The Digital Disruption Podcast

In this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare.

The key players involved are:

• Developers who create the AI systems
• Deployers who use the AI systems in their businesses

Transparen...

In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists.

They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives.

The discussion delves into the importance of customer engagement, digital experience, and data orchestra...

In this episode, we'll tackle the critical topic of audience segmentation.

We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand.

Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies.

You'll discover the different types of data (including the goldmine of zer...

Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incremental revenue. Whether you're in retail, ecommerce, o...

In this episode, we unpack Google Analytics' recent news.

While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future.

Key Takeaways

• Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will b...

Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.

They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending depre...

In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies.

We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed.

We also delve into the importance of strong architecture and skilled developers to ensure successful impleme...

In this episode, we discuss the importance of developing the right skills for your organization's digital journey.

We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill.

They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners.

Whether you're an e-commerce platform...

In this episode, we delve into the murky waters of user consent and data collection.

We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations.

They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs).

Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a m...

Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. 

Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. 

The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving land...

Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action.

In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses.

Feras shares his insights on how to build a strong foundation for data analytics within your organization and t...

In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity.

They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases.

The episode covers:

• Why "one more tool" won't fix digital maturity problems

• How to align te...

In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money.

Topics covered:

• Assigning unqualified people to manage campaigns

• The dangers of ad fraud and programmatic waste

• Why transparency is key when working with agencies

• The importance of measurement and verification

• Having internal oversight to ensure camp...

In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data.

Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for businesses.

Key Takeaways:

• Event-driven architecture and data streams...

In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape.

But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and transparency with their customers.

Is your organization chasing regulations...

In the last episode, we discussed how ROI is a crucial metric, but it's not the only one.

In this episode, we dive deeper to explore the concept of "last mile" in digital transformation.

We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results.

The conversation covers:

• Why strong ROI can sometimes mask a lack o...

Feeling lost in the world of digital transformation?

This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements?

We discuss how to assess your organization's digital maturity and identify the right approach for you.

Learn how to avoid sunk costs, prioritize projects, and leverage technology to achieve your business objectives.

Key Takeaways:

• A clear...

This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent.

Key Takeaways:

• Strong foundations are crucial for successful digital transformation.

• Rushing the process can lead to errors in data collection and measurement.

• I...

In this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML).

We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of.

Whether you're using chatbots for customer service or automating data processing, you'll gain valuable insights on leveraging AI r...