From Backpack to Boardroom: Peter Murphy Lewis on Marketing Clarity and Building A-Players | Ep 1071

In this episode of The Digital Executive podcast, Peter Murphy Lewis, founder of Strategicpete.com and a fractional Chief Marketing Officer, shares his unique entrepreneurial journey. Lewis recounts how he built and successfully sold a nationally recognized tourism company, gaining invaluable lessons in leadership, brand building, and growth hacking along the way. Now, through Strategicpete.com, he helps CEOs untangle overwhelming marketing data and transform it into clear, actionable growth strategies, emphasizing the crucial need for a "map" and alignment on success metrics before launching campaigns.

Lewis also discusses a key insight from his upcoming book, "Interns To A-Players," highlighting the mind shift companies need to make: stop hiring for experience and start hiring for trajectory. He advocates for building talent within robust systems and culture rather than constantly chasing "unicorns." Reflecting on his diverse career, from leading tourism shows in Latin America to advising US banks, Lewis offers aspiring entrepreneurs advice centered on solving problems worth solving, finding purpose in the mission, and collaborating with like-minded, creative individuals. Tune in to hear Peter Murphy Lewis's practical wisdom on marketing, team building, and carving a meaningful career.

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