TDC 064: The Market Shift Nobody Sees Coming (While You're Distracted by AI)
Paid media costs are dropping to 18-month lows—here's what this unexpected trend could mean for your business.
Episode Summary
In this episode of The Digital Contrarian, host Ryan Levesque shares a surprising market observation from his Vermont farm as he prepares to host the first Return to Real mastermind.
You'll discover an unexpected shift in paid media costs, learn why this contradicts conventional wisdom, and explore what this opportunity means for digital entrepreneurs who are paying attention.
Question of the Day 🗣️
Are you seeing any unexpected shifts in your paid media costs recently? Comment "TOWN HALL" if you'd be interested in a deeper dive into this market trend!
Key Take-aways
- Paid media costs on Meta are hitting 18-month lows, defying expectations
- This shift represents a potential major opportunity for businesses paying attention
- The market dynamics are different from last year's "Great Sea Change"
- Strategic timing matters when everyone else is distracted by AI trends
Timestamped Outline ⏱️
00:00 – Cold open & surprising non-AI trend
01:00 – The unexpected paid media cost shift
01:42 – Why this contradicts last year's predictions
02:18 – Balancing multiple commitments and gauging interest
03:06 – Digital Contrarian podcast update and gift
04:00 – Final thoughts from the farm
Links & Resources 🔗
- Digital Contrarian Podcast (all episodes) → https://ryanlevesque.net/podcast/
- The Digital Contrarian newsletter → https://thedigitalcontrarian.com
Connect & CTA 🎯
👉 Enjoyed this? Subscribe & leave a review on Apple Podcasts.
🎁 Join 100 000+ digital entrepreneurs who get Ryan's "Strategic Insights for Digital Entrepreneurs Who Think Differently" every weekend: https://ryanlevesque.net/join-the-digital-contrarian/
Credits
Host: Ryan Levesque
© 2025 RL & Associates LLC. All rights reserved.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.