The Rise of Organic Training in the Detailing Industry

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Tampa?
What you guys do in Tampa?
Just go to the beach, man.
I haven't been in the Gulf ofAmerica yet, so we went to the.
The Gulf of America.

(00:49):
Hey, hey, hey.
What are you breaking there?
How you doing?
Good, dude.
Good, man.
We just came from Tampa.
It's in a rush.
It was almost four hour driveto go back to Orlando.
Yeah.
Crazy traffic, man.
It's crazy.

(01:10):
Yep.
Orlando's getting worse andworse with traffic too.
I know, Tell me about it.
Dude.
I.
That's why, like, you know, Imean, thankfully the shop is four
miles from my house and withinlike, you know, a five mile radius.
They have everything.

(01:31):
So you don't leave.
Michelle's always like, yougot to get out of your bubble.
I'm like, why?
They built everything in the bubble.
Like, I don't need to.
Yeah, the 15 minute city kindof stuff.
Right, right, exactly.
So.
So Tampa.
What'd you guys do in Tampa?
Just go to the beach, man.

(01:51):
I haven't been in the Gulf ofAmerica yet.
So we went to the Gulf of America.
Is it.
Is it any different than theGulf of Mexico?
Really, really close.
So, yeah, just chilling.
I missed the ocean.
That's the part I miss fromPortugal is the ocean.

(02:13):
I got everything else inCanada but the ocean.
I do.
Yeah.
Yeah.
So you're just, you're justdown here.
Vacation.
So we're meeting up with somefriends from the UK.
Okay.
So they're in the mid-80s.
They did like a family reuniondown here.
And we're not blood family,but we like family.
So.
Yeah, we came down a couple ofmeetings at the shop as well.

(02:38):
We launching an undercoating,the ceramic undercoating, and a few
more products.
So I meet up with the boys atthe shop yesterday and yeah, Lord,
couple of meetings with Joel,with Apex.
It's been insane with thatside too.
It's crazy.
Nice.
Nice.

(02:59):
Yeah.
So are you doing that up in Canada?
You're.
You're part of.
Yeah, yeah, that's right.
I saw the.
I saw the thing.
Yeah, yeah, it's me, dawn andsome guys from Quebec because Quebec
is a different.
Because of the French connection.
Like they have to label andpack everything in French.
And it's not just a little label.
They have to do the entirething in French, even sometimes translate

(03:23):
the brand names into French.
It's insane.
The laws is like a completelydifferent country.
So that's crazy.
I didn't know that.
Yeah.
Every time I.
Everything I got, I pushedtowards a distributor in Quebec and
that's it.
I don't Want to hear about it?
Yeah, let them do it.
Yeah, it's.

(03:43):
It's insane.
I couldn't deal with that.
It's.
They actually raid yourfacility and inspect every single
product you got in the shop.
And if you got stuff that'snot translated into French or doesn't
have a French label, they findyou and they can close your business.
Wow.
Amazon just closing Quebecbecause they've done with that bullshit.

(04:07):
Because they.
They don't want to label allthe products, as you can imagine.
Yeah.
So Amazon actually left Quebec.
They fired like 10,000 peopleand left because they were done.
They couldn't do it anymore.
Holy cow.
Yeah, it's insane, man.
It's like a different Frenchcommunist country.

(04:30):
Yeah.
Yeah.
No, no, I mean, I.
I've never heard that.
That's.
That, that's.
That does not made it acrossmy Tik Tok feed yet.
No, I know.
He won.
Yeah.
Yeah, yeah.
So how's everything been?
It's been.
It's been a few months since Iseen you.
Last time I saw you, you weretaken home second place in the Paint
Correction comp.

(04:51):
The annual.
First.
First ever inaugural annualPaint Correction competition.
You took home second place.
So congrats again on that.
So, yeah, man.
What even, you know, otherthan the Apex thing and.
And doing some stuff downhere, what else has been going on
since last time I saw you?
A lot of training at our shopin St.

(05:11):
Albert.
Lots.
We got another round coming.
We start tomorrow with a tint.
With the Tint Academy and thenwe move on to another detailing course,
polishing course, leatherrepair course, PPF and vinyl wraps.
Wow.
So.
And then it's busy.
I mean, it's really busy.

(05:33):
The education part is.
It's growing.
Yeah.
And that was the need we sawwhen we opened the shop.
Like ourselves, myself andGary, my partner, we had to travel
to the US to have any kind of training.
Right.
Yeah.
So when we decide let's openthis shop, it's going to be a distribution

(05:53):
center for.
Back then just owner's pride.
Now it's LRC and Apex.
But that was the need fortraining and no one was training
anyone in Canada properly.
There was a.
So we start and it grew organically.
Like you.
You offer the people.
And we're not pushing trainingper se.

(06:15):
We actually trying to giveback to the guys.
Right.
My connection with idea andbeing a trainer for them and whatnot.
So there's guys that come backafter a month and they say, man,
I was away for a month, I wantto actually go back to detailing
Can I hang out at the shop fora couple days and kind of get myself

(06:36):
into it again?
So things like that, that theymade us really, really proud of what
we're doing.
It's remote Ontario, and youmight add some decent training, but
otherwise it's.
There's nothing.
There's thousands andthousands of detailers in that country
that couldn't.

(06:57):
Yeah, I mean, even here, Ifeel like.
And I've been.
I've been pretty vocal about,you know, picking the right training
or doing, you know, proper due diligence.
You know, I always try to tellpeople, like, vet the people that
you're trying to get trained.
Like a client is vetting youfor a ceramic coating job or an interior

(07:22):
detail job or something like that.
Don't just, oh, you know, JoeBlow is, you know, didn't get any
work this weekend, so.
Or this week, so he's throwinga weekend training together to make
a quick, you know,750 orsomething like that.
Like, check it out.
And, And I feel even here, there's.
There's a lot of training, butI feel like there's only a select

(07:47):
few, at least that in my eyes,that I feel are qualified trainers,
you know, that.
That are doing it the rightway, teaching it the right way.
Some of the other ones I justfeel is like cash grab.
So that's cool that you guys are.
Are, you know, kind of doingit organically, like you said, you
know, kind of the whole, youknow, build it and they'll come.

(08:08):
You're not out there like, youknow, hey, training, training over
here.
Look at us.
You know, we got.
We got a landing page on ourwebsite and that's about it.
We thought about actuallycreating an academy or call it something
else.
Yeah, but.
But no, it's.
Honestly, it's been organic.
People just hear about us andthey start going social media, talking

(08:31):
to other people, and they cometo us and like, the Tint Academy
training this weekend, it'sjust shops that are sending staff
to us, new members for spring.
So they're meeting up forspring and they're sending staff,
which for us is awesomebecause we train a lot of the owners
and now they come in with staff.

(08:51):
So that means they.
They trust us.
We did a good job.
And they said people.
They're actually paying to getmore people coming training.
So.
No, that's awesome.
Really happy.
Yeah, yeah, no, that's.
That's really good.
So, I mean, you know, I mean, it's.
I'm.
I'm from Florida.

(09:12):
You're down here.
It's been like 90s the pastcouple of days, you know, like.
So I mean what, what's thewinner like for you up there?
I mean are you still able tokeep busy and, and get work in or
does it really kind of, youknow, dry up and slow down?
It definitely slows down, butit's a transition.

(09:33):
So during this season whenthere's no snow on the ground, we're
flat out.
We can't keep up.
We have to man up and can keep up.
Yeah.
As soon as snow comes in, itslows down and it shifts more towards
the interior work.
Okay.
Because people don't want topolish cars in when it's minus 40

(09:55):
Celsius.
No one's going to come, oh,I'm going to polish my car and make
it shine.
If it's a new vehicle, they'llcome in for the protection packages.
So we still do a lot of PPF encodings.
Less of the decons and allthat work but we get more of the
interior that we usually don't do.
So our, the interior pricingis higher than average so we don't

(10:20):
do much of it now because wegot the fifty, seventy dollar guy
that comes in and do a quickinterior which is fine.
They have their space.
Yeah, exactly.
And then we'll fix some likethose cheap polishing jobs.
Right?
Yeah.
And we, we wouldn't be able tokeep up with the same level of interiors

(10:43):
if we, if we didn't.
So I think it's kind of acycle in the winter.
More of the protection on newvehicles and interior detailing.
And then when it gets now it'slike the decons, ceramic colorings,
ppf.
My son can keep up.
It's.
It's insane.
Yeah.

(11:03):
I've got a client, she's,she's one of my monthly.
So you know, I go, go overevery Friday.
So I was there this morningand washed the car for her and she's
kind of fighting that, thatcheap interior detail in a sense.
I mean not, not that she wentto somebody else, but she has a 911

(11:25):
cabriolet.
And, and, and like a month agoshe had it in the dealership for
some work.
So you know, they did a freeinterior detail for, you know, threw
an ozone machine in, in thecar, you know, to, to clean it out

(11:47):
and.
Well, no, first it was.
Okay, so first it was the,they shampooed the carpets which
the car is never dirty.
Like it didn't need shampooed carpets.
Right.
So, so it had a real strongchemical smell from, from whatever
they used in the, in, youknow, probably in the steam cleaner

(12:08):
or whatever.
So I, I had, I had saidsomething to her and I was like,
did you, like, no offense, butkind of offended.
Did you go, you know, havesomebody else detail your.
Yeah.
And she's like, you know,because I, I've been.
I care of her car for like,almost three years now, and all she
ever has me do is is wash.
It's like nothing else, right?

(12:30):
And so I'm like, does she notthink that I'm, you know, a real
detailer?
Like, you know, so she's like,no, no, no.
I had it at the, at thedealership doing some work, and they
did a complimentary.
She goes, yeah.
She's like, the smell iskilling me.
She's like, I, I contactedthem, they want me to bring it back.
And I was like, okay, youknow, whatever.

(12:52):
So next week is when it hadthe ozone smell to it.
And I was like, oh, man, theyran an ozone machine in your car,
didn't they?
And she's like, yeah.
She's like, and that smells too.
And it was funny because thiswas right after we had.
I had the guys from Biobombson the podcast, Christian and Godfrey.
And, you know, so I'm like,hey, look, like, tell them to not

(13:16):
run an ozone machine.
And it's really bad for your car.
Like, you know, you need to dochlorine dioxide, because I've been
doing that for years.
And I think, I just think it'sa better smell.
She's like, well, she's like,they, they, they, they want it back.
They're gonna have another,like, they're gonna take it to another
detailer.

