and hippeople coming in, but for the
most part there's a lot of grayhair and in the industry.
So should they just play intothe awkwardness or what's the

(15:43):
story there?

Katie Brinkley (15:44):
no, I mean like not everyone needs to, you know,
be dancing on tiktok.
I'm not on video.
I mean like that's why I have apodcast, it's because I feel
way more comfortable beingbehind my camera off.
A lot of people still readShocker right, but a lot of
people still read.
Ai is changing the game.
You know there's AI tools outthere where you can make videos

(16:07):
and short form videos and longform videos with AI, so that you
can still show up even if youare a little camera shy.

Gary Pageau (16:15):
You've got four post strategy.
You've mentioned that a coupleof times.
Could you kind of go over thatbriefly what that is, because I
think that's something that youknow.
When I was perusing you as apotential guest, that was one of
the things.
I think that was.
Hey, you know that's manageable.

Katie Brinkley (16:33):
Well, yeah, and it doesn't need to be.
It can be four posts a week,four posts a day.
I mean if you're crazy, but Imean like, for me, I post three
times a week, but I do this fourpost strategy for it.
It's designed, like I said, sothat, after looking at all the
data of all the platforms,creating the content that works

(16:53):
within the algorithm that'sgoing to help you get the most
reach and the most engagement.
So the four post strategy isdesigned to where you really are
reverse engineering, what youwant people to do.
So we have this podcast on DeadPixels Society with Gary and
guest Katie Brinkley, and youwant people to listen to the

(17:14):
show.
So we'll just use that as theexample, right, and the call to
action at the end of the week isgoing to be listen to the show,
right.
Very first post is theawareness post, and this is
where you are making peopleproblem aware and also you're
getting the most awareness,brand awareness.
So you're using the algorithmto get the most reach.

(17:37):
So what does that mean?
Okay, so, like on Facebook,right now, the posts that are
getting the most reach in thealgorithm are those just plain
old, one sentence on, like adifferent colored background.

Gary Pageau (17:50):
Right.

Katie Brinkley (17:51):
And with that you'll do like a bold statement.
Ask a question, maybe share astatistic and maybe for if
you're promoting this one onFacebook.
You could say 92% of peoplepost eight times a week on
Facebook.
How many times do you post?
That's it, Right?
You're asking a question.

(18:12):
People are going to engage withit.
Comment You're making peopleaware of that.
There's a lot of postinghappening.
It's also going to get pushedout into the algorithm more.

Gary Pageau (18:22):
Okay.

Katie Brinkley (18:22):
Everyone that engages with that post is going
to see your next post, so you'vetold the algorithm.
These people are interested inthis content.
Linkedin maybe you share aLinkedIn poll Instagram.
Maybe you share a LinkedIn pollInstagram maybe you do a reel.
So all these platforms havedifferent ways of getting the
most awareness for your posts.

Gary Pageau (18:40):
So it's almost like a teaser.

Katie Brinkley (18:42):
Yes.

Gary Pageau (18:43):
So let's say, for example, I want my podcast to be
successful.
I've done 200 and some episodes, but we're not very successful.
We want to promote this and itcomes out Thursdays at 2 PM
Eastern time.
It's like clockwork nevermisses.
So you're saying maybe Mondayor Tuesday I do a hey, katie's
coming up, or or some sort of.

Katie Brinkley (19:02):
Nope, not even know that.
What I just said about likeshare a statistic, share a bold
statement.
You don't need to post onsocial media, so much you know.
Posting more than once a weekon social media is for losers.
You don't need to post onsocial media, so much you know
posting more than once a week onsocial media is for losers.
I don't know, something stupid,something that's going to make
people stop the scroll and saywhat is happening here?

(19:22):
What is he talking about?
I have opinions on this.
Okay, I want to chime in.

Gary Pageau (19:27):
Okay, so then.
So I, so I posted that onMonday, or Monday, and then
what's the next step?

Katie Brinkley (19:34):
The next post is going to be your elaboration
post, so this is where you stepinto the spotlight as the go-to
expert On LinkedIn.
Maybe it's a LinkedInnewsletter On Instagram, maybe
it's a carousel post On Facebook, maybe it's a long caption and
it's going to be elaborating onthe problem that you made people
aware of.
Right?

(19:59):
This is if you have a podcastlike you do you could say maybe
you just run it through a toollike CapShow and say you know,
like the four reasons whyposting more than four times a
week on social media is killingyour social media strategy as a
business owner.
And then you can go in andyou're just getting the tips
from what we talked about ontoday's show.

Gary Pageau (20:18):
So it's almost you do it before it drops, not after
it drops.

