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June 10, 2025 62 mins

Eli Portnoy (with $66M in exits) taught me the importance of REALLY listening to your customers. TLDR from his chat:


  1. Listen to what customers actually mean - during COVID, his customers asked to stop payments, but Instead, he asked: “how do we make sure we're giving them enough value that they wanna pay us?”. He pivoted, new product gained traction which led to acquisition (full story on the pod)
  2. Your idea may change completely - Stop falling in love with your initial concept. It's just a starting point. Expect daily iterations and major pivots.
  3. You don't need perfect conditions to start - Eli built his first company waking up at 5 AM while working at Amazon with a newborn.
  4. Kill things fast - Bad features, wrong hires, failing strategies; follow your gut. Address problems quickly or they'll compound for years.


His current venture: https://www.backengine.com/

Linkedin: https://www.linkedin.com/in/eliportnoy/


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