(13:37):
So like, not the in house detailer.
They're gonna actually take itto a detailer and have him do it.
And I was like, okay, justtell them you want chlorine dioxide.
Like, you know, you don't wantthe ozone machine.
And, and I, and, and so itkind of went away or whatever.
But then I, I went there thismorning and washed the car.

(13:58):
And I swear.
And she just told me, like,because last week I didn't do the
car because it was, it wasback at the dealership for work.
And this morning I, I openedup the door and it just.
Oh, like that stale ozone.
Yeah, yeah, in the face.
I'm like, oh, my God.
This lady just.
I mean, I get it, I get thePorsche dealership is like, let us

(14:19):
fix it, you know, But I toldher, I said, listen, you know, tell
them you have a detailer.
Just tell them to reimburseyou for.
For me doing it and I'll fix it.
I'll make it right.
You know, man, it's a.
It's a different world.
I don't understand.
Yeah, yeah.
So.
So, you know, I get those likeyou said, you know, that there's.

(14:40):
There's a place for the fiftydollar, you know, whatever, detailers,
and then you guys fix them.
That's.
That's what I'm trying to doright now is I'm trying to fix her.
I'm almost at this point justgonna take her a tablet and be like,
look, just drop this in a cupof water and be done with it, you
know?
Yeah, a little pro bono justfor the.
Yeah, I mean, I mean she's.

(15:00):
I mean, she's paid me, youknow, for the last.
Almost.
I think it's been right aroundthree years or almost three years.
You know, she pays me everymonth to come out and do her car
and, and her car.
It's.
It's a Porsche.
It's a convertible Porsche too.
So like it takes me literallylike 20 minutes to do a waterless
wash on it and vacuum out the inside.
Like, I'll give you a $10,$20, you know, bio.

(15:26):
Bio box.
Just.
Just throw it in a cup ofwater, be done with it kind of thing.
So, yeah, it's.
It's so funny the way that,you know, people think with that
stuff or whatever.
That smell kills me.
So we, we've been trying toeducate more of the dealership.

(15:46):
Actually that's on thetraining part.
We want to go more in thedealership and that's something we,
we're working on the IdaCanada as well.
Oh, nice.
Training some of thedealerships and if, even if it's
a great meet with the guys andkind of elevate their industry.
Yeah, that's a problem with dealerships.

(16:06):
The approach and I think inthe States is kind of moving forward
with some big dealerships,educating the guys.
They still see it as a placewhere they lose money.
Yeah.
And they don't see as aprofitable part of the organization.
So now you see like Rod andJody, they have that big event they

(16:29):
went to and there's likedozens of details getting certified
and they actually had trainingwith, with Rob Rosman and other guys
and the roundtable is helpinga little bit too.
And I think that's fascinatingbecause these guys, I met some at
the MTE and they proud to be detailers.
They wear the colors now.

(16:49):
Right.
They're not just a sketchy guyin the back of the dealership, they
actually, that they feelempowered and.
Yeah.
Can make money out of this.
Yeah, no, you're absolutely right.
I mean, Jason, one of theowners of, of Aquatech this year,
he went and took a job at adealership in Ohio near him.

(17:11):
It's a Porsche, Mercedes orPorsche Audi, BMW dealership.
And it was more for just himto get out of the house for a few
hours.
And then he thought, like,okay, maybe this is a way I can introduce
Aquatech because it's, it's aprivate family owned dealership.
It's not a big, you know, autonation or something.

(17:33):
Oh, did I lose you?
Are you frozen?
You're still there, Apollo?
Oh, yeah.
I think this.
Okay, there you are.
There you are.
You were frozen for a second.
I was like, oh, yeah, the WI fi.
I'm at the Airbnb WI fi.
Oh, gotcha, Gotcha.

(17:53):
Yeah, but Jason, Jason wentthere and it's, it's crazy, dude.
Like, I remember the first dayhe, he messaged me and he's like,
dude, he's like, they've gotone wool pad for the rotary machine
that looks like it's been heresince the 70s, you know, like, and,
and he was saying the same thing.
Like, a lot of the guys therewant to do better, but the dealership's

(18:19):
not really, like, ready tothrow money at it.
Like, they kind of are, butthey kind of not.
And, and he was even showingme, he sent me some pictures yesterday.
So they, they outsource theirPPF and ceramic coating to supposedly
one of the top shops in town.
And he was showing me a brandnew Audi that came back from them

(18:43):
to get ceramic coating.
And, and when, you know,Audis, they come with like all that
plastic film and everythingall over it.
So when the detail shop wentto code it, they didn't remove all
the adhesive that was still onthe car from when the, from when
the dealership peeled.
It's like, so he's trying totalk to the dealership and be like,

(19:05):
look, man, like, I can come inand set you up.
Like, I know ppf.
I have a ceramic coating company.
And, and like you said, theyjust don't see the value in it.
And they're just like, they'remore worried about if they mess up
paint, you know, of having tofix it, whereas if this detail shop

(19:25):
messes it up, then they haveto fix it kind of thing, you know?
And so I was telling him, Iwas like, yeah, but if you explain
to them how much cheaper youcan do these, you know, PPF jobs
and coding jobs in house thateven if you did mess up paint, there's,

(19:45):
and they had to fix a, youknow, fender or a bumper or something,
it's still going to be lessmoney than they're paying this other
detail shop.
So.
Yeah, you're right.
I mean even my buddy who worksfor Simon Eyes like Simonized has
their, their ceramic coatingthat's sold at the dealership because
it's got a third partywarranty, you know, so it's, you

(20:07):
know, hey, it's a fullwarranty kind of thing.
And he goes to thesedealerships and teaches them, you
know, how to use the Simonizedproducts to do paint correction,
how to use the, the coating or whatever.
And then he'll go back and,and you know, the guys are, the guys
are just opening up theceramic coating boxes and throwing
a warranty on the dashboard asthey put wax on it.

(20:29):
And he's like, what are you doing?
He's like, we don't have, wedon't have time to like paint correct
it, ceramic coat it.
So we just throw the, thewarranty on the dashboard and throw,
throw a coat of wax on it.
It's like, yeah, it's, it's,it's full of the.
Yeah, we teach, we're teachinga guy from Body shop and Dealership
World and the same wool padwith a rotary, nothing against it.

(20:52):
I love the tool, but if yougetting kids and the turnaround is
pretty heavy on thedealerships and you're getting these
kids coming in and you justgive him a 20 pound Dewalt with the
7 year old wool pad thathasn't been cleaned ever.
Yeah.
Baked with clear coat and been dropped.

(21:14):
On the floor and kicked aroundthe shop a few times.
Yeah.
That's your risk is givingthat tool to, to a kid or whatever
comes out.
Right?
Yeah.
So once we train with thebasic system like our op polishing
system or whatever, sosomething that works properly and
is efficient, they justlooking at us like, so that's it?

(21:36):
Yeah, yeah, that's all you gotto do.
So that's all I need?
Yeah, you need one compoundpoly and finish and a couple of pads.
That's all you need.
And the guy's like, okay, thisis much easier than we're doing and
the results are much better.
See, right?
That's your efficiency.
Yeah.
Now you're making money.
The dealership is making money.

(21:58):
Yes.
There's a small investment.
You got to buy a bottle ofpolish and a couple of bats every
now and then.
But Right, right, that was,that was kind of my pitch to the
car wash before I left of, ofbringing this stuff in because, you
know, my pitch to the, to theowners and I mean, we had a really

(22:19):
good working relationship onand off for a number of years.
You know, as I told him, Isaid, why are, why are, you know,
like, you guys spend all thismoney for technology in the tunnel,
but we're still detailing carsby like 1970s, you know, standards.
You know, the technology has changed.
Everything's changed.

(22:40):
Why don't we.
And, and it took a little bitof me kind of poking and prodding
before, you know, he finallywas like, all right, look, just don't
spend a ton of money, youknow, Buy whatever you need to buy,
you know.
So, so me and the GM, we wentout and we, we bought two Rupes Bigfoot
ES21s.

(23:02):
We bought, you know, the Rupessystem because we didn't know any.
You know, we didn't reallyknow anything.
And this was 2000, sort of in2000, 15ish, maybe 2016, something
like that.
So, you know, the Bigfoot hadpretty much been out for maybe a
year or so at that point.

(23:24):
And, and we entered, westarted introducing that at the car
wash is how we were doing our,our buffing waxes, you know, in a
sense.
And, and it was crazy becauseyou could definitely get a way better,
you know, result than with theold, you know, whenever we had the
Dewalt or the Milwaukee orthe, the Makita or whatever, you

(23:46):
know, just random rotariesthat we had and everything, and,
and, and be more profitable,you know.
And the, and the, the biggestsell for the owner that, that really
got him on board was like,hey, man, it's gonna be really hard
for somebody to burn paintwith these machines, you know, so
we don't have to, you know,pay the, the painter as much, you

(24:09):
know, if we burn an edge, burna panel or, you know, the, the, the
ding dongs that run therotaries on the rubber trim around
the windows, and then we'rebuying, you know, rubber trim or.
I even saw a few guys that,you know, this was, this was way
early on, you know, the, thecar, the cars and trucks that have

(24:30):
the whip antennas, you know,get to that and snap off a whip antenna,
you know.
So, yeah, so, you know,telling them might save us a little
bit of money.
Got them on board pretty quick.
No, and that's it.
If, if they actuallyapproachable and let us get in.
It's so easy to upsell asystem that works, right?

(24:51):
It's like we've been to bodyshops the same they the bake old
Rory with the wool pad.
And once again, nothingagainst the tool.
I love the tool.
I use it all the time.
But in that environment andyou prove like, I had one guy that
I've been doing this for 20 years.
No freaking way you're goingto tell me otherwise you fancy tools

(25:13):
and blah blah, blah.
So we have a black Range Roverthat told, okay, do your thing on
the front door.
And it was there for like 20minutes grinding paint on the, on
the door.
And then I did a two, a quicktwo step on the back door and I did
the one step on the rear panel.
And actually as soon as we'refinishing this, the owner of the

(25:36):
shop comes in.
Oh, that Range Rover is soshiny and okay, what's your favorite
panel on those?
She looked, she looked.
They all look the same.
Exactly.
For the most of people theyall look the same.
So now you spend 20 minutes onthat door.
I probably spend five on thatone and three on the other one.

