“Take the path less traveled and accept whatever is going to happen.” - Roy Osing
Jeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business. He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success. In a detailed discussion, Osing explains the importance of strategic planning, fostering an innovative mindset, and resisting the pull to conform or follow trends mindlessly. He also highlights the importance of careful utilization of emerging technologies such as AI to truly benefit the business. He stresses the importance of 'strategic micromanagement' and being accountable for the implementation of strategies, even if they need to be changed later on. The episode concludes with an interesting look at the role of leaders in shaping a company’s direction and success.
01:08 The Importance of Being Different
02:15 The Impact of Social Media on Individuality
03:59 The Power of Being Unique
19:44 The Power of Reframing Your Business
29:56 The Process of Creating Unique Business Solutions
33:32 The Role of Leaders in Strategy Execution
33:45 The Concept of Line of Sight and Leadership Function
34:56 The Importance of Deleting Irrelevant Tactics
38:44 The Power of Asking the Right Questions
48:08 Life Lessons and Wisdom
29:49 The Importance of Preparation and Awareness
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SELECTED LINKS FOR THIS EPISODE
Roy Osing (@unheardofways) • Instagram photos and videos
BOOK: BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a St
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