I thought sustainability meant choosing between profit and “doing good for the planet”. My chat with Josh proved me WRONG.
“Stop selling sustainability. Start selling something BETTER that happens to be sustainable.”
A bit about Josh Dorfman:
CEO of Supercool, co-founded Plantd (a manufacturer of carbon-negative building materials) with ex-Tesla employees named Fast Company’s 2024 Most Innovative Companies, launched and led multiple sustainable businesses (and many more - check his LinkedIn for more details too long couldn’t fit it all here).
also he also rode a folding bike onto the Martha Stewart Show in 2007 for Earth Day #iconic.
Links:
LinkedIn: https://www.linkedin.com/in/dorfmanjosh/
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