(25:59):
So who's winning?
Yeah, the actual, the guy theybought the, they got, bought a rupees
polisher.
They got a op polishing system.
They got it all from a guythat swore to me that wouldn't change.
Yeah, I'm not going to change.
Yeah.
My biggest thing I think withdealerships, I think the hardest,

(26:21):
like get in the door kind ofthing is and I don't know how it
is in Canada, but here there'sa lot of like big businesses, tap
seal auto butler, like thosetypes of things.
And because they're so big andthey have such a foothold on so many
dealerships that they can justcome in and be like, you know, we're

(26:44):
only going to charge youdollars per car in a sense.
Whereas you know, if adetailer is going to go into it,
the detail is going to belike, look, that's a 350 job all
day long.
I don't care that you'regiving me, you know, 50 of them in
a month, you know, whereas thetap seal and the auto butlers and
everything will be like, okay,cool, that's you know, a hundred

(27:07):
dollar, you know, detail orwhatever and it's times 50, you know,
kind of thing.
And that's where I think fordetailers it's a little bit hard
to try to get into dealershipsunless you're going, unless you're
going to put together abusiness model that can, that can
compete against the, the autobutlers and the TEF seals and, you

(27:29):
know, whoever else is.
Is out there to be able to do it.
One of the guys I know here inOrlando, he had the Central Florida
Ferrari dealership forever ago.
And when the ownership kind ofchanged, he lost his contract because
Tefsio came in and wasbasically doing all of the detail

(27:52):
work for a similar price.
But they said, hey, we'll gowash the cars every day at no charge
on the lot, you know, spraythem down, whatever.
And he was like, you know, no,I got to charge you at least a couple
of dollars per car, becausethat's work for me to do.
And so kind of just because ofthat savings, like, you know, $2

(28:13):
times however many, you know,used cars and Ferraris or whatever
they had sitting outside thatneeded to be rinsed off and kind
of wiped down or whateverevery day, he lost the contract,
and they gave it.
They gave it up to Tef Seal.
So that's.
That's, I think, is a hardpart, too, for detailers to try to
compete against.

(28:34):
Yeah.
And that the good thing, themindset is changing, I think, for
some dealerships becausethey're going over with quality and
they see the profit marginsthey can get from the detail center,
which was a cost up till now.
So we're doing a littleexperiment here with OP Orlando,
and we actually working with agroup of dealerships, they have one

(28:57):
of those cheaper serviceproviders they're not happy with,
because what they're doing isthey scratching cars because, yeah,
it's a free wash.
And exactly what happened atthat BMW dealership is that that
company is doing the free watches.
They have a maintenancecontract to the dealership, so they

(29:18):
have guys in house detailingcars full time, but they're scratching
the cars.
So it's fine with.
With us because we're going tonow and polish the vehicles, and
we're showing the dealershipthe quality of work.
Like, we have no cars coming back.
The quality is top notch.
We're doing ppf, tint, whatnot.

(29:39):
The other guys are just stillscratching cars and cars coming back
with clients complaining aboutthe quality, missing stuff, broken
stuff inside the vehicle.
So the dealership is nowapproaching the shop and saying,
okay, could you guys kind oflower your price a little bit?

(30:00):
But we'll give you a lot ofwork and get rid of these other companies
that it's just a profit center.
Right.
They got a big contractprobably with all the BMW dealerships.
Yeah.
So they don't care.
Right.
And that's the other thing, too.
I mean, my days from the carwash, you Know, and I don't know

(30:20):
how different it is now, but Iremember my days in the car wash
when, especially when I was incharge of the detail shop, you know,
when the guys would want tocome off the front line and work
in the detail shop and if wedidn't think they were good enough,
you know, they'd have a hissyfit and stomp their feet.
And I remember a couple ofguys, you know, ended up quitting
and then they go and get a jobdetailing at the dealership, you

(30:41):
know, and they're like, oh,they gave me a job at the dealership.
And I'm like, based off of what?
The fact that you worked here,like you have no experience.
Like, so I, I always.
And, and I could be wrong.
I mean there's, I know plentyof guys that, that do that work at
dealerships and do dealershipwork that are, that are top notch
detailers.
But to me, I feel like, youknow, a lot of it is that, you know,

(31:06):
it's just somebody looking fora job.
Really.
It's no different than, thanthe kid working at the car wash.
And, and you know, we hadgreat detailers at the, at all the
car washes I ever worked at.
And then we had other onesthat it was just like, you know,
it's just, it's a job, youknow, like, I got a job, I can do
this thing, you know, whatever.
And then there were, therewere guys that were enthusiastic

(31:29):
about it, you know, like theymade sure that, you know, they were
doing the best job theypossibly could and, and you know,
not missing anything and, andputting out the best work.
And then when they weretalking to the client, they, you
know, it became their client.
You know, every time theclient would pull up, be like, hey,
is so and so here because youknow, my heart needs be done now.
So, you know, and you probablyget that, you know, with everybody.

(31:53):
I mean, even in the detailindustry, there's those guys that
are next level and then peoplethat are just doing it because easy,
low bar of entry, you know.
Yeah, yeah, it's like anyother industry.
But I think if you get thoseguys actually show up and they care
and if you give them a littlebit of power with training and some

(32:16):
visibility, it's not just oneguy, but it created that relationship
with the client even, right?
It's fantastic because I seethe detail a little bit like a barber.
I don't go to just any barber, right.
I go to my barber.
Right.
And like you said, you gotyour clients.
If you create thatrelationship, even at the dealership

(32:37):
and my background working indealerships back in Portugal, we
actually grew the dealershipoffering a high quality service in
the detailing bay because theclients, they came in with their
Grand Cherokees.
I was just talking about itwith someone the other day and they
would come with the GrandCherokees to detail.
And we provide such a goodquality service cleaning the Grand

(33:02):
Cherokee with which was thedog car back in the day to take the
car to the beach, the, the dogto the beach that they start coming,
lining up.
We have days we have moreBentley's Ferraris and Austin's then
actually Jeep Grand Cherokeesto wash because the clients, oh,
your detailing center is awesome.
Can I bring my Ferrari?

(33:23):
Can I bring my Austin?
And they created a really goodrelationship with us based on the
detailing bay and, and thatlike that helped the dealership grow
a lot.
Just having a top notch detailcenter in the dealership.
So once again it's, it's aquestion of changing the mentality.

(33:45):
Yeah, exactly.
And that's, that's somethingthat, you know, I like what Kirk
is trying to do with the round table.
You know, I wish the, I wish,you know, there's been talk about
it with the ida, but then itkind of never gets heard from him
again.
But you know, the whole tryingto make this like a recognized technicians

(34:11):
kind of training or whatever,you know, that it could be provided
and either you know, the, thevotech schools or the colleges or
something like that, just likeelectricians and plumbing and things
like that, I think would be abig, a big step forward for this

(34:32):
industry if, if those thingscould happen.
Because then not only, youknow, for the car washes that are
still doing detailing, youknow, the dealerships and, and then,
you know, just detailingfacilities like to have that better,
I don't want to sayrecognition, but that better understanding

(34:53):
like, you know, like you, youknow, like if you're going to a mechanic
or a, or a, or a plumber or anelectrician, you know, most of the
times, you know, they've,they've gone through some kind of
VO tech now.
Now you know, obviously likethe one, the, the master electrician
or whatever.
And then he has hisapprentices and they learn under

(35:14):
him.
But then eventually theybecome masters.
You know, same thing with mechanics.
They, they become master ASEcertified, you know, that type of
stuff.
I think it would be huge fordetailing if we could have something
like that where it was, youknow, looked upon a little bit better
and with more recognition.

(35:37):
I don't know, maybe we work on it.
I sit in a couple of boards,and the work is towards that.
And specifically, we realizethat the dealership world is probably
going to help us achieve that.
Because of the numbers.
Yeah.
It is also a numbers game.
If you show up to a governmententity and, okay, we represent 3,000

(36:00):
people in the industry, andthey probably don't really care about
you.
But now if you add all thedetails in dealership role, you probably
show up with 20,000 peoplerepresenting those 20,000 in that
to a 3,000.
So there's a shift coming.
I think the Having the guysfrom the uk, they have a different

(36:22):
perspective.
They did a great job with thatchapter as well, and having the guys
more involved.
It's been a heavy structure.
I think we're trying tomodernize it a little bit, make it
more functional.
A lot of the boards are doingfantastic work.
So it's not as fast as we wantbecause you got to deal with 50 different.

(36:44):
It'll never.
Yeah, it'll never be, youknow, you know, they.
What is it they always say?
The overnight success took,you know, 20 years to do, you know,
kind of thing, you know, so,yeah, I mean, I.
I get that it's not a snap ofthe fingers and it's, you know, gonna
change tomorrow kind of thing, but.
But that's good that.
That it's at least, you know,you guys are working more towards

(37:05):
it because, you know, the lastreal time that I had any talk with
somebody with the IDA was itwas kind of like, you know, in its
infancy, you know, and itprobably still is, but I mean, it
was really kind of like athought, and it's like, okay.
And then I know when I talkedwith Kirk, you know, Kirk's working,
you know, with, I guess, likehis local city with trying to do

(37:29):
it and then hopefully get it,you know, then go to the state, and
then hopefully, if you can getone state, then it kind of domino
effects.
Well, hey, this is what we'redoing here.
Here.
We want to do it in yourstate, you know, and then, hey, we
want to do.
Working over at these two states.
We want to do it in your state.
So that's.
To me, I think it's cool thatthere's two different entities that

(37:50):
are trying to do the same thing.
So hopefully, you know, andthey work together for the most part.
Yeah.
So hopefully the two workingtogether on this will maybe it'll
come a little bit quicker thanif it was just one of them working
on it.

(38:11):
And I think they actuallyclick really well, and eventually
we're going to Bring it toCanada, too.
Because I think the idea, therole would be more of the certification
and make sure the standardsare there.
And then there will beorganizations like the Roundtable
actually providing more of thetraining and not so much the certification

(38:33):
itself.
So I think we work togetherthe same with the ada.
Yes, it's a separateassociation, but being kind of under
the IDA and everybody playingtogether, I think that's what.
Oh, yeah, it's the industry.
Right.
It's not people fighting.
It's.
We gotta step away from theseegos and big names and it'll never

(38:56):
happen.
It'll never.
It'll never happen.
It's.
It's the shift.
We'll see.
We all will.
Kind of all.
Yeah, I mean, I've gotten tothe point now where I just, you know,
the blinders go on, you know,and I just try to stay in my own
little lane here.

