Digital Advertising Expert John Horn Exposes Why Your Ad Spend Is Failing and How to Fix It Fast (#446)

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“What challenges you today makes you strong and better tomorrow.” -John Horn

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In this explosive episode, digital advertising expert John Horn reveals the hidden flaws tanking most campaigns and what to do instead. As the CEO of Stub Group and a top-tier Google Ads partner, John pulls back the curtain on paid media and shows you why even smart entrepreneurs are wasting money without realizing it.

00:02:00 — John’s origin story and the founding of Stub Group

00:05:00 — Why most businesses struggle with paid digital ads

00:09:00 — Why Google isn’t going away—but how it's changing fast

00:11:15 — How to reverse-engineer AI search results to dominate

00:13:00 — The danger of chasing buzzwords like "AI" without strategy

00:18:30 — Raw, authentic video vs. high-end production—what converts

00:27:00 — What to look for in a digital agency (and red flags to run from)

00:30:15 — The truth about ad KPIs—and the only metrics that really matter

00:35:00 — The hidden risk of building your business on a rented platform3

Click here for full show notes, transcript, and resources:

https://podcast.deepwealth.com/446

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