Katie Brinkley (20:22):
Yes.

Gary Pageau (20:24):
So let's twist this a little bit.
Let's take it out of helpingGary run his business better and
get into the audience.
So if someone's having an eventthat you want to make people
aware of, let's say it's a photowalk, class or something like
that, and that's on Saturday, soyou're saying on Monday or
Tuesday you post something like90% of people get the settings

(20:47):
on their camera wrong, and thenthat's the engagement, and then
maybe you start teasing throughthe capsule reel or what have
you, and then you start teasingthe specifics on the photo walk.

Katie Brinkley (20:59):
Yep, exactly, and you're just getting into the
specifics.
You're elaborating on the topicthat you just were making
people problem aware of, okay.

Gary Pageau (21:08):
Awesome, awesome.
So that's two, that's two,that's two.

Katie Brinkley (21:12):
And not once did I mention that we have the
photo thing this weekend event.
Not once did I mention that wehave a podcast episode.
I'm just showing up, I'mcreating conversation.
I'm saying like, hey, this is.
You know how smart I am?
Look at that, you learnedsomething.
Here's the value.
The third post should be yourfavorite.
It's called the community postand this is the post that allows

(21:35):
you to share.
You like this is this is whatsocial media was made for be a
great spot for a clienttestimonial.
It could be a story about how,Gary, you know you've been

(21:57):
trying to grow your show andyou've been posting all these
years and you know you kind ofhave all these shorts, you have
all this stuff going on and youknow, really, social media
wasn't moving the needle forgrowing your show and you're
frustrated, and it actuallywasn't until you kind of threw
all of the materials you hadinto the fire and said I'm just
going to start fresh, I'm goingto start new and I'm going to
start posting less and I'm onlygoing to post on Facebook.

(22:19):
Right, and everything changedwhen you did this four post
strategy and now you have moredownloads, Now you have this,
You're sharing your story andpeople can say oh man, so Gary's
already done this, Of course Itrust him.
That's so cool, Right, Okay.
Or or a client story, you knowlike oh well, I helped,
so-and-so do this.

Gary Pageau (22:44):
So, in the context of you know my audience, it
would be something like youmaybe share somebody who's been
on a previous photo walk andmaybe they talked about how much
they learned Exactly, exactly.
Okay, so you want to touch onthe benefit of whatever it is
you're talking about in anauthentic, real way, not just
marketing speak.

Katie Brinkley (23:00):
Totally.
And this can be the same poston all the platforms.
Sure, like social, this, thisis a true social media, right
here, this is you talking aboutyou sharing your story and
saying like this is look, I'vebeen there either by helping a
client with this problem or I'veovercome this problem myself
and this is how I benefited fromit.

(23:21):
So that's three, and if younotice, we still never mentioned
that you have a podcast.

Erin Manning (23:26):
Right, exactly.

Katie Brinkley (23:28):
So the fourth post is the action post, and
this is where you are askingpeople to leave social media, to
go one step further with you.
Right, to listen to your show,to sign up for your event, to
buy your thing.
This is the post where you'reasking people to do that, and by
this time you have the rightpeople that are like, oh, how

(23:50):
cool you actually had an expertthat comes on and talks all
about how to post less on yourpodcast.
Of course I want to listen tothat.
Gary, that sounds amazing.
Right, sign me up.

Gary Pageau (23:58):
Right, and what you're saying is you're kind of
playing into the biases of theplatform, because that's what
they want, right, they're seeinga more engaged post.
They're not just seeing poststhat are out there and getting
no engagement, which is theproblem that you're seeing with
people who post a hundred timesa week.
Right, they're posting a lotbut there's no engagement, so
probably the platform's almostpenalizing them in that regard.

Katie Brinkley (24:22):
And then too, like if you're asking people to
go to a you know an outside link, you're asking people to leave
that social media platform.
They don't want people to leavetheir platform, they want them
to stay on Facebook.
They want them to stay onInstagram as long as possible.
So this way you've already beenshowing up.
You have the right people thatare raising their hands, that

(24:43):
are engaging with your posts,that are seeing it and saying,
yeah, actually I'd love to havemore information.

Gary Pageau (24:48):
Okay, because I mean, I know, when you do like,
for example, we'll just we'lltake Facebook, cause it's easy.
There is, there is an, a way to.
If you're creating Facebookposts and ads, you can say what
do you want people to do?
And it says go visit thewebsite.

Katie Brinkley (25:02):
So there, yeah, this is all organic that I'm
talking about.