(39:17):
You know, even now when Iscroll through Facebook, like, I
typically will scroll rightpast a lot of the detailing groups
unless something really popsout, you know, and grabs my attention.
Somebody showing somethingreally cool or somebody's asking
a question that's, you know,you know, really, really catches

(39:38):
my eye.
But all the other nonsense, Ijust try to, you know, like, like
Dory, like.
Yeah, like, like, like, likeDorian and Nemo.
Right?
I just keep scrolling.
Just keep scrolling.
Just.
Yeah, yeah.
I mean, it's.
It's funny too, because I Wish I.
Had 10 bucks for every timethey ask what's the best.

(40:01):
I know.
Yeah.
And it's.
And it's funny too, because,like, I.
I don't know why, like, I getso many people now that send me a
request to, you know, followtheir detail page.
You know, their, like theirbusiness page.
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(40:21):
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(41:48):
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(42:10):
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(42:31):
Yeah, I don't know.
I lost my train of thought.
Whatever, I'll throw acommercial in.
At that point, doingcommercials again for everybody just
maybe just skipped past that.
Hopefully didn't.
Yeah, I, I, oh, I know what Iwas saying.

(42:52):
So I get a lot of people and Idon't, I don't know if you're the
same way.
I get a lot of people thatinvite me to like or to follow their,
their like detailed business page.
So I'm gonna say this rightnow on the podcast for anybody who's
listening, please do notinvite me to like your detailing
business page.
I'm not your client, not your customer.

(43:13):
I don't like those, thoseautomatically decline.
I just decline.
Decline.
I'm not going to follow your,your business page.
Please don't follow mybusiness page.
If you're a detailer, I don'twant you following my business page.
And yeah, that's a, that's agood question.
Because like people keep onthe same.
I got all the invites.

(43:33):
Like you should cater to your client.
Don't waste time with.
Exactly, exactly.
Focus on your target client.
And yeah, I mean I, I don'tget it.
You know, it's, it's funny.
I'm in, I'm in a local grouphere and it's, and it's four local
detailers in Orlando.

(43:54):
And it's funny because there'sguys that'll go in there and post
ads for their business.
And it's like you realize thisis a detailing page full of detailers
that are basically yourcompetition and you're putting an
ad.
What are you doing?

(44:16):
Well, that's.
Yeah, just go to your chamberof commerce or Loneses and focus
on that and not that.
The details and likes on Facebook.
Yeah, exactly.
I'm glad the algorithm ischanging too now, especially with
Instagram.
It seems to be more open toother people, like not just the followers

(44:37):
or.
Oh, is it.
I don't know.
I don't.
I don't even really go onInstagram that much anymore.
This is really good.
On social Instagram, I do, Ido a little.
I do a little bit of.
I do a little bit of Facebookjust to kind of.
Because that's where most ofmy friends are, you know, to see
what they're.
To see what they're up to.

(45:00):
I occasionally will justbrowse Instagram, but usually not
more than a couple minutes.
And then I'll get lost inTikTok for a few hours a day, but
then I'll go like a weekwithout going on it and then have
to.
And then get sucked into it again.
So Tik Tok's my.

(45:21):
My guilt.
My guilty vice or my, My whatever.
And it's getting ready to goaway tomorrow, so I don't know.
We'll see.
I lose you again.
I can see you, see you're moving.

(45:46):
Let me try something else here.
Okay.
There we go.
I think it's the WI fi.
So I'm gonna go on the network.
Oh, okay.

(46:06):
Okay.
Probably gonna cost me 300Canadian doll.
Just write it off.
Yeah, right off.
So what I want to know or whatI'm curious about is.

(46:30):
So you're from Portugal, sohow the move from Portugal to.
To Canada, 2008, that gloriouseconomical year.
So I have from the dealership,I moved to a detailing environment.
Okay.
I was in charge of a Jeep dealership.

(46:51):
And then the clients keep oncoming after detailing and detailing.
Yeah.
And they start bugging me.
They.
In England and Germany and allthese places they're from, they had
these mobile units coming totheir houses.
Okay, that's pretty cool.
And we're talking 2002, 2003in Europe.

(47:13):
It wasn't a big deal, so itwas really, really high end stuff
only.
Okay.
And my wife was back thenworking real estate and a friend
of theirs at a van built in Scotland.
Pressure washers, water tankswith compartment ties so the van
wouldn't shake with the water,blah, blah, blah.

(47:34):
Super high tech.
And they had to go andrelocate back to Scotland because
of family issues.
So they're selling that van.
One Saturday, I went withRichard and went from I don't want
to go wash cars in the sun tothis is actually pretty cool.
So go back to.
I have the wife working on thefinancing, brought the van, quit

(47:58):
the dealership, andeverybody's kind of.
So you're gonna quit thisgravy job to go and wash cars?
Yeah.
Okay, I'll try this.
So, yeah, from one day oftraining, I went and opened the business
the next week.
And I started detailing,mobile detailing, like luxury iron

(48:20):
houses and cars and whatnot.
In four years, we.
We have five vans in the.
In the road, detailingvehicles at dealerships and whatnot.
2008 come all thesedealerships go bankrupt.

(48:41):
The clients disappearedbecause it's all financing guys.
And, yeah, the stock marketcrash, and they all disappear from
us.
These.
These houses are registeredoffshore and whatnot.
Like, there's no ownership.
No one comes back.
Right, Right.
So either my wife's just like,well, you know what?
I should look at going back toCanada and check things out.

(49:05):
And initially, once again, Ilike this here.
But, yeah, the economy sucks.
So she went for a month toEdmonton, Alberta.
She created a budget with that budget.
She comes back after a monthand showed me the numbers.
And immediately you soldeverything and moved to Canada.

(49:27):
Oh, wow.
So when you.
When you came to Canada, wasit like, immediately get back into
detailing or did you do.
Not at all.
Not at all.
Waiting for work visas first.
Almost two years.
We move into a basement suite.
No garage, no contacts whatsoever.

(49:51):
I didn't want to go work atthe dealership, whatnot.
So I waited for my visas andactually start working oil and gas.
Okay.
Forgot about all detailing.
The bug was always there.
Detailing my own cars andflipping cars, buying cars, polishing
them, cleaning and selling them.
And my cousin or my wife'scousin at the Mustang that he.

(50:16):
He goes to these car shows andhe saw my working partial.
So he kind of.
Well, we should.
We should give it a try.
You want to buy some productsand detail my Mustang.
So some Mach1.72.
Mach1.
Basically a thousand horsepower.
Like everything and anythingin that car.

(50:38):
So I detailed the car, go to acar show.
Best of the 70s, the next showand shine.
He wants that one again.
So kind of organically, someof the guys are talking to me, hey,
man, you want to polish my carand whatnot?
So we kind of build up to thepoint I was still Working oil and
gas during the day and go backhome around 5 o'clock and do a ceramic

(51:04):
coating or polishing a vehicle.
And the next day, you know,the garage system in and out same
day or next day, it's allrotating cars.
My kids started helping atthe, in the studio that was our garage.
And then I start trainingpeople out of my garage as well.

(51:27):
And then someone connect mewith Owners Pride because they're
open in Canada about six years ago.
Yeah.
So that's why I became theirrep initially and then in charge
of their training acrossCanada and all that good stuff.
And till they one day theyoffered me the opposite.

(51:47):
The position of opening a OPshop up in Canada, which became the
distribution center for OP Canada.
And that became, I became apartner on that too as well.
Nice.
And then you're the one that opened.
Are you the one that openedthe op shop here in Orlando?

(52:07):
No, those are my partners thatmove from Canada.
The owners of Owners PrideCanada, they moved from Canada during
COVID to the U.S.
right.
Initially Omar Nebraska, HQfor op with Damon.
Yeah.
And then from there they movedto Florida and open the LP Auto Spa.

(52:28):
Okay.
Another success with theinside the our network.
Yeah, there's.
It's good big shops now.
Yeah, yeah, yeah.
Because I, I.
And the reason why I thoughtit was you is because I think when
I first saw it popping up, Ithink I saw you kind of associated
with it a little, you know, whatever.

(52:50):
More.
No, I think, I think it's great.
I'm glad that it's worked outfor Milord because it's, you know,
when I met, I met Mike, I metMike at MTE probably three years
ago or so maybe.

(53:10):
And it was, it was the yearthat, that we actually podcasted
Live from the Details, you'reMatt Booth.
And, and met Mike because hewas a, a fan of the show and he was
standing around talking and Iwas like, dude, sit down man, let's,
let's have a chat.
And, and, and just, you know,instantly like I was like, this guy's

(53:33):
just awesome.
You know, he's very humble,very, very soft spoken.
And, and at the time he had,he was living like couple hours away
or whatever, north Orlando,like kind of in the middle of nowhere,
you know, struggling to evenhave clients because the population
was so low.

(53:53):
Drives his car down to MobileTech to be able to attend and go
to the trainings and then hiscar dies on him here.
No.
And he's like, you know, and,and we're talking to him and he's
just like, yeah, like, I don'tknow, like, I'm kind of stuck here.
I mean, I guess he did havefamily here, so he was like, you
know, at least I got somefamily down here.
But he's like, I'm gonna tryto like figure something out to buy

(54:17):
a cheap, you know, thousanddollar car or something to where
I can get back home.
And then a couple of weeks goby and, and I'm talking to him and
he's like, yeah, like I'mstill here.
Like, I ended up sticking around.
And I'm like, oh, dude, that's awesome.
Like, I'm glad.
If you ever, you know, needanything, like, let me know.
Like, you know, I'll be morethan happy to try and help you out.

(54:38):
And then, you know, he's like,dude, I got this job at the owner's
Pride shop.
And you know, I'm like, dude,that's awesome.
Like, I was so happy for himbecause like, you know, just all
that pressure that he was kindof under and like, you know, everything
that kind of happened to himwith the car situation and not knowing
how he was going to get backhome to like landing that spot with

(55:00):
you guys and it seems likehe's doing a kick ass job for you.
I see him come up in, in thetick tock, you know, hey, it's Mike
from Owners Pride Orlando.
We got this.
And you know, like, I see him,you know, doing all this stuff and
I'm like, dude, that guy,like, if anybody deserved it is that
guy, you know, like for that.
Yeah, he's doing everything now.

(55:21):
He's actually managing theshop because we have more and more
employees with the all thedealership work and the shop is growing.
New marketing strategy.
The campaign is, is incredible.
Yeah.
Now is that is doing the salesis more of the front man.
Yeah.
No, that's, that's awesome.
Yeah.
And I mean, after mte, youknow, I mean, I begrudgingly got

(55:45):
dragged there by Jackiebecause Jackie's like, let's go,
let's go.
Come on, come on.
Let's go, let's go, let's go.
And I'm like, jackie, I justwant to go home.
I'm tired.
It's, you know, like late Saturday.
Come on, come on, come on,come on, come on.
I was like, hi, let's go.
She's like, it's on your way home.
Anyways, it's like halfway andI'm like.
And I like looked at it.
I'm like, she's right.
And I'm like, okay.
Because that was the firsttime I'd been there.

