The Digital Dominance Podcast

Top tech companies don’t guess — they test. In this video, learn how Netflix, Airbnb, and Spotify use A/B testing, multivariate testing, and geo testing to drive engagement, improve user experience, and stay ahead of the competition.

We’ll break down:

• What A/B, multivariate, and geo testing actually are

• Real examples from Netflix’s UI tweaks, Airbnb’s search experiments, and Spotify’s personalized playlists

• How YOU can app...

Struggling to prioritize features or tasks in your product roadmap? The MoSCoW Method is a simple but powerful framework used by top product teams to get clear on what to build now and what can wait. In this video, I’ll break down the 4 categories — Must-have, Should-have, Could-have, and Won’t-have — and show you how to use them with real-world examples.

Whether you’re a product manager, startup founder, or developer, this meth...

Feeling overwhelmed by too many tasks? The Eisenhower Matrix is the ultimate prioritization method to help you cut through the noise and focus on what truly matters. In this video, you’ll learn how to rank tasks by urgency and importance, avoid burnout, and make real progress on your goals. Perfect for productivity nerds, entrepreneurs, product managers, and anyone tired of busywork.

Watch till the end to learn how to apply this...

Struggling to decide which features to build next? In this video, we break down the Buy-a-Feature method—a collaborative and strategic way to prioritize product features using limited resources.

Watch as we walk you through:

• What Buy-a-Feature is and when to use it

• How to run the exercise with your team or stakeholders

• A real-world example that shows how decisions are made

• Tips to avoid common mistakes and make better ro...

Struggling to decide what feature to build next? Meet the RICE Scoring Model — the simple yet powerful prioritization framework used by top product teams at companies like Intercom, Google, and Amazon.

In this video, we break down:

• What RICE stands for (Reach, Impact, Confidence, Effort)

• How to calculate the RICE score

• Real-world examples to help you apply it in your product roadmap

• Tips to avoid common mistakes

Wheth...

Want to build products users actually love? The Kano Model helps you understand what features truly matter — and which ones are just wasting your team’s time. In this video, I’ll break down the 5 types of user needs (Must-Have, Performance, Delighters, Indifferent, and Reverse), and show you how to use the model to prioritize your roadmap and create customer joy.

Whether you’re a product manager, designer, or founder — this fram...

Want to know how top product managers and agile teams prioritize work that delivers the most impact with the least effort? This video breaks down WSJF (Weighted Shortest Job First)—a powerful framework used in Agile and SAFe—to help you make smarter prioritization decisions.

In this video, you’ll learn:

✅ What WSJF means and why it matters

✅ The simple formula: Cost of Delay ÷ Job Size

✅ Real-world examples to understand how it...

Want to ace your product management interviews or think like a real product leader? Learn the CIRCLES Method, a powerful framework to structure your answers, solve real-world product challenges, and impress your interviewers.

We’ll break down each step with clear examples and show how top companies use it to build user-focused solutions. From clarifying the problem to evaluating tradeoffs and summarizing your recommendation — th...

Unlock the power of the BUS Framework to create user-centric products that drive business success! 🚀 In this detailed guide, we dive deep into the Business Problem (B), User Problem (U), and Solution (S) framework, a proven method for product managers, designers, and entrepreneurs. Learn how to align business goals with user needs, brainstorm effective solutions, and measure success through real-world examples. Whether you’re buil...

Ever wondered why some companies stay ahead while others fade away? The VRIO Framework holds the answer. In this video, we break down the four pillars — Value, Rarity, Imitability, and Organization — and show you how to use them to assess resources, drive strategy, and build real competitive advantage. Whether you’re a founder, product manager, or strategist, this is a must-know tool.

#VRIOFramework #BusinessStrategy #ProductMan...

Want to solve real problems like top innovators at Apple, IDEO, or Google?

In this video, we break down the Design Thinking Framework into 5 simple stages:

🔍 Empathize

🎯 Define

💡 Ideate

🛠 Prototype

✅ Test

Learn how to use this powerful, human-centered approach to build better products, boost creativity, and drive innovation—backed by real-world examples and actionable tips.

Whether you’re a product manager, UX designer, entrepr...

Want to scale your product like top startups do? Learn the AARRR Framework — also known as Pirate Metrics — a powerful growth model used by product managers, marketers, and founders worldwide.

In this video, I break down the 5 key stages of the AARRR framework:

1️⃣ Acquisition – How users discover your product

2️⃣ Activation – Their first “Aha!” moment

3️⃣ Retention – Keeping users engaged and coming back

4️⃣ Revenue – How you make ...

Want to know how satisfied your customers really are?

In this video, we break down Net Promoter Score (NPS) — the game-changing customer experience metric used by top companies like Apple, Amazon, and Netflix.

👉 Learn:

• What is NPS and why it matters

• How to calculate your NPS step by step

• What your NPS score means

• How to turn Detractors into Promoters

• Best tools to run NPS surveys

• Real-world tips to improve your custo...

🚀 Want to build products your users actually love? It all starts with understanding their real needs — and customer interviews are the most powerful way to do that.

In this video, we’ll walk you through a step-by-step guide to Customer Feedback Analysis using Customer Interviews — from planning your questions to analyzing insights and turning them into real product improvements.

🎯 What You’ll Learn:

• Why customer interview...

Confused between MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue)? 🤔

In this video, we break down these two essential business metrics, why they matter, how to calculate them, and how they help you track the financial health of your SaaS or subscription-based startup.

You’ll learn:

✅ What MRR and ARR mean

✅ How to calculate them

✅ The importance of recurring revenue

✅ Common mistakes to avoid

Perfect for startup...

Discover the power of A/B testing in this complete guide! Learn how to compare two versions of a webpage, app feature, or marketing campaign to optimize user experience and increase conversions.

From setting goals to analyzing results, we cover the step-by-step process, best practices, tools, and common pitfalls to avoid. Perfect for marketers, product managers, and business owners looking to make data-driven decisions. 🚀

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Struggling with low customer conversion rates? 📉 In this video, we dive deep into what Customer Conversion Rate (CCR) is, why it matters, and actionable strategies to optimize it for your website, app, or online business. Learn how to identify drop-off points, improve user experience, and skyrocket your conversions with practical tips like A/B testing, streamlining checkout, and personalizing the user journey. Whether you’re runni...

Want to know which features your users actually care about?

In this video, we dive deep into Feature-Usage Metrics — the secret weapon of top product managers, marketers, and growth hackers. Learn how to track, analyze, and optimize specific feature interactions to boost engagement, retention, and conversions.

Whether you’re building a SaaS product, launching a mobile app, or managing a digital platform, understanding feature usa...