Audrey Kwan on How Micro Agencies Win Big: Niching, Community & the Power of Strategic Partnerships

What separates the agencies that consistently get referrals from those that don’t? According to Audrey Kwan, it comes down to trust equity.

In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.

Topics covered:

• Why “referral-ready” relationships are built on consistency, not chance
• The ROI of niching for insight, credibility, and collaboration
• How small agencies can thrive without growing headcount
• What’s extending sales cycles and how trust shortens them
• “Growth projects” that drive visibility and long-term differentiation
• Why clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLE

Audrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

🔗 Get the scorecard: agencytogether.com/scorecard

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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH AUDREY KWAN:

LinkedIn

Agency Together

Audrey Joy Kwan

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema