Most agencies never crack eight figures. Mark Orttung helped one grow to $130M—by breaking every "safe" rule.
In this episode, we dive into what agency owners at the $1–5M mark can actually do to punch past the common growth ceilings.
The most important shift?
He stopped selling to job titles—and started selling to buyers with something to prove.
⏱ Timestamps
00:00 – Intro: Why agencies need a rethink
00:36 – Mark’s background: Accenture, startups, bill.com, Nexient
02:23 – Studying AI in the 90s: symbolic vs neural nets
04:30 – Stepping into Nexient at $39M—and losing $5M first
06:59 – Early differentiation struggles and customer perception
08:29 – Building product-style squads inside a services business
10:38 – The big leap: shifting from selling people to selling outcomes
11:08 – Simplifying the pitch: “life’s too short for crappy software”
13:12 – Saying no to revenue: the scary path to focus
14:14 – Selling without data: enterprise outbound as testing lab
16:26 – Creating their own conference as a positioning feedback loop
19:34 – Cross-industry client base: healthcare to gas utilities to tech
20:25 – Specializing by service vs vertical in today’s world
24:52 – Growth “walls”: from founder-led to decentralized structure
29:21 – Change agents: how to spot internal buyers who take risks
32:40 – The next wall at 150M and why he chose to exit
36:56 – Getting ghosted on a term sheet, then driving a bidding war
40:17 – The Project Works origin story: from spreadsheet to SaaS
42:28 – Why every services firm needs better resourcing visibility
47:29 – What’s next: proposal automation, AI, and growth tooling
48:49 – Where to find Mark and Project Works
Key Points
- Why scaling past the eight figures in a services firm requires breaking the founder bottleneck
- Why “life’s too short for crappy software” became a high-converting mission
- The opportunity of building or early adopters—not the mainstream
- How to identify and win over internal change agents in large enterprises
- How Project Works helps agencies resource smarter and prevent margin leaks
- Using conferences as real-time feedback loops for positioning
- Why now is the time to apply AI to services growth ops—especially proposals
Links & Resources:
- 🔗 Links & Resources
🔗 Book a strategy call with Dan: https://salesschema.com/work-with-us/
🎙 More episodes of the Digital Agency Growth Podcast: salesschema.com/podcast
- Project Works – https://www.projectworks.com
- Connect with Mark on LinkedIn – Mark Orttung
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