As summer winds down, many agencies face the same problem: pipelines that dried up in July and August, and a mad dash to generate momentum before year-end. In this episode, Dan lays out a practical action plan for September outreach — how to reset your business development, stand out to brands, and build the right conversations that lead to Q4 results.
This is from Dan’s conversation with Stephen Woessner on the Sell With Authority podcast.
what you’ll learn:
- Why most agencies waste energy chasing the tiny slice of prospects “ready to buy now” — and what to do instead.
- How to build trust with brands early, before they’re even in buying mode.
- Why cold outreach often fails in today’s noisy market, and how to shift your approach.
- The real scarce resource in business development
- How to open doors with brands in a way that feels natural, not forced.
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