Dialing in your marketing: The levers that impact results – brand identity + awareness and content

Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuning these components can significantly enhance the performance of marketing programs, offering valuable insights for companies striving to optimize their marketing strategies. 

Mastering brand identity and awareness, along with creating compelling content, are crucial steps in the journey toward marketing success. These levers, when properly adjusted, can drive impactful results and elevate a company's market presence. 

(00:43) - The importance of brand recognition 
(03:19) - Potential brand issues that can hinder your company’s success  
(13:31) - Creating a content strategy to align with the buyer's mindset and buying process 
(19:36) - Understanding the buyer's pain points and tailoring messaging to resonate better 
(20:34) - Assessing and categorizing existing content for strengths, gaps, and weaknesses 
(24:35) - Creating pillar content strategies and content loops that keeps the audience engaged 
(26:30) - The critical role of these marketing levers in driving optimal marketing results 

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.