The Digital Disruption Podcast

Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.

They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending depre...

In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies.

We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed.

We also delve into the importance of strong architecture and skilled developers to ensure successful impleme...

In this episode, we discuss the importance of developing the right skills for your organization's digital journey.

We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill.

They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners.

Whether you're an e-commerce platform...

In this episode, we delve into the murky waters of user consent and data collection.

We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations.

They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs).

Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a m...

Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. 

Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. 

The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving land...

Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action.

In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses.

Feras shares his insights on how to build a strong foundation for data analytics within your organization and t...

In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity.

They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases.

The episode covers:

• Why "one more tool" won't fix digital maturity problems

• How to align te...

In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money.

Topics covered:

• Assigning unqualified people to manage campaigns

• The dangers of ad fraud and programmatic waste

• Why transparency is key when working with agencies

• The importance of measurement and verification

• Having internal oversight to ensure camp...

In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data.

Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for businesses.

Key Takeaways:

• Event-driven architecture and data streams...

In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape.

But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and transparency with their customers.

Is your organization chasing regulations...

In the last episode, we discussed how ROI is a crucial metric, but it's not the only one.

In this episode, we dive deeper to explore the concept of "last mile" in digital transformation.

We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results.

The conversation covers:

• Why strong ROI can sometimes mask a lack o...

Feeling lost in the world of digital transformation?

This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements?

We discuss how to assess your organization's digital maturity and identify the right approach for you.

Learn how to avoid sunk costs, prioritize projects, and leverage technology to achieve your business objectives.

Key Takeaways:

• A clear...

This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent.

Key Takeaways:

• Strong foundations are crucial for successful digital transformation.

• Rushing the process can lead to errors in data collection and measurement.

• I...

In this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML).

We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of.

Whether you're using chatbots for customer service or automating data processing, you'll gain valuable insights on leveraging AI r...

In this episode of The Digital Transformation Podcast, we dive deep into the concept of digital maturity and its crucial role in achieving successful digital transformation.

We explore the four stages of digital maturity (nascent, emerging, connected, and multimoment) and how a clear vision, adaptability, and a focus on foundational elements like clean data collection are essential for progress.

Key Takeaways:

...

Forget everything you think you know about digital transformation. In this episode, we ditch the jargon and dive headfirst into the REAL impacts of this tech revolution on businesses.

We spill the tea on leveraging the power of automation, personalization, and all that jazz - without turning your company into a soulless, Big Brother-esque machine. (Yes, we're looking at you, Skynet!).

We break down the four key areas...

The third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers.

We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and offer practical tips to help you prepare for a future beyond cookies.

Time...

Ever struggled to justify the cost of digital transformation to your boss?

You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to:

• Craft a compelling 1-minute pitch for digital transformation investment.
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Feeling overwhelmed by the ever-changing digital landscape?

In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024.

From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices to keep your business ahead of the curve.

Don't miss out on thes...