Uncovering buying intent to win more new business

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals.  

Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture campaigns, targeted digital ads and more. 

Hear why marketers need a balanced strategy of short-term tactics that drive, and nurture leads with long-term brand-building that raises awareness with the other 95% of your total addressable market—your future buyers. 

00:20 The challenges of reaching prospects in the high-tech industry 
04:24 Why it’s important to balance short- and long-term strategies to meet revenue targets  
09:06 Leverage content that attracts high-intent buyers 
15:50 How to use intent data technology to identify companies that may be in market for specific solutions 
18:25 Using nurture campaigns to identify buying intent 
19:51 Digital advertising and retargeting that drives engagement 
22:31 Why you need to establish credibility and trust before expecting prospects to engage  
24:21 Balancing short-term lead tactics with a long-term marketing strategy 

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.