Gary Pageau (25:05):
Yeah, but I'm saying I mean, you know, I guess
at that point they're they'rekind of okay with it.
I don't think they're going topenalize you, but they probably
want you to go to your Facebookbusiness page, not your person,
right?
I mean that's really where theywant you to live.
So you're saying like how likewe talked a little bit earlier
about, like, the number ofplatforms that you can get on or
whatever you know, but there'salways new ones popping up Is

(25:25):
there a value in justexperimenting occasionally with
these, or are you just sayingjust just stick with what works?

Katie Brinkley (25:32):
I mean, uh, clubhouse was great for me
during the pandemic you knowthat that was like that audio.
It was basically the podcastplatform, um whatever happened
to clubhouse.
Is it even still around?
It's still around, um, but Imean, yeah, it's, I'm not on it
anymore, um, and I had, I think,over a hundred thousand
followers right but I think that, um, I mean like there's Blue

(25:53):
Sky, which is, you know, thatdecentralized kind of Twitter.
There's Skylight, which is kindof the decentralized TikTok.
You know, there's always newplatforms coming.
Threads isn't going to goanywhere anytime soon because
Mark Zuckerberg's backing it.
I think you know it's.
You don't need to be everywhere.
Focus in on the ones that makethe most sense for you and your

(26:16):
business and the ones where youcan actually create content
consistently on.
That's going to move the needlefor you.

Gary Pageau (26:24):
Because I think that's one of the things people
don't really understand is justhow big the internet is for a
lot of these things, and thereare a lot of these kind of
pocket niche communities, right,I mean, even when you get out
of.
So?
I mean, reddit is a socialcommunity in a way, and you know
you can be successful in thatworld, and you know people who

(26:45):
have huge followers on Redditprobably don't even have a
Facebook account.
Yeah, how long should it takebefore someone starts seeing
results with this?
Because this is a, let's say,if you're building something
organically, a social following,whatever you're not going to
see results.
You know right away.
I mean, you may see improvedresults.

Katie Brinkley (27:03):
I'd say within the first month you'll be able
to see results.

Gary Pageau (27:06):
Okay, so you so that quickly.
That's awesome.

Katie Brinkley (27:08):
Yeah, I think that you know, and I've done
some trainings for differentcommunities on this and one of
the coolest things is seeing,like, some of the shared
screenshots and they've gotten,you know, 250% increase in
engagements in the first, youknow, two weeks.
Right, a thousand percentincrease in, you know,
impressions in the first fewweeks, you know.

(27:30):
So it's a strategy that works.
It's just it really is.
It's an intentional strategy,right.
Knowing exactly this is what Iwant to have happen.
This is who this is for.
How am I going to get there?
Right?

Gary Pageau (27:43):
So where does YouTube fit into this?
Or streaming?
You know services right,because a lot of people use it
to feed a social platform.
Is it a separate thing?
Or can you use YouTube the sameway, because a lot of my
audience have pretty largeYouTube channels?
They've got a lot of contentthere, but it's more of a

(28:03):
library as opposed to a socialnetwork.

Katie Brinkley (28:06):
Yeah, I think that if you are creating any
sort of video content or podcastcontent, anything like that,
you should be on YouTube.
I mean Google owns it and rightnow, like ChatGPT is like
changing the game, but I mean,like right now Google is king,
like there's been times, even inChatGPT, where I've asked it a
question and a YouTube video isgiven as a reference for it.

(28:28):
So I mean, I think YouTube kindof all the social platforms,
having some sort of a YouTubepresence, is essential.
It's essential Cool.

Gary Pageau (28:38):
Where can people go for more information on your
four-step process?
I'm not going to call itfour-post, it's more of a
four-step process, really.
Yeah, to improve their socialand get more information about
you and listen to your podcast.
That's out there.

Katie Brinkley (28:54):
Yeah, yeah.
Well, if you like this podcast,which I'm sure you do, cause
you tune into Gary every week.
Um, I also have a podcast.
It's called Rocky mountainmarketing, and then, uh, where I
talked about digital strategies, I have my book, the social
shift, and then, if you want touh connect more, you can go to
uh katiebrinkleylive slashpodcast newsletter and get

(29:16):
notifications every time thatthe podcast drops.

Gary Pageau (29:18):
Nice.
Well, great Katie, it's greatto talk to you.
I learned a lot.
I got a lot of work to do now,but not too much work.
But you've given me a checklistof things to do and I'm sure my
Good, so I appreciate that.
Thank you so much.
Yeah, thank you.

Erin Manning (29:34):
Thank you for listening to the Dead Pixels
Society podcast.
Read more great stories andsign up for the newsletter at
www.
thedeadpixelssociety.
com.