Dialing in your marketing: The levers that impact results – scale & contact database

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over.  

The reality is marketing is a very nuanced element of a company’s success. If just one component is not dialed in, it can throw everything off. That’s why we’ve defined 12 marketing levers to dial in. Each one plays a role in how your programs perform. In this episode, we talk about the importance of scale and the contact database in optimizing your company’s growth potential.  

(01:55) - Indicators and challenges of scaling marketing efforts within an organization 
(02:12) - Insufficient resources, budget constraints and time-consuming programs impact ability to scale 
(07:24) - Documenting standard operating procedures to systematize processes for rapid growth 
(16:21) - Considerations for building and implementing a marketing technology stack
(18:46) - The importance of your contact database the potential pitfalls of neglecting it
(21:15) - Challenges in organizing and cleaning up contact data – and what you need to consider 
(27:27) - The importance of assessing and adjusting all of the 12 marketing programs to optimize for success 

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.