The Design Pop
I'm your host, Alexandra Tseffos, and welcome to The Design Pop, a podcast for dealer designers! The world of the dealer designer is changing and now more than ever, this community plays an ever-increasing role in the success of projects. These designers possess a wealth of knowledge and passion for furniture and design, but it seems this group is often left unrecognized. As the industry evolves, there is a growing recognition of the value of this role, leading to more opportunities for empowerment. Join me as I share my experiences as a designer, trainer, and consultant to help this community build more influence and recognition - this is the first step in building a community of dealers designers that are focused on learning, improving their craft, and growing their careers. Whether you're a furniture enthusiast or just curious about growing and learning more to apply to your own career. I'm glad you're here. Join me as we harness the power of the design community to explore these important topics in the world of design. The Design Pop is an Imagine a Place Production.
Episodes
Before Steven Jenkins officially steps into the role of CEO at Configura, Alexandra is taking time to introduce him to The Design POP community. She reconnects with Steven who she worked with years ago during her time as a Configura trainer. He was known for his steady, practical approach and his ability to truly hear what users needed.
In this conversation, Steven shares how he first joined Configura as one of the company’s early ...
What happens when a commercial interior designer falls in love with Excel spreadsheets and watercolor painting?
In this episode, Alexandra sits down with Rebekah Jacobi, Design Director at Pivot Interiors in San Francisco, to explore what it means to be a whole creative human in the commercial interiors industry. From leading high-level workplace design strategy and tracking performance metrics to rediscovering watercolor painting ...
Chad Bewley has spent nearly three decades at the same dealership (Freeform) and he’s built a career many designers would envy.
In this episode, Chad and Alexandra sit down at CETx 2025. Chad shares how he found success without a traditional design degree and why relationships matter more than resumes. He also reflects on how long-term commitment can unlock trust and influence that simply can’t be fast-tracked.
From drafting tables a...
As winter settles in and the year comes to a close, Alexandra reflects on a habit many of us share—finishing something big and immediately moving on to what’s next. A simple moment at home with her son becomes a reminder to slow down, recognize progress, and make space to celebrate the wins, both big and small.
Thank you for listening, for sharing your time, and for supporting The Design POP this year.
Email Alexandra at alexandra@th...
In this episode, Alexandra returns from Experience 2025 with a renewed voice—literally and figuratively. After a whirlwind of hockey coaching, travel, and the inevitable fall-break cold, she reflects on what kids learning to skate can teach adults about bravery, mindset, and the power of getting back up quickly.
Alexandra sits down with keynote speaker, bestselling author, and podcast host Amy Jo Martin, who describes herself as a “...
We are coming to you live from Day 1 of Experience—formerly known as CET Experience—where nearly 500 designers, manufacturers, and sponsors are fueling the excitement and innovation shaping the design industry. This year marks a major shift not just in the name, but in what the event represents. Configura’s vision has expanded beyond CET, and Experience now captures the full scope of their technology solutions.
In this episode, Alexandra Tseffos breaks down the results of her latest dealer designer survey, which drew responses from nearly 175 professionals across the industry. The survey explores the confidence levels of designers in core responsibilities such as technical specification, ancillary selection, pricing, meeting participation, live design, and advanced visualization.
Not only did Alexandra share the numbers and highlight vario...
In this inspiring episode, Alexandra sits down with Christine Crawford, Design Manager at Alfred Williams & Company in Nashville and MillerKnoll’s Designer of the Year. Christine shares her journey from an eager design student who did whatever it took to land an internship, to becoming the leader of a design team and the force behind a $15 million project. Her story highlights the power of curiosity, tenacity, and taking bold risks...
In this episode, designer, author, and Thunder Egg founder Brittney Herrera shares her personal journey through the design industry—from internships and dealership work to leading her own firm. Along the way, she opens up about navigating firm politics, discovering her strengths, and learning how to turn every experience into a stepping stone for growth. Brittney's book Inside the Design Industry quickly became an Amazon best-selle...
In this episode of The Design Pop, Alexandra welcomes Jennifer Evans, VP of Design and Development at Hyphn, formerly BKM. With nearly two decades of experience rising through the same dealership, Jennifer shares her unique journey from project designer to leadership.
She reveals how curiosity, problem-solving, and a passion for process led her upward. They explore how Hyphn's evolution—from rebranding to strategic acquisition—has s...
On this episode of The Design POP Podcast, host Alexandra Tseffos sits down with Erica Jaffe—Creative Director & Ancillary Specialist at Benhar Office Interiors, and affectionately known as the "Office Furniture Girl" on Instagram, to explore how dealer designers can sharpen their approach and enhance their impact on client interactions.
From her early days in interior design, retail furniture sales, to business development at a dea...
Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design.
In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigat...
In this episode, we sit down with Kate Bradley and Pam Smith—two former dealer designers who made the jump to the A&D world and now work at HKS. They open up about what that transition was really like, from unexpected stress relief to letting go of manufacturer sales goals and adapting to new tech.
We dive into the sometimes tricky dynamic between dealerships and A&D firms, and what it takes to collaborate well. Kate and Pam share w...
In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth.
With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silo...
Join Alexandra Tseffos as she chats with innovation strategist Shawn Kanungo about how AI is shaking up the commercial interiors industry. After crossing paths at CET Experience, where Shawn delivered a keynote that got everyone thinking, they dive into what it really means to be "remarkable" in an AI-powered world. From lessons in cross-industry innovation to the future of furniture specification, this conversation will challenge ...
On this episode, I sit down with Rob Kirkbride (Editor in Chief of officeinsight magazine), a true legend in commercial furniture journalism. Rob’s seen it all—from covering “just office furniture” in the early days to witnessing the incredible changes shaping our industry today. Recorded LIVE from the CET Experience in October, we dive into some seriously interesting stuff, like how AI is shaking up design and journalism, why in-p...
The Design Pop starts the new year with a reflective and forward-looking episode. Alexandra takes you on a journey through the milestones of the past year while sharing her vision for the year ahead. Discover how experiences from 2024 are shaping bold new initiatives, inspiring personal growth, and fostering deeper connections in the design community. Tune in to be inspired, refocus your goals, and gear up for an impactful 2025!
In this candid conversation, Trisha Harp from Young Office shares her incredible story of resilience in the wake of Hurricane damage to their Asheville location. She walks through the devastating impact of the hurricane, how her team rallied together, and the unexpected silver linings of rebuilding their showroom from scratch. From navigating disaster recovery to sharing insights about her career journey through working for a deale...
Join us as we chat with Erick Gama, a strategic RFP specialist at BOS in Chicago, about his unique journey in the design world. From his college days studying interior design to becoming an integral part of a specialized response team, Erick shares how he carved out his career path. He opens up about the challenges of working on RFPs, the lessons he’s learned along the way, and his advice for emerging designers eager to make their ...
In this episode of The Design Pop, host Alexandra chats with Lance Amato, Head of Customer Experience at CANOA, live from CET Experience. Together, they explore how design technology is changing the commercial furniture industry, especially for dealer designers. Lance opens up on his journey from architecture and design to tech, admitting he once underestimated the complexity of dealer designers' work. They discuss CANOA’s bottom-u...
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