(56:07):
And it's, it's, it's a nice,it's a nice setup, man.
You guys got a nice, you know,a whole nice little gig there and
everything like that.
So it's, it's a, it's a, it'sa really cool spot, man.
Yeah, yeah.
We, we're gonna develop a fewnew, new things and probably I'm
gonna add the mezzanine to theshop area as well because we're growing
also with the distribution ofspecial leather repair company.

(56:30):
Yeah.
So that's our warehouse forLeather Repair Co.
USA.
Oh, okay.
And it's growing quite fast too.
So we're probably adding amezzanine clean room for ppf because
they're doing more and more ppf.
Yeah.
Now the guys are doing kickass jobs.
It was an honor to, to startthis with them and train the guys.

(56:52):
We still do a lot of training actually.
June 26, 27, 28, we got optraining and LRC training at the
shop.
Oh, okay.
IDA certifications as well.
Oh, nice.
Now is that the, is that theonly like OP shop in the states or

(57:16):
do you guys have other.
Because I mean, I know youguys have other OP installers, but
they're not technically OP shops.
Like, I know, you know, raisedout on the, the, the coast or whatever,
but it, but he's not a OP shopor whatever.
So do you guys have other likeOP shops around the states or is
this kind of like a trial one or.
No, there's three of them.

(57:36):
So oma, Nebraska.
That Damon.
Yeah, the original one.
So that's the original.
And then this one and ours in,in Canada we have op St.
Albert.
Right.
So those three are kind of theflagship shops and distribution centers.
And then eventuallyorganically, I think we're gonna

(57:57):
create a few more.
There's a few plans in the, onthe pipeline.
Yeah.
Yeah.
Then we got the distribution.
The, the.
They install the network, but.
Right.
They don't.
They're not per se ownerSprite shops.
Right, right.
Their own shop.
But they, but they do theyinstall OP and everything like that?
Yeah, no, I was, I was justcurious because I, I mean I knew

(58:19):
the original one in, inNebraska, but I only knew of this
one here and then.
And then of course yours inCanada, but I didn't know if there
was any other ones or anyplans for the other one.
So.
Yeah, those are the three.
Yeah.
Dustin in the California.
It's basically one, but stillhas his name.
But that's why we test all theproducts all the synergy, the products,

(58:43):
everything is tested on our shops.
Right.
I just have a couple secretsauce bottles over there I'm taking
to Canada because we've donethe testing here in Florida.
We've done the testing in oma,and now I'm gonna take up to the.
Cold weather in the snow andthe salt and everything.

(59:05):
Yeah, yeah.
So it gives us that perspective.
Everything we.
We don't.
We actually.
Damon develops all theseproducts with a chemist.
Right.
Not another white label product.
Yeah.
So he designs the productsfrom scratch.
We test it in the shops.
There's probably dozens ofcars using the product that we install,

(59:28):
sometimes for free on theclient square.
Just if it's a returningclient that we see frequently, we
like, okay, can we ceramiccoating your vehicle and.
Yeah, sure.
So we ceramic coat, weundercoat, we whatever we're testing.
And then we see that carfrequently on real life conditions.

(59:49):
Yeah, because we got the lap tests.
And that's awesome because hegives the guideline.
Right.
It's not the same as realworld, you know, like, it doesn't
matter what the, you know, 25years in the lab, like, it probably
won't last five in real worldbecause people are gonna, you know,
do what they do with it, youknow, kind of thing.

(01:00:10):
So.
Yeah, no, it's cool.
I mean, I.
I've been doing the same thing with.
With Aquatech for the pastcouple of years now.
When Jason sends me samples ofstuff, you know, like, I'll hit up
a client, be like, you know,hey, you want to be a guinea pig?
You know, like, I gotsomething I want to try on your vehicle,
because I know I'll see itregularly, you know, and they're

(01:00:31):
like, yeah, if you give me agood deal on it.
So I'm like, hell, yeah.
Like, at least I could stillmake some money, you know, for.
But I give them, you know, areally crazy deal.
So.
Yeah, I know, I know.
I know how that kind of is.
It's.
I got called out.
I tried to make a little videothe other day for our installers
as a teaser.

(01:00:52):
It had three bottles of our.
Of our flagship coating andthen a blank bottle, which is a tester
and didn't realize that when I.
Because I tried to frame thevideo to where that's.
That's all you saw was those.
Those four bottles.
But in the background, I hadprobably like seven other bottles

(01:01:12):
that were just white bottleswith yellow tape on them that kind
of, you know, what they were.
And.
And one of my installers waslike, hey, that's A cool video.
But what are all those otherbottles in the back with the yellow
tape?
Like, don't you worry aboutthose other bottles.
Those may or may not ever seethe light of day, though.

(01:01:36):
I got a good starter becausewhen we launched the self healing
line and Damon was talking to me.
Okay, you guys, you guys haveto see this.
We finally cracked the code onthe self healing stuff.
And wait 12 hours because thisstuff after 12 hours, actually, the
gloss is incredible.

(01:01:56):
The hydrophobics incredible.
So once again, got one of myclients, got four, I think four vehicles
that we see every month.
And yeah, the, a new vehicle,Escalade V.
And they say, can I put thiscoating on your, on your V?
Yeah, sure.
So we installed the coating.
I drop off at this place, wakeup the next morning, and I got a

(01:02:20):
text message from him, whatthe did you do with my truck?
So immediately I panic.
Brand new coding, right?
So I messaged back, what's wrong?
And they said, there's nothingwrong, man.
I, I walk into the garage, allcars are coded, and this one just
almost glows in the dark.
That's all shiny.
It is.

(01:02:41):
Okay.
Yeah, I can do that.
Yeah.
Yeah.
Got some nice gloss enhancersin it.
Yeah.
Yeah.
I don't know, man.
I, I always say, I think, andthat's why I, I, I mean, it's not
the only reason why, but it'sone of the reasons why I always like
to hold vehicles overnight isI feel like they, they do like gloss

(01:03:02):
up more the next day.
You know, with most coatings,you know, once they start, like really
kind of, you know, they gotthat 12 hour, you know, 18 hour,
24 hour cure time and, and youknow, they really start like showing
more of their, their gloss and everything.
That's why I was happy thatSheldon bought that gloss meter for

(01:03:25):
the paint correctioncompetition and then was like, hey
man, I don't need this.
So if you can use it at your shop.
Because I've been, I playaround with it with everything.
Like I'll do before I code acar, I'll just pick a spot on the
hood.
You know, I'll do a glossreading after, like right after I
code it to kind of see.
Because I've always felt that initially.

(01:03:50):
And.
A lot of people have kind ofagreed with me.
You know, is, is initiallyright after you coat the car, it,
it, it's not as glossy as,like when you polished it.
I mean, there's, you can see,to me, you can see that difference.
I've taken pictures of like,you know, hoods of cars polished
and then, and then take thesame, same picture after I've coated

(01:04:11):
it and you can see adifference in the picture.
But then wait 24 hours and puta gloss meter on it.
Holy.
Like we, I did one of ourcoatings and it went up 10 points.
And the gloss meter, 24 hoursafter I coated it from polished,
you know, to 24 hours after.

(01:04:31):
So I was like, oh yeah, thisis going to be a lot of fun to do.
So yeah, I do it with, withour waxes or not our waxes, but like
our sealants.
You know, when I play aroundwith other people's stuff, I'm like,
oh, let's see how glossy thisgets now, you know, so that's a great
tool.
I actually really like that tool.

(01:04:51):
We're on conversations tobring that to Canada as well.
Nice.
Because I bought one of thosegloss meter, the cheap one on Amazon.
And yeah, kid, you not have ahood that I brought from the junkyard
completely scratch.
I took my measurements andthen I do the quick two step and
I went and read it and the,the gloss was worse on the machine.

(01:05:15):
Like that makes us.
So you can look at it and seeit's not like in the bedroom.
Yeah, Daryl, you know, I had,I had a couple of great chats with,
with Daryl from, from BroPoint, you know, and he kind of was
explaining the technologythat's in that tool versus the 200

(01:05:38):
ones, you know, and it, Ithink it really kind of comes down
to that 20 degree light angle.
You know, is, is the bigdifference, you know, which made
a lot of sense because a lotof, you know, I, I always look, you
know, at social media and youalways see detailers putting their
light like straight on andtaking a picture.

(01:06:01):
And then, you know, I'velearned from these guys that have
been in it, around it, done itsince, you know, the dawn of time.
And when they do it, they holdthe, the, the light out at an angle
and, and so it's basicallykind of the same thing.
It's that 20 degree angle thatyou're hitting because it's, it gives

(01:06:22):
it enough light but, butenough kind of reflection on the
paint that you can see the swirls.
Whereas if you hold itstraight on, you're just washing
everything out so it looks,looks pretty, looks like you didn't,
you know, looks like you gotall the swirls and scratches, but
then you move it out at that20 degree angle and then you, oh,
you're like, oh, there's stilla little, a little bit of hairs Right

(01:06:45):
there that I can get.
So, so yeah, I think that'sthe cool thing about that.
That tool is just that that 20degree light angle that really, you
know, gives it a good readingon, on all those things.
And then the other thing isthat that tool does so much more
than just gloss, which, the$201 on Amazon are just kind of reading
gloss.

(01:07:05):
They're not reading the, thehaze or the reflective image quality
or the, the DOI or any of that stuff.
From what I understand.
No 100%, it's completely different.
I play with it a little bitand it's, it's completely different
from the one you, you canthrow away because.
Yeah.
It's not even consistent ifyou take two or three measurements

(01:07:27):
that they all different.
Like.
Yeah, yeah.
Because I bought a digitalmicroscope to also on the leather
side.
Okay.
To show the texture of theleather and whatnot.
But we use it on, on the paintside when we're doing the polishing
courses to actually show whatthe scratch is because.

(01:07:51):
Right.
Talk about scratches and edgesand whatnot and how to deflect the
angle of the scratch and.
But if you show with one ofthose microscopes that attaches to
the tone, it gives you acompletely different perspective.
Oh, wow.
And people understand better.
So it's, it's a pretty cool tool.
And that one is a cheap onethat works.

