The Design Pop

The Design Pop

I'm your host, Alexandra Tseffos, and welcome to The Design Pop, a podcast for dealer designers! The world of the dealer designer is changing and now more than ever, this community plays an ever-increasing role in the success of projects. These designers possess a wealth of knowledge and passion for furniture and design, but it seems this group is often left unrecognized. As the industry evolves, there is a growing recognition of the value of this role, leading to more opportunities for empowerment. Join me as I share my experiences as a designer, trainer, and consultant to help this community build more influence and recognition - this is the first step in building a community of dealers designers that are focused on learning, improving their craft, and growing their careers. Whether you're a furniture enthusiast or just curious about growing and learning more to apply to your own career. I'm glad you're here. Join me as we harness the power of the design community to explore these important topics in the world of design. The Design Pop is an Imagine a Place Production.

Episodes

May 5, 2025 53 mins

Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design.

In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigat...

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In this episode, we sit down with Kate Bradley and Pam Smith—two former dealer designers who made the jump to the A&D world and now work at HKS. They open up about what that transition was really like, from unexpected stress relief to letting go of manufacturer sales goals and adapting to new tech.

We dive into the sometimes tricky dynamic between dealerships and A&D firms, and what it takes to collaborate well. Kate and Pam share w...

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In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth.

With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silo...

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Join Alexandra Tseffos as she chats with innovation strategist Shawn Kanungo about how AI is shaking up the commercial interiors industry. After crossing paths at CET Experience, where Shawn delivered a keynote that got everyone thinking, they dive into what it really means to be "remarkable" in an AI-powered world. From lessons in cross-industry innovation to the future of furniture specification, this conversation will challenge ...

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On this episode, I sit down with Rob Kirkbride (Editor in Chief of officeinsight magazine), a true legend in commercial furniture journalism. Rob’s seen it all—from covering “just office furniture” in the early days to witnessing the incredible changes shaping our industry today. Recorded LIVE from the CET Experience in October, we dive into some seriously interesting stuff, like how AI is shaking up design and journalism, why in-p...

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The Design Pop starts the new year with a reflective and forward-looking episode. Alexandra takes you on a journey through the milestones of the past year while sharing her vision for the year ahead. Discover how experiences from 2024 are shaping bold new initiatives, inspiring personal growth, and fostering deeper connections in the design community. Tune in to be inspired, refocus your goals, and gear up for an impactful 2025!

Lis...

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In this candid conversation, Trisha Harp from Young Office shares her incredible story of resilience in the wake of Hurricane damage to their Asheville location. She walks through the devastating impact of the hurricane, how her team rallied together, and the unexpected silver linings of rebuilding their showroom from scratch. From navigating disaster recovery to sharing insights about her career journey through working for a deale...

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Join us as we chat with Erick Gama, a strategic RFP specialist at BOS in Chicago, about his unique journey in the design world. From his college days studying interior design to becoming an integral part of a specialized response team, Erick shares how he carved out his career path. He opens up about the challenges of working on RFPs, the lessons he’s learned along the way, and his advice for emerging designers eager to make their ...

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In this episode of The Design Pop, host Alexandra chats with Lance Amato, Head of Customer Experience at CANOA, live from CET Experience. Together, they explore how design technology is changing the commercial furniture industry, especially for dealer designers. Lance opens up on his journey from architecture and design to tech, admitting he once underestimated the complexity of dealer designers' work. They discuss CANOA’s bottom-u...

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 I'm at CET Experience this week, meeting with designers and hugging friends, new and old - this is one happy place!  This morning, Configura hit the stage with some exciting updates, and though you might’ve missed it, don’t worry—we’ve got you covered!  In this episode, I sit down with two very special guests: Aaron Okkema (Global Head of Interiors at Configura) and Erin Corrill (Global Head of User Community at Configura). Togeth...

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Are you using AI without even realizing it? In this episode, Alexandra takes a fun dive into how AI is shaking up the design world. She’s joined by Kari Anderson, founder of Techbox Collective, Scott Loomis from Steelcase, and Felipe Teixeira of Encodec to chat about how AI is being used in real design projects. They break down the perks, the pitfalls, and what we need to watch out for as AI becomes a bigger part of our creative pr...

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August 19, 2024 34 mins

Join Alexandra as she takes you on a journey to the CET Experience, Configura's annual user conference. From her emotional first attendance in 2009 to her current role as a media sponsor, Alexandra shares personal anecdotes and insights into this unique industry event.

Featuring interviews with Configura CEO Stefan Persson and award-winning designer Allessandra Sollazzo, this episode explores what makes the CET Experience special. W...

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In this episode, Alexandra Tseffos takes a moment to reflect and reconnect after a whirlwind month. She shares stories from a recent journey to Greece, exploring her heritage and creating memorable family experiences. From historic landmarks to unique family dynamics, Alexandra's travel tales reveal deeper connections to her life's purpose.

She also dives into her experiences at NeoCon and Design Days and how reconnecting with other...

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What truly drives collaboration between sales reps and designers? Today, we cut through the noise to explore how technology and simplified processes can foster better partnerships.

Join us as we hear from industry experts Lindsey Shepherd, owner of Full Circle, and Tom Caterino, principal at Contract Sources in Boston, as they share how they use technology and unique approaches to communication to create harmonious and impactful rel...

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In today’s episode, we sit down with Aaron Estabrook, Director of Digital Marketing and Media Strategy at OFS, who shares compelling insights on building a personal brand that resonates and stands out in a crowded market. Together, they explore the impact of personal branding on career advancement, the psychological barriers professionals face, and practical strategies for overcoming them. Aaron offers actionable advice on how indi...

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Are you thinking of "crossing over?" 

On this episode,  we welcome Alison Kulisek, a designer-turned-salesperson who has experienced multiple "crossover" events in her design industry career. Alison is currently an Account Executive at MDC Interior Solutions and today she'll share her path from dealer designer to sales, discussing the stresses and challenges of both roles.

This episode offers a deep dive into the diverse career traje...

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On today's episode, Laura Boone, co-founder and principal of turnerboone, shares the unique business model and company culture that drives their success. During our chat, Laura discusses prioritizing highly skilled account managers (who have design backgrounds) over traditional commission-based sales, emphasizing hiring for culture fit and developing leaders internally. Laura also highlights embracing remote work for top talent, pr...

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February 19, 2024 63 mins

Despite starting his design career in his 30s, Paul Riches has become a distinguished leader at MillerKnoll. Captured during a conversation between long-time industry friends at the CET Experience, Paul traces his winding path to design. From deciding against law school to touring with a heavy metal band, his journey demonstrates how saying "yes" can unlock unforeseen opportunities.

Now a celebrated technological trailblazer, Paul h...

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January 22, 2024 61 mins

In the second installment of our series, we delve deeper into the actual practices of dealer design incentives.

Join us as we speak with Brent Matthews, President of Price Modern, who explains the rationale behind introducing designer incentives in their organization.

We'll also engage with two design leaders who take distinctly different approaches to incentives. Joining us are Julia Machado, a familiar voice on The Design Pop, who ...

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As projects get more complex, dealer designers juggle more responsibilities - and as more responsibilities grow, so too does dealer designer compensation, right? RIGHT?! Well, apparently, not always…

In this first episode of our two-part series, we dive into the complexities of dealer designer compensation and incentives. Join us with consultant Shelley Rosetta from Solomon Coyle, who helps shed light on why, despite rising pay, 80%...

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