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November 1, 2024 68 mins

In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience. 

She discusses the importance of continuous education, networking, and building trust with clients. 

Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships. 

Tune in for actionable insights on blending business acumen with creative design.

00:00 Opening Thoughts & Welcome: Always Be Educating Yourself

00:19 Welcome to The Designer Within Podcast

01:32 Introducing Jennifer Stoner

02:00 John's Trip to Italy

03:27 Jennifer Stoner's Background and Career

03:59 The Importance of Contracts and Communication

06:08 Building Trust with Clients

08:05 The Intersection of Law and Design

16:18 Starting a Retail Store

19:39 The Evolution of Design Processes

30:21 Innovative Communication Strategies

33:35 Organizing Job Sites with QR Codes

34:15 Building Trust with Clients

34:34 The Importance of Continuous Learning

36:40 Networking and Trade Shows

38:38 Experimenting and Innovating in Design

44:29 Identifying Ideal Clients

49:44 Brand Collaborations and Marketing

58:08 Concierge Services for Clients

01:03:43 Conclusion and Final Thoughts

For more information on Jennifer Stoner:

Website | https://www.jenniferstonerinteriors.com/
Instagram Handle | https://www.instagram.com/jenniferstonerinteriors
Facebook | https://www.facebook.com/jenniferstonerinteriors/

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Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

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