(01:08:13):
Oh, that's the gloss meter.
Yeah, yeah.
Buy one of those cheap onesand connect to your phone.
You can actually check this.
The scratches you see likealmost like a valley.
Oh, wow.
And then you polish and kindof lines up.
Yeah.
Tapers off the edge.
Oh, that's cool.

(01:08:33):
And the leather the same.
If you got seats there, youkind of.
Are these actually dirty orit's just the coating gone and the
paint is fading.
Yeah.
If you use one of those scopeson the leather and we teach a lot
of that on the course as well.
Yeah.
It's insane, man.
Like what you can see on theleather, Leather that looks pristine.

(01:08:55):
And then you scan it and yousee all those micro pieces and cracks
and the dirt piling up in the,in the little ces.
It's, it's insane.
Yeah.
And then you're like, damn, Ididn't clean this good enough.
I better.
Yeah.
Or you can show.
Well, this is gone and youneed to recode this and sell, Sell

(01:09:17):
them a recoding job.
Yeah.
Yeah.
That's, that's the one thingI, I, I think is really cool.
I mean, you know, my, I, my,my good buddy is Brian Guy and You
know, he's been doing a lot, alot of leather stuff over the last
couple years, especially nowthat he's working with color lock
and everything.
But then, you know, watchingthe stuff that, you know, you guys

(01:09:40):
are doing with the leatherrepair company, I.
I'll tell you what, man, that's.
That's one of the things I love.
You know, it's.
It's almost, you know, when I,When I see those videos pop up on,
on either, you know, Instagramor Tick Tock or something, it's.
It, to me, it's like watchingthe guy, like, clean the carpets,

(01:10:00):
right?
Like, it's so cool to see,like, you know, how you guys can
take a, a cigarette burn, youknow, and then, like patch it and
then like, you know, theperforated seats, you take the ruler
and you draw the line so youcan like, you know, Pokemon poke
the holes and then, like, takethe lines away and it, like, to me,
it's so fascinating.

(01:10:21):
Like, I'm like, man, I wouldlove to learn that.
And Brian keeps telling me allthe time, because he's here in Orlando,
he's like, dude, he's like,like, you know, we'll do a training.
Like, I, I'll do it with you.
And I'm like, but, dude, Ionly get new cars.
Like, I don't.
I never have an old car cometo me that needs any of that stuff.

(01:10:41):
And I feel like I would do thetraining and I'd be hyped about it,
and then it would just belike, months go by, years go by,
and then I'd finally get oneand I'd be like, oh, what do I do?
Like, I haven't, you know,because, because just like anything
else, right?
Like, if you don't do itregularly enough, you don't get good
at it.

(01:11:01):
You don't get great at it.
You don't.
You don't become the best at it.
And, and that's, that's how Iwould feel because a lot of my clients,
it's all new cars or, youknow, they change their cars out
very frequently every three orfour years.
So, you know, it's every threeor four years on, hey, Alex, I got

(01:11:23):
a new, you know, just, justthis week, you know, or.
Well, it was last week he toldme about it.
One of my clients, you know,he's like, hey, daughter got a new
raptor.
You know, when can you get it in?
And I was like, well, this week.
So I did it this week, youknow, and, you know, she had her
last one for maybe Three orfour years.
So, you know, I've got, I'vegot one client that I actually have

(01:11:48):
set up for Monday.
This will be the first timethat they've kept a car long enough
for me to code it twice.
And they've only had the carmaybe two years.
So the first time when theyfirst got was right when GTEX XO

(01:12:10):
V5 came out.
And I was up in Chicago at thecontent creator event and Chris from
G Tech had samples.
He said, hey man, like I, youknow, I know you're doing some other
stuff, but you know, just useit, let me know what you think, or
whatever.
So this, this couple, they,they rotate cars every 12 months.

(01:12:31):
Like literally, you know,they, they did one, one car, one
time in eight months.
They got rid of it, you know,and got a new one.
So they had gotten this new Bentley.
And, and they're like, look,dude, like, you know, we're tired
of spending, you know, allthis money for, you know, four year
coding, five year coding or whatever.
We only keep the cars a year.
And I said, look, I got thisnew coding to try out, you know,

(01:12:53):
it's only good for, you know,it's a one year coding guinea pig.
It, you know, and I'll, I'lldo it, you know, at a super discounted
price.
And so they're like, great.
So that coding lasted a good,probably 12 to 14 months before it
kind of started failingbecause it's not a super daily driven
car or whatever.
And then I said, I said, hey,look, you know, coding's failed.

(01:13:18):
You guys gonna get rid of thecar or do we need to do it again?
And the wife was like, well,unless he's behind me, knew that.
Or buying me that new Rolls.
Cullen, what is it?
The color?
Yeah.
She goes, unless he's buyingme that.
She goes, we're redoing this one.
And I said, okay.

(01:13:39):
And he goes, no, we're notgetting you that one.
We're remodeling the house.
And that's gonna cost, youknow, the price of the Cullinan.
So this is the first car forthem that they've had long enough
for me to do another, youknow, short term coding on.
So, yeah, it's, you know,everything I always get is new cars.

(01:14:00):
So I'd love to learn thatstuff, man.
Just because I think it's cool.
It's fascinating.
But yeah, yeah, we got peoplethat come just actually to attend
the course to see what it'sall about.
Yeah, we're doing one withrupees in September.
It's a two day paintcorrection and one day with the repair,
leather repair and that roadFS actually gonna join that one too.

(01:14:25):
Yeah.
Yeah.
I went to the Angel Waxtraining up at Rasheeds when Rod
was there doing the.
The leather repair stuffbecause that was the one that Jody.
His flight from New York gotdelayed and he couldn't make it down

(01:14:45):
or something.
So it was just, it was just Rod.
Yeah, I just, I mean I didn'tgo to like the whole weekend thing.
I just could as.
What did I do?
I think I went up there on.
I think I went up there on aSunday or something or maybe.
Yeah, I think I went up thereon a Sunday because I didn't have
anything going on.
And it's only.

(01:15:06):
It was like just shy of a twohour drive from, from my house to.
To Rashid shop.
So I was like, I'll go upthere and hang out with the boys
and see what's going on and everything.
So I went up there for a fewhours and chilled with them.
So that was fun.
Those two are always good companies.
Oh yeah, yeah, yeah.
Top notch.
Yeah.

(01:15:27):
Rain.
Rain was there.
So, you know, it was rainshenanigans and Rashid shenanigans
and Rod being Rod and.
And then a couple other guys.
So it was pretty good.
So now it's.
I, I like those, I like tryingto get to those things if I can just
because, you know, that's, tome, that's, that's family, you know,

(01:15:47):
that's.
That's hang out, you know, in.
And MTE and, and SEMA are, youknow, mte is so far away from sema,
but.
Or I should say SEMA is so faraway from MTE.
But then MTE is really closeto SEMA.
So like you get this, you knowwhat, like nine months, 10 months

(01:16:08):
that, you know, unless you,you know, go to some of these smaller
events, you don't get toreally like see family, you know,
and then you get to see familyat SEMA and then a couple months
later you get to see them at.
At mte.
So yeah, if I can, if I can,you know, anything's close by that.
To me that I can, that I canget to.
I try to go to just, just tosee the, the family, so to speak.

(01:16:33):
Come and check us out on June.
Yeah, just come over.
We're gonna be in Orlandothree days op lfc.
It's only like, even if you do the.
The first day, which is likeleather ID and the cleaning, not
so much the repair, the dayone is mostly Identify what's leather,

(01:16:54):
actually what types ofleather, and then the cleaning part
adapted to different types of leather.
Wait, what did you say that is June.
What?
June 26th, they won a leather.
And 25th, we're gonna have IDA certifications.

(01:17:15):
Shoot.
I might be out of town.
I'm.
I just.
My.
I'll shoot you the dates anyways.
Yeah, I, we.
Yeah, 27th and 28th.
I might be able to come.
The 26th.
Yeah, 26.

(01:17:37):
Yeah, the 27th and 28th.
That's a Friday.
Saturday.
We're trying to go to Dallasor dfw.
There's a couple, Aaron and John.
I had them on the podcastbefore they.
They own the.
The refinery.
Oh yeah, I remember that.

(01:17:58):
True.
Yeah.
And they started distributing our.
Our consumer products and it'sbeen doing really well for them.
So we want to go there andkind of support them and they want
to have us there to kind of,you know, hey, you know, Aquatech
is coming to town, do like alittle meet and greet, maybe like

(01:18:19):
some demos and stuff like that.
So right now the tentativedates is.
Is that Friday, Saturday the27th, 28th.
So maybe I can come thatThursday the 26th, before I go or
something.
On the way to the airport.
Yeah, exactly.
Yeah.
Super fun.
Last one I had.
Todd from Rupes is a.
A leather geek.

(01:18:39):
Totally.
He knows as much as us about leather.
We can talk all day about leather.
Yeah.
Jacket.
And he's local too.
Like he lives here.
Yeah.
So it's, it's, it's.
Yeah.
He just swung by and the guyshave no clue because a lot of the
guys were not on the detailing side.

(01:18:59):
Okay.
Because that's a part of.
It's not just detailers.
Like we get guys that one.
We have a couple of people,furniture companies in New York.
We had guys like renovations.
It's not just confined to thedetailing side.
Oh, that's cool.
Yeah.
Richard's teaching theadvanced course this week in Colorado

(01:19:22):
and it's everything fromspring replacement to foam replacement
in couches.
Oh, wow.
The repairs, the traditional repairs.
The system is the same.
Doing a couch or whatever andwood repairs as well.
If you're doing furniture,touch ups on wood.
So that's a big market outsidethe automotive.

(01:19:44):
If you go to hotels, restaurants.
So we train a lot of peopleoutside of the auto.
Yeah, and the cool thing aboutthat stuff too is you really kind
of learn, learn.
You know, you really kind oflearn what.
What leather is in a sense.
I mean, I remember the firsttime, you know, me and Brian were

(01:20:07):
having this talk when he firststarted getting into it, you know,
and he was telling me aboutlike all the different cuts of leather
and, and this and that.
And you know, he was, he'slike explaining it to me and I was
like the Julia Roberts memewith like all the like math symbols
in it because like it, I waslike, holy, dude.
Like you like, like dove intothis head first and then, and then

(01:20:30):
that's when he started likemaking stuff.
So I actually asked him, itwas for my wife's birthday.
I asked him to make her a purse.
And I mean he, this purse, hemade her like, I swear to God, if
it had a name on it, it'd be,you know, a fifteen, twenty thousand

(01:20:52):
dollar purse.
Just because of the leather,you know, the quality of the leather
one, the craftsmanship thatwent into.
I mean like, he's like, man, Idon't have like a sewing machine,
so all this is like hand sewn.
And I'm like, what?
And he's like, yeah, dude, Igotta punch all the holes by hand
and then sew it back.
And I was like, dude, I didn'tpay you enough money, like I need

(01:21:14):
to give you more.
And he's like, nah, don'tworry about it.
It's just, it's just whatever,you know.
I was looking a pair of bootshe posted today.
Oh yeah, those things arefreaking beautiful.
Like the Air Jordan ones thathe did.
Yeah, I mean, yeah, he, he, hereally does some really nice stuff.

