Stephen Sakach, CEO & founder of Zero company, >70k on his mailing list, coined BLISS: Build Love into Scalable Systems.
His idea: random acts of kindness —> predictable, repeatable systems that drive both customer loyalty and internal cohesion.
He believes businesses that lead with purpose and empathy are the ones that last.
Empathy isn’t just a nice-to-have*.* It’s a proven growth driver
- Emotionally connected customers = 306% ↑ lifetime value
- Empathetic leaders = 60% ↑ employee retention
- Purposeful brands win loyalty (think Dove, Chewy, Patagonia)
Example: Chewy sends flowers when customers’ pets pass away, a roofing company pays kids $1 per nail they find — turning potential negatives into positive engagement moments (full story on the show).
For my AI folks: We also obviously also talked about how AI can be a force multiplier in this
Links:
Linkedin: https://www.linkedin.com/in/stephen-sakach-3181aa28b/
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