The Digital Glue Podcast

The Digital Glue Podcast

Welcome to The Digital Glue Podcast! We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is. A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now providing small business owners, just like you, to own your story and share it with the world! Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger! #UntanglingForLife #DigitalGlue #VirtuallyUntangled

Episodes

May 4, 2021 22 min

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.”  – Peter Turla, Time Management Expert and Former NASA Rocket Designer

 

Welcome to Episode 25: How To “Untangle” Your Business
 
Everything we do here at Virtually Untangled is guided by our manifesto. Alongside a few simple “rules” to keep ourselves -- and those of our client’s -- “untangled” on a regular basis. These “rules” we live by are...

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“Resilience is the virtue that enables people to move through hardship and become better” - Anonymous
 
 

Welcome to Episode 24: Two Truths And A Lie 
 

People say that entrepreneurs are crazy. And well, maybe they’re a tad right! 

However, we are the ones who change the world AND get to live our dream doing it ...purpose, change, freedom, and fame. And due to those factors, it seems that more and more people want to become an entreprene...

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“A logo is the graphic extension of the internal realities of a company.” - Saul Bass
 
 

Welcome to Episode 23: 7 Factors That Make Up The Perfect Logo 
 

Creating a logo for your business is a BIG DEAL! It’s not just about the shapes, colours and fonts … those are the face of everything to come. This design element shapes your entire brand, it’s where it is born, and is the very first thing people see and will remember you by for (hop...

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“Don’t abandon your creativity the moment things stop being easy or rewarding because that’s the moment when interesting begins.”

Welcome to Episode 22: 10 Graphic Design Blogs To Inspire You 
 

Ever find yourself in a creative rut and no matter what you’re working on as it just doesn’t look or feel right …? Honestly, who hasn’t been there! 

What I find to be one of the most effective solutions to that horrid feeling of being unmotivat...

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“Our greatest asset when we design is human diversity.” 

 

Welcome to Episode 21: Design That Embodies Diversity

Choosing a career in design is often explained by one’s desire to make a difference in the world. Through the level of our creativity, we want to make an impact on people’s lives. We all know that design is an immensely powerful force which tends to illuminate complex issues in society, so with that comes a calling, a duty ...

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“Email has an ability many channels don’t; creating valuable, personal touches -- at scale.” 

 

Welcome to Episode 20: 7 Factors That Make Up The Perfect Email

Creating the perfect email … It sounds like a big ask doesn’t it? 

Well, good news, it’s not! Any kind of marketing copy, at its fundamental core, is all about reaching, attracting, and helping your ideal client. 

When you focus on your ideal client’s pain points and position you...

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"Personalization – it is not about first and last name. It’s about relevant content."

 

Welcome to Episode 19: What’s the Deal with Email Marketing? 

An email list is probably one of the most valuable and responsive assets you can have as an entrepreneur. Unlike your social media followers, you own your email marketing list. 

Now we want to make sure that our emails are not immediately deleted, marked as spam, or ignored altoge...

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“Google only loves you when everyone else loves you first.” 

 

Welcome to Episode 18: The Google Secret of Your Keywords 

The words we use to write our stories are sacred to us. But think about it for a moment … why do we choose the ones that we do? 

The words that we choose are magical bits of creativity that take our ideas and make them into reality. We are trying to convey a message. So, whether in the form of a book, a guide, a poe...

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“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

 

Welcome to Episode 17: The Curiosity Gap in Headlines 

Did you know that many copywriters spend more than 50% of their time on just the headline? 

This is because in order to get noticed, your words need to be magnetic. To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is th...

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“What matters isn’t storytelling. What matters is telling a true story well.”

 

Welcome to Episode 16: Are You Writing SMART Content? 

The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call ...

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“It's not what you sell that matters as much as how you sell it!” 

 

Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page 

What makes a killer landing page?

One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action. 

So, how do we build these magic marketing pages?

We need to look at the anatomy of these pages and take it step by step to build an ef...

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February 16, 2021 15 min

“In marketing I’ve seen only one strategy that can’t miss – to market to your best customer first.”
 

Welcome to Episode 14: Landing Pages That Lead 

Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while ...

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“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” 

Welcome to Episode 13: How to Define Your Brand’s Voice 

By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differ...

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February 2, 2021 20 min

“Keep a team chatroom open. There is nothing more important in a group remote project than casual communication. Not just official emails and work updates, but the ability to sit back and chat." 

Welcome to Episode 12: Virtually Alone: Team Building 

Working from home became a collective “norm” in 2020. And, if you were fortunate enough to stay safe at home during the pandemic, you may have found yourself in the new position of a...

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“The strength of the team is each individual member. The strength of each member is the team.”

Welcome to Episode 11: Simplify Your Life with a Virtual Team 

Teamwork makes the dream work right?

Well to begin with, the dream of every entrepreneur is that they will grow a successful business and create the dream life they’ve always envisioned. And a measure of that success is growth … So, what happens when we grow? 

We get SUPER busy. T...

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“Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved.”

 

Welcome to Episode 10: 10 Things You Can Outsource to a VA 

Are we as entrepreneurs busy? YES!

Overscheduled? YES!

Are we often overwhelmed with to-do lists and busy work? You know the kind … tasks that you have to do but dread, day in and day out. Writing and sending invoices to clients. Creating, filing and presenting weekly reports on ...

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“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!” 

 

Welcome to Episode 9: How to Implement My 2-Week Productivity Process

We strongly believe in the magic that happens when we pause to reflect on how things are going on the outside -- with our levels of productivity -- and on the inside with how we f...

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“Organizing is what you do before you do something, so that when you do it, it is not all mixed up”.

Welcome to Episode 8: Get Organized and Stay Organized 

You have a task at hand and its staring you in the face. You know it’s there, it’s been there for months. Procrastination has taken over. But why? 

Because you are afraid of the amount of work you need to do to complete it, you know you will have questions, probably hit a few spee...

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December 29, 2020 17 min

“Social media has changed the way we see each other -- literally. And enhanced the way we communicate with the world. Everybody gets a stage to proclaim, "This is not just what I'm doing -- this is who I am and what I love!"

 

Welcome to Episode 7: The Social Media Playbook
 
Social media is the phenomenon that changed the ways in which our business and social worlds work, forever. Now more than ever we seek connection and...

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December 22, 2020 19 min

“Want to be happy? Stop trying to be perfect.”

Welcome to Episode 6: All Things Untangled!
 
When we think of our businesses, these ventures we have put our hearts and souls, and money into, we set high expectations, we dream big, and sometimes that means we strive to be perfect. We want to do it all, we want to be it all, we want to know it all, and sometimes that can create a storm of needless strain and bury our goals and dreams u...

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