(01:21:35):
Like all those hats that he wears.
He makes all those hats and everything.
You know, it's funny becausehe told me, he's like, I got so much
stuff that.
And I'm like, why don't yousell it on?
He goes, ah.
He's like, it's not good enough.
And I'm like, dude, I'm surehe was telling me he's got like,

(01:21:56):
I forget how many.
But he's like, he just likewill randomly make wallets, you know,
and like, he'll just mess one up.
So he just like, he's like,it's not perfect.
And I'm like, who cares?
Like, sell it, dude.
Like, you know, I'll buy awallet off of you or whatever.
And it's, but it's crazy whenyou, when you do those courses or
whatever and you learn likereally what's involved with leather.

(01:22:18):
You realize like, you know,okay, your leather seats aren't really
leather, you know.
Most of the time.
Yeah, yeah, most of the timethey're not.
Yeah, the fifteen hundred twothousand dollar Louis Vuitton purse
that Your wife, you know, wants.
Is probably not.
You know, that was.

(01:22:41):
So that was the main thing,both on the vehicles and on the furniture
side.
We have a lot of people comingup and, yeah, I got this couch that
I paid whatever, thousands of dollars.
And this is the top, top tier.
Leather, Italian leather.
And yeah, we go check it out.
Yeah, that's.

(01:23:02):
That's a knockoff leather.
It's not leather.
They actually get mad at us.
We have a lady in Canada.
Richard was there for one ofthe detailing summits.
And the lady comes up and thewatch was really, really good synthetic
leather.
We had doubts.
We actually had to burn alittle bit, Just kind of figure out
if it wasn't or not.

(01:23:23):
Okay.
And when we told the lady itwas a synthetic material, she almost
called the names and almoststarted crying because she.
Then she was mad at us.
Not that the guy that sold thecharge 5,000 extra dollars for.

(01:23:43):
You guys were the ones thatspoiled the.
The fantasy.
Like, that's like when the.
When the guy comes up to youand he's bragging about his car and
you, you know, you're like,oh, but you got all these swirl marks.
And they're like, what are youtalking about?
And you point them out and youjust see all the air go out of their
face, you know, I said, I,man, I remember the last guy I told

(01:24:07):
that to because he wasbragging about, you know, having
his car ceramic coated, thisand that and yada.
And I was like, man, how long ago?
I was like, because you gotsome swirl marks, you know?
And he's like, what?
It's just like.
Like a couple weeks ago.
And he's like, what are youtalking about?
And the sun was just hittingon it, right?
You could see him spiderwebbing out.

(01:24:27):
And I said, well, right here.
And he looked at it and, like, just.
All the.
All the emotion went out ofhis face.
It just.
It was like I just punched himin the gut into, you know, just like,
yeah, all his air gone.
And.
And after that, I was like,I'm not pointing that out to anybody
anymore unless they say, hey,you know, I got some.

(01:24:48):
I got some things I need.
I need it polished out.
Like, if they're asking meabout polished jobs, then I'm like,
yeah, you got some.
Some spider webbing here.
You got some micromarring here.
Like, whatever.
Anybody else like, yeah, man,your car looks awesome.
Good job.
Yeah, I'm not trying to, like,ruin anybody's digging.

(01:25:08):
And that guy was asking meabout detailing another car, and
I never saw him again.
And I was like, oh yeah.
I wound up that the guy.
It's an incredible world.
Like I also went down on the,on the rabbit hole.
And we kind of keep on diggingand finding more stuff and yeah,
Richard's a world of knowledgeon that stuff.

(01:25:31):
He's been doing this for over30 years and he's been to everybody
and everyone like Bentley andRolls Royce.
He works with all these bigbrands and developing these products
too.
Like it's, it's his liveachievement itself.
Yeah, the love that it puts onthe products and the leather itself,

(01:25:53):
it's incredible.
Yeah.
And that's, that's, that'sanother thing I think a lot of detailers
don't really invest in isproper leather cleaning and conditioning.
Because from my understandingthere's really only for companies

(01:26:15):
that in the detailing space, Ifeel like that are like true leather
leather products.
So leather repair companybeing one, color lock being two,
Geist is three and thenColorique or Leatherique fourth one.
Yeah, leathery.

(01:26:35):
Other than that, sure.
Everybody else makes a leatherconditioner or a leather cleaner.
And for everybody's watching,I am using air quotes for that because,
because I mean, I mean, yeah,I mean sure, it's a conditioner,
it's a spray on, wipe off orwhatever, but those four brands I
feel like make like trueleather leather cleaning products

(01:26:58):
and leather conditioning products.
And, and, and that's evenanother thing that I've noticed,
you know, when Brian was kindof showing me some things is, is,
you know, a foaming leathercleaner versus a spraying leather
cleaner.
Because a foaming leathercleaner you can put on and not have
to worry about it staining oretching the dye or the color versus

(01:27:22):
you've got a spray, you know,leather cleaner that's maybe, you
know, let's be real.
Most people are probably usingan apc, you know, you see, you know,
you.
See the drop lines where theproduct went down.
Exactly.
Whereas with a foam, you know,you don't have or you foam it on
the brush and then brush it onor whatever.

(01:27:43):
So yeah, I mean that's, that'sanother, another thing that I think
a lot of detailers kind ofmiss and I, and I, and I did for
the longest time until, youknow, thankfully I was, you know,
fortunate enough to meet Brianwhen he was with Swissvax.
And then, so when he made thatand Swiss Facts made some, some,

(01:28:03):
some leather stuff or whatever.
But when he made that, thatchanged the to color lock, you know,
he really kind of explained itto me a lot more for me to to understand,
like.
Okay, you know.
Okay, so if I am doing these,you know, quote unquote leather seats
or whatever, I need to beusing something that.

(01:28:23):
Yeah, yeah, exactly.
So especially I am stuff.
If we're working like you saidwith the Bentley, which.
Yeah, it's still leather, youknow, that Bentley.
So it's a Bentley.
Continental GT 200 and something.
Thousand dollar car.
It's got cloth seats.

(01:28:43):
What?
That's a first.
I never see it.
I've done a lot of band flipsmy life.
But that's what I said.
I said, you bought a 200, 000Bentley with cloth seats.
He's like, it's badass, bro.
And I'm like, I mean, yeah,it's badass.
It's a Bentley.
But cloth seats?
What the.
Yeah, it's not like just blackor like a pattern, like plus some

(01:29:06):
cool clothes.
No, no, it's.
It's black.
It's like black outs, outer sections.
And in the.
The center part of the bottomand the center part of the back is
like an off white cloth.
Not microfiber?
No.

(01:29:27):
Okay, well, I don't think it's microfiber.
It might be some kind of microfiber.
So when she drops it off,we're going to do the coating and.
Because the, the inside'snever really been cleaned because
it's just.
It's just really her.
The.
The wife in the car.
I mean, maybe the daughter,but the daughter's like 17 or whatever,

(01:29:50):
so it's not like a kid eatingfrench fries and whatever.
In fact, she even told meshe's like, we never even get food
in this car.
She's like, refuse.
So, like, I've only evervacuumed it out, but I've never,
you know, I never really paidattention to if it's maybe microfiber.
Now I have to look at it.
It's just.
I gotta.

(01:30:12):
Yeah, I'll take a picture andsend it to you on Monday.
I'm like, how do you buy a200, 000 Bentley?
And it comes with cloth seats.
Like what the.
Like, there's some really coolmicrofibers coming out.
And I have a buddy bought abrand new Kia, like super high tech.
And it's.

(01:30:32):
Yeah, I love the car, but itcomes with classics and it's got
leather on the bolsters andthen it's.
It's cloth in the center.
Yeah, okay, maybe.
But then he got in and therewas some really cool microfiber.
Yeah, it looks like cloth, butit's not.
I think, I think that's howMichelle's audi is.
Her SQ5 has.

(01:30:53):
And I thought it was Alcantaraat, you know, initially, because
it didn't feel like clothbecause it's the leather on the bolsters
and everything.
And then the center parts are,are a cloth material.
And I, and I always thoughtthat was kind of a, an Alcantara
because it does kind of have that.

(01:31:14):
And, and you're right, maybeit's microfiber because it does have
that.
Like if I, you know, if youbrush the seat one way and then back
the other way, you can kind ofpattern in it.
But yeah, on the Bentley, Idon't know.
Like, I'll have to.
Now we gotta see.
Yeah, I know.

(01:31:34):
You know, I'm going there, I'mgoing there tomorrow to.
I think, I think becausethey're dropping the Bentley off
Monday, I'll probably washthe, the husband's truck.
But now I don't know if I'llbe able to wait till Monday.
I go, I'll go in the garageand I mean, I got to go in the garage
anyways to, to do the, to dothe Rover.
I'll just open the Bentley andtake a look at the seat or whatever.

(01:31:56):
I'll take a picture and sendit to you tomorrow.
That's, that's the case.
I'll send you a week of theAlcantara cleaner.
You're gonna love that stuff.
Yeah.
Nice.
Yeah, Brainy.
Okay.
Yeah, because I, the Alcantaracleaner I have now, I think is just
color lock stuff.

(01:32:16):
And, and I just have a smallbottle of that because I don't do
a lot of cars with Alcantara.
Like, the only reason I evenbought that one was one of my clients
had a.
What was it?
It was a 20 night.
Was it on?
I think it was maybe an, an 18or a 19ish GT3Rs.

(01:32:39):
So it's got, you know, theAlcantara steering wheel and the
Alcantara on the doors, nowCantera on the seats.
And that's the only time I'vebought Alcantara cleaner for anything.
Everything else that remotelylooks like Alcantara.
Like, I've asked Brian aboutit and he's like, it's not real Alcantara.
Just clean it.
And I'm like, okay.

