Web3 presents a very real threat to digital marketing. As Millennials and GenZ clamour away from Web 2.0 platforms such as Facebook, Instagram and even Google, what challenges does that present for brands?
Until now, the digital marketing space has been focused on performance, but that is changing with Web 3.0 and the emergence of a more decentralized internet.
Join us in a discussion about the changes and challenges digital marketers can expect going forward and the steps that should be taken right now.
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