EP: 17 - The Curiosity Gap in Headlines

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

 

Welcome to Episode 17: The Curiosity Gap in Headlines

Did you know that many copywriters spend more than 50% of their time on just the headline?

This is because in order to get noticed, your words need to be magnetic.

To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is the QUEEN!

One of the most interesting things about this concept is how it has evolved over time … It used to be that a headline had to catch the eye and create curiosity in the reader – just enough to have them want to keep reading. Now a powerful headline is all about how searchable and clickable it is. Keywords became, well … key! Now, let’s dive in and blow our readers away with headlines that no one could pass up!

Here's what we will be untangling in this episode ...

• Why are captivating headlines so important?
• What can make a headline Google friendly?
• What are the 4 U’s of creating a headline?
• How to craft killer headlines for every written piece.

 

Are you ready?

Pop in your awesome earbuds and let's dive in!