(01:33:00):
The AMG is.
You'll find it on the AMGs as well.
Yeah, I don't, I don't do alot of, I don't do a lot of Mercs.
Which is weird because there'sa Mercedes dealership, like, probably
a mile from my shop and theout, I do more Audis.
The Audi dealerships.
About a mile from my shop,too, but I do more Audis.

(01:33:22):
I feel like.
I don't know, it seems likeit's weird.
The Audi dealership and theMercedes dealership are right here
in.
In town where I'm at, but Ifeel like I see more Audis around.
I don't know if maybe it'sjust because I own.
I own Audi, so I'm just.
So you look.
Yeah, yeah.
You look at the Audis?
Yeah, yeah.

(01:33:43):
I'm either.
I'm either, like, looking tosee if they're also, like, cool SRRs,
or I'm like, you know, lookingdown like, you got the poor man.
I'm pulling up in the RS3.
Like, you.
You just got an A3.
Okay.
You know.
Yeah.
And I could do that now withyour poor cars for the longest time
that now.

(01:34:03):
Now I've got nice ones.
I couldn't feel that way.
Yeah, that's a good part ofadding the lifestyle business.
Yeah.
Yeah, exactly, Right?
Absolutely, man.
Yeah.
I miss those days.
One man show in my garage studio.
And sometimes I look back andit was way less stressful back then.

(01:34:26):
Yeah.
But sometimes it's not,because then you're like, you know,
when it's.
You know, I feel like a lot oftimes it's feast or famine.
I mean, this industry isalways kind of feast or famine.
I feel like, you know.
Yeah.
I mean, at least I don't haveto worry about, like, feeding employees
in a sense.

(01:34:47):
But sometimes I feel like, youknow, well, shoot, maybe if I did
have some employees, like, Icould bring more work in, because
it's not just me, you know,because that was.
I remember.
I remember the first time,like, some lady pulled up at my shop
and she had a Suburban, and itwas trashed out.
I.
I didn't really want to do itanyways, but I quoted her some crazy

(01:35:09):
high price, and.
And.
And she was like, okay, well,when can you get me in?
And I was like, two and a halfweeks out.
She's like, you need to hire somebody.
And I was like, man, I'm notgonna hire somebody just to pay them
to do your car, because youcan't wait two and a half weeks for
me to do it.
And, you know, by the time Ipay them and all my materials and

(01:35:33):
this and that, I'm really notmaking much off of your car, so.
Not gonna do it.
But.
Yeah, but no, I mean, I don't know.
I mean, I.
I mean, I'VE had employees,obviously I've managed, you know,
multi million dollar carwashes and, and had, you know, 40,
50 employees under me and thenbeen by myself for so long.
And I think there's pluses andminuses on both sides of it.

(01:35:55):
I mean, there's, there'salways going to be a headache.
There's always going to be,oh, my God, I'm so glad I'm doing
this versus, you know, kind of thing.
The only thing I really missis the camaraderie of, like working
with people, you know, but atthe same time, like, I'm getting
a little bit older, I'mgetting a little more curmudgeny

(01:36:16):
in a sense.
And I'm kind of like, I feellike I'd probably be working with
stupid people anyway.
So, like, it probably pissedme off.
So good thing that, you know,I do work myself.
I could turn the music up realloud in the shop and just, you know,
go to it or my, my.
Thing was headphones, noisecancellation and podcasts.

(01:36:37):
That's.
That was my thing now with theshop and phone ringing and there's
always between LRC and OP and.
Yeah, Apex, that's gonna be.
Yeah, yeah.
The phone is ringing more andmore, so I got no time to actually
do any work and.
Right, right.
Or even finishing a podcast.
Yeah.
And that was my passion.

(01:36:58):
Like, yeah.
Detailing podcasts, fitnesspodcasts, whatever.
It's.
I, I prefer to learn while I'm working.
Yeah, yeah.
Focusing on the podcast, tome, it's kind of, to me, I kind.
I.
It's.
It's either podcast or music.
And it depends on what, whatthe job is that I'm doing.

(01:37:20):
I feel like when I'mcorrecting paint and I need to be.
And I need to pay attention towhat I'm doing, like, it's music
because then to me, music isjust background noise.
You know, a lot of it is thesame song I've heard a bajillion
times, you know, from, youknow, wherever.
For me, podcasts are interiorwork, simple things like, you know,

(01:37:45):
wash clay seal jobs or likewhen I go do my monthlies on, on
Friday or Saturday, like, Ican put on a podcast because to me,
that type of work is, is more.
It's just going through the motions.
You know, wash car, dry car,new windows, vacuum car.

(01:38:06):
You know, it's like so that Ican listen to a podcast and I can
pay attention to the podcastbecause I'm not really paying attention
to the work.
Although sometimes it'll getme in trouble because I'LL get done
with a car.
And I'm like, man, that seemlike I did that car really fast.
Did I forget something?
Yeah.
And I have to go.
Like, okay, no, no, I did, Idid pull the vacuum cleaner out of

(01:38:30):
the car, so I know I vacuumed it.
You know, I'll open the doors.
Okay.
Door jams are done.
Windows don't have finger.
Okay.
So I did that.
You know, I definitely washedthe car because I just emptied my
bucket, you know, so, like,yeah, sometimes, like, I, you know,
you just, you don't payattention to what you're doing and
then, and then next thing youdo, you're, you know, it's almost

(01:38:51):
kind of like, you know, and Ihate to use this reference, but I'm
sure we've all done it.
You know, you're driving inthe car and then you're like, oh,
I'm here already.
Like, yeah, what happened tothe last 10 miles?
You know, like, that's what I liked.
With the podcast, man.
Honestly.
First of all, like you said,some of the events are too far spread
out.
Yeah.
So it's like hanging out withthe friends.

(01:39:12):
Right.
Because you hear the voicesand you, you laugh at the jokes and
whatnot.
So it's kind of hanging out tothe guys listening to the podcast.
And thank God we have reallygood podcasts in the industry.
Yeah, we're blessed with thatquality over quantity.
We do have, we do have somegood ones.
Just, Just listen to mine.

(01:39:32):
More.
Award winning.
Yeah.
Yeah.
And it's crazy.
Like, we, we.
We spent the last.
We've been remodeling thehouse for like the last five weeks.
We did the, the primary.
I call it.
I guess I have to call it theprimary bathroom now.
I can't call it the masterbathroom anymore, apparently.

(01:39:55):
So we did the.
Remodeled the primary.
Primary bathroom and, and didall new flooring throughout the house
and, and everything.
So everything's so discombobulated.
So my, my podcast room is, isa shell.
Like, I actually had tobecause they were doing the floor

(01:40:15):
in here this week.
So after the podcast lastweek, I had to like rip everything
apart, go move it, put itaway, and in different drawers and
stuff.
And so right before ourpodcast, I had to, I had to put it
all back together, but I don'thave my little, my little thing behind
me with all my things.
So for the last month and ahalf of doing podcasts, I haven't

(01:40:36):
had the, the microphone.
Yeah, the microphone'sactually in the, the office where.
When my wife works from homebecause she does one day a week from
home.
It's in.
It's actually in her officebecause we moved a bunch of stuff
over to there when theystarted working on this part of the
house for the flooring.

(01:40:56):
So it's funny, the.
The microphone's actually onher desk in her office.
So branding Watermark Darkwill be the microphone on the corner
up there.
Yeah, yeah.
Well, I started doing thatwith the.
With the thumbnails was.
I put a gold.
I put a gold mic on thethumbnails for the.

(01:41:20):
For all the episodes nowinstead of just a regular microphone.
And.
And part of me has been.
Well, not part of me has been.
I've been looking on Amazon.
Part of me wants to buy a newmicrophone that's gold.
Like a gold gun.

(01:41:41):
Yeah, yeah, they have them.
I mean, the.
The shirt, the sure ones arelike, stupid expensive, but I could
get a.
I could get a cheap one forlike, you know, this is a pretty
cheap microphone.
I could get a cheap one likethis for probably like 40 bucks.
It's just gold, you know, so.
Yeah.
So now.

(01:42:01):
Now that, you know, now thatwe have advertising money coming
back in for anybody who'slistening to this going like, oh,
there's ads again.
Yeah, I tried to do it withoutads, but the wife said, hey, this
podcast is costing us too much money.
You need to go and sell ads again.
So, yeah, so we'll see howthat goes.

(01:42:23):
But Golden Mike, I vote forthe golden mic.
Yeah, yeah, yeah.
You know, once.
Once those detailed image and.
And an autofiber checks clear,maybe I'll go on Amazon and buy one
for 40 bucks.

(01:42:44):
Well, listen, Paulo, you're onvacation, man.
I don't want to take up toomuch more of your time.
It's.
It's also getting close tobedtime here, so thanks for coming
on and doing this kind ofshort notice, especially during your
vacation.
It's always.
It's always a joy to talk toyou, man.
I appreciate it so much.
And.
And yeah, I'll.

(01:43:05):
I'll take a look.
If we, you know, with thattrip, if we do it to.
To Dallas or something, maybeI can try to come that.
That first day that you guysare doing down here.
I'll check my schedule once wefigure everything out and come and
hang out with you guys orsomething like that.
So you got rupees and LRC in September.

(01:43:30):
Okay.
Big event.
That.
That's going to be a fun one.
Like you're saying, we.
It's not just the paintcorrection part of it.
Yeah.
It's as important to deal withthe interiors properly, so they kind
of invited us to.
To co host that one.
No, that's awesome.
I like that they're kind ofstarting to do some more of that,

(01:43:50):
like, collab stuff, you know?
Yeah, I guess as long as youdon't bring a polish in there or
a compound in there, you canbring your other stuff.
From what I've been told.
Yeah, it's gonna be fine.
We're not gonna polish leatherseats, though.
Yeah, yeah, exactly.
Exactly.
Listen, man, have a great timewhile you're down here.

(01:44:14):
Thank you.
Safe travels back and.
And all that stuff, and it wasgreat talking to you.
Appreciate it, man.
Likewise.
A pleasure finally being on this.
Yeah, it's one of thosethings, like, it's.
There's too many people andnot enough time to really kind of
talk to everybody.
So it's like, I always feelbad that they don't ask people enough,

(01:44:35):
you know, or like, I feel likeI don't get to them soon enough,
but it's kind of like, youknow, I get to you eventually kind
of thing.
Everything's got this timing.
So.
Perfect.
Exactly.
All right, buddy.
Yes, sir.
You do the same.
Take care.
Thank you.
Thanks